Increased targeted traffic. Targeted traffic. What is it and how to get it? Use free traffic drivers

Each participant in the affiliate program is interested in attracting high-quality targeted traffic to their pages. After all, only a flow of motivated users can bring maximum returns to the resource owner. Not everyone knows how to get targeted traffic and new users. This is exactly what we will talk about in the new material. But first, let's understand the key concepts.

Targeted and non-targeted traffic

These concepts determine the quality indicators of the flow of users visiting the site. – target audience of the page. Those visitors for whom the site, blog, online store or forum is intended. These visitors are interested in reading the content, purchasing products, or ordering services offered on the pages. Target users know exactly what they are looking for and visit a specific Internet address for this purpose.

Every resource, regardless of its purpose, needs regular visitors, clients, readers or discussion participants. These users generate income.

Visitors who accidentally land on the page and are not interested in the topic of the resource are non-targeted traffic. And such users will not become regular visitors, but will only briefly glance at the page they find themselves on once and leave it, most likely, forever.

Non-targeted visitors who regularly come to the site due to incorrectly placed or created advertising can reduce the search position of the page and cause harm to the resource.

Effective ways to attract targeted visitors

Mechanisms for attracting traffic can be divided into active and passive:

Ways to attract an audience can be paid or free. Paid ones work more quickly, while free ones require the attention and effort of company employees.

We will not touch on those methods that are not applicable on partner resources.

Advertisements and banners

Affiliate networks provide ample opportunities for placing advertising messages. In the advertising service catalog AdButton You can group partner advertising platforms according to different parameters in order to select the most relevant ones.

The more accurately the topic of the resource and the place on the site for a specific ad are selected, the greater the chances of avoiding attracting low-quality traffic (bots) and non-targeted visitors. In good affiliate networks, all advertising platforms are carefully checked for integrity, filtering out those where they “increase” traffic with the help of robots.

Another important point is the quality of the banner layout or ad text. A well-designed message that matches the style of the advertising platform and is visible in the block will bring more clicks than a hastily put together template.

The cost of placing banners on an advertising platform pays off quite quickly, but an affiliate advertising campaign, like any other, needs control and analytics. Estimating the number of targeted transitions and the profit received helps to intelligently adjust the course of the campaign, avoid wasteful expenses and focus on those sites that bring more quality traffic.

Thematic blogs and websites

In addition to image and text ads on partner pages, there are other ways to attract user traffic. For example, placing advertising or information content on the partner platform:

• articles;
• press releases;
• reviews;
• recommendations;
• analytics;
• infographics;
• video and other information.

Such materials may be marked as “affiliate” or posted without signatures.

This method demonstrates maximum effectiveness on the pages of blogs, author’s resources, thematic forums and websites. But to achieve a good result, links to the advertiser’s page must be surrounded by relevant text and must be organically placed in articles and large text materials keywords.

In addition to blogs, forums and websites, popular pages or communities on social networks are also suitable for posting affiliate materials. The principle of placing links must be followed in the same way as for regular web resources.

Benefits of attracting traffic from partner resources

Why are affiliate pages a source of high-quality traffic flow to the advertiser’s website? There are several reasons for this:

• Affiliate web pages have a permanent audience; their high level of traffic can be several times higher than the traffic of advertised resources.
• Correctly selected affiliate platforms gather on their pages target users who are guaranteed to be interested in the advertiser’s products, services or content.
• Verified partner sites redirect live users, protecting the advertiser from the flow of bots.

Conclusion

Choose good affiliate networks to increase traffic to your resource and increase sales. Create high-quality promotional materials that are interesting to your target visitors. We hope from the material you read you received information about where to get targeted thematic traffic. Earn money on your website!

How to attract targeted traffic to the site? For these purposes, you can resort to a wide variety of solutions. There are many effective tools for increasing traffic to web resources. What means deserve attention? How to check the remaining traffic that could potentially come to the site? We will talk about this in our article.

Search engines

As practice shows, the highest traffic is observed on sites that are in the first lines according to the results of queries in search engines Oh. It is for this reason that the owners of web resources strive to increase their rankings. How to attract traffic? “White” methods of website promotion will come to the rescue here. We are talking about placing unique, high-quality content on the pages, the content of which can really resonate with users. Proper placement of keywords in the texts is also important.

Naturally, the use of the above solutions will not allow the site to appear in the first positions in the results of user queries in search engines within a week. However, once this happens, no “black” methods of optimizing other web resources will be able to dislodge it from its occupied place. Thus, traffic from search engines will gradually begin to arrive.

Guest Posts

How to attract traffic? Not bad free way search for web resources on similar topics. After finding such sites, it is enough to contact their owners. The latter must be invited to exchange content. In one of the articles posted on someone else's website, you need to provide a link to your resource. The owner of a third-party site operates in a similar manner. In this way, a kind of traffic exchange occurs.

Social network

Nowadays, it is safe to say that every Internet user is registered in one of the popular social networks. People come to such platforms to communicate, exchange information, and have fun. Considering the impressive number of visits to such resources, it becomes obvious that they are an excellent place to attract potential visitors to your site.

