Quick promotion of a youtube channel. Methods of paid promotion of a YouTube channel and its effectiveness. How to create and organize sections

Good day, dear readers. Lately became thoroughly interested in learning and using YouTube. It’s no wonder. A great way to promote your own brand, it helps improve the quality of any website or blog, and is also an excellent way to increase your earnings. In general, beauty, and that’s all.

Today I will tell you about how to promote a video on YouTube. This can and should be done from the very beginning. But there are useful ways, and there is a waste of time and money. As long as you have the fuse, the desire to spin cannot be stopped - you need to gain as many subscribers as possible, and then everything will go naturally. So take action quickly.

Starting a new life on YouTube

So, you can promote your channel and video in several ways and, of course, it’s better to use everything that exists. It doesn’t matter whether the channel already exists or you haven’t even made your first video yet. The moment you decide that you need to make money on YouTube, your new life will begin. The old methods, if there were any, will no longer work. From this moment on, we need to approach the issue thoroughly and engage in planning. Otherwise, you won’t see any big money ().

So, if you want a cool project that will bring thousands of rubles and fame, then you need to approach the issue of creation thoroughly. The first step won't be much different from working on creating your own blog or website.

Preparatory stage

You need to decide on the keywords you will work on.

Choose a general topic, then divide it into smaller ones, and then into specific requests. You decide what you need to create your own playlist for, and for which categories, perhaps, your own channel.

Let's say your channel is dedicated to cooking. You plan to create mainly videos about baking and salads (). You can make a separate playlist for each category. Next you will make videos dedicated to pies, cinnamon ice cream, battered apples, and so on.

In the end it turns out something like this.

What will you achieve with this? You'll get here.

I assure you that videos are the future and you need to treat your video blog carefully, no less than you treat your website.

I’m more than sure that soon there will be very little text content, and for any request the audience will first of all look for cool and high-quality videos. Prepare for the inevitable future and learn how to work with clips in advance. Then at the right time you can be at the top of success and popularity.

I recommend that you prepare in advance a large list of topics that you are going to post on the channel. Plan. In this case, you can always overcome laziness. When you have a long list, you can find something you want to do right now. You will definitely prefer filming or editing to watching TV or other nonsense if you already have a topic ready. You can forever forget about the question of what to do when you have a list of pleasant things in front of your eyes.

Video optimization: title, description, tags and annotations

A good title is the key to a popular video. The main criterion for a cool name is a harmonious combination of intrigue and clarity.

Intrigue is very cool and cool if you know how to use this technique. But the audience should immediately understand what awaits them after clicking on the link. The huge selection of videos does not work in the author’s favor. Don’t expect that someone will watch the video to the end, much less subscribe to the channel, if they see the title “You can pick this in a dark forest” and get 101 tips on picking berries from the plot.

I would have been interested in what could be collected in the dark forest and would have opened it, but I was very upset after the first second of the story. Many older mushroom pickers would not pay attention to the “shocking” name, but would be interested if they had the opportunity to get to the bottom of it and would definitely subscribe to such a channel.

To learn how to create cool headlines, I recommend that you watch a lesson from a man who is rightfully considered a legend of domestic copywriting, his name is Dmitry Kot. This video contains the best techniques for writing headlines.

By the way, using keywords in the title and description works to your advantage. If the name is identical to the user request to the search engine, then you have a good chance of getting to the top of Google.

You can use timing in your description. This is very cool. For example, you have a long video and you write that at such and such a second there is a story about one thing, at another there is a story about a third. For example:

• 00:31 How to add a video to YouTube
• 1:01 Basic promotion methods
• 2:31 Working with links.

Firstly, it will be more convenient for the reader, he will immediately understand what is interesting to him and where to look for it, and, secondly, it will be easier to insert a large number of keys.

As you already understood, all fields must be filled in. This is what video optimization is all about. Use keywords in the title and description, and write them in the tags. Unlike blogs, where it is recommended to use no more than 10 keywords, on YouTube their number is not so important.

Next is advanced setup. Don't neglect this tab. Leave a comment. Keywords used by your subscribers in reviews are also taken into account by search engines. Plus - the more comments you get, the better opinion people will have of the channel. This plays into the hands of the author and motivates him to subscribe.

There is an opinion that if in the first days you get about 30 comments, you will automatically get to the top. It didn’t work for me with all the videos on which I conducted experiments, somewhere around 50x50.

Make the video itself at the end of the description, create annotations. If someone takes the video to their website, it will be doubly good for promoting both the blog and the channel on the Internet. In addition, you will be easy to find by someone who is interested in the video.

So, let's go to " Creative studio».

Select “edit” next to the desired video.

Go to the “Annotations” section.

The main thing is not to overdo it with the number of pop-up annotations. They shouldn’t dazzle your eyes, respect your subscribers.

Paid promotion methods that are useful and not very useful to use

So, now let's talk about paid and at the same time effective methods.

You've probably heard that you can buy views and likes. Is not cool. You can use this method if, for example, you really want to become an official YouTube partner right now, but there aren’t enough people, likes, and views. But overall, buying likes and views is a waste of money. People who get money are not interested in your content. They don’t care what they like or watch. In terms of PR, the return is 0.

If you think that YouTube will pay you for a transition purchased in this way, then I’ll tell you right away - you’ll spend more than you earn. Invest a lot in likes or comments. It is unlikely that you will be able to recover the money.

If you are ready to use not only free methods, then it’s better to spend on what is really profitable. Namely, buying links on exchanges.

Pay attention to thematic blogs and sites that are similar to your topic. Ask to place the video in the article. You will definitely get views and attention from the audience.

