How NOT to attract traffic, and what methods work the other way around? How to attract traffic? Effective ways to attract targeted traffic How to attract more traffic

Hello Dear Blog Reader

Today, a very big topic is 51 methods of attracting visitors to a website or blog.

There are many ways to drive traffic to your site. Someone prefers one way, someone else. It is natural to use everything at once, few people succeed.

Below I tried to put together all the ways to attract visitors to the site, which I used during my 10-year practice of making money on the Internet, and some I continue to use now.

From the article, which I have been writing for over a month, you will learn how to increase blog site traffic. Especially for my Readers.

At the end of the article, you can download a mental map with all the described methods for driving traffic to a website or blog.

1. Search engines

According to statistics, all the cream is removed by those who are in the top lines search results. The first 3-5 sites account for 80% of visitors - that is why all site owners are so eager to be in search engines ah as high as possible.

You can promote your site in two ways:

Fast and not very reliable
Long, but almost guaranteed

Quickly - by ordering promotion by "black" methods. The site, perhaps, will get to the top quickly, but it will “fall out” just as quickly. Plus, there is a high probability of getting banned by search engines. Now it's not very effective.

For a long time - promotion by "white" methods. High-quality unique content, interesting to people, competent use, natural links. Of course, such a site will not get into the search results in a week, and even in a month it will not be there, but - when it reaches the first page of the search, then no "black" and "gray" optimizers will be able to move it from its positions.

2. Contextual advertising

One of the most effective paid acquisition methods target audience- contextual advertising. This type advertising works through major search engines (Yandex, Google), as well as through the Begun system.

Its essence is the appearance of an advertisement only when the user enters strictly defined search terms. Certainty in the key query guarantees impressions only to the target audience, and here the main difficulty is to formulate the key phrases correctly.

There is information that Begun and Google are not very kind to MLM, therefore, be prepared to communicate with their technical support. But as for the Yandex.Direct service, you can be calm here - Yandex has nothing against the MLM business.

3. Communities in social networks

Social networks in modern world is a place where millions communicate. Since they are collected compactly, it is likely to quickly reach the target audience. Create a community, attract people with similar interests to it, keep your community alive and share information in parallel. A link to your site can be in the status, or you can simply announce new material on your site/blog.

Here you need to keep in mind an important point - never start acquaintance with a link: this Right way lose not only a potential client, but also a new acquaintance.

4. Links in social networks

No matter how much you would like to live without competition, you have competitors, and this is actually good. Study competitive communities, study also "parallel" communities - for information business, making money online, personal growth, and the like.

Become a part of these communities.

It is likely that in the course of some discussion it would be appropriate to provide a link to your blog. In addition, if you are an active member of the community, people will go to your page on the social network to learn more about you.

5. Newsletter to friends in social networks

When you become famous and recognizable in thematic communities, you will have your own circle of subscribers / friends. By means of social services, you can make a newsletter to your friends, informing them about updates on your blog.

6. Statuses in social networks

Change the status in your profile: come up with a short catchy phrase and add a link to this phrase.

7. Paid social media advertising

Of course, social networks have the possibility of submitting advertising. In general, nothing compares to contextual advertising in terms of efficiency, but in social networks you can choose the group of users to whom your ad will be shown.

Selection options - information in the profile. That is, the city, age, gender, interests, and the like.

8. Advertising in communities in social networks

You can negotiate with the owners of active specialized communities to place an advertisement with them. It costs, as a rule, less than advertising on the service, but if you choose the right community, then the result will be higher.

9. Buying ads from Facebook, VKontakte, Twitter users

10. Blogging in the blogosphere

Blogs in blogospheres (LiveJournal, LiveInternet, Diary, etc.) are particularly good at:

the ability to install a detailed post with photos and / or drawings, video accompaniment, etc. – what is impossible in social networks;
more convenient than in social networks, a search system for like-minded people;
more convenient commenting system;
participation of the entry in the full-text search of Yandex, Google, etc.

11. Commenting in the blogosphere

Find like-minded people through the search by interests and participate in their discussions in blogs and communities. Write detailed comments, be polite. The result will not be slow to affect: people will start coming to your blog, reading your posts, commenting and, of course, clicking on your links.

12. Advertising on blogs

Of course, blogs can be the same advertising platforms as social networks - find a blogger with a suitable target audience and order a post with a link to him. But there is an important point here - you should not place an order with very popular personalities, let the audience be smaller, but it will be precisely the target audience, and not idle citizens who will not pay attention to the link.

13. Forums

Another popular place for communication is forums. Forums are of two types:

Thematic
"About everything"

When choosing a landing place, you should pay attention to the topic of the forum - your MLM links on the forum, say, programmers, will be considered spam.

However, you can choose forums that have a dedicated section for advertising. Agree with the administration - and your link will not be deleted.

And never make an offer to join your MLM business on the forums!

14. Link in the profile on the forum

On most forums, you can put a link to your site in your profile. Such a link carries a double load:

increases the link mass of the blog;
advertises your resource.

15. Link in the signature on the forum

In addition to the profile, the forums have another field where you can put a link - "signature". A signature is a short status that appears after each of your posts. Think over the text - it should not be intrusive advertising.

Let's say the status "You can also find me here" will work better than "The best MLM company on the network"

Such recommendations will be appropriate strictly on thematic forums - where they discuss making money online, MLM and the like. However, you should not push the link anywhere: it is better to post it once, but in a relevant discussion, than ten times out of context.

17. Free bulletin boards (Avito.ru and the like)

There are many free message boards on the Internet, but there are not so many really valuable ones, and therefore you should not waste time on boards where few people go. It is better to spend time on a high-quality ad that attracts attention, and place it in three or four places, but serious, with a high probability of conversion.