1. Thematic groups - all kinds of communities unite users according to interests. Here you can post interesting posts that contain unobtrusive links to your own Internet resource. At the same time, it is worth working with groups whose topics correspond to the site being promoted.
2. Sending messages - you can directly send offers to social network users about visiting a web resource, informing them about updates, competitions and special offers.
3. Links under other people's posts - posting messages under third-party posts that lead to the site is quite effective solution to attract traffic.
4. Special statuses - a link on a personal page on a social network can interest users who are friends. Many of them can go to the address of the source left and subsequently tell their comrades about it.

Traffic from social networks can also be obtained using paid methods. We are talking about advertising in communities whose topics correspond to the focus of the web resource. For a fee, you can ask a person who has an impressive number of subscribers on the social network to recommend visiting the site to users in the friend category.

Thematic forums

The forums are quite good on the site. Naturally, in order to avoid a negative reaction from visitors to such resources, you need to act wisely, demonstrating unobtrusive behavior and trying not to violate the rules of the resource.

How to attract traffic from forums? To do this you can do the following:

• Place a link to your own website in the user’s personal profile.
• Leave a short advertisement of the web resource under each post.
• Offer forum users to go to your website in order to obtain the information they are looking for.

Blogging

Blogging is one of the best solutions to attract users to the site. How to get traffic from blogs? It is enough to create an article page on the appropriate resource. The latter must be regularly filled with high-quality, interesting materials. It is advisable that the articles on the blog page correspond to the topic of the web resource where you plan to attract traffic.

Infographics

When considering ways to generate traffic, it is worth saying a few words about such an effective method as infographics. Most users do not have the patience to read large texts. The method consists of presenting information on the site in the form of pictures. Short explanations can be attached to the latter. To create high-quality infographics on the pages of a web resource, it would be a good idea to involve a professional designer in the work. Only in this case will the content look truly attractive.

Offline advertising

If you have a budget, you can place ads advertising your own website in newspapers and magazines, on public transport, on television and radio. As a result, the name of the web resource will become familiar to a wide number of people. Such advertising may not be as expensive as it seems at first glance.

How to attract traffic to affiliate programs?

Some people don't have their own website. However, they want to attract traffic to make money on affiliate programs. To benefit from this solution, you need to do the following. First, you should register with a suitable affiliate program and receive advertising links. The latter should be posted on popular forums, pages of question-and-answer services, websites with the highest traffic, and on social networks.

Free message boards

How to attract traffic? IN Global network There are many well-promoted services with advertisements, where a whole mass of people visit every day. You should create a personal profile on such resources. Then you need to periodically advertise, offering services or products on your own website. It is advisable that such posts be designed brightly and with high quality, which will allow you to count on attracting maximum traffic.

Cross references

The method of attracting traffic is to link some articles to others. As a result, users do not immediately leave the web resource after viewing the content of interest. It is highly likely that site visitors will look at other materials. The site's reference mass automatically increases. This way the site will receive higher rankings in search engines. It is better to deliberately post only the most interesting and useful articles on the site. Perhaps one of the third-party resources will be interested in their content, copy it to its own pages and provide the appropriate link.

Gifts for site visitors

Internet users love to get things for free. To increase website traffic, it is enough to send messages on social networks and forums about holding competitions with prizes. Let the gifts be the most insignificant. Despite this, the possibility of winning them will definitely force users to go to the site and understand the essence of the issue.

Buying traffic

The method involves organizing a special advertising campaign, which is broadcast for a certain amount on popular, well-promoted sites. This approach helps to systematically attract new users to your own web resource. There are several formats on which an advertising campaign can be built:

1. Banners are graphic blocks that are installed in certain places on websites for a fee. Their purchase is possible both on popular Internet platforms and on social networks.
2. Contextual advertising - usually takes the form of text messages that appear on certain pages of advanced sites according to the topic of the content. This method of buying traffic is quite expensive. To order contextual advertising, you have to turn to the corresponding services of popular search engines such as Yandex and Google.
3. Pop-up advertisements are advertisements that appear randomly in certain parts of Internet pages.
4. Teaser advertising - graphic blocks with the most vivid, interactive content. Often, an enticing image is accompanied by relevant text that makes the user want to click on the site.

Email messaging

Links to your own web resource can be sent to arbitrary addresses Email. The latter can be purchased or obtained by agreement from the owners of well-promoted sites where a whole mass of users are registered. Naturally, you need to send more than just a “bare” link using letters. The message should be in the form of a notification about upcoming promotions, competitions, special offers, and discounts.

Opening a channel on Youtube

To increase website traffic, it makes sense to register your own channel on the popular video service Youtube. First, you will have to work on its promotion, offering videos for viewing that can interest a mass audience. When the number of channel subscribers increases significantly, you should start inviting them to visit the promoted site, presenting everything in the form of unobtrusive advertising. The web service address does not have to be shown directly in the videos. A link to it can be placed in the description under each video.

