A list of free programs for promoting and automating work on popular social networks such as Instagram, VKontakte, Odnoklassniki, Facebook. The list is compiled from those programs that I personally work with. The list is made up of free and shareware programs. Usually the free version simply has reduced functionality, but you can and should use it.

So, let's begin!

- demon paid program for promotion on Instagram using mass following, mass liking, etc. The free version has reduced functionality and can only work with 1 account. Great program If you pay, you can leave tasks in the cloud and calmly exit the computer. I highly recommend it for those promoting on Instagram.

Allows you to work simultaneously with multiple profiles and with several tasks for each.

– Visiting pages of a given category of people with the ability to rate photos, add as friends and send messages;
– Correspondence manually or using an answering machine, a trained bot or a chatbot from iii.ru;
– Support for JavaScript scripts to implement any complexity bot for correspondence;
– Synonymization and templating of sent messages with any level of nesting;
– Ability to accept incoming friend requests;
– Support for the operation of questionnaires through a proxy, monitoring the performance of the proxy;
– Bypass captcha, integration of the antigate.com service;
– Built-in browser for quickly viewing profiles with proxy support;
– Convenient intuitive interface, auto-update of the application and much more.

Some features are implemented only for some sites. In the near future we have an “invitation to groups”.
For more detailed information, visit our website.

There have not yet been any reviews for this program.

- from the same series as the previous product, only for promotion in Odnoklassniki. A full license can be purchased for 999 rubles. The payment is one-time, after which you can use the program as much as you like. There are also free version with reduced functionality, but you can also work with it!
Detailed description of the program functionality:

Search for target audience
We offer a mechanism that allows us to select from the entire existing audience only that part that meets the specified criteria ( target audience).
We offer flexible program settings

Search by criteria:

Age
Floor
City
Filter by number of participants/users
Filter by Online/OffOnline

Search for targeted traffic

Check online.
Creating a mailing list.
Selective mailing to users
All processes are automated!
You can go about your business while the program is running.
Precise targeting
Save time

Customize the program for yourself
Select the criteria that suits you
Click the “Start” button
Expect results
Safe work
Effectively

Flexible settings

The program implements a mechanism for simulating human work that will prevent your accounts from being banned
Everything is thought out to the smallest detail
Each function can be customized

Promotion without worries

If you do not have the time or knowledge for safe and effective promotion in classmates - program will do everything for you!
Pleasant and intuitive program interface
Wide settings for different modes

– a program for promoting and promoting groups and pages on FaceBook. Distributed completely free of charge. Program functionality: mass mailings, Facebook invitations. Finding your target audience on FaceBook. Increase likes, reposts, subscribers on FaceBook. Automation of group promotion processes.

SoBot- another program for promotion in social networks VKontakte and Odnoklassniki. There is a free version, but even a paid version costs from 1 ruble per day.
Possibilities:

Completing tasks.
Search for groups and publish posts and comments in groups.
Publishing comments in the news feed.
Like posts in the news feed.
Searching for users and visiting pages.
Invitation to friends.
Like photos.
Confirming incoming friend invitations.
Publishing posts on your wall.
Invitation to a group/community.
Repost posts from a selected group or page.

Functions.
Selection of user IDs from specified groups.
Group entry into the community via questionnaires.
Group publication of news by questionnaires.
Group invitation of friends to the community via profiles.
Editing profile data.
Group repost of posts, videos or photos.
Group liking of a post, video or photo.

Group adding a user as a friend.

Additional settings.
Unlimited use of simultaneous profiles
Entering captcha through the antigate service.
Flexible timing settings.
Flexible proxy settings.
Group executions selected tasks.
Blacklists of users and posts.
Ability to view account page.
Ability to attach photos and videos to posts and comments.
Collection of published posts.
Randomization of text using tags.

BotsApp

BotsApp– a program for promoting your profile and services on VKontakte. Promote your page, group or meeting in just a few clicks. There is a free version with limited functionality.