Over time, your good videos will be taken over by third-party resources, but at first you can attract attention with the help of cool and popular blogs for money. The prices there vary and won’t put a big dent in your wallet. You're sure to find something suitable.

If you liked this article, subscribe to the newsletter and receive information about new interesting publications on this topic from my blog. If you are eager to learn as much as possible about methods of promoting your channel, then I recommend Evgeniy Popov’s course “ YouTube Master " There are a lot of cool tips here that will provide something new for both beginners and those bloggers who, for some unknown reason, create good videos, but sit in one place for a long time.

If you are not sure that the course will help you, download it first free version, which contains 5 secrets of a successful channel . These lessons won't cost you a penny. Just try it and find out if they are worth your attention.

With this I say goodbye to you. I wish you good luck in your endeavors.

Where and how to promote a YouTube channel for money, cheaply and safely, bypassing write-offs and channel bans? How much does YouTube promotion and PR cost on other sites?

Promotion of a YouTube channel cheap and fast | display in the TOP and trends

Surely, you have long noticed how much YouTube has begun to crowd out other social networks in order to gain popularity and make money from its activities. Indeed, the competition on this site is now simply crazy. Every user wants to make at least some progress in their niche. That is why channel owners are increasingly resorting to any tricks and methods to increase the rating of their project. In this regard, the question of promoting a YouTube channel for money began to appear more and more often. After all, this is the method that allows you to promote your account more quickly and effectively, both in search and in online trends. Therefore, we decided to find out what you might need for such channel development and how promotion can affect this process:

To begin with, of course, you must decide on the thematic niche you occupy. For a beginner, it is better to use only one direction and try to develop in it. This could be a travel vlog about travel, reviews, reactions, completing challenges and others. But it’s still better to move along one given path;

The general setup of the channel and its appearance are also important. A project will not be ranked by the system if it looks empty and lifeless. Therefore, try to visit your channel as often as possible and update it regularly;

Try to publish videos immediately from the general SEO optimization. That is, carefully select the title, tags and description for the videos. These are the moments that are most important for the system. The main thing is that this data contains popular key queries on your topic. At the same time, of course, you need to try not to overspam, otherwise you can also suffer for this and not get into the top positions;

Without content, you won’t be able to take a single step towards promotion. Therefore, at first, try to post videos as often as possible with new unique ideas. Ignore the haters and keep moving forward;

Numerical indicators of user interest in your channel and content are also important. Accordingly, the wider your audience, the faster you can get to the top. Thus, you need to replenish the number of subscribers. At the same time, you will be able to take advantage of promotion, for example, using our website;

In addition to the number of subscribers, the system also takes into account the overall audience activity on the channel. This is expressed in resources such as views, likes and comments and their relationship to each other. Accordingly, these counters should also not stand still.

Based on the above data, we can conclude that in order to be successfully ranked by the system, you need to bring your project into proper form (alive and active), and also significantly increase the degree of audience interest. In the latter case, promoting a YouTube channel for money can help you. After all, this way you can quickly and efficiently acquire all the necessary resources.

Promotion of a YouTube channel for money - 4 most trendy ways

Despite the fact that there are quite a lot of offers for promoting a channel on this popular video hosting site, it is often quite difficult for users to navigate and choose the most suitable, profitable and effective method. Therefore, we decided to provide you with several of the most popular options for how to promote a YouTube channel for money. This way you can immediately see all the methods and draw certain conclusions for yourself regarding each of them. So, here are the most common methods:

Advertising through services. A fairly common and popular method of promotion. Users most often use it because of the very low cost, as well as because of a more strict contractual process than when ordering ads from bloggers. The price tag here varies from very insignificant to very impressive amounts. And everything depends on the chosen thematic direction and the popularity of the channel on which advertising is planned. At the same time, there is no control over the process and, accordingly, there are no guarantees here;

Advertising with popular video bloggers. It is considered more effective method, but at the same time more risky and expensive. The fact is that here, as in the previous case, the price tag will depend on the popularity and focus of the channel. But to all this are added the blogger’s own plans for providing this or that service. Therefore, the amounts can increase significantly. In addition, there are often cases when bloggers do not fulfill many of the conditions and promises they make. Therefore, try to formalize such relationships in the form of an agreement signed by 2 parties;

Order through the exchange. In order not to overpay huge amounts of money for advertising without any guarantees, you can create a task on any exchange that provides similar services and receive resources from the participants of this platform. Here the price will directly depend on your assessment of significance this process, because the more you pay the performers, the more willing they will be to take on the work;

Acquisition of resources. It is also considered a rather risky process, since it provides an artificial increase in channel performance. However, if you manage to find a truly reliable service, everything will go more than successfully. In addition, this way you will save not only time waiting for the result, but also your money, since the cost of such services is extremely low.

Here are some of the most commonly used popular ways in which you can gain popularity in this social network. Accordingly, before you promote a YouTube channel for money, compare the proposed options and choose from them the one that best suits you in terms of all parameters, criteria, and capabilities. Then you can get promotion in the most profitable way.

Website for YouTube channel promotion, prices | Budget solution

And so, above we have given four of the most effective ways to promote a channel on YouTube for money. Moreover, each of them involves determining the necessary budget for development and promotion. Of course, each method has its own price tags. In some places they are quite acceptable, but in others they seem overpriced. So, for example, you can know for sure that for any type of advertising you need to pay enough for it to start working and bring any results. Therefore, we will not consider these options, but will study information about this type of promotion YouTube channel for money, like purchasing resources on commercial services.