Thematic mailings

There are special services through which users can be sent announcements, links and offers on topics that interest them. To do this, a person must agree to such a service. For example, a user is interested in sports or movies. He agrees to receive a weekly selection of relevant content published on selected sites. This has its own convenience. After all, a person does not have to independently search for interesting articles while traveling around various pages online. Naturally, the site owner who orders participation in the thematic mailing also benefits. In this case, users are regularly offered links, and sites receive the desired traffic.

Control over the amount of incoming traffic

How to check the remaining traffic and keep statistics of site visits? For these purposes, it is necessary to integrate a special counter into the web resource system, which will automatically monitor the number of visits to the site. There are several services offering similar services. Among the most reputable traffic counters it is worth noting:

• Liveinternet;
• hotlog;
• Rambler Top 100;
• OpenStat;
• Mail.ru.

“Black” methods of increasing traffic

If you wish, you can use the so-called black methods of attracting visitors to the site. You must use them at your own peril and risk. After all, such decisions can harm the image of any site, as well as cause indignation on the part of users who are bothered by them. This category includes:

• Spam is annoying website advertising that is offered to uninterested users.
• Doorways - when you click on a link, a person is taken to a site with a completely different topic than expected.
• Swaping is the replacement of popular pages in search engine results with less top ones.

Finally

So, we have considered the most effective and available methods increasing website traffic. Most of the above developments do not require absolutely no financial investment from the owner of the promoted web resource. Proper use of such methods can potentially attract an impressive number of new users to the site in a short period.

Targeted traffic is the flow of visitors to a resource who are interested in receiving this or that information located on it.

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These people are potential clients of the site and presumably can purchase any service or product.

What is targeted traffic

In order to understand what this is, let's look at an example of a store specializing in the sale of premium baby strollers. The first thing we need to do is determine who our clients are. Since the cost of all positions starts from 30,000 rubles, there is little point in advertising for people with below-average income. It would also be stupid to promote a store among teenagers and pensioners. You can’t buy such a stroller with a scholarship or pension. You are interested in people with high incomes, who are married and usually under 35 years of age. This is your audience.

The same thing happens with . You identify your potential customers, find resources they can visit, and try to attract them to your site.

Where to find interested users

There are many ways to attract your target audience. Let's look at two areas - paid and free methods attracting users.

Depending on the budget of the project, there are several options that are worth trying. By carefully analyzing each method, you can significantly reduce the amount you have to pay.

Using contextual advertising

You can attract users using contextual advertising. Such ads are shown depending on what interests the user and what he is looking for in a search engine. Such advertising significantly reduces untargeted impressions. That is, your ad is shown mainly to those who may be interested in it.

• you create advertising campaign in this system.
• Define the criteria by which she will select visitors for you. You can set: country, city, age, gender and much more.
• Write keywords. These are all the words and phrases that people can enter in the search when trying to get to your site.
• Set the amount you can afford to pay for the ad.
• You are expecting a flow of new visitors to the site.

Targeting

The most popular sites on the Internet are social networks. Every day they are viewed by millions of people who can become your customers. Most of these projects provide the opportunity to create advertising (VKontakte, Odnoklassniki, Instagram). Let's look at how to do this using VKontakte as an example.

• To get started, go to the “Advertising” tab and create an ad.
• In it you can choose a picture, write an interesting text and a bright title.
• Using the settings, select the audience that suits you. You can specify the country, city, gender and age, and most importantly, the groups whose readers your clients may be.
• Decide which type of campaign suits you best. There are two options, with payment for impressions and for transitions. In the first case, money will be debited every time a person sees your ad on his page, and in the second, only if he visits your resource.
• Set a budget that you can spend.

There are also free methods of attracting targeted visitors to the portal.

Quality articles

By correctly writing texts on your website using keywords and unique information, the pages of your resource will begin to appear in search queries. If the materials are interesting to the target audience, they will begin to trust you and may become your clients.

Link exchange

You can attract targeted traffic using sites of the same or similar topics. Agree with their owners or advertising posts. This method can double your subscribers. Be extremely careful; if you choose the wrong resources, you can lose all your clients. They will simply go to competitors.

Notice boards

You can list your products and services on these free platforms. People interested in purchasing will go to your website in order to learn more about the range of products and place an order.

In this article, we examined methods of attracting targeted traffic to the site. Depending on your budget, start learning new ways to promote your resource. The combined use of all of the above options can give simply tremendous results.

Dmitry Dementiy

Websites with cats, jokes and beautiful girls get traffic almost effortlessly. It is enough to publish these most beautiful cats from time to time so that crowds of people visit the resource daily. And if the owner is savvy, then there is no need to publish anything. The community itself will bring, publish, comment and distribute new content.

Life is harder for owners of niche sites. They have to talk about something complex or boring: blade servers, bricks, the principles of evidence-based medicine. To read publications, users are forced to strain their intellect or drink strong coffee to stay awake. Therefore, potential clients rarely come to the site, spend little time on it and do not repost. Is it possible to solve this problem? How to get traffic correctly if the project operates in a complex niche? More on this later.

What niche can be called difficult?

Yours. From time to time, you probably close your laptop irritably and curse with obscene words the building materials, work clothes, mutual funds, magic cream for all diseases, plastic windows or litter for cat litter boxes that you happen to sell. If you ask your friends, nine out of ten will call their topic difficult. By the way, ten out of ten will envy you out loud and tell you how easy it is to sell this cream for cats.