18. Paid and free directories

I would divide directories not into paid and free, but into serious and frivolous ones. Serious ones are, first of all, directories with search and statistical services (such as Yandex.Catalog, DMOZ, List.ru, LiveInternet and others). In the second - solid moderated resources.

Free unmoderated directories, which, in fact, are a chaotic collection of links, are more likely to interfere with website promotion than help it.

You may have come across suggestions for “directory crawling” to increase link mass. It's definitely not worth doing! At best, this action will bring meager results, at worst, a search engine ban.

19. Free mailing services

the silver Subscribe mailing list gets into the main catalog of the service - this is the first time;
the silver mailing list Subscribe for a week is located in the sections "Recently opened" and "Last 10 opened mailing lists";
the silver mailing list Subscribe gets into the announcements of the "New mailing lists".

If these disadvantages seem significant, then you can subscribe through - here you can maintain your own subscription base.

However, if you are just getting started with subscribers, services like Subscribe will be the most effective.

20. Advertising in other people's mailing lists

Of course, a novice entrepreneur does not yet have a serious subscription base, moreover, there may not be one at all, but there is nowhere to get one, since his own site has not yet been promoted. In these cases, advertising in other people's mailing lists comes to the rescue. Naturally, the newsletter should be close thematically. And there are more than enough of them in MLM.

21. Advertising on other sites

Almost all sites place third-party ads on their pages. In many cases, placing an ad block on a site visited by the target audience is more effective than using contextual, banner and other types of advertising.

22. Communication on other sites with a link to your own

Many modern sites and blogs provide the ability to comment on materials, and on a number of resources the user can specify the address of his site. If you decide to use this method, then it is worth considering one important nuance.

These sites and blogs are made by people just like you. And they, just like you, want to write in the comments on the topic and in detail. Most likely, comments like this:

Cool site, come to me //your site
And I have written about this //your site and the like

will be deleted by the resource owner.

Respect those whose blogs you comment on, write detailed comments, engage in polemics, discuss specific issues - and then the address of your site will not be deleted.

Another plus from this method is that readers of that resource will read your interesting comment, and will actually go to your resource.

23. Exchange links with other sites

You can agree to exchange links with blogs and related sites. Of course, here it is important to find resources of just such a subject, which, at the same time, are not direct competitors. For example, an MLM blog and a site about earning money through the Internet may well advertise each other, but the site of MLM company A is unlikely to advertise MLM company B. Lately this method with cross-references dies.

I hope this extensive article was helpful to you. I would be grateful if you appreciate my work, leaving a comment below.

Dmitry Dementy

Sites with cats, jokes and beautiful girls get traffic almost effortlessly. It is enough to publish these most beautiful cats from time to time so that crowds of people visit the resource daily. And if the owner is savvy, then there is no need to publish anything. The community itself will bring, publish, comment and distribute new content.

Niche website owners have a harder life. They have to talk about something complex or boring: blade servers, bricks, principles of evidence-based medicine. To read publications, users are forced to strain their intellect or drink strong coffee so as not to fall asleep. Therefore, potential customers rarely come to the site, spend little time on it and do not repost. Can this problem be solved? How to get traffic correctly if the project works in a complex niche? More on this later.

What niche can be called difficult

yours. You probably from time to time angrily close your laptop and scold building materials, workwear, mutual funds, magic cream for all diseases, plastic windows or cat litter that you have to sell with obscene words. If you ask people you know, nine out of ten will say their topic is difficult. By the way, ten out of ten will envy you out loud and tell you how easy it is to sell this cat cream of yours.

Subjectively, most entrepreneurs and marketers consider their niche to be difficult. This assessment does not always coincide with reality. To understand whether you are really working with a complex topic, you need to use objective signs. Here are the main ones:

There is a lot of competition in your niche. For example, MTPL policies are sold by dozens or hundreds of insurance companies. Add to them dozens of large insurance brokers. As icing on the cake, think of lone insurance agents who are actively mastering online sales.

There are clear heavyweight leaders in your industry. This is one of the features of high competition, worthy of being singled out as a separate feature. Decided to sell smartphones? And the entire top issue was shared by Svyaznoy and Eldorado with Euroset. Want to operate on people with varicose veins? The issue was occupied by sellers of a miracle cream, which supposedly cures everything in one day without operations, registrations and SMS.

You are selling a complex product. What does it mean? You have to explain to most consumers the essence and benefits of the product. Examples? As many as you like: endowment life insurance, IT outsourcing, installation of autonomous sewers and septic tanks, trainings for company personnel. Heck, aren't website building, SEO, and content marketing complex products? It is difficult for sellers of such goods and services to attract traffic due to a number of reasons, including a lack of active demand, resource-intensive information campaigns, and a low level of audience awareness.

Among complex products, it is worth highlighting medical services and goods separately. This is a unique theme. Uniqueness is determined not so much by the complexity of the product and high competition for traffic, but by the huge responsibility of marketers. Do you know other niches where you can literally kill a person in the pursuit of traffic?

You are selling an expensive product. Here, not even attracting traffic comes to the fore. Of course, during a crisis, people are less likely to be interested in houses in London or holidays on the Cote d'Azur. Therefore, competition for traffic may become more intense. But the main problem here in converting visitors into buyers. Potential customers can actively come to the site, but this does not guarantee purchases.
You are selling a product that, for one reason or another, a significant part of consumers do not believe in. It can be network marketing, dietary supplements, financial pyramids, Kirby vacuum cleaners, pension savings funds, work in the office of a young promising company without sales and investments, consultations with psychologists, coaches, and personal growth specialists. Are there many people among your acquaintances who actively search the Internet for information about a counseling psychologist working in the framework of Gestalt therapy and a body-oriented approach?