So, let's find out how much the resources obtained in this way will cost you. To do this, we analyzed several of the most popular sites and determined the average price ranges for various indicators:

Subscribers. The average cost of 1000 added accounts is approximately from 400 to 3 thousand rubles;

Views of 1000 units will cost you somewhere in the range from 30 to 600 rubles;

Likes, also numbering at least 1000, will cost between 750 and 2000 rubles.

These are the prices you can see on most commercial platforms that provide promotion services, including our website PRtut. Of course, you won’t be able to find a specific price for a specific type of service, since each service sets its own price based on many different nuances and criteria. For example, most often the price will differ depending on the quality of the supplied material, the guarantees that the site provides, or the speed at which resources arrive on the channel.

However, this is not at all a guide to action: choose the cheapest or most expensive services. Before you start purchasing YouTube channel promotion for money, you need to make sure that the selected site is reliable, and that all the parameters actually correspond to the stated ones. Therefore, compare and analyze all the offers provided.

Today we are talking about how promote youtube channel for money; we tell you what paid and effective promotion of a channel on YouTube is; discuss details and nuances of YouTube; Let's find out the updated statistics of my channel (by views and subscribers). We are learning to save not money, but time (don’t worry, I won’t sell you anything). Go?

Promotion of a channel on YouTube. Newbie problems

- correct YouTube channel promotion;

- effective YouTube channel promotion;

- constant promotion of youtube subscribers.

As for me, these are serious arguments that can lead to disappointment for a beginner and the idea that all this was started in vain. Believe me, even the videos of average and High Quality it is necessary to promote, promotion is especially important if the channel is new and does not yet have its own regular audience (live subscribers).

Promotion of YouTube channel. Live subscribers

Why did I write live? Because 99% of sites that offer to gain subscribers on YouTube today for free are deceiving you. The main contingent of such sites are bots. I think you have already tried these “magic” sites and watched how subscribers quickly added and disappeared just as quickly. Do you need it? Don't think.

Who are they live subscribers on youtube? Well, they are like bees that spread nectar all over the Earth. On simple example it looks like this:

— subscribers watched it first;

— someone liked it, someone told their friends;

- someone wrote a comment.

And now a couple more people have found out about your video. Surely some of them will also watch the video. The most primitive video promotion on YouTube in my explanation works roughly according to this scheme. By the way, it’s not even about the quality of the content (although it should be at the same level) that you upload to YouTube, it’s about who will watch it.

Let's tell you what happens to a video that no one watches at the very beginning (the first 48 hours after uploading to YouTube). This kind of video is reduced to maximum search results(people are unlikely to find it through Youtube search). The result is that you will waste a lot of time, lose faith, and perhaps even give up the whole thing. By the way, only an effective and thoughtful video can raise such a video from the bottom.

High-quality promotion of a YouTube channel for money

I hope after reading this you realized that alone, without the necessary skills, YouTube channel promotion stop at a certain level (5-50 views per day, maybe you can even reach 100). I’ll say right away that if you intend to steadily and constantly develop your channel, then at the very beginning it is advisable to use channel promotion on YouTube for money (if you have friends who do this, then ask them to do it for free).

The new channel needs:

If you find a site that collects these indicators and does not cheat, please share. Unfortunately, only paid channel promotion. Find out why below.

Effective and comprehensive promotion of a YouTube channel for money

In my understanding, it should be useful not only today. This is exactly why I don't take it:

- increase views quickly;

— gain subscribers on dubious sites;

— order likes from fakes.

- I promise I can bring the channel to the top for all requests.

I try to do my work efficiently, not quickly. I want that after cooperation, you will not be ashamed to recommend me to your acquaintances and friends.

Comprehensive youtube promotion channel for money is:

— increasing the number of subscribers (only live subscribers);

- comments, adding to favorites, reposts.

The minimum budget for which it can be carried out is 1,000 rubles.

What is included in such paid channel promotion (budget 1,000 rubles)?

— 100 comments;

— 100 likes;

— 100-150 subscribers;

— increase of video in search results.

Bonus - I’ll add your channel to the interesting ones for a month.

By the way, if you don’t know, my channel has a name Clear TV .

Currently there: 438,263 views, 4,280 subscribers.

ATTENTION! DEADLINE - 2-3 weeks (remember that people work, not fakes).

It’s not difficult to reach an agreement with me :) You can write on Skype: deja.vu56 or email: [email protected]

Even if you do not use my services, I wish you to conquer the given height on Youtube on your own. Next to this, do not forget that you have just been recommended an inexpensive and An effective way to promote a YouTube channel.

Timur Fekhraydinov

The article explains in detail how to work with YouTube, but video marketing is not limited to uploading videos to this site. This is a whole complex of work that requires patience and, most importantly, experience. Therefore, if you want to get serious about video marketing, create high-quality videos, order advertising from bloggers, then we recommend contacting our agency. We provide turnkey services - from video creation to promotion.

Most people regard YouTube solely as a popular video hosting site. But we should also not forget that this is the second largest number of users search system worldwide. On this moment YouTube's audience is over a billion people, and this figure is constantly growing. According to official statistics, the number of users starting to view YouTube from the home page, as if they were turning on the TV at home, has tripled over the past year. This opens up huge opportunities to promote your brand through video marketing. In our guide, you will learn how to promote your YouTube channel, attract attention to your videos and gain many subscribers.