Subjectively, most entrepreneurs and marketers consider their niche to be difficult. This assessment does not always coincide with reality. To understand whether you are really working with complex topics, you need to use objective signs. Here are the main ones:

• There is very high competition in your niche. For example, MTPL policies are sold by dozens or hundreds of insurance companies. Add to them dozens of large insurance brokers. As icing on the cake, think of solo insurance agents who are actively exploring online sales.

• There are clear heavyweight leaders in your industry. This is one of the features of high competition, worthy of being highlighted as a separate feature. Have you decided to sell smartphones? And the entire top search results were shared by Svyaznoy and Eldorado with Euroset. Do you want to operate on people with varicose veins? The issue was occupied by sellers of a miracle cream that supposedly cures everything in one day without operations, registrations and SMS.

• You are selling a complex product. What does it mean? You have to explain to most consumers the essence and benefits of the product. Examples? As much as you like: endowment life insurance, IT outsourcing, installation of autonomous sewers and septic tanks, conducting trainings for company personnel. Heck, aren't website creation and promotion, SEO and content marketing among complex products? Sellers of such goods and services find it difficult to attract traffic due to a number of reasons, including the lack of active demand, resource-intensive information campaigns, and low level audience awareness.

Among complex products, it is worth highlighting medical services and goods. This is a unique theme. Uniqueness is determined not so much by the complexity of the product and high competition for traffic, but by the huge responsibility of marketers. Do you know other niches where you can literally kill a person in pursuit of traffic?

• You are selling an expensive product. Here, it’s not even attracting traffic that comes to the fore. Of course, during a crisis people are less likely to be interested in houses in London or holidays on the Cote d'Azur. Therefore, competition for traffic may intensify. But the main problem here in converting visitors into buyers. Potential customers may actively come to the site, but this does not guarantee purchases.
• You are selling a product that, for one reason or another, a significant portion of consumers do not believe in. This could be network marketing, dietary supplements, financial pyramids, Kirby vacuum cleaners, pension funds, working in the office of a young promising company without sales or investments, consultations with psychologists, coaches, and personal growth specialists. Are there many people you know who are actively looking on the Internet for information about a consulting psychologist working within the framework of Gestalt therapy and a body-oriented approach?

• You work in a very narrow niche. For example, sharpen straight razors. Because of advertising, everyone chooses “there is no better thing for a man,” so you can’t count on a large flow of visitors. Niche projects are unlikely to waste money on attracting non-targeted traffic. Instead, it's better to focus on increasing your conversion rate and other performance metrics. By the way, many innovative projects can be included in this category. They have to overcome the lack of information and mistrust of the audience, as well as the associated lack of demand.

• You are selling a boring product. Here again, objective signs are needed, since after a couple of years of work, even the owner of a sex shop may consider his product boring. Look at the problem from the customer's point of view. If he considers your product to be ordinary, it will be difficult for you to compete for the attention of visitors. Examples? Matches. More? Toilet paper, egg production, office cleaning, car washing.

Have you found any objective signs that indicate your project can be classified as complex? Then read about ways to attract traffic. By the way, they will be useful even for sites operating in simple niches and selling a clear product.

Method #1: Attract Low Frequency Traffic

Grandmaster Sergei Karyakin will easily beat Nikolai Valuev at chess. But in the ring a chess player is unlikely to last even a minute. What does Karjakin need to do to always beat Valuev? That's right, Sergey should meet Nikolai at the board as often as possible and avoid boxing matches.

This analogy explains why you should use low-frequency queries to drive traffic in complex niches. With the long tail, you solve the problem of competing with industry heavyweights.

This is what we're talking about: large and experienced players are firmly in the search results for high-frequency queries. You can break their hegemony by spending a lot of time and other resources. Or you may not break it. There are no guarantees that serious investments in promotion for the request “buy OSAGO” will allow you to take the place of “RESO” in the search results. But you don't need it.

To be guaranteed to receive traffic, you need to promote the widest possible semantic core. Why does this work? Why have the heavyweights not yet privatized the issuance of long-tail queries? It's very simple: they try, but they can't. There are an infinite number of low-frequency queries. Therefore, long tail guarantees traffic at any level of competition.

How to properly promote a website for low-frequency queries? First rule: forget about keywords. Close KEY Collector and don't terrorize your brain with its younger brother with an indecent name. Instead, spend time doing market research and understanding your audience and their information needs. And start satisfying them.

Create high-quality informative content. Try to delve deeply into the topic and comprehensively respond to users’ information requests. This way, you are sure to use all the most relevant low-frequency queries in the right forms and with the right number of occurrences.

Let's do it again: To ensure that you attract low-frequency traffic, you need to focus not on key queries, but on research and meeting the information needs of your audience. Look for confirmation of this thesis in Svetlana Kuznetsova’s articles on LSI (one and two), as well as in Denis Savelyev’s material on the quality of content from the point of view of search engines. For a snack, leave the Searchmetrics study, which confirmed the decline in the role of keywords in determining the relevance of web pages.