Attract your followers or members of your groups to meetings by setting up invitations in less than a minute.
Increase the number of friends or page followers by setting up people search parameters once - Botsapp will do the rest.
Stay top of mind by sending likes to your audience, either based on specific parameters or in response to likes from your followers.
Communicate the things that matter to you to the right audience. Botsapp will make every message unique
Support public pages okay by scheduling cleaning jobs just once.
BotsApp can run on Windows and Mac OS X even when you're not at your computer.
Schedule tasks and BotsApp will run them in specified time.

– a free program for automating VKontakte actions. This is a combine harvester with great functionality. Almost everyone will find a use for it. A simplified tool to automate your actions.
The program will be useful:
Administrators of groups and publics
Who wants to become popular in their city
For beginning artists
Who wants a lot of likes and subscribers
For photographers
Who wants a lot of new clients for their business
Owners of online stores
Who wants to promote their personal services
Personally, I used it a couple of times, then switched to Quick Sender. Advanced functionality costs money, but there is also a free version with limitations.

– To the group
– To the public
- To a meeting
● Cheating of votes (surveys)
● Cheating of comments (reviews)
– Boosting comments in topics
– Cheating comments on videos
– Cheating comments on photos
● Auto-liking (automatically adding likes to new posts) NEW!

So, what do we end up with when downloading the program? Here's what:
– The most powerful tool for promoting VKontakte
- Stylish design
– Fast promotion
– Intuitive interface
– Very impressive functionality

Well, I think this will be enough for you to start promoting yourself using free software. In general, everything is, of course, “relatively” free - since you still have to pay for advanced functionality. But for starting without investment - that’s it!

If I helped you, you can do the same!

I accept any of your gratitude! I'm saving up for a car for my family. Just think for yourself how nice it is to drive a car made up of thanks, because each of your thanks is some part of the car, from a bolt to a whole part. Thank you in advance!

Working on VKontakte sometimes requires enormous effort and a lot of time. To make it easier, people have developed special programs and services that can perform most tasks automatically. Some of them are paid, and this is not suitable for every user. If you need a program for sending messages to VKontakte groups for free, then this article is for you..

Therefore, today we will tell you about free programs. About what they are, what functions they perform and much more.

In what cases does it make sense to choose free software?

Free soft VKontakte.

Should I pay money to use the programs? This question very often arises in the minds of many people who work in social network In contact with. The answer depends on your specific case. It all depends on the goals and objectives set for you.

For example, you want to get a large number of phone numbers of your target audience. In order to get them, you need to first parse the list of user IDs that are your target audience, and then use special programs parse the phone numbers of these users (if they are listed in the profile). In such a situation, you can use paid programs. They are much easier to find. But you can use free analogues(both for target audience parsing and for numbers) and get the same result, only without spending money.

Not everyone knows that many paid services There are free analogues that can perform the same tasks without requiring any financial investment. Therefore, don’t rush to give away your money, but let’s figure out when and why it’s sometimes worth saving.

The main cases when using free software makes sense:

• Limited budget. Not every VK user can afford to use paid programs. Sometimes their prices are too high.
• The functionality of the free program is not inferior to the functionality of paid analogues.
• Not required high speed promotion. Often people use paid software because it helps them get the desired result faster. If deadlines do not push you, then you can safely use free services.

If we talk about the functionality itself, free programs can do a lot. To perform almost any task, you can find software that does not require payment.

We need promotion or promotion of the community, then we use checkers, parsers, spammers, grabbers. This is just a small part of the free programs. In order for everything to work out in IT, it is important to be able to find free software to work with. As a rule, there are always working solutions on the Internet. If you need to provide yourself with good free programs for promotion, we recommend Brobot and BotsApp.

Differences between free programs and paid analogues

What is the difference between free software and paid software? Another question that interests many users.

The main difference is functionality. If, for example, we consider the paid and free versions of the same program, then in the second case there will almost always be either reduced functionality or operating time.

Another important difference is that, as a rule, free programs have a small number of functions (most often one). If we talk about paid ones, the most popular ones are collections of tools that interact well with each other. This is their convenience - there is no need to download many different utilities.

The best free programs

We have selected for you a list of various software that can be used absolutely free.