What videos to shoot for YouTube

There is no universal recipe for creating effective video– it all depends on the needs of the target audience and your capabilities. Use our ideas to find the right type of video content for you:

• Interviews and opinions

Interview a colleague, a famous blogger, or just an expert in your field. Make a list of questions in advance. You can always interview yourself - express your opinion about any problem on camera. Make sure that your story will be interesting to the audience - you are filming for the audience, not for yourself. Example:

• Manuals and instructions

This is one of the most effective types of video content. Think about how often you yourself turn to video instructions and video infographics when you are looking for a solution to a particular problem. The format of the guide always depends on the type of problem being addressed. For example, if you are explaining how to use a program, record a screencast with a voice explanation of all the actions. Think through every detail and explain the problem solving process to your subscribers as if they were children. Example:

• Reviews

These can be independent reviews, reviews of competitors' products, your own products, and so on. Such videos play a very important role in the consumer journey. A ReelSEO study found that 73% of consumers are more likely to purchase a product if it has a video review. The main thing is to be honest and indicate both the advantages and disadvantages of the product. Example:

• Stories

Tell your subscribers an interesting story. Explain a phenomenon and illustrate the video with additional graphics. Storytelling can be an extremely effective tool in the hands of a marketer. Example:

• Entertainment content

Entertaining videos are what you're looking for O The majority of the audience comes to YouTube every day. The term “entertaining” here means not only videos with kittens. There are so many possibilities that it is simply impossible to list them. Not to mention, you can create ideas for such content yourself. Example:

• Creative advertising

Some might say that YouTube users already watch enough advertising content, and there is no point in testing their patience once again. Would anyone in their right mind purposefully watch YouTube ads? It’s unlikely, unless it’s a super creative and viral video. Combine the above content types to create a promotional video that people will search for themselves. For example, once upon a time the Internet literally exploded with an advertising video from Squatty Potty, a company that sells an unusual accessory for the restroom.

Our compatriots are also not lagging behind. The developers of the famous antivirus launched an entire campaign in which users begin their journey with one of the advertisements:

Let's not waste your time talking about how videos should be of very high quality in terms of content. You will find these words in every such guide. Before you shoot a video at all, ask yourself two questions:

• Will this video be interesting and useful to my audience?
• Would I share a video like this on social media?

If both answers are positive, then you are on the right track.

What format to shoot the video in?

Previously, YouTube had to upload videos with an aspect ratio of 16:9. Otherwise, black stripes appeared on the sides or top and bottom - they filled the free space of the square and vertical rollers.

Now you no longer need to do this, because YouTube has allowed you to upload videos in any format - the player simply adjusts to the size of the video. For example, for widescreen videos you no longer need to add top and bottom bars during editing:

Instead, simply upload the video in the format you shot it in:

Now videos with any aspect ratio are displayed correctly. But it’s better to stick to the 16:9 format, because that’s what users are used to seeing.

An exception can be made if you want to achieve some effect using the aspect ratio. For example, on the “Black Cabinet” channel, some of the videos are square - this is how the author of the channel creates the right atmosphere for the videos:

How to design and optimize a channel

The first thing you need to do if you decide to seriously start promoting your YouTube channel is its design. An attractive design inspires trust among users and, as a result, helps to get more subscribers. It may seem like this task boils down to icon and cover design, but it's much more complex than that. In this guide, we'll walk you through every step of channel optimization.

How to choose a channel icon

The channel icon serves as your “avatar” on YouTube—she appears not only on your channel, but also in search results, comments, and your subscription list. The best decision for companies or well-known blogs - use your logo as an icon. If you are running a personal video blog, then put a photo of yourself in which your face is clearly visible. Use a high-quality image with a resolution of 800x800 pixels.

How to design a channel cover

The maximum and optimal cover size is 2560x1440 pixels. Because The cover is displayed differently on different devices; there is a space in the center that will be displayed correctly everywhere. This is an area measuring 1546x423 pixels. Place the main content of your cover there so that users of any device can view it without any problems.

Use our template to understand how to place content on your channel cover.

(click to open in new tab).

Let's look at the correct use of the central cover space using our channel as an example:

As you can see, the main content is in the safe zone. This ensures that it will display correctly on all devices.

Scroll down the page and you will see the "Links" section. YouTube allows you to add up to 14 links to websites and social networks, but you can display no more than five on the cover:

How to create, customize and optimize playlists

Playlists on YouTube are an important element of channel design. They help solve several problems at once:

• Make channel navigation more convenient

By combining thematic videos into playlists, you help users navigate your channel.

• Encourage users to watch additional videos

If users see that the posts are logically connected and combined into a series, then you have a better chance that they will not stop watching one video.

• Organize sections into home page channel

Read more about sections in the next paragraph.

Follow our tutorial to learn how to create YouTube playlists and add videos to them:

1. Go to the video manager in the "Creative Studio"
2. Select "Playlists"
3. Click on the "New Playlist" button
4. Enter a name for the playlist. Be sure to include a relevant keyword phrase in the title - playlists are also indexed by YouTube and displayed in search results.

1. Specify your privacy settings
2. Click on the “create” button

On the screen that appears, immediately go to settings. A window with three tabs will open:

1. Basic

Adjust your privacy settings if necessary and choose the most convenient order for sorting videos in your playlist.

Activate the "set as official episode playlist for these videos" feature. How it works: when a user gets to a video from a playlist in any way (through search or via a link), a window with the next video begins to appear to the right of the video. Additionally, when the first video ends, the next one will start playing automatically (assuming the user has autoplay enabled).

Please note that you can only add videos from your own channel to the episode playlist. If you want to add other people's videos to your playlist, do not activate this function.

