Hello, friends. Vasily Blinov is with you and today we continue. This is the third step in which we will figure out how to select and where to enter the keywords for a YouTube channel.
Do not confuse channel keywords with tags, which are written separately for each video. We'll talk about tags when we upload videos and optimize them. Yes, essentially they are the same thing, but we will look at them a little differently.
How to choose keywords for a channel?
Keywords are popular user queries that describe the direction of your channel. They are needed to make it easier for search engines to determine what your channel is about.
To recognize them, you just need to think logically. Determine who your audience is and what they should search for in order to get to your channel. Then there are several services that will help you find additional ideas for keywords.
Here, in fact, you don’t need to know how to work in professional software for this, such as Pastukhov’s databases, key collector, mutagen, etc.
Parse your topic into keys
For example, theme - sports. Let’s say that a channel with this topic will publish videos about how to do exercises, nutrition tips, recipes, motivational videos, about losing weight, etc.
We think yours will get the target audience in search of.
What would I type myself? Now just words from my head: build muscles, exercises, training, abs, motivation, sports nutrition, fitness, bodybuilding, workout, strength training, coach, gymnastics, training, weight loss, sports recipes.
We write down all the ideas and then select the best ones.
Analyze competitive channels
2. Here we need a special plugin for YouTube, which allows you to look up the keywords of any channel for free. It's called vidIQ Vision.
- Install vidIQ Vision plugin for Google browser Chrome(I don’t know about other browsers).
- Register an account on www.vidiq.com.
- Go to YouTube and log in to the plugin. You will notice it, it will appear to the right of the video. After authorization, statistics for each video will be shown on the right.
After you install this plugin, go to any channel on your topic and see all the keywords that are used on it.
I will show you using my personal channel as an example.
So you need to go through various projects in your topic and write down all the relevant keywords in a table.
You can even skip the first point, where you have to think for yourself, and just take and lick all the popular keys from your competitors.
Brand requests
3. I recommend adding branded queries to the list of keywords. Those queries that will be used to search for your YouTube channel. This could be the name of the project, the names and surnames of the channel authors, nickname, etc.
We use search engine suggestions services
4. The last step is to use the search engine hint tools of Yandex or Google.
It’s easier and more convenient to use the Yandex service. In principle, there is enough of it. We now need to select the most popular and relevant search queries, as well as find additional words.
We open Yandex Wordstat and start typing our words into it.
In the left column you will see query statistics and additional words that can also be used as keys. And the right column shows what else people searched for along with this phrase. Select from it the most suitable and frequently displayed phrases.
This way you will compile a list of main keywords for your YouTube channel in your niche.
Where to write channel keywords?
All that remains is to add the keys to the settings. But first, in a text document, you need to put all keywords that consist of more than one word in quotation marks, otherwise they will be broken into separate words.
"Vasily Blinov" "website" "remote worker school" "remote work" freelance travel "free travel" "earn money on the Internet"
Later we will return to this tab to configure other functions. With this we have dealt with keywords, in the next article we will talk about the description of the channel in which we will use keywords.
Write any remaining or emerging questions in the comments, I will be happy to help. Bye everyone.
How good are you at choosing keywords? How much search traffic do you have on your channel? I suggest you look at the exact numbers and find out how to increase them using the new tool.
Before getting acquainted with the new tool, let's look at the traffic statistics on your channel. To do this, go to the analytics section, then click on “Traffic Sources” and look at “Search on YouTube”:
Here we see how many views you get from YouTube; if the numbers don’t suit you, you need to generate search traffic. It's more important than those of the "related videos" because it's yours. targeted traffic, that is, selling requests for your channel. Therefore, our goal is to increase search traffic from YouTube. How to get more views on your videos? To do this, you need to optimize the video on the channel for popular queries on YouTube of many users.
YouTube: Keyword selection using Keyword Tool
I know that many of you use Wordstat to find keywords. But this tool has big disadvantages regarding queries for YouTube videos. Here we will see search queries strictly for Google and Yandex, and they are very different from what users enter on YouTube, don’t you agree? So, if you are looking for tags here to optimize your channel, you are very mistaken. I recommend the new Keywordtool, which recently appeared with a Russian interface.
This service is paid, one might say quite expensive and is designed for people who are professional YouTubers. But in free version you will also find the necessary queries that will help you in video optimization. These are the ones you need to copy to your computer:
Since exact numbers are not available to us in the free version, let's figure out how to correctly select tags from the entire list that we received on Keywordtool.