Do you want to know how promotion for low-frequency queries works in reality? In 2015, the leader in views on the Texterra blog was a guide to promoting pages on Facebook. In February 2016, this material received more than 13 thousand views.

Management receives search traffic thanks to low-frequency queries like “how Facebook promotion works” or “how to mark a place of work in your own company on Facebook.” For the first request, Yandex.Wordstat displays one impression per month. For the second – absolutely zero. However, despite this, we constantly receive conversions from them.

Now look at the screenshot below and pay attention to the frequency of transitions from search engines for a particular request. Of course, the lion's share of keywords Google Analytics does not display. But not only high-frequency drivers are probably hiding behind Not Provided.

Method number 2: advertising

This is an obvious tool for attracting traffic, without which it is difficult to imagine any comprehensive marketing strategy. Before including a new expense item in your business plan, answer two questions: what advertising to use and where to direct paid traffic.

Here is the answer to the first question: you need to use the type of advertising that is best suited for your project. All other things being equal, for new businesses operating in a competitive niche with popular and in-demand products, it is better to pay attention to the “context” and advertising on social networks. It is these tools, when used correctly, that provide high performance at optimal costs, flexible campaign management, excellent quality traffic.

What to do if you sell not cosmetics and children's toys, but cinder blocks or fittings? Contextual advertising is perfect for you. But instead of social networks, it is better to choose specialized publications. For example, it is better to advertise building materials on websites dedicated to construction and renovation.

What about the second question? There are no universal solutions here, since the specifics of the project must be taken into account. But you can still find patterns. When it comes to contextual advertising Google AdWords or Yandex.Direct, the cost of transition for competitive transactional requests like “buy something with delivery” will be relatively high. You again find yourself in a situation of “chess player versus boxer in the ring.”

To take the standoff to the board, drive paid traffic with information requests. Can it be converted into real trades? It depends on the quality of the resource and content strategy. Here is an example of an application from the website information page:

And here is another request from the same page (the dialogue itself turned out to be long, so we shortened it, but the source of the request is important here):

When it comes to advertising on social networks, direct traffic to project pages or groups. Of course, this recommendation is not suitable for all topics. For example, users will be clearly bored in groups of concrete mixer manufacturers. But if the topic offers at least a small chance of using social impulses, use paid traffic to increase the number of subscribers, advertise specific posts, and disseminate information about promotions.

Method number 3: activity on social networks

This is another universal tool for solving problems on complex topics. With the help of a successful SMM campaign, a small player can bypass a large corporation, attract attention to a complex or expensive product, and gain the trust of the audience.

The Rockwell Razor story is a great example of the power of social media. In 2014, two students decided to create a quality product that would save men from having to spend money on expensive replacement cartridges for modern shaving systems. The guys creatively rethought the design of classic razors and offered users a modern version of the razor.

According to one of the founders of the project, Garrett Everard, at the beginning of his entrepreneurial journey he did not understand marketing at all. Garrett and his friend Morgan Nordstrom spent all their free time developing the design and prototype of the razor. When everything was ready, the guys published the project on Kickstarter and went to bed.

Here social networks did their job: the project instantly became viral. The morning after the publication, the startupers raised $18,000, when they only needed $12,000 to start production.

Only at new stages of raising financing did Rockwell Razors begin to actively use SMM tools. Firstly, they differentiated themselves from their competitor - a well-known manufacturer of machines with three and five blades. The guys launched a campaign whose main weapon was financial calculations. According to entrepreneurs, the buyer of a razor could save several hundred dollars in the first year of using it, since replaceable double-sided blades are much cheaper than cartridges. Rockwell Razors also promised all crowd investors free supply of blades for 5 years if the goal of the second round of funding is achieved. The campaign used the hashtag #5YearsFreeBlades.

Are there situations when you shouldn’t promote on social networks? Yes, these are boring products and the B2B segment. But even here there are options. For example, in the burzhunet, B2B sellers recommend using LinkedIn as the main platform for promotion. In RuNet, LinkedIn is often used for job search and recruiting. If you sell in the B2B segment and want to establish contacts with the leaders of partner organizations, use Facebook.

If you are selling something not to companies, but to people, feel free to use Facebook, VKontakte and other popular social networks to attract traffic. How to attract traffic from social platforms? This is a topic, if not for a book, then for several huge guides. The main directions of work can be outlined briefly:

Method #4: Guest Blogging

By publishing on popular industry platforms, you increase your audience reach and gain trust and authority. Remember the main secret of guest posting: you don't want links, but the attention of real users. Therefore, focus on quality and relevance of the content.

What problems might prevent you from publishing guest posts? If you work in a narrow niche, finding suitable thematic platforms is not so easy. The problem can only be solved in one way: publish notes on websites and blogs working in related topics.