BroBot

One of the best free services. Perhaps the best program for sending to VK groups. BroBot is a self-learning bot that has many functions. The main ones are:

• Autoresponder – the bot can communicate like a real person;
• Auto poster;
• Parser (read also about that in the special material);
• Liker;
• Newsletter;
• Invader and much more.

In other words, this is an excellent way to promote on VKontakte.

In general, the service is paid. But if you use one profile (account), then you do not need to pay for use. Therefore, it can be added to the list of free software and called one of best programs in this list.

vCheckase

We use this program for free with BroBot.

This is an account checker on VKontakte. If you have a list of IDs that need to be checked, then this program handles it well. She will be able to check the following parameters:

• Validity;
• Is the account activated by phone number;
• Number of votes;
• Number of friends/subscribers;
• Number of gifts;
• Age;
• Country/city of residence and much more.

You can use a proxy server list to protect yourself from IP blocking.

BotsApp

BotsApp – good free soft VK. This software can do everything!

Another free bot for VK, capable of performing many of the same type and routine tasks. He does this in automatic mode. All you need to do is configure and launch the bot.

BotsApp can:

• Add strangers as friends;
• Accept incoming applications;
• Give mass likes;
• Invite to groups and meetings;
• Send messages via DM or on community walls (and how to get the most out of it, see the corresponding article).

A good tool that can help you promote your account or community.

NumberSteal

This software is intended for entrepreneurs who work with their target audience via phones. If you need your leads' numbers, then NumberSteal can help you collect them.

The program parses only numbers. As a rule, only correct ones. The list of user IDs itself needs to be parsed separately through other services (for example, BroBot).

AutoLikerLentiDruzei

One of the most simple programs in this list. The software is capable of liking the last notes on the walls of your friends and subscribers.

Despite its simplicity, this tool is quite effective for those who decide to remind their friends about themselves, thereby attracting more traffic to their account. As you know, the more traffic, the better.

VK Utils

A collection of useful tools intended not only for public managers, but also for ordinary users VC.

The program has the following functions:

• Restoring messages (if more than 24 hours have passed since deletion);
• Mass deletion of dialogues;
• Uploading images in the form of graffiti (documents);
• Sending an audio file as a voice message;
• Sending a gift by ID;

All these functions are not available for VK users, but not for VK Utils users. Therefore, if you have a need for at least one of them, then be sure to use this program.

As an example they cited standard applications, but their functionality is critically small.

Now let’s look at specialized services and programs for sending messages on VKontakte. This option is suitable for large-scale mailings and their finer settings.

Criteria for choosing a program for sending messages to VKontakte

Key factors to pay attention to:

• Ease of use. It is desirable that the program can be quickly understood and started working.
• Tools. The more options, the more flexible configuration you can make.
• Statistics. To evaluate your performance, you will need to look at many metrics.
• Price. How much does it cost to use the service and what is included in this price.
• Is there a free version or test period.
• Additional functionality, in addition to mailings, which can also help in your work.

We have prepared for you short review ten best services, and you will choose the best option based on your needs and capabilities.

TOP 10 programs and services for mailings in VK

On VKontakte, this application is simply called “Message Mailings”.

Perhaps the most primitive service on our list. Easy to use thanks to integration into VKontakte, it offers basic functionality for creating newsletters.

Advantages:

• Free.
• Quick installation and getting started.

Flaws:

• Lack of a large number of settings.
• There is no way to automatically contact a new subscriber.
• There is no functionality for tracking statistics.

An option for those who want to test the effectiveness of mailings and are not ready to pay.

Up to 150 messages per day can be sent for free. For 150 RUR/month the number increases to 2000 messages. The maximum tariff is 2,000,000 messages daily for 100,000 rubles/month.

Advantages:

• Wide range of personalization and settings options.
• Availability of a free tariff.
• Clear interface.

Flaws:

• There are points that require improvement. For example, when a person unsubscribes from the mailing list, he falls into the “without group” category. Because of this, sometimes a message is sent to the unsubscribed person, which should not happen.
• Prices for large groups are higher compared to competitors.

This option is suitable for those who are just starting to develop a group. Owners of large communities will find it less profitable to work with Senler.