1. Auto-add

In this tab, you can configure the automatic addition of new videos to the playlist if certain rules are met. For example, if you are recording “let’s plays” based on the famous “Klondike”, create a rule in which every new video with the word “Klondike” in the title will be automatically added to the corresponding playlist. The same rule can be set for descriptions and tags.

1. Co-authors

If you're collaborating on a series of videos, use this feature to give your colleagues the ability to add videos to a playlist. Just activate the slider, copy the link and send it to everyone you want to give access to the playlist.

You're now ready to start adding new videos to your playlist. You can find them either through a search, or insert a direct link to the required video, or select from the list of your publications.

Congratulations! You've just created and optimized a new playlist.

How to create and organize sections

Settings appearance your channel should not be limited only to the design and selection of the cover and logo. Using sections, you can organize the content on your channel page in a convenient and attractive way.

To enable the ability to add sections, go to the main page of your channel and find the edit settings button on the right under the cover and select “Navigation Settings” in the menu that opens.

To enable the ability to add sections, go to the main page of your channel and find the gear button under the cover and in the menu that opens, activate the option “Customize the appearance of the “Overview” page.”

Go to the main page of the channel and click on the “Add section” button.

A small menu with section settings will open. You can choose the content and how it will be arranged:

• Horizontally. The benefit of this layout is that the content looks more organized and takes up less space on the page.
• Vertically. Content organized vertically takes up more space, but for videos the first ~100 characters of the description are displayed, and for playlists a list of the first three videos is displayed.

The following content is available for sections:

• Video

This can include a list of your most popular, recently uploaded, or liked videos, as well as live, recorded, or upcoming broadcasts.

• Playlists

With this feature, you can add one, several, or all channel playlists to your home page. Additionally, if you add one or more playlists, you have the option to insert a playlist from another channel. To do this, select “Single playlist” or “Multiple playlists” in the “Content” menu, depending on your need. A new menu will open where you can either add your own playlist or enter the URL of someone else's.

• Channels

Select this option if you want to show users a list of your subscriptions or any other channels you want to recommend.

• Actions

Here you can show viewers your recent activities on YouTube or your latest posts.

You can have a maximum of 10 sections on your channel home page, so use this space sparingly. Experiment with different types content and layouts to achieve better results.

How to install a channel trailer

A trailer is a video that is seen by visitors who have visited your channel but have not yet subscribed to it. The main purpose of a trailer is to introduce new users to your content and encourage them to become your subscribers.

You shouldn't choose one of your already filmed videos as a trailer. Make a new one and tell us what your channel is about, how often you post content, and why people should subscribe to you. Be sure to use a call to action.

Follow our instructions to learn how to add a YouTube channel trailer:

1. Upload the video you want to make your trailer
2. Go to the channel page and make sure you have channel overview enabled (you should have done this before organizing the sections in the last step)
3. On the main page, select the “For new viewers” ​​tab and click on the “Channel Trailer” button

1. Select a trailer from your list of videos or paste a link to it. Click on the "Save" button.

• Don't make the trailer too long. Users don’t know you yet, so your task is to quickly introduce your channel and grab their attention;
• Be sure to include a call to subscribe to your channel;
• Use more visual content - show, don't tell.

How to Optimize Videos for YouTube

If you want to ensure your videos have good positions and visibility, they need to be properly optimized both before and after uploading. Key YouTube video ranking factors include:

• Number of incoming video links
• Number of video embeddings on third-party resources
• Number of video views
• Average duration of video views
• Number of videos shared on social networks
• Video rating

In fact, there are many more factors, but YouTube, like Google, does not fully reveal its secrets.

Today we will tell you in detail about all the nuances of video optimization for YouTube.

How to optimize videos before uploading

Creating a quality video is a topic for another series of articles, so today we'll look at just two things you need to know before uploading a video to YouTube:

1. Video technical parameters

2. Video file name

The fact is that YouTube cannot understand the content of the video itself - the title of the video, its description, and the name of the uploaded file help it with this.

Many people do not attach any importance to this and download files with the names MOV1234.avi, DSC1234.avi, Untitled1.mp4 and so on. Avoid this mistake. Include a passphrase in the file name. For example, if you are uploading a video guide on simple card tricks, name the file card tricks for beginners.avi. This will help YouTube understand what your video is about.

How to choose video settings when uploading

Immediately after you start downloading videos, you will be able to configure some basic settings:

• Privacy Options

In most cases, leave the video public. Use other options only if you don't want to make the video public.

• Playlist

We have already talked about how to create and customize playlists on YouTube. Just add the video to the desired playlist. If you created rules for auto-adding videos, check if everything worked correctly.

• Category

YouTube offers you to set one of 15 categories for each video. Choose the one that best describes your content.

• Comments

Allow users to comment and rate your video.

• Embedding a video

Make sure users can embed your video on third-party resources. This will not only give you additional views, but will also increase the authority of the video from a YouTube perspective.

• The shoot place

Set the video location. Personalization of search results on YouTube is far from perfect, but it is still there.

• Video language

Be sure to specify the video's language so YouTube can generate automatic subtitles that you can edit later.

How to write and optimize a video title

The video title is one of the first things users will see when they search for a video. It should be short, eye-catching and convey the meaning of the video. Use our 10 Recipes for Writing Killer Headlines. Be sure to enable keywords. The entry should be natural - neither users nor YouTube search robots will like a name filled with crooked “keywords”.

The length limit for YouTube video titles is 100 characters.

Remember that the title should be informative. For example, if you are filming a review of a new gadget, then you should not indulge in literary agony when writing a headline. A simple “review of *gadget name*” will be enough. This way, you not only let users know what your video is about, but you also use the keyword phrase in a natural way.