You work in a very narrow niche. For example, sharpen straight razors. Because of advertising, everyone chooses “nothing is better for a man,” so you can’t count on a large flow of visitors. Niche projects should hardly waste money on attracting inappropriate traffic. Instead, it's better to bet on increasing your conversion rate and other performance metrics. By the way, many innovative projects can be attributed to this category. They have to break through the lack of information and distrust of the audience, as well as the lack of demand associated with them.

You are selling a boring product. Here again, objective signs are needed, since after a couple of years of work, even the owner of a sex shop can consider his product boring. Look at the problem from the client's point of view. If he considers your product to be ordinary, it will be difficult for you to compete for the attention of visitors. Examples? Matches. More? Toilet paper, egg production, office cleaning, car washing.

Have you found objective signs by which your project can be classified as complex? Then read about ways to attract traffic. By the way, they will be useful even for sites that work in simple niches and sell a clear product.

Method #1: Attract Low-Frequency Traffic

Grandmaster Sergey Karjakin will easily beat Nikolai Valuev in chess. But in the ring, a chess player is unlikely to last even a minute. What does Karjakin need to do to always beat Valuev? That's right, Sergey should face Nikolay at the board as often as possible and avoid boxing fights.

This analogy explains why using low-frequency queries to drive traffic in difficult niches. With the Long Tail, you solve the problem of competing with industry heavyweights.

It's about this: large and experienced players are firmly occupying the issuance of high-frequency queries. You can break their hegemony by spending a lot of time and other resources. Or you can't break it. There are no guarantees that serious investments in the promotion of the query "buy OSAGO" will allow you to take the place of "RESO" in the search results. But you don't need it.

To be guaranteed to receive traffic, you need to move on the widest possible semantic core. Why does it work? Why haven't heavyweights privatized long-tail search results yet? It's very simple: they try, but they can't. There are infinitely many low-frequency requests. Therefore, long tail guarantees traffic at any level of competition.

How to properly promote a site for low-frequency queries? First rule: forget about keywords Oh. Close KEY Collector and don't terrorize your brain with its little brother with an obscene name. Instead, spend time researching the market, studying the audience and its information needs. And start satisfying them.

Create quality informative content. Try to dive deep into the topic and exhaustively respond to user information requests. So you will surely use all the most relevant low-frequency queries in the right forms and with the right number of occurrences.

Let's do it again: To ensure that you attract low-frequency traffic, you need to focus not on key queries, but on research and meeting the information needs of the audience. Look for confirmation of this thesis in Svetlana Kuznetsova's articles about LSI (one and two), as well as in Denis Savelyev's article about the quality of content from the point of view of search engines. For a snack, leave the Searchmetrics study, which confirmed the decline in the role of keywords in determining the relevance of web pages.

Do you want to know how promotion for low-frequency queries works in reality? In 2015, the Facebook page promotion guide became the leader in views on the Texterra blog. In February 2016, this material received more than 13 thousand views.

Management gets search traffic through low-frequency queries like “how does Facebook promotion work” or “how to tag a job in your own facebook company”. At the first request, Yandex.Wordstat displays one impression per month. On the second - generally zero. However, despite this, we constantly receive transitions from them.

Now look at the screenshot below and pay attention to the frequency of transitions from search engines for a particular query. Of course, the lion's share of key Google words Analytics does not display. But not only high-frequency players are probably hiding behind Not Provided.

Method number 2: advertising

This is an obvious tool for attracting traffic, without which it is difficult to imagine any integrated marketing strategy. Before including a new expense item in your business plan, answer two questions: what kind of advertising to use and where to send paid traffic.

Here is the answer to the first question: you need to use the type of advertising that is best suited for your project. Other things being equal, for new businesses operating in a competitive niche with popular and in-demand products, it is better to pay attention to the “context” and advertising in social networks. It is these tools, when used correctly, that provide high performance at optimal costs, flexible campaign management, excellent quality traffic.

What if you are not selling cosmetics and children's toys, but cinder blocks or fittings? Contextual advertising is great for you. But instead of social networks, it is better to choose specialized publications. For example, building materials are best advertised on sites dedicated to construction and repair.

What about the second question? There are no universal solutions here, since it is necessary to take into account the specifics of the project. But you can still find patterns. When it comes to Google AdWords or Yandex.Direct contextual advertising, the cost of clicking on competitive transactional requests like “buy something with delivery” will be relatively high. You again find yourself in a situation of "chess player against a boxer in the ring."

To bring the confrontation to the board, drive paid traffic with information requests. Can it be converted into real transactions? It depends on the quality of the resource and content strategy. Here is an example of an application from the information page of the site:

And here is another application from the same page (the dialogue itself turned out to be long, so we shortened it, but it is the source of the appeal that is important here):

When it comes to advertising on social networks, direct traffic to the pages or groups of the project. Of course, this recommendation is not suitable for all topics. For example, users will be clearly bored in groups of concrete mixer manufacturers. But if the topic gives at least a small chance to use social impulses, use paid traffic to increase the number of subscribers, advertise specific posts, and spread information about promotions.

Method number 3: activity in social networks

This is another universal tool for solving the problem of complex topics. With the help of a successful SMM campaign, a small player can bypass a large corporation, draw attention to a complex or expensive product, and gain the trust of the audience.

The Rockwell Razor story is a great example of the power of social media. In 2014, two students decided to create a quality product that would save men from having to spend money on expensive replacement cartridges from modern shaving systems. The guys creatively rethought the design of classic razors and offered users a modern version of the razor.

According to one of the founders of the project, Garrett Everard, at the beginning of his entrepreneurial journey, he did not understand marketing at all. Garrett, with his friend Morgan Nordstrom, devoted all his free time to developing the design and prototype of the razor. When everything was ready, the guys published the project on Kickstarter and went to bed.