Subscription is worth it 900 rub/month, regardless of the group size and the desired number of messages. But you can try it for free for three days. It is highly customer-oriented, every little detail is planned, so even a beginner can use the platform.

Advantages:

• Ease of use.
• The developers pay a lot of attention to feedback and communicate daily with members of their VK group.
• Eat ready-made templates under different types newsletters.

Flaws:

• You cannot work directly through a social network.
• The price is higher than others.

A convenient application, integrated with VK, with a friendly and understandable interface. Aesthetically it does not represent anything special, but at the same time it provides all the necessary functionality. Newsletters and widgets are created in a matter of seconds.

Advantages:

• Trial period 30 days without restrictions on options.
• Comfortable interface.
• Built-in lessons on mailings and related topics such as sales funnels.
• Discounts.

After your trial period has ended, you can continue to use the application, but with reduced functionality. Buying for another month will cost 500 rubles. For six months - 2800 (200 rubles discount). For a year - 5,000 rubles (1,000 rubles discount).

The program is similar in functionality to the previous one, but SocialSend is more expensive and offers an improved interface and more options. It costs an order of magnitude more, but it provides almost unlimited possibilities for segmenting subscribers.

Advantages:

• Ability to configure automatic replies.
• User-friendly interface.
• Various instructions and videos for beginners.
• Segmentation of participants by tags, comments, end of mailing, subscription time and many other parameters.
• Synchronization with Yandex.Metrica.

Flaws:

• There is no option to download the participant database.
• When registering, they require a phone number.
• The price is quite high.

The cheapest tariff is 990 rubles per month and allows you to send 990 messages during this time. In the most expensive tariff, the number of messages is not limited, and the cost is 5990 rubles. There is a free period of 7-14 days (the exact number is determined randomly).

The application is a bit reminiscent of the very first one (Happy Santa). The simplest interface, but the functionality is very limited. In addition, Gamayun is paid.

Advantages:

• Laconic interface.
• Possibility of auto-subscription by tag or key.
• The free version provides almost all the basic features.

Flaws:

• You can't see statistics.

To purchase a paid version with advanced functionality, you must pay 499 rubles per month.

BotVk

A convenient and functional bot with which you can send VK messages to all people who have a dialogue with the community. But its main purpose is to design chat bots.

Advantages:

• No need to download the program.
• It is possible to download the participant database.
• Convenient step by step creation widgets.
• Audience segmentation.
• Inexpensive.

Flaws:

• There is no integration directly into VK.

The service can be used for free for three days, after which you will be charged 100 rubles per month for one community. The entire time the mailing module is applied to the database costs 500 rubles.

The service was originally created to work with e-mail mailings, but later it also added work with mailings from VK groups.

Advantages:

• Offers a wide range of features - automatic responses based on the bot principle, segmentation, email chains.
• Discounts when paying for several months at once.

Flaws:

• There are problems logging into your account.
• Development news has not been updated since 2017.

Running one group costs 399 rubles per month. Knocker will be appreciated by those who value the ability to redirect events in a group to Telegram. The service provides quite a bit of statistical data.

The following services belong to “gray” SMM (services are created mainly for sending spam and getting likes/subscribers) and should be used with caution to avoid account ban.

A downloadable application that allows you to send messages on behalf of a group or user. In addition, the functionality includes mass adding as friends, invitation to the community, likes, reposts.

Advantages:

• Comfortable interface.
• Wide range of additional functions.
• Detailed instructions for use.

Flaws:

• There are cases of account bans even when using trusted proxies.

The free plan gives you the right to send 50 messages per day. The full tariff has no restrictions and costs 1540 rubles per month. It is possible to create your own tariff by selecting only the functions you need. For example, if you choose only newsletters, the amount is reduced to 490 rubles/month.

Another multifunctional bot. Built-in parsers to collect the target audience. It is possible to schedule events in advance using a timer.

Advantages:

• Functionality.
• The risk of a ban is minimized thanks to special algorithms and fine tuning.

Flaws:

• No free trial.
• One license gives the right to work from only one device.

When purchasing for a month the cost is 490 rubles, for 3 months - 1070. You can also buy the program once and for all for 2990 rubles.