When we query Wordstat, unfortunately, we get a lot of superfluous and unnecessary information. The list is built in such a way that we see highly competitive queries first, and it can be extremely difficult to find the necessary key here. In Keywordtool you will not find high-frequency queries; on the contrary, you will receive highly competitive queries, but at the same time popular right now. Your task is to choose from them the most relevant to the topic of your video. Therefore, select and insert only thematic tags, there is no need to fill all the spaces for tags with just something. First, insert the keys from Keywordtool, and fill the “free space” with other tags that best reveal the topic. Also, don’t forget about other optimization methods that you can find on my blog.
Where else to find useful information For efficient work from YouTube you will hear in this video:
Watch the webinar “YouTube Overlays – Free Adwords on Your Videos” and join us at the next free webinars that I conduct every Wednesday at 20.00 Moscow time and Kyiv. You can sign up to participate using this link.
I wish you good luck with YouTube!
Having created their own video channel on a popular video hosting site, many users are thinking about how to make it successful and increase the number of views. One way to achieve this is to optimize the channel for search queries. Speaking in simple language: choose the words most often used by viewers to find the information they need. Let's understand what keywords are youtube channel and for what purpose are they needed?
Keywords are the most important component for the promotion and popularization of sites, channels and any Internet page in general. Very often, beginners try to come up with YouTube channel keywords on their own. This is a mistake and a waste of time! There is no need to reinvent the wheel; many special tools for selecting key words have been developed for this purpose. You can use whichever one you like best.
Do not forget that it is advisable to include the selected phrases in the name and description of the channel. In addition, it is also worth adding YouTube channel keywords to the video description. What to write and how to format the text correctly can be read in the relevant articles. Below is detailed instructions, how to add channel keywords on YouTube. Opening Text Document and register the found keys. If they consist of several words, be sure to put them in quotes.
We go to YouTube and log in through our Google account. The main page opens, on which there is an icon with a channel image at the top right. Click on it, it opens context menu, there select the tab “ Creative studio" In the “Channel” section, click the “Advanced” tab. There is a line here “Channel Keywords”, here we write down the phrases we have chosen. The final stage is to click the “Save” button.
Now you know how to use and add keys to YouTube. We wish you successful promotion of the channel!
We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”
Continuing the series of articles about YouTube, we will talk about collecting keywords for and evaluate their impact on the ranking of the video. A well-chosen FL is the key to success when working with search engines and website promotion, the same rule applies to video content promotion.
Why optimization doesn't work: a note before you start
The YouTube media platform is focused on people, and they, one way or another, decide what will be in the top and what will go to Oblivion. The main influence on this is the number of views. In addition, each video has a metric called “Audience Retention,” which shows the average time a user spends watching it. It can be found in the channel dashboard. The bottom line is that a video with a longer average viewing time will rank higher than one with a lower average view time.
Example:
There are two ten-minute videos with audience retention rates of 40% and 70%, respectively. On the first, the viewer will spend 4 minutes (10/40*100%), on the second - 7, and the second will be higher in YouTube results.
Second example: two videos, 5 and 15 minutes long. On the first, the retention percentage is 60% (3 minutes of viewing on average), and on the second - 30% (4.5 minutes). All other things being equal, the second video will rank higher.
And here optimization suddenly stops working. You will not be able to outrank a viral video or a video from an official channel in search results, no matter how many times you change the name or collect the perfect keywords. Due to better audience retention and the number of views, it will still be higher. In this case, you should focus on getting into the recommended ones and promoting low-frequency queries.
Google or Yandex?
When selecting keywords for YouTube, you cannot neglect search results. For many of the requests, video ends up in the top, so when collecting CN, you must also focus on organic traffic. I have collected available statistics that will help you decide on the tools to use.
Yandex has somewhat lost its audience and has dropped slightly in terms of indicators, but still has greater coverage in Russia than Google.
Statistics show that the majority of Yandex's audience is made up of people over 25 years old - more than 60%, and there are more female users than male users (about twice as many).
We love Google in Russia, first of all, on smartphones. Built-in search systems from the Good Corporation and their “okay Google” on Android gave a huge boost and doubled the advantage in the confrontation with Yandex on mobile platforms. Since smartphones are mainly used by young people, the age limit here is lower - people under 35 years old make up more than 70% of the search engine’s audience. The boys/girls ratio is 40% to 60%.