The following recommendations will help you plan your guest campaign:

• Publish guest articles on popular platforms. Their topic should be close to yours. The popularity of a resource can be determined by the counters, which are usually located in the basement of the site. If there is no counter, you can get approximate data using a service for checking traffic to other people's sites or the Alexa analytical platform. You can indirectly assess the popularity of a resource and audience involvement by the number of comments and distributions of a publication on social networks.
• You can find popular sites and blogs in your industry using ratings, for example, Liveinternet.ru. You can also use search engines and search communities on social networks. Or borrow ideas from our newsletter "".
• For guest posts, prepare interesting informational articles. They must be useful to the audience. Don’t try to sell away: this will antagonize readers and site owners. Do not publish low-quality content on third-party sites under any circumstances. Not only will you not solve the campaign’s objectives, but you will also spoil the audience’s impression of your project.
• With the help of a guest post, you need to attract the attention of new users and get referrals to your site. This is the main purpose of guest blogging. Don't think about links, think about potential clients reading your post.
• How often should you publish guest posts? The more often the better. This is true if you can publish articles on at least several different platforms. If you publish content too often on one site, its audience will stop switching to your resource.

This pattern was noticed by famous marketer Neil Patel. He published one post per week on popular internet marketing sites. Readers actively went to Patel's website. When a specialist increased the frequency of publications to 3-4 posts per week on each resource, the number of transitions to his site fell sharply.

What results does guest blogging bring? Here are some examples:

• The aforementioned Neil Patel claims that guest posts bring 20,000 visitors a month to his site.
• BufferApp CEO Leo Widrich says guest posts brought his project 100 thousand users in less than a year. Please note, 100 thousand clients, not site visitors. To get this result, Leo wrote 150 articles on external sites.
• Here's an old but still relevant story about a blog that increased its traffic by hundreds of percent with the help of guest posting.

Again, please note that you are not guest posting for links. If the host site is willing to openly link you, don't refuse. If the owner wants to close the link with the nofollow attribute, that's okay. If the receiving site does not agree to provide a link at all, it is better to refuse cooperation. Of course, if we are not talking about an image article on Lenta.ru or Vedomosti.

Method #5: Use Communities

We are not talking about groups or pages of your company on social networks, but about neutral communities in which potential clients and even competitors communicate. Simple example: community "Content Marketing" on Facebook.

Don’t abuse your trust: even announcements of the most useful content can bore readers and administrators. Follow a simple rule: participate in discussions constantly, and link to your own content only from time to time.

The most important question: where to look for communities? Firstly, they can be created. For example, if you add a forum to your site and make it popular, consider yourself to have won the lottery. Secondly, if you want to work successfully, you must know your industry inside and out. This also applies to communities.

Didn't have time to join the most popular groups in your industry and didn't register on the forums? Get started now. You can find suitable sites using Yandex or searching communities on social networks.

Be sure to use one username and real name on all forums and in all groups where you communicate. This is necessary for the audience to recognize you.

Method #6: Turn New Visitors into Regular Customers

The target visitor who comes to the site for the first time should turn into your regular reader and client. To do this, you must publish useful, quality content and sell a good product at a reasonable price. Which tools ensure user return? Here is the list:

• Invite visitors to subscribe to your newsletter and RSS feed.
• Use remarketing.
• Offer to potential clients bonus program.
• Encourage subscriptions to social media pages.
• Install Disqus or a similar commenting system that notifies discussion participants of new comments by email.

Notice how the manufacturer of artisanal cosmetics, Barrister and Mann, literally lassoes the user from the first visit:

• The company uses retargeting. After one visit to the site, a B&M ad appears every time you log into Facebook.

• The company offers users an attractive bonus program. Visitors can receive reward points for completing suggested actions. For example, registering on the site brings 500 points, indicating your date of birth another 500 points, reposting on Facebook gives 50 points, and so on. Reward points can be spent on company products. 100 points are equal to 1 USD.

• The website has a newsletter subscription form. Need I say that the user also receives bonus points for subscribing?

Internet marketers understand the adage “an old friend is better than two new ones.” And specialists working in complex niches can safely change the order of numbers: “ old friend better than the new hundred."

Method #7: Create a Free Helpful Resource

This could be a service, a tool, or instructions for which users return to your site over and over again. Simple examples: “Glavred”, spell checking from “Advego”, service for evaluating test results.

A useful resource guarantees you visitors. For example, traffic to the resource Text.ru, on home page which has a service for checking the uniqueness of texts, exceeds 10 thousand people per day. The Advego exchange website, which has spell checking and semantic text analysis services, is also visited by tens of thousands of people a day. Among them there are probably users who became acquainted with the project thanks to useful services.

What service does the audience need? Look for the answer to this question yourself. The main thing is that the resource turns out to be very useful and free.

Method #8: Increase Traffic Efficiency

The space for extensive growth ends sooner or later in any niche. And in a complex environment it may not exist initially. Therefore, grow intensively: increase the efficiency of existing traffic. We are talking about improving behavioral metrics: conversion rate, viewing depth and time, user engagement. This can also include financial metrics, such as average order value and number of transactions.