Conclusion

The most convenient options for high-quality and honest mailings are SocialSend, ArtSend and Gandy Mail - but start from your own preferences and needs.

Programs for spam and automatic posting to social networks. Mailing on social networks, filling groups, traffic from social networks, advertising on social networks, etc. If you are interested in these topics, then this article is for you! See:

BroBot for VKontakte (download from the official site: brobot.ru)

Features of BroBot on VKontakte

Correspondence

• Manually
• Autoresponder
• Programmable bot
• Trainable bot with support iii
• Attaching media files
• Synonym support
• JavaScript scripts
• Template support
• Reply in conversations
• Reply in comments

Targeting and visiting

• Invite from a specific group
• Segment by group or intersection of groups
• Visit pages
• Filter those who are online
• Send a message when visiting
• Social network address bar parsing
• By list of IDs from the file
• According to the list of IDs from the link
• Filter by age
• Filter by gender
• Filter by city
• Filter by hashtags
• Limit the number of profiles for searching by hashtag
• Filter posts by number of likes and comments
• Filter by video/photo post
• Invite account subscribers
• Invite a limited number of competitors' subscribers

Questionnaire security

• Antigate support
• Rukapchi support
• Anti-captcha support
• useragent support
• Working through a proxy
• BroBot - Antiban
• Limits

Invitations

• In friends list
• Invitation message
• Your friends to the group
• For meetings and events
• Accept friend requests
• Cancel friend requests
• Subscribe to account

Likes

• Like avatar
• Like N random posts
• Like N random photos
• Like N random comments
• Like only target account comments

Posts and reposts

• Posting
• Comment on posts
• Media file support
• Reposting
• Randomization of reposts
• Repost from file
• Repost profiles from groups
• Message when reposting
• Schedule

Rest

• Built-in browser
• Parallel operation of all questionnaires

Download the program from the developer’s website: brobot.ru

LSender VK PRO

LSender VK - a program for sending messages and conducting dialogues on VKontakte

LSender VK is a program for sending mass messages and communicating with your target audience on VKontakte. Using it, you can attract an unlimited number of clients to any project from the social network.

Easy settings for beginners and many features for professionals. Unique functionality designed to achieve maximum results that you will not find in other programs. A proven tool with a 4-year history.

Program website: LSender VK

Clear and convenient program interface

Clear and convenient program interface

Main advantages of the program:

• ANY NEWSLETTER - Program 16 effective methods mailings
• FULL AUTOMATION - Assign tasks and their completion times through the built-in task scheduler
• TARGET AUDIENCE - built-in parsers will gather your main target audience
• SECURITY — Developed algorithms reduce the number of bans
• DIALOGUES - Communicate with customers at the same time different accounts in a programme
• ANSWER AUTO - Create template responses so that the program communicates without you
• SETTINGS – More than 100 various functions, tune the program to the result
• SPEED - Control your email speed at your own discretion, no restrictions

Main modules of the program:

Newsletter:

• along the walls of groups
• on user walls
• by comments to group posts
• by comments to user posts
• according to the comments to the photo
• according to the comments to the video
• by discussion topics
• by product comments
• by comments via replies
• to group albums
• in private messages to users
• by friends

Search:

• topics of discussion
• groups
• users and friends
• Photo and video
• albums
• goods

Communication:

• multiplayer dialogues
• customizable autoresponder

You can download the program here: LSender_VK_PRO

Quick Sender is a program for promotion and mass mailings on VKontakte.

Not free, BUT THE MOST POWERFUL (as of 01/01/2016) Program for generating traffic, promotion and promotion of VKontakte, program for sending VK messages - QuickSender.

More details about it and my experience with it at the very end of the article. This is the best option today.

No one has such rich potential.

The parser alone is worth it! Parser - collects the target audience:

• you can collect a list of people who like/repost certain posts
• collect a list of groups by keywords, with a certain number of subscribers and an open wall/comments
• search for videos by keywords and other parameters
• search for people by parameters
• parser of discussions, people by comments, message parser

Liker- needed to attract the attention of the target audience. The program allows you to select people based on various parameters and like their wall, posts, etc. For example, do you need to like a wall for users of a certain community? - No problem. You enter a link to the group and launch the liker - the work has begun. You can also start liking your friends, which will have a positive effect on loyalty to your profile.