How to write and optimize a video description

The limit on the length of descriptions for YouTube videos is 5,000 characters. Use this space wisely and remember that the longer your descriptions, the better.

Use the most important keywords at the very beginning of the description - this will make it easier for YouTube to understand the content of the video. The first few sentences are generally extremely important, because... they will be used to generate snippets in:

In addition, when a user opens a video, YouTube does not display the entire description, but only the first 157 characters. To see the rest, you need to click the “More” button. Pay special attention to this fragment of the description - it should hook visitors, force them to watch the entire video and read the description. Remember how you write descriptions for articles on your blog? Use the same rules here.

Don't forget to put a link to your resource at the beginning of the description. This arrangement will provide you with maximum CTR. The link must begin with the prefix http:// or https://.

If the video is short, then write a full transcript - a transcript of the audio track. This will tell YouTube the whole point of your video, and also get you extra views thanks to the low- and ultra-low-frequency key phrases in the transcript.

If the video is long, then use timestamps. Have you noticed how we navigate large articles? YouTube has a similar feature that you can use for any video without any special knowledge. Just mark the necessary moments of the video in the hour:minute:second format, and they will automatically turn into clickable links. This way, users can jump straight to the part of the video they are interested in.

How to Set Default Video Download Settings

If you are serious about promoting your YouTube channel and will be uploading a lot of videos, then be sure to pay attention to this point. You can set default download settings for all downloaded videos - categories, description, tags and everything else that has already been listed above. To set the default settings, go to the “Creative Studio”, select the “Channel” menu and click on the “Video Upload” item.

So, for example, you can write the same (bottom) part of the description for all videos. Place there:

• Links to your social media pages

Don't forget to use the call to subscribe to them - this is good way drive traffic from YouTube to other social networks.

• Link to subscribe to your channel

There are two types of subscription links to your channel. The first can be used if your channel has a good reputation, has already collected 100 subscribers, and you have created a unique URL for yourself:

https://www.youtube.com/subscription_center?add_user= yourchannel

Use the second one if you don't have a unique URL. You will need your channel ID. To find it, open your channel and copy the last part of the link highlighted in the screenshot. This is your ID.

Take the ID and paste it into the following template: http://www.youtube.com/channel/ yourID?sub_confirmation=1

For example, the link to subscribe to the Texterra channel looks like this: http://www.youtube.com/channel/UCUMNUndgRn7BSUEkuZxdt2g?sub_confirmation=1

• Description of your channel

Briefly tell us what your channel is about: what videos you publish, and how regularly you do it.

Remember that these settings can be changed for each video individually after it has been downloaded. This allows you to add a unique part of the description and edit other parameters for individual videos.

How to design a video icon

For channels with a good reputation, YouTube allows you to use unique video icons. What is it for:

• The icons that YouTube itself offers are simply three random frames from a video. In most cases they look unattractive.
• Well-designed video icons hook users and get you more views. If your icon stands out from the rest on the search page, then users are more likely to click on it, even if your video is not in the first position.
• With custom icons, you can create a unique channel style.

To set your own icon, go to the video manager, select the desired video and click the “Custom Icon” button.

The best resolution for an icon is 1280x720 pixels, and the file size should not exceed 2MB. Select the image you want and wait about 10 minutes - the icon will take a while to update.

• Use faces

People tend to make eye contact when they see other people's faces or eyes. Use this feature to grab users' attention. Place the video's main character's face on your icon.

• Design your own icon template

For example, place a face on the right, an inscription below, and an attractive image on the left. This way you will not only simplify your life, but also create your own unique style. Use different playlist templates to provide an even better experience for your subscribers.

• Experiment with colors

Use bright, eye-catching colors for your video icons. Consider the habits of your target audience. Icons in soft colors are good for beauty bloggers, and more aggressive ones for a network marketer selling membership in a financial pyramid.

• Add some text

Text on your video thumbnail doesn't give you any SEO benefits, but it can be a good way to grab users' attention. This is also a great opportunity to go beyond the 100 character limit for your video title.

• Intrigue/lift the veil of secrecy

Use these two opposing techniques to capture your users' attention. Make them eager to find out what happens in the video or how it ends.

To find inspiration, look at the channels of top bloggers. Most of them have a unique icon for each video, and together they form a unique style.

How to create and optimize subtitles

Creating subtitles for videos is a labor-intensive and time-consuming process. But if you want to get the most out of video optimization, this is a necessary step. Just like the file name, subtitles help YouTube understand what the video is about. Be sure to include key phrases in the subtitles - you can paraphrase the speech in the video a little. There is nothing wrong with this, and many vloggers use this tactic. The main rule is that the entry must be natural. Read on to learn how to create subtitles on YouTube.

Using built-in speech recognition technology, YouTube automatically generates subtitles for every video, as long as you specify a language when uploading. In some YouTube cases will not be able to create automatic subtitles - for example, if the video is too long.

You've probably already seen this technology in action. Sometimes the subtitles are correct, and sometimes they make such mistakes that users either want to cry or laugh.

You can fix this situation. Go to YouTube, select the video you want and click on the “CC” button below it.

After this, the video manager will open. To the right of the video itself there will be a list of available subtitles. If the video is in Russian, select “Russian (automatic)”.

A window will open to the right of the video with the subtitles themselves. Scroll down and click on the “Change” button. This will take you into subtitle editing mode.

After that, you can edit the subtitles as you wish. Just click on the required line and make all the necessary edits in the top window. Don't forget to include a few key phrases.