How to improve behavioral metrics? This is another topic for a book or dissertation. Here's the answer in a nutshell: your website, content, product, and even yourself need to be interesting, relevant, useful, and audience-friendly. To work successfully, you will have to study this topic in depth. The following resources will help you:

The list can be continued by adding at least several dozen materials from the Texterra blog. But even they are not enough to comprehensively cover the topics of increasing conversion, improving behavioral indicators, ensuring usability, creating high-quality landing pages. So use the suggested links as a guide. With their help, you will find a lot of useful materials both on our website and on other resources.

This method was successfully used by the Mosigra company. With the help of detailed and visual product descriptions, the project’s marketers increased the conversion rate and other behavioral metrics.

Method number 9: become a sticky fish

The small clingfish attaches to sharks and whales to travel long distances. Similar marketing tactics are great for projects working in complex niches. Its essence can be described as follows: if it is very difficult for a project to attract traffic on its own, use popular specialized sites for promotion.

Here are a few examples: freelance exchanges, TripAdvisor, Yandex.Market, a project for selling DIY goods “Fair of Masters”, message boards, online auctions, catalogs. With the help of promoted platforms, you can attract traffic to the website of your own project and at the same time sell the product.

Sticky fish tactics can be used in any industry where there are suitable popular sites. Here are some examples:

• Web agencies often register on freelance exchanges. This helps sell services and at the same time attract traffic to the site.

• Like other representatives of the service industry, the Bison Steakhouse restaurant uses the TripAdvisor platform to attract customers and manage its reputation. Traffic to the corporate website is provided by a link in the company profile.

• Online stores actively use popular catalogs such as “Yandex.Market” and “[email protected]”. This is one of the ways to increase the visibility of a site in competitive niches, where the competition for customers is primarily based on price.

• Participants in the Crafts Fair project sell complex products with low active demand. For example, most people usually buy factory-made, inexpensive children's toys. To attract traffic to the website of a master who makes dolls on his own, he will have to win competition from large online stores and manufacturers. The problem is solved by a profile on Livemaster, since the audience of this project is consciously looking for handmade products.

• Small online stores do not hesitate to sell goods at online auctions. They register under the guise of private individuals. During communication with the client, they redirect traffic to their website.

• Specialized online catalogs are another way to overcome high competition and solve the problem of a boring product. For example, furniture manufacturers publish information on thematic platforms. They simultaneously stimulate sales and get traffic to the site.

Method #10: Bet on Video

With smartphones and tablets, you can watch videos anytime, anywhere. And thanks to these devices, you can shoot video anywhere and anytime. Even commercial.

How can video content help you get traffic in difficult niches? It is easier to fight for the first positions in the results of YouTube and other video hosting sites than for the top results in the general search. This is true even for very competitive topics for a simple reason: your competitors publish texts more often than shoot videos. In addition, the video increases the credibility of the seller. The audience sees that they are dealing with real people, and not impersonal nicknames on the site. This further stimulates sales and website traffic.

Pay attention to the example of Shanti-Shanti.rf. The guys make video reviews of each product and publish it on the description page. Customers and search engines love this. Another similar example is the foreign razor store Shave Nation. Its owner created one of the most popular educational YouTube channels. The description of each video contains links to a specific product or selection of products.

Method #11: Distribute your product using the freemium model

According to software company OPSWAT, Avast antivirus software is the second most popular in the world after the standard MS program Windows Defender. According to Avast Software's own data, the company controlled 21% of the global antivirus software market in 2015. In 2014, investment company CVC Capital Partners valued Avast Software at $1 billion.

What is this information for? The $1 billion company is distributing its flagship product completely free. Avast Software makes money by selling premium program features.

What niches does the freemium business model work in? Here are some options: development software, games, various web services, selling services offline. For example, this is the model that the platform uses to study foreign language Lingualeo.

Why is the freemium model guaranteed to bring sales and traffic? First, distributing a product for free attracts an audience. Secondly, free use a good product creates loyalty. And loyal users always buy. At least out of curiosity or a feeling of gratitude.

Method #12: Create a Great Email Newsletter

This method of driving traffic works great in any niche. To successfully use the tool, you will have to answer two global questions: where to get subscribers and what to send to them.

Here are two life hacks. First: if your business model allows, send discount coupons in your emails. They should be a pleasant addition to the information. And second: you can publish letters on the site. However, new newsletter releases may appear there with a delay. For example, new emails can be sent on Mondays, and information on the site can be updated on Fridays.

Now to the question of subscribers. When your newsletter is known and valued, your audience will find it. But first, you will have to use all available ways to attract an audience. Here are the most effective tools:

• Use the subscription form on the website. Experiment with aggressive tools like Hellobar or pop-ups.
• Exchange your subscription for something valuable, such as free content or discounts.
• Include sharing buttons in your email template. If you create truly useful content, your followers will definitely want to publish it on their social media pages.
• If your content strategy allows, give subscribers the opportunity to choose the subject of their emails themselves.
• Include the subscription link in your work email signature.
• Enable newsletter subscription as a default option when registering on the service website.

Do you want to quickly grow your subscriber base? Create highly useful downloadable content and sell it for subscriptions. Your offer must be truly valuable. For example, focus on e-book 100+ Practical Hacks for Internet Marketers. Don't attack new subscribers with commercial offers. Use these tips to turn your email recipients into customers without being hard-pressed. By the way, the success of an Email campaign greatly depends on the capabilities of the mailing service. So choose it carefully.