Promotion of pages, increase of likes and reposts

Quick Sender allows you to add likes and reposts to posts. For example, you copy the link to the group that you want to promote and launch the program. The algorithm independently performs the necessary actions.

Sending messages on VK is a powerful tool. This way you can gather the right audience and send them an offer. The newsletter can be set up by a list of users, by community subscribers, by friends, by group walls, by comments, etc. At the same time, I recommend sending an offer only to those people who will really be interested in it. Otherwise you can easily get banned. The mailing function has many additional options that will help optimize your work.

Inviter— invites people to a group, to an event, and so on. Adds users as friends from search or using the required parameters.

Removing "dogs" from the VKotakte group.

You can watch a video of how the program works and get the program on the author’s website.

Ok Sender - a program for mass mailings, promotion and promotion in Odnoklassniki

Search for target audience in Odnoklassniki | Mass mailings
Invite to friends, group | Auto-promotion of the group | Mass liking

Watch video review here | Download program

Promotion on social networks

Promotion on social networks today it is extremely attractive, in demand and effective. The dynamics of development of social networks is colossal. Every day thousands of people register accounts, create groups, and open their own channels on video hosting sites. All this contributes to the rapid growth in demand for advertising, PR and promotion services.

See here: promotion and promotion in any social networks

Promotion of the group on VKontakte and Odnoklassniki extremely attractive. The audience of these social networks today is over 500 million users, and daily traffic is close to 100 million.

Promotion of Youtube, Instagram and Facebook will allow you to present presentations of your products or services to an impressively large audience in the shortest possible time, talk about your talents and simply unique capabilities. As the owner of a well-promoted account on Facebook or Instagram, you are establishing an excellent communication channel with your target audience.

Comprehensive promotion of channels on Youtube, groups and profiles on Instagram and Vkontakte, personal pages on Odnoklassniki, Twitter and Facebook here: promotion on social networks. — Increase subscribers, comments, reposts and likesVkontakte, Instagram, YouTube, Facebook, Odnoklassniki, Twitter, Google Plus

!!! Yes, I want to remind you right away!!!

For high-quality spam you need ipv4 proxies:

Why it makes sense to use an ipv4 proxy

Mix Poster

Well, the simplest and most convenient thing to work with, as always, is paid))) but there are 7 days free use, and this is enough to fill the wall with postponed publications for half a year in advance. So, hello, auto-posting on the social network!!!

I'm talking about the Mix Poster program now.
The ideal auto-posting program for VKontakte. The program is constantly updated, gaining new victories over the protection of VKontakte, and therefore I will not upload it for download, the most prudent thing to do is just download it latest version on its official website: vk-master.com

So what kind of beast is this Mix Poster?

Mix Poster is a program for searching and auto-posting the best content from VKontakte groups. It will be useful to all those who are developing groups and their pages and trying to attract as many new participants to them as possible.

Using Mix Poster, you can find and publish interesting materials that have already received high scores from users in other communities. You won't have to look for a good one yourself interesting material, save it to your computer and publish it in your group.

Main features of Mix Poster:

• A large number of tools and capabilities.
• Uniqueness of posts with verification of previously published ones.
• Automatic repost to profile page.
• Built-in browser for navigation within the program.
• Automatic captcha entry (depending on settings).
• Ability to edit the text of posts.
• Maintaining an archive of all publications.
• Can be used on multiple PCs.
• Easy selection of several posts.

You can download the latest version here: vk-master.com (VKontakte auto-posting program)

Social robot.

Social robot is a program for sending spam on VKontakte. It allows you to download music, send messages, add as friends, invite to groups, like and much more. This program is intended not only for VKontakte, but also for other social networks: Odnoklassniki, facebook, Mamba, etc. However, on this moment The version is available only for VKontakte. What distinguishes it from other programs for VKontakte is that it is completely free, open source, the ability to expand and supplement the program. Use does not require any skills. As simple as selecting a menu item and pressing a button.

Main features of a social robot:

• Bulk sending of personal messages.
• Messages are not visible to the sender.
• Messages on the wall to friends and users.