Once you're done editing, YouTube will create a new subtitle file. All you have to do is go to the automatic subtitles viewing screen and turn them off.

Congratulations. You have edited and optimized the automatic subtitles.

How to use tags

The main purpose of tags is to help YouTube search algorithms understand the meaning of a video in order to provide users with best quality search results. Remember a few important rules when writing tags for a new video:

• Tags must be relevant

Write tags as if you were explaining the meaning of the video to a friend using individual words and phrases. For example, for a video about maintaining a corporate blog, you can write following tags: Internet marketing, content marketing, blog, blogging.

• Place the most important tags at the beginning

YouTube pays more attention to tags located at the beginning.

• Use as many tags as possible

YouTube won't penalize you for over-optimizing in this case. The length limit for all tags is 500 characters. Try to use them all to give your video maximum search visibility.

If this is not enough for you, then use the following trick. The fact is that YouTube indexes tags immediately after you upload a new video, and then ignores them. But if you update the tags after a while, YouTube will index them again. Wait a week or two and replace the necessary tags. For example, write variant tags with typos.

• Steal other people's tags... some of them

Look at what tags your colleagues and competitors put under the videos. Copy them and paste them into one of your next videos. This is a good way to promote it to the related videos block on the right side of the screen.

In 2012, YouTube removed the ability to view tags for any video. However, it is still possible. Open the desired video and use the viewing function source code page provided by your browser. In Chrome, this can be done using the Ctrl+U hotkeys. Next, use the page search function. For most browsers, it is called by the keyboard shortcut Ctrl+F. Enter the word in the search bar keywords. You should get two format results:

• "keywords":"tag,tag,tag,tag,tag"

Second result - full list all tags that were used for the video.

Don’t mindlessly copy all your competitors’ tags. Take a few of the most popular ones and add the rest yourself. Completely copying the tags of another video does not guarantee inclusion in the recommendations block.

Also, previously, tags served to change the format, for example, the “yt:crop=16:9” tag scaled the video to 16:9 format - now this is not necessary, because all videos are played in the form in which they were downloaded.

Now two additional tags may come in handy: “yt:cc” and “yt:quality=high”. The first one automatically turns on subtitles, and the second one plays videos in HD quality.

How to use end screens

Previously, on YouTube you could add annotations to videos - links to other videos, to your website, and so on. From May 2, 2017, new annotations cannot be added; old ones work as before. Instead, YouTube introduced the ability to create end screens. What it looked like before:

The end screen can be seen from 8:29

To redirect the viewer to other videos, you had to add these videos manually during editing, and then add annotations. In general, not everyone could cope with this, lacking sufficient skills in working with a video editor. Now you can create screensavers in two clicks. This is what it looks like now:

Screensaver starts at 51:01

Let's figure out how to make such a screensaver yourself.

1. Go to "Creative Studio";
2. Find in the list the video you need and click “Change”;
3. Select the " End screens and annotations":

To begin, set when you want the splash screen to start by dragging the slider at the bottom. Screensaver cannot be created:

• later than 20 seconds before the end of the video;
• earlier than after 20 seconds at the beginning of the video;
• less than 5 seconds long.

Time to add splash elements. YouTube allows you to add up to 4 elements, the following types are available:

1. Video or playlist

You can add either select the video yourself, or display the newest one, or trust YouTube to select it for each specific user. A playlist can only be added in the first case.

2. Subscribe button to your channel

A round logo of your channel, which, when clicked, will prompt the user to subscribe.

For clarity, I decided to add all four:

Use the Recommended Content feature to encourage viewers to watch more videos on your channel. Go to Creative Studio – Channel – Recommended Content and click on the “Promote Content” button.

Choose one of two options: promoting the most recently uploaded video, or promoting a specific video or playlist. Let's look at the first option as an example.

Specify when the link to the recommended video should appear: at a certain point in the video, or at the end of it. Turn on the Optimize feature to have YouTube automatically adjust show times based on the behavior of those who have already watched the video.

How to use the Brand Identity feature

YouTube gives you the option to add your channel logo to all your videos. To do this, go to the video manager and select “Corporate Identity” from the menu. After that, upload your logo. It is best to use 800x800 resolution. The file size must not exceed 1 MB. In many guides you will see recommendations to install the logo in .PNG format with transparent background, however, we advise you to adapt to each specific case. For example, in most of our videos, a logo with a transparent background does not attract attention and blends into the background, so we use a .JPG image.

Once you've uploaded your logo, set when you want it to appear: throughout the video, at the end, or at a certain point and until the end.

Ignore the logo preview when loading. In most cases it will be much smaller. Compare the proportions of the video and logo in the preview screenshot above and the same proportions in the videos themselves after saving the changes:

In addition to giving your videos a corporate identity, a logo has another advantage - if a person is not subscribed to your channel, then when you hover over this logo, a “Subscribe” button will appear.

Finally

Today we have discussed the main points promotion on YouTube, but the work is not limited to what is written in the manual. We'll soon look at more specific YouTube features and capabilities that you can use to make your channel effective. But remember that there is no universal recipe for success. It largely depends on what kind of videos you make, as well as the interests of your audience.

For most people, YouTube is an entertainment portal that, after the advent of the Internet, replaced television. But for marketers it is a major advertising platform, and for bloggers it is a tool for effectively promoting their personal business.

Read our article about how to properly promote a YouTube channel, how and how much you earn from it.

Why promote a channel on YouTube

YouTube is the most popular video hosting site. Its daily audience is 1 billion users. This is a third of all active Internet users. YouTube is the largest advertising platform in the world and in Russia. Most YouTube channels are created to make money from advertising or to promote a brand.