Here social networks did their job: the project instantly went viral. The morning after the publication, the startups raised $18,000 when they only needed $12,000 to start production.

It was only at the new stages of raising funds that Rockwell Razors began to actively use SMM tools. Firstly, they rebuilt themselves from a competitor - a well-known manufacturer of machine tools with three and five blades. The guys launched a campaign, the main weapon of which was financial calculations. According to entrepreneurs, the buyer of a razor could save several hundred dollars in the first year of using it, since replaceable double-edged blades are much cheaper than cartridges. Rockwell Razors also promised all crowd investors a free supply of blades for 5 years if the goal of the second round of funding is achieved. The campaign ran with the hashtag #5YearsFreeBlades.

Are there situations when promotion in social networks is not worth it? Yes, these are boring products and the B2B segment. But even here there are options. For example, B2B sellers in the bourgeoisie recommend using LinkedIn as the main platform for promotion. In RuNet, LinkedIn is more often used for job search and recruiting. If you sell in the B2B segment and want to connect with the heads of partner organizations, use Facebook.

If you are selling something not to companies, but to people, feel free to use Facebook, Vkontakte and other popular social networks to attract traffic. How to attract traffic from social platforms? This is a topic, if not for a book, then for several huge guides. The main areas of work can be summarized as follows:

Method #4: Guest Blogging

With the help of publications on popular industry sites, you increase your audience reach and gain trust and authority. Remember the main secret of guest posting: you do not need links, but the attention of real users. Therefore, focus on the quality and relevance of the content.

What problems can prevent guest posting? If you work in a narrow niche, finding suitable thematic sites is not so easy. The problem can be solved in only one way: publish notes on sites and blogs working in related topics.

Here are some tips to help you plan your guest campaign:

Publish guest articles on popular sites. Their topics should be close to yours. The popularity of a resource can be determined by the counters, which are usually located in the footer of the site. If there is no counter, you can get approximate data using the service for checking the attendance of other people's sites or the Alexa analytical platform. The popularity of the resource and the involvement of the audience can be indirectly assessed by the number of comments and distributions of the publication in social networks.
You can find popular sites and blogs in your industry using ratings, for example, Liveinternet.ru. You can also use search engines and community search in social networks. Or borrow ideas from our mailing list "".
Prepare interesting informative articles for guest posts. They must be useful to the audience. Do not try to sell at a party: this way you set readers and site owners against yourself. In no case do not publish low-quality content on third-party sites. You will not only fail to solve the campaign objectives, but also spoil the audience's impression of your project.
With the help of a guest post, you need to attract the attention of new users and get clicks to your site. This is the main purpose of guest blogging. Don't think about links, think about potential customers who read your post.
How often should you guest post? The more often, the better. This is true if you can publish articles on at least several different sites. If you publish content on one site too often, its audience will stop moving to your resource.

This pattern was noticed by the famous marketer Neil Patel. He posted on popular Internet marketing sites, one post per week. Readers actively went to Patel's website. When the specialist increased the frequency of publications to 3-4 posts per week on each resource, the number of clicks to his site fell sharply.

What are the benefits of guest blogging? Here are some examples:

The aforementioned Neil Patel claims that guest posts bring 20,000 visitors to his site per month.
BufferApp CEO Leo Vidrich says guest posts have brought his project 100,000 users in less than a year. Pay attention, 100 thousand customers, not site visitors. To get this result, Leo wrote 150 articles on external sites.
And here is an old but still relevant story about a blog that increased traffic by hundreds of percent with the help of guest posting.

Again, please note that you are not guest posting for links. If the host site agrees to openly refer to you, do not refuse. If the host wants to close the link with the nofollow attribute, that's okay. If the receiving site does not agree to put a link at all, it is better to refuse cooperation. Of course, if we are not talking about an image article on Lente.ru or Vedomosti.

Method #5: Use Communities

This is not about groups or pages of your company on social networks, but about neutral communities in which potential customers and even competitors communicate. Simple Example: Community "Content Marketing" on Facebook.

Do not abuse trust: even announcements of the most useful content can bother readers and administrators. Follow a simple rule: participate in discussions all the time, and link to your own content only from time to time.

The most important question: where to look for communities? First, they can be created. For example, if you add a forum to your site and make it popular, consider yourself winning the lottery. Secondly, if you want to work successfully, you must know your industry inside and out. This also applies to communities.

Didn't have time to join the most popular groups in your industry and didn't register on the forums? Get started now. You can find suitable sites using Yandex or search through communities in social networks.

Be sure to use the same userpic and real name on all forums and in all groups where you communicate. It is necessary for the audience to recognize you.

Method #6: Turn New Visitors into Loyal Customers

The target visitor who first came to the site should turn into your regular reader and client. To do this, you must publish useful quality content and sell a good product at an affordable price. What tools provide return users? Here is the list:

Invite visitors to subscribe to your newsletter and RSS feed.
Use remarketing.
Suggest to potential clients bonus program.
Encourage subscriptions to social media pages.
Install Disqus or a similar commenting system that notifies panelists of new comments by email.

Notice how artisan cosmetics manufacturer Barrister and Mann literally lassoes the user from the first visit:

The company uses retargeting. After one visit to the site, B&M ads are displayed every time you log into Facebook.

The company offers users an attractive bonus program. Visitors can earn reward points for taking suggested actions. For example, registering on the site brings 500 points, indicating the date of birth another 500 points, reposting on Facebook gives 50 points, and so on. Reward points can be spent on the company's products. 100 points equals 1 USD.

The site has a newsletter subscription form. Do I need to say that the user also receives bonus points for subscribing?