But there is physically not enough time to correspond individually with each user, even if you work 24 hours a day. And mass mailings, for example, on the social network Vkontakte, give us the opportunity to provide information quickly and to a large number of people at once.

Sending invitations to the group

To send messages on VKontakte, you first need to promote a group and gain a sufficient number of subscribers. Advertising will make this process faster, but if the budget is limited advertising campaign no, you can send invitations to users yourself. This can be done in two ways: manually or using special programs.

• Open the menu under the group logo.
• Select "Invite friends to group."
• In the window that appears, select the users to whom you want to send invitations.

You can send no more than 30 invitations daily. If you use a special application for sending, this limit may be exceeded. But excessive activity in the group is a direct reason for temporary or permanent blocking of the community (at the discretion of the administration).

VK newsletter to group subscribers

Before you look at step by step instructions, it should be noted that VKontakte mailings cannot be used to distribute spam. This means that the user must first agree to receive messages from the group, and only then become a member of the mailing list. The administration of the social network is actively fighting spam, so in order to protect your account and group from blocking, you should not distribute advertisements to users without their consent.

If you can’t send spam on behalf of a group, then the question arises why mailing lists on VKontakte are needed at all. In fact, if you organize the process correctly, you can get a lot of benefits from mailing.

• Acquisition additional tool interaction with subscribers with the possibility of a personalized approach.
• Increased trust and loyalty to the company.
• Unlike posts on a community wall, an important message will not be lost in the news feed.

So far, the dissemination of information through social networks cannot replace SMS and. But there is potential. After all, the percentage of messages being opened on VKontakte is much higher than on e-mail, and cheaper than SMS messages. At the same time, there is no risk that the company’s letter will be lost among hundreds of similar letters.

How to send a VK newsletter to subscribers of your group?

To try out this marketing tool in practice, you need to first check your community settings. To do this, select Community Management – ​​Messages from the menu. If community messages are enabled, the settings remain unchanged. Otherwise you need to enable them.

• In the settings menu, select Community Management - Applications.

• From the available applications, select “Messaging” and click “Add”.

• Set application settings.

• Click "Save".

• Subscribe to your newsletter to see in what form messages are received to users.

IN initial settings application, the user needs to adjust only 4 points: button name, visibility, snippet and application name. A button with which users can independently consent to the newsletter will be located with right side communities. The owner of the group can give it any name, for example, you can use “Subscribe to news”, “Subscribe to newsletter”, “Latest news”, etc. Visibility settings determine who can see this button. Here you need to set “All users”.

Next comes the Snippet. In simple words, this is the name of the button with which users can subscribe to the newsletter at the request of the group owner. That is, in order to draw people’s attention to the fact that they can receive fresh and relevant information in personal messages, the administrator can post a link with a button on the community wall, on the company website, or send it individually. It’s also better to choose something neutral for the snippet, such as “Open” or “Go.”

The app name appears at the top of the subscription page after the group name. It can be left unchanged or titled in accordance with the purpose of the mailing. After this, you need to save the settings and try to use it in practice. In order for users to actively subscribe to your newsletter, it is best to use all traffic sources. Therefore, you need to place a subscription button on the company’s external website.

Installing a widget for mailing on a website

To send messages not only to group subscribers, but also to third-party users who visit the company’s website, it is appropriate to place a subscribe button on its pages. To do this you need:

• Create a new mailing list in the application.
• In the settings, check the “Hidden list” and “Collect subscribers to this list” options.
• Follow the link https://vk.com/dev/AllowMessagesFromCommunity and create the button code.
• Set parameters.
• Copy and paste the code onto the company website.

It is worth noting that this will not only increase the list of users for the mailing list, but will also attract new subscribers to the group. In addition, you can give users a choice and make several thematic mailings. This is useful for both subscribers and the community owner. Since users will only be able to receive necessary information, and the owner - to divide the total mass of subscribers by interest into separate lists.

How to send a VK newsletter to all friends?

For those entrepreneurs who offer their services not through a group, but from a personal account, it will be interesting how to send VK mailings to all friends. The good news is that there is no limit to sending messages to friends. But, as practice shows, sending the same text to several users is regarded by the administration as spam.