Method #13: Interview renowned industry experts

Even if your niche is very narrow, complex and boring, it probably employs successful and charismatic specialists. Publish interviews with them. This works for two reasons. First, interviewing leaders makes your blog or website more interesting and useful to your existing audience. Second: the name of a specialist will attract part of his audience to your resource.

Will leading experts agree to give you an interview? In most cases, it depends on your communication skills and diplomacy. For example, on our website there are interviews with Rand Fishkin, Denis Kaplunov, Alexander Alaev, Dmitry Shakhov, Dmitry Sevalnev, Victor Karpenko, Sergei Lyudkevich and other famous specialists. By the way, here's traffic-driving technique No. 13/1: give interviews to everyone who asks for it. This is easy to do at the beginning of your business career.

Method #14: Mention famous experts on social networks

When you publish a post on Facebook or a tweet mentioning a famous specialist, his followers see your post in their feed. To mention someone, write the "@" sign and the username without a space.

A constant, stable flow of quality traffic is one of the components of the success of virtually any project in the Internet space. We are talking about site visitors, whether they are regular (they come regularly) or new (they came in search of information that interests them in this moment). The point is simple: high traffic and the flow of views is an indicator of the success of the project, a hint of potential profit.

Targeted traffic to the site is the same influx of visitors. The only difference (or, more accurately, a feature) is that these people are truly interested in the product (service, content, etc.) posted on the site. Targeted traffic is a truly important aspect of the operation of an Internet project. Why?

General information

For clarity, here is a simple example:

You have opened the site. Topics: web technologies, development, etc. The site publishes articles, blogs, original videos and other similar content. Over time, the owner decides to make money on the project into which so much effort was invested. There are several options to ensure the profitability of the portal (advertising, promotion of courses, affiliate programs, etc.). This is a standard scheme, but... He will not be able to earn money if visitors to his site are not interested and come for a purpose unrelated to the site’s theme.

In such a situation, even if the flow of targeted user traffic is huge, you won’t be able to earn much. The audience does not match the content.

Logical conclusions from this:

• Target traffic – the flow of users classified as the target audience;
• It is targeted traffic that ensures profitability (it is beneficial for advertisers that the product is of interest to the consumer).

This is because today it is not at all difficult to provide traffic to a website. Just use one of the advertising services and order surfing. For an inexpensive price, you will get up to 1 thousand views. This is understandable, but what about the target audience? No, she won't be. People who are completely far from its topic will visit the site. According to statistics, about 10% will be truly interested, the remaining 90% will simply leave the page after 1 minute.

How to get targeted traffic?

There are a huge number of different sources. Targeted traffic to the site can come in one of the following ways.

SEO content optimization

This is a popular method because it allows you to get people to your site for free. The scheme is simple. For example, you have a website. You have identified your target audience. Next, it needs to be filled with articles that are tailored to specific keywords. Later on search queries this material will begin to be listed in search engines.

Of course, everything is not as simple as it seems at first glance. There are many nuances in optimization, but when the right approach, you can ensure a constant flow of visitors for free.

contextual advertising

This method of attracting visitors is partly similar to the previous one. All traffic comes from search engines, but people no longer find your site on their own, but stumble upon it based on the system’s recommendation. This is not free, you will have to pay for each direct click on your ad.

For example, you are selling a product. The whole simplicity is that right now you can place an ad and start an advertising campaign. The first clicks, and sales will immediately appear, will appear quite quickly.
This attraction method has several nuances:

• Payment – ​​you will have to pay for each click. Moreover, prices depend on the industry and region.
• Difficulty - you need to understand at least a little about contextual advertising in order to provide the right company, select key queries and set up an ad.

Social media

Traffic to the site, targeted traffic can come from social networks. Tergenting is supported by most popular resources. The only problem with placing such an ad is finding the target audience. You will have to do this yourself (split the groups), set up the company so that it maximally hits your target (English Target).

For example, social network In contact with. This is a site with millions of active users. Even if you limit advertising by region, it will be broadcast to a very large contingent of people (most of whom you don’t need). As a result, money from your account will disappear quickly, and there will be no influx of targeted traffic.

It all depends on the specific product. Some products are suitable for a wide audience, so targeting should not be set too strictly, according to the following parameters:

• age range;
• region, etc.

These are mass advertisements. Other companies require strict control, since the product will not suit everyone.

Banner advertising

Most bloggers and website owners have contact information on their resources for questions about advertising. They allow you to purchase the opportunity to place an advertisement for the sale of your product on the portal.

This is one of the easiest ways to attract visitors. You are not required to conduct analysis or set up an ad - find a suitable site with a similar topic and buy a certain number of impressions. The price differs depending on the traffic of the resource itself and the size of the target audience.

Traffic exchanges

This method is one of the most effective for two reasons:

1. You don’t need to understand the intricacies of setting up an advertising campaign, composing advertisements, texts, etc.
2. You begin to receive the most targeted traffic as soon as the project is launched.

Our exchange includes all these advantages. Try it!