Internet marketers are well aware of the adage "an old friend is better than two new ones." And specialists working in complex niches can safely change the order of numbers: “ old friend better than a new hundred.

Method #7: Create a Free Useful Resource

It can be a service, a tool, an instruction for which users return to your site over and over again. Simple examples: Glavred, spell checker from Advego, service for evaluating test results.

A useful resource guarantees you visitors. For example, the attendance of the resource Text.ru, on home page which has a service for checking the uniqueness of texts, exceeds 10 thousand people per day. The site of the Advego exchange, which has services for checking spelling and semantic text analysis, is also visited by tens of thousands of people a day. Among them, there are probably users who got acquainted with the project thanks to useful services.

What kind of service does the audience need? Look for the answer to this question yourself. The main thing is that the resource turned out to be very useful and free.

Method #8: Improve Traffic Efficiency

The space for extensive growth ends sooner or later in any niche. And in a complex environment, it may not be there initially. Therefore, grow intensively: increase the efficiency of existing traffic. We are talking about improving behavioral metrics: conversion rate, viewing depth and time, user engagement. This can also include financial metrics, such as the average order amount and the number of transactions.

How to improve behavioral metrics? This is another topic for a book or dissertation. Here's the answer in a nutshell: your website, content, product, and even yourself should be interesting, relevant, useful, and user-friendly. To work successfully, this topic will have to be studied in depth. The following resources will help you:

The list can be continued by adding at least a few dozen materials from the Texterra blog to it. But even they are not enough to exhaustively reveal the topics of increasing conversion, improving behavioral indicators, ensuring usability, creating high-quality landing pages. Therefore, use the suggested links as your direction of travel. With their help, you will find a lot of useful materials both on our website and on other resources.

This method was successfully used by the company "Mosigra". With the help of detailed and descriptive product descriptions, the project's marketers increased the conversion rate and other behavioral metrics.

Method number 9: become a sticky fish

A small sticky fish attaches itself to sharks and whales to travel long distances. A similar marketing tactic is great for projects that work in complex niches. Its essence can be described as follows: if it is very difficult for a project to attract traffic on its own, use popular specialized sites for promotion.

Here are a few examples: freelance exchanges, TripAdvisor, Yandex.Market, a project for selling DIY goods in the Masters Fair category, bulletin boards, online auctions, catalogs. With the help of promoted sites, you can attract traffic to the site of your own project and at the same time sell the product.

The stick fish tactic can be used in any industry where there are suitable popular sites. Here are some examples:

Web agencies often register on freelance exchanges. This helps to sell services and at the same time drive traffic to the site.

Like other service providers, Bizon Steakhouse uses TripAdvisor to attract customers and manage its reputation. Traffic to the corporate website is provided by a link in the company profile.

Online stores actively use popular directories such as "Yandex.Market" and "[email protected]". This is one of the ways to increase the visibility of the site in competitive niches, where the struggle for customers is mainly through price.

Participants of the Masters Fair project sell complex products with low active demand. For example, most people usually buy factory-made inexpensive children's toys. In order to attract traffic to the site of a master who makes dolls on his own, you will have to win competition from large online stores and manufacturers. The problem is solved by the profile on Livemaster, as the audience of this project is consciously looking for handicrafts.

Small online stores do not shy away from selling goods on online auctions. They are registered under the guise of individuals. While communicating with the client, they redirect traffic to their website.

Specialized online directories are another way to overcome high competition and solve the problem of a boring product. For example, furniture manufacturers publish information on thematic sites. They both drive sales and get traffic to the site at the same time.

Method #10: Bet on Video

With smartphones and tablets, you can watch videos anytime, anywhere. And thanks to these devices, you can shoot video anywhere and anytime. Even commercial.

How can video content help drive traffic in difficult niches? It is easier to fight for the first positions in the search results of YouTube and other video hostings than for the top positions in the general search. This is true even for very competitive topics for a simple reason: your competitors publish texts more often than they shoot videos. In addition, the video increases the credibility of the seller. The audience sees that they are dealing with real people, and not impersonal nicknames on the site. This further stimulates sales and website traffic.

Pay attention to the example of Shanti-Shanti.rf. The guys shoot video reviews for each product and publish it on the description page. This is good for customers and search engines. Another similar example is Shave Nation, an overseas razor shop. Its owner has created one of the most popular educational YouTube channels. In the description of each video there are links to a specific product or selection of products.

Method #11: Distribute your product freemium

According to the software company OPSWAT, Avast antivirus software is the second most popular antivirus software in the world after the regular MS program. Windows Defender. According to Avast Software's own data, in 2015 the company controlled 21% of the global antivirus software market. In 2014, the investment company CVC Capital Partners valued Avast Software at $1 billion.

Why this information? The $1 billion company is distributing its flagship product for free. And Avast Software earns by selling premium program features.

In what niches does the freemium business model work? Here are some options: development software, games, various web services, selling services offline. For example, this particular model is used by the platform for studying foreign language Lingualeo.

Why is the freemium model guaranteed to bring in sales and traffic? First, the free distribution of the product attracts an audience. Secondly, free use a good product builds loyalty. And loyal users always buy. At least out of curiosity or a sense of gratitude.

Method #12: Make a Great Email Campaign

This way of driving traffic works great in any niche. To successfully use the tool, you will have to answer two global questions: where to get subscribers and what to send to them.

Here are two hacks. First, if your business model allows, send discount coupons via email. They should be a nice addition to the information. And second: you can publish emails on the site. However, new releases of the mailing list should appear there with a delay. For example, new letters can be sent on Mondays, and the information on the site is updated on Fridays.