There are several ways to send messages to all your friends:

• Manually. You can create a message in advance, and then send the message to everyone on the list using copying. To make the process easier, you can use a program that allows you to record a sequence of actions on your computer and then automatically play them back without your participation.
• Using programs.
• By creating a conversation.

Creating a conversation is the way to send out messages with the least risk of getting banned. But it has a significant drawback - when each person joins and leaves a conversation, all participants receive notifications. If the user is not interested in the topic of the conversation, he will quickly leave it due to the intrusiveness of notifications.

To create a conversation, you need:

1. Go to Messages and click “+” next to the search bar.
2. Select members from your friends list.
3. Enter the name of the conversation and click “Create”.

When selecting participants, you can tag only those friends who are online. After you create a conversation, you can add new users from your contacts list. But they can leave it only of their own free will.

How to send a VK newsletter to non-friends?

There are strict restrictions regarding sending messages and friend requests to strangers. The number of messages per day is no more than 20, requests – no more than 50. Some users bypass these restrictions by creating fake accounts.

The administration of the social network also prohibits such actions, but this is not the most depressing thing. Messages from such pages are usually not viewed by recipients or become grounds for complaints. Therefore, before sending out mailings from additional accounts, you will have to make them “live”, and this will take a lot of time.

To manually send messages to strangers, you must first add them as friends. Since the number of queries is limited, when filtering users, you should set search criteria that match the target audience. This:

• Age.
• City.
• Marital status, etc.

In this case, you can attach an accompanying message to the request, which may be of interest to the addresses. Messages should not mention the words: promotion, free, buy and the like. Letters that come in private messages are also moderated, so the administration quickly recognizes intrusive advertising. And this, in turn, is another reason to block the account.

Programs for automatically sending invitations

Bots and special software that will independently send messages to users are considered “gray” methods of promotion. This means that no one, not even the developers of such programs, can guarantee that the group will not be banned.

• Quickly attract new subscribers.

• High risk of account (community) blocking.
• Attracting a dubious audience.
• High price.

There are two types of automatic mailing programs: partially paid and paid. Partially paid ones allow you to use the software, but with limited capabilities. Fully paid programs allow you to try out their functionality for free during a test period, with subsequent payment for the full version.

Not recommended for use third party applications to promote the community. If you have start-up capital, it is better to use the services of special agencies, otherwise high-quality and interesting content will attract the public no worse than other methods of promotion.
But even after users have begun to actively join the community, it should not be left to chance. The public needs to be retained - this is exactly what VK mailings to subscribers of your group are used for.

The decision to use automation rests solely with the user. There are many programs on the Internet that are designed to automatically send messages. However, you cannot use several of them at the same time. Therefore, you will have to make a choice and download one of them. Of the most popular, two programs can be distinguished: LSender VK PRO and Quick Sender.

LSender VK PRO

LSender VK PRO is a paid program for sending messages to the target audience. It provides 16 automatic mailing methods. At the same time, the developer assures that the risk of account freezing is minimized.

In addition to mailing, the software allows you to create template responses for automatic dialogue with the client. Moreover, dialogues can be conducted simultaneously from two or more user accounts. The program has a convenient and intuitive interface, but even if questions arise, the user can use the instructions for use, which are issued after purchasing the program.

Quick Sender

Quick Sender is a program for commercial mailing, community promotion and target audience generation. It has a separate block for the parser (searching for the target audience) based on multiple criteria. The user only needs to set the search parameters.

Another feature of this program is the liker. This is a mechanism that automatically likes the posts of users included in the target audience to attract attention. After this, the program will independently send messages that need to be delivered to the recipients.

Users also have access to reposts, automatic inviting and posting. You just need to set the necessary parameters, and then the program will be able to do everything on its own.

The use of multifunctional programs for promoting VKontakte communities does not guarantee the success of the enterprise. Content plays a decisive role. If a community cannot offer users high-quality and interesting information, nothing will keep them as subscribers. Therefore, first of all, you need to rely on your own strength, and not on a set of instructions and algorithms.