To start earning money, you need to register affiliate program. The affiliate program will allow authors to earn honestly from their content.

An additional source of income is direct sale of advertising. Advertisers are willing to pay a lot to the owner of a well-promoted YouTube channel that has a solvent audience.

The average vlogger earns $500 per month. The owner of a YouTube channel with 100 thousand subscribers on average receives 50-150 dollars a day just from views. This means that the monthly income from such a channel is from $1,500 to $4,150.

For example, Ukrainian video blogger Ivan Rudskoy (EeOneGuy) earns from $750 per day just from views.

Who needs it

Advertisers need the target audience. YouTube is one of the platforms where this audience exists. Depending on the topic of the channel, the advertiser determines whether the audience of interest watches this or that blogger.

For most video bloggers, maintaining a channel, editing videos and communicating with viewers is a hobby and additional source income, but there are also professionals who deal only with their blog and its promotion.

Basic principles of YouTube channel promotion

Experienced YouTubers often share their success stories. Some of them teach beginners and give recommendations on how to properly promote a video blog.

To create a good YouTube channel that brings high profits, you need to follow certain principles.

Principle 1. Post videos that are interesting to the viewer

The main thing is to always think about the viewer. Study your audience, their preferences and interests. This will allow you to create high-quality and interesting material. Quality is the main key to success. Videos must fully correspond to the topic of the blog.

To encourage visitors to watch other videos, create playlists and combine content logically.

Principle 2: Don't try to sell crap over the Internet.

Online fraud is a common phenomenon. Attackers are also active on video hosting sites. Separate video blogs are often created to advertise goods that moderation does not allow - low-quality copies, fakes and even drugs. Monitor your account's reputation.

Principle 3. Listen to the opinions of subscribers

Connect with those who are watching you. A popular video always has an audience that comments on the content, design, and ideas. Some of the comments are always devoted to criticism. If it is constructive, be sure to listen.

Competent perception of criticism is the path to development.

TOP 7 promotion methods that work

There are many ways to promote YouTube blogs. Each of them has its pros and cons, but most of them are used by all beginning video bloggers.

Method 1: Using annotations

Annotations are text information that is displayed while watching a video. These can be user tips, hyperlinks to other videos, as well as external advertising links.

It is better not to overuse annotations. There should be few of them - they interfere with watching the video, so they should only be where it is really appropriate.

Method 2. Please subscribe to the channel

At the end of each video there should be a call to action. Users need to be reminded to like and subscribe.

To increase the effectiveness of this technique, the viewer needs to be motivated. For example, if the material is useful and unique, ask to subscribe so that the channel visitor does not miss a new video.

Method 3. Advertising through channels of other bloggers

Mutual PR is one of the best tools promotion. You need to advertise only on channels with similar topics. In order for other bloggers to agree to promote you, you need to create only high-quality, interesting and useful content for the viewer.

No one will risk their reputation to promote a blog with content of dubious quality and vice versa - good videos always agree to promote.

Method 4. Commenting on videos of famous bloggers

Be active, study your competitors. Comment on their videos and use guerrilla marketing to promote your vlog.

Method 5: Regularly publish quality content

Content quality – main criterion successful promotion. No one will watch you if your competitor has better materials. Study your competitors and strive to do better than them. Attend thematic courses and webinars, work on yourself - this is Right way to success.

Method 6. Competently filling in meta tags and correct channel design

SEO—that is, search results on YouTube—depends on tags. The better the tags are filled out, the more likely it is that your video will be shown in search results.

The main tags must be written first. They should reveal the essence of the video. Use individual words and phrases that best describe the video.

Method 7. Promotion using paid services

This method works, but use it with caution.

Most of these services simply increase subscribers and views. There will be no return on the attracted audience - these are bots and inactive users.

Review of services for promoting a YouTube channel

The initial stage of promotion is the most difficult. Often, newcomers are ready to use black methods of promotion - to drive bots to the channel in the form of subscribers. This mistake is made by inexperienced users who do not understand where money comes from on YouTube and what the video hosting pays for.

You need to attract subscribers with the quality of the material. However, on initial stage The use of third-party services is allowed. Some of them can help with promotion.

Bosslike

The resource allows you to increase activity on the channel - likes, comments and subscriptions.

Free and paid promotions are available on Bosslike. Free means mutual likes and subscriptions. Paid – purchase a package of likes and subscribers.

Cashbox

Cashbox is a promotion exchange where you can order the services of a professional marketer. This specialist by honest means will help advertise the channel. The cost of services is determined individually.

Prolog

This tool allows you to find a blogger who is willing to promote you. The website shows prices, audience age, overall rating, demographics and geography of visitors.

Of all the listed services, Prolog is the most effective.

To choose the service that suits you, avoid overpaying for its use and avoid becoming a victim of scammers, read our tips.

Tip 1. Analyze the pricing policy of the service

As a rule, prices for different services differ insignificantly. But when using the tool for a long time, be sure to pay attention to the cost of services - this will allow you to choose the most advantageous offer.

If possible, talk to real clients - they will tell the truth. Read reviews on third-party resources. Dishonest companies will fake reviews. Do not pay attention to the reviews written on the service’s website - they are not always objective. Ask your colleagues what tools they used.

Tip 3. Pay attention to payment methods for services

Most services accept bank payments, Yandex.Money, WebMoney and Qiwi. The replenishment fees for each payment system are different. It is most profitable to pay bank cards– there transaction fees are minimal.