Now to the question of subscribers. When your newsletter is known and appreciated, the audience will find it on its own. But first you have to use everything available ways attracting an audience. Here are the most effective tools:

Use the subscription form on the site. Experiment with aggressive tools like Hellobar or popups.
Trade your subscription for something of value, like free content or discounts.
Include sharing buttons in your email template. If you create really useful content, subscribers will definitely want to publish it on their social media pages.
If your content strategy allows, give subscribers the opportunity to choose the subject of their emails.
Specify the link to the subscription in the signature of the work email.
Enable newsletter subscription as a default option when registering on the service website.

Want to grow your subscriber base quickly? Create highly useful downloadable content and sell it for a subscription. Your offer must be truly valuable. For example, focus on e-book 100+ Practical Hacks for Internet Marketers. Do not attack new subscribers with commercial offers. Take advantage of best practices to turn email recipients into customers without imposing. By the way, the success of an email campaign is highly dependent on the capabilities of the mailing service. So choose it carefully.

Method #13: Interview industry-renowned experts

Even if your niche is very narrow, complex and boring, successful and charismatic specialists probably work in it. Post interviews with them. This works for two reasons. First, interviewing leaders makes your blog or website more interesting and useful to existing audiences. Second: the name of a specialist will attract a part of his audience to your resource.

Will leading experts agree to give you an interview? In most cases, it depends on your ability to communicate and diplomacy. For example, our site has interviews with Rand Fishkin, Denis Kaplunov, Alexander Alaev, Dmitry Shakhov, Dmitry Sevalnev, Viktor Karpenko, Sergey Lyudkevich and other well-known experts. By the way, here's the No. 13/1 way to get traffic: give interviews to everyone who asks for it. At the beginning of a business career, this is easy to do.

Method #14: Mention Famous Experts on Social Media

When you post or tweet about a well-known expert on Facebook, their followers see your post in their feed. To mention someone, write the "@" sign followed by the username without a space.

Hello, dear readers of the blog site. Today I want to talk about those methods of attracting visitors to the site, which I myself actively used (and still sometimes use) on initial stage development of this blog. The most difficult time for any project is the first months of life.

You work at this time like an ox - put the engine and all kinds of extensions, and then try to bring it all to mind. Edit the site template so that it matches your wishes. In addition, try to add as much quality content as possible. In general, you work hard to the fullest, but the most important thing, for which you turn inside out so much, is not. I'm talking about traffic.

Where to get traffic for a young site

For the first couple of months, you should not expect any tangible influx of visitors from search engines (read), because they are rather inert and even if a number of your articles are successfully optimized for low frequencies (, a), they will most likely get into the top no earlier than after a few months.

But what do you do all this time? Write for a few dozen random visitors who will visit your project in the early stages of its development. Yes, of course, for some time you will hold on to that charge of enthusiasm that you had, but there may come a moment when your hands begin to fall by themselves.

Therefore, at an early stage of the development of a web project, SMO promotion methods are very relevant - social networks, forums, ratings and other non-search methods to attract traffic. A huge plus of SMO is an almost instantaneous reaction to your promotion actions.

Let's say you published the announcement of your article in any thematic social networks, and you can immediately observe the influx of visitors from them. I myself, about a year ago, received almost all the main traffic not from search engines, but from social networks, forums and other SMO objects.

This is only later, as your project grows and more and more new articles appear, which, after successful internal optimization and competent, will get into the top for low-frequency (and maybe even for mid-frequency) queries, the main influx of visitors will come from Yandex and Google (search traffic). In the meantime, we will be content with visitors from social media.

But nevertheless, it will be quite difficult for you to exist for a long time only at the expense of social media. It is imperative to try to move to ensure that the bulk of the traffic comes from Yandex and Google.

By the way, another method of getting free traffic has recently appeared, and from Yandex, but not from search results, but from their new service called. You will only need to create an RSS feed on your site according to their requirements (see the link below for how to do this) and add it to this service. Over time, you will begin to receive traffic from Zen, and it will increase the more interesting your materials are. And yet there is still a possibility receive payment from Yandex, for posting your content on their service.

The fact is that promotion in social media requires constant manifestation of your activity - writing posts in forums, announcements in thematic social networks, etc. of things. While search traffic for low-frequency queries will be constant, stable and independent of your activity. It can be conditionally called passive.

But if your project has just been born, then you no longer have to choose. It is imperative to optimize articles for certain low-frequency (probably, for some mid-frequency) search queries, thereby making a reserve for the future. Well, do not forget about the elements of external site optimization -.

And you should try to get the momentary main flow of visitors in the early stages of development through SMO. This way you will be able to attract your first regular readers and admirers of your talent. Well, and, perhaps, natural backlinks to your project will slowly appear.

In any case, if you want to succeed, then you have to work hard not like a child. It will be especially difficult to do this against the background of the almost complete absence of visitors. But what to do, everyone goes through this period when you want to drop everything and send everyone to hell.

The search component at that time was very small and, remarkably, there was a significant bias towards Google. From this system I received four times more visits than from Yandex.

Thematic forums

The first thing I noticed was the forums. I chose five authoritative and attended conferences, the topics of which intersected with the topics of my blog. I tried to carefully publish test posts with announcements of some of my articles. I asked if the administration of the forum would not be against such a PR of their resource and, as a result, I got a pretty decent increase in attendance.

I posted announcements of my articles in

MyWordPress.ru

At the last one, I didn’t have a relationship with the administration, but at the rest I regularly published announcements of my articles on the topics of the forum and I still get little traffic from them.

Of course, it would be possible to significantly expand the number of conferences that fall into my subject (for example, add Searchengines.ru, maultalk.com), but human power is not unlimited. As I said above, the main emphasis should be on writing unique and preferably useful articles for visitors, as well as on optimization factors for these materials. And on social media, you should devote time according to the residual principle.