And now what this tedious writing was leading to. So you wanted to promote a video about the now fashionable DIY - “Top 10 tips on how to build a goat shed with your own hands.” The topic is clearly for older people, so it’s worth collecting keywords for YouTube based on Yandex.
Polar example:
Collection semantic core for the video about “Gandalf headbanging to the saxophone.” This is interesting to young people (especially the ten-hour version), so Google and its users are our friends, and it is from their queries that we should collect keywords for YouTube.
What kind of video can appear in search results?
If a search query asks for a video, the robot will try to push it into the Yandex and Google results. Such requests include:
- queries with “How to...” and “... do it yourself”;
- reviews and trend of the last year - “Top 10 reasons for something”;
- individual sporting events, cuts and live concerts of musical groups;
- and, of course, funny stories, jokes, cats...
Focus on such features of search behavior first. If there is no video on your topic in the top, but with the addition of the word “how” there is, then add it.
We check:
ok Googol - game of chess
At the same time, it is worth understanding: the more users begin to select video content in search results, the higher it will be ranked. Vox populi and all that.
Adding the words “video” and “watch” will most directly affect your appearance in search results.
Where to look for keywords for YouTube?
We will make do with the basic services provided to us by the search engines themselves. Although they are not entirely optimal as tools for collecting keywords for YouTube, they are free and available to anyone. We will collect SYA for a video on assembling a guitar gadget from improvised shit and sticks
Yandex Wordstat
One of the most popular instruments to collect the semantic core for a project of any caliber. Using it is quite simple - create an account on Yandex, go to http://wordstat.yandex.ru. For more detailed information and development of Jedi skills in using this instrument, read our article.
We begin to actively analyze.
Already better.
According to the query statistics, we get the first keywords for YouTube: “guitar preamp” and “guitar preamp” with the addition of “do it yourself” and “how to make”.
Let's look at Yandex results for the presence of video content:
Google Keyword Tool
It looks a little heavier than Wordstat, but it’s perfect for promotion, especially if your topic is in demand among young people. In our case, the target audience is more likely to be beginner guitarists without money (a common occurrence) and radio amateurs, whose age is between 35 and 80 years.
It turns out something like this:
If your AdWords account previously had advertising campaigns, then instead of the approximate number of views, the actual number will be displayed.
Victor Trifonov
Content Marketer SEMANTICA
Competitor analysis
We just enter what we need in the YouTube search and see the keys:
Some have no descriptions, but there is something very important - tags. From them you can understand what keys your competitors use. Now you just need to look at them and choose the one you need. The process is quite simple:
go to the video page, right mouse button - “View page code”
ctrl + f, enter “tag” and find:
You can add such tags yourself, but you need to be guided by the top search results and evaluate your real strengths. If you can’t squeeze out your competitors (they have a long channel experience, a lot of views and likes), then focus on low-frequency queries, for which it is quite possible to earn your first popularity and subscribers.
When entering search query YouTube shows us tips
Therefore, a “circuit” and a “lamp” are added to the already assembled keys. If it relates to our content, great. If not, you will have to be content with what you have. Well, or remake the video for the sake of the number of views.
Conclusion
When selecting keywords for YouTube, you should use all the methods described and look for cross-search queries to better reach your audience. At the same time, focus on your target audience. Don’t forget about the magical effect on issuing “how to”, “DIY”, “top 10” and low-frequency keys in highly competitive topics.
Hello, dear blog readers about promotion on YouTube. In this article, we will consider one of the priority issues in the selection of keywords for YouTube video.
A very important point is to decide at the beginning of the journey which keyword you will use to promote your video. To do this we open http://wordstat.yandex.ru/ and enter your keyword.
Copy the phrase that matches your request and transfer it to YouTube. This is necessary in order to determine the competition - the ability to promote our video to the top of Google and YouTube without much effort.
I chose a good query “stuttering treatment” - for which the approximate traffic is 7468 queries per month, and on YouTube the competition is 1620 results. The next step is to analyze the TOP 3 – 5 competitors in YouTube. You need to find out what keywords your competitors are ranking for.
Click on the first TOP 1 video and pause it. On the view page, right-click on “view page code”. We look at the tags and write them down in a notepad. We carry out the same actions with other videos.