I don't advise spreading out over a lot of thematic conferences, it would probably be better to stop at a few, but well-attended ones. Attracting visitors in this case will be more effective in terms of the ratio of the time spent on posting and the volume of attracted traffic.

I also advise you not to spam, but first ask permission from the administration. In this case, your posts will not be deleted as they are discovered by the moderators, but will serve in the field of attracting visitors to the site for a very long time. In general, I like this traffic, because. it will often persist for a long time even after you stop posting to them.

As for getting open for indexing backlinks to your site from forums where you post announcements of your articles, I highly doubt it. Most likely they will. But options are possible.

Inexpensive ways to attract visitors to the site

Some can also serve as a source of traffic. As soon as you add your blog to it, then immediately after the publication of your new post, its announcement will automatically go to its main page.

If the topic of the article is interesting and inviting, then you can count on attracting a very decent number of visitors. I somehow had about 60 transitions from this rating after the publication of an article about PageRank and TIC. Remarkably, to get traffic, you just need to add your site there once.

It is also a source of free traffic that does not require any additional gestures on your part, . It will be enough for you to register and set up announcements in this microbolging service.

Automatic posting of titles of new articles on Twitter, if you have previously added your RSS feed to this service:

By analogy with Twitter, you can also use FriendFeed, a service somewhat similar to it, which has built-in tools that allow you to set up auto-posting of the titles of your new articles in FriendFeed.

Well, since we are talking about social media that do not require any constant gestures on your part (for example, manual posting of announcements), it is worth mentioning such a thing as, usually installed at the end of each resource article.

Thus, you shift the work of posting onto the shoulders of your visitors. A link to a material that tells about the various ways to install social network buttons on your site is given a little higher. In general, this is a very effective way of non-search promotion, which is used by almost all webmasters.

Well, and, perhaps, it’s worth mentioning such a way to increase traffic as. If you carefully add links to your really useful articles to the topic, then there is a chance that they will remain there for a while.

Unfortunately, in terms of search promotion, backlinks from Wikipedia are unlikely to help you, because they are closed from indexing. In any case, I still have a little traffic from the Wiki, although I added links there about a year ago.

Attracting visitors from thematic social networks

Inexpensive ways are, of course, great, but it would not hurt to supplement them with posting to various thematic social networks. I myself am a regular reader of the social network for webmasters Grabr and therefore I know that there is traffic there and it is not criminal to get it.

In general, there are quite a lot of social networks on the subject of my blog, and the most desirable and bold, of course, is HabrHabr, but, unfortunately, it is very difficult to get there. In any case, I didn’t succeed the first time, but I didn’t try anymore.

In addition to HabrHabr, there are many more places to attract traffic to the site:

Grabr - for webmasters
SEO Minds - social network of SEOs
WebIce.Ru - for webmasters and bloggers
Blogistics - for interesting writing bloggers
ShowBlogs.ru - digest ( ?) of the blogosphere
- a young social network from Google

In some of these thematic social networks, it will be possible to register without problems, in some you will need an invite. I myself registered in them for a very long time, so it's hard to say where exactly which registration method is used.

After registration, you will be able to add announcements of your articles with a back link to your site. In some networks, these backlinks will be open for indexing, but I think that search engines greatly underestimate their weight.

Relatively recently, a method of extracting visitors to has become popular. There is not only mailing lists, but also groups which essentially resemble social networks. So, you have two ways to attract visitors to the site from Subscribe - either post to an existing and promoted group that suits your topic, or create your own and try to promote it.

I tried both methods and I can say that you can use both at the same time, but the greatest result, of course, is posting to an already existing and promoted group that suits your topic. For my blog, it turned out to be the most suitable - Create your site. It has 14,000 members, but the truth is that the creator of the group insists that it be posted no more than once a week. The owner, as they say, is a gentleman.

By creating your own Subscribe group, you will naturally be able to set the rules yourself. But the problem is that the number of members in it will be very small at first and you will need to promote it in some way. For example, in my group on Subscribe, called Learning to create, promote and make money on sites, there are only 200 members.

I add posts there quite irregularly, but when I add, I sometimes manage to attract more 100 visitors per day only from this social network. A very effective way to attract traffic to the site, I will report to you. Try it, you won't regret it.

I also want to remind you about in automatic and semi-automatic mode in social networks and blogs on free platforms. Pretty effective way to automate.

You can post not only in Runet, but also in the social media of the bourgeoisie. The most famous and effective social networks of the bourgeoisie, in which it is worth adding announcements of your articles, are:

In general, they are so visited that if your news gets to the top, then the attracted traffic can be so huge (tens of thousands of visitors a day) that the server hosting your project will crash. But this still applies mainly to English-language sites, because the Russian-speaking audience of these social services is not very large.

Good luck to you! See you soon on the blog pages site

1. Active social media presence

It's an axiom: the site must be present in social networks. This is the so-called good manners rule for any site.

1.1. The site must have its own Twitter profile

It is difficult to overestimate the amount of traffic that you can get with right approach. If you like to communicate via Twitter - fine, then we combine business with pleasure. We recruit readers and at the same time visitors to your site. When posting on Twitter, remember the importance of hash tags, they will also serve as a source of additional traffic.

1.2. The site must have its own Facebook page or group

In 2011, Facebook introduced the subscription function, and, of course, you can share links to the blog on your personal page. However, we believe that every site deserves to have its own page. Agree, it's nice to post a link to each new post without thinking that it might annoy your friends.

In addition, some readers of the site may not know your name, it will be easier for them to find their favorite site by name.

Add the Facebook plugin to your blog page, with its help you can easily convert your readers into page fans.

1.3. Join different Facebook groups

5.2. Add your RSS feed to useful resources

You can get an additional source of traffic through if you add your blog's RSS to specialized RSS directories and readers, such as: liverss.ru, rssreader.ru, subscribe.ru/catalog?rss, etc.

6. Use Link Shortening Services

With link shortening services like bit.ly, you can access metrics so you know how many people clicked on a link and at what time. Knowing this data, you can experiment with the time of publication of posts.

7. Participate in forums and communities

With a certain persistence, you can get good traffic from thematic forums and communities. Use the blog name as a nickname where possible. And do not forget, if it is allowed by the rules, leave a link to your site in the profile and signature.

8. Interact with other people

And of course, it is very important in our virtual social world to communicate with friends - exchange links, post materials, press releases, photos and any other information on friendly sites. This is not only a pleasant and useful communication, but also a good source of traffic to your blog 🙂

So, we hope that this review will inspire you on new ways to promote your blog and wish your blog prosperity and successful promotion on the stormy seas of the Internet and at the same time we invite you to be friends with similar sites 🙂

Met in VKontakte today useful information, a topic that excites almost everyone. Where to take visitors to your sites, blogs, pages?

The topic is painful, because in our age of speeds and Internet technologies, it is becoming increasingly difficult to attract a subscriber or even a visitor. to your resources. In order to avoid problems with this, you need to stand out and give a unique offer, show in your offer why you need to see or buy from you, what is the benefit here for your visitors, etc.

Advertising needs to invest both time and money. If you want to receive free traffic- Spend more time posting your announcements or advertisements. A paid ways also require a lot of time, since everything needs to be tracked and tested. And you also need experience in this matter. Therefore, it is better to entrust this to a specialist.

It is very important to show your ad to the target audience. Find those places where CA accumulates. In social networks, these are thematic groups. Now there is a very large flow of advertising on social networks, it is in groups and in this huge flow of information that it is very difficult to get the attention of other visitors, only a few people will see your ad. Therefore, if you post in 50 groups per day, approximately 100 - 200 people will see you. Of these, 10% will be interested, if your offer “stands out from the crowd”, they will go to the site even less. I tested a lot and saw few transitions. I also used paid advertising in groups, it is now very cheap, for 2 days I paid only 50 rubles, but I also did not see much return. Of course, what exactly you promote here also plays a role. Now people are tuned in to the “Freebie”, let’s say, they believe in momentary earnings, and sites that will bring fabulous money and look for new projects every day, invest time, buy courses, the information of which is freely available, and again remain with nothing. Unfortunately, everyone goes through this. And those who sell these courses have excellent incomes.

But whatever you do on the Internet, whatever you do, you need visitors to your resources. Let it not be a website, although without a website it is difficult to call an activity a business, even a page on a social network, a blog on Blogger, you need traffic, and a lot of traffic in order to get sales, partners or customers.

Visitor exchange, surfing and click sites

There are a lot of click exchange sites, I want to say that I use some of them. Here are some

You need to devote some time every day to completing tasks, earn points, so that later you can advertise your pages. It is possible to advertise videos, sites. It is possible to pay for an account and receive visits.

You can also get traffic on surfing sites, seopolza, seosprint, you probably know about them.

But here the audience is used to the fact that they constantly advertise courses on making money on the Internet, I also made money this way at one time. I want to say that cheap courses from Glopart are sold here, at a price in the range of 500 - 600 rubles. You understand what kind of courses these are, and I understood, although I tried to choose, it seemed to me that they were useful, there are authors there who you can trust.

But newcomers to the Internet, no matter what we say, no matter how we convince, they do not want to invest more money and believe that on the Internet you can press two buttons, do nothing, and the money will fall on its own. Of course, I’m exaggerating, but it’s true, the earnings of 2000 rubles a day are so beautifully painted in these courses, turn on the program once and it will generate money for you without investment, without difficulty. People want to believe it, it's the Internet! Everything is possible here!

But when they hear that you need to create blogs, websites, mailing lists, collect a base, and then you will have a business if you can build relationships with your subscribers. Why is it necessary? It is better to buy a magical course for 500 rubles.

Powerful and free type of traffic

You know, at the beginning, when at the beginning of my research on the Internet and making money in it, I invested money in one, the second company and could not invite anyone via the Internet, I so wanted not to invite anyone and not to invest anywhere, I really believe those who the same situation. I created 3 such sources of income that do not require special investments and have brought results over time. One of them has great potential, and 2 are smaller. One of them is YouTube is not much, but constantly and monthly gives me my channels profit. And this is a very serious traffic to your sites. in your topic, upload to YouTube, in the description and in the comments under the video, write a link to your site where you want to send traffic, or add an annotation with a link to your site directly on the video. Don't know how to do it? Get free training HERE and then you will get visitors to your sites from your video. Video is the most powerful content and tool for business promotion right now.

Let's get back to other traffic methods.

Let me touch on social media a bit. How can you get free traffic? You have your niche in which you are developing, there is a website on this topic, or a video channel, or just a page social network, create your Facebook fan page or group, public page on VKontakte and fill it with useful content on your topic, invite friends daily and invite them to your group. After a while, you will receive traffic to your resources absolutely free of charge if you keep your group constantly active. What does it mean? Publish posts, useful educational materials, Create polls or group discussions. Then the group will be alive and will respond to your posts and invitations.

You can also publish announcements in thematic groups on social networks, if the material is interesting and useful, you will definitely find your audience. Also, post materials from your blog on your social network page, invite friends to discuss, and in this way you will attract visitors to your resources.

Well, now I would like to draw your attention to this document. It works, but needs to be studied.

If this article was useful to you, write about it in the comments and share it with your friends on social networks.

Thank you for your time and attention. I wish you success. And we will continue the topic in future articles.