Automation of SEO tasks allows you to both significantly speed up the promotion process itself and improve the quality of optimization. Over the past few years, there has been a strong trend toward an increase in the number of automated services in the field of search engine promotion. This trend is associated with an increase in the number and complexity of tasks that an SEO specialist needs to solve to improve a site’s position in search results and increase targeted traffic.
Groups of tasks in SEO
The search engine promotion process is divided into stages and subtasks, a significant part of which can be fully or partially automated. Main groups of work in SEO:
- Semantics: collection of a list of target phrases, analysis search queries and intents, filtering the list, assessing competition and profitability of promotion for each request.
- Grouping and distribution of phrases: clustering of requests, formation of the site structure, based on search demand.
- Technical audit and indexing by search engines: site operation, indexing settings, errors made, technical specifications for elimination.
- Internal document optimization: determining the type of page, thematic focus, writing and optimizing text, checking the quality of optimization, forming a title tag and meta tags. And, host optimization: interlinking, distribution of static weight on the site, identification of thematic clusters.
- Working with reference factors: compiling an anchor list, searching and checking donors, placing links, monitoring and improving the quality of the link profile.
- Project and delivery analytics: calculation of KPIs, assessment of search engine results for queries, major changes in the algorithm, assessment of the promotion strategy of the main competitors in the topic, analysis of the indexing of the site itself and its ranking indicators.
- Filters/sanctions: check for document filters and host sanctions.
- Behavioral factors: assessment of significant behavioral factors on the search results page, on-site behavioral metrics, analysis of traffic sources, analytics of traffic quality and its dynamics (taking into account seasonality).
Rice. 1. The main components of successful search engine promotion.
Automation tools on the market
In their work, SEO specialists and experienced internet marketers combine several powerful automation services that allow them to quickly evaluate a project and carry out the work to promote it.
1. Working with the semantic core
Compiling competent semantics is a key factor in a successful campaign. The difficulty of fully automating this stage lies in the competent assessment of each search phrase for the degree of compliance with the business and its objectives (margin by line/product, availability in warehouse, and so on).
Also, to the number popular programs and services include: SeoPult, Key Collector, MegaIndex.
2. Distribution of requests on the site / creation of structure
The correct structure of the promoted project necessarily reflects search demand. That is, for each user need (intention) there should be its own landing page with a given URL (CNC).
Rice. 4. Stages of work to create a structure on the site that will be demand-oriented.
Automation services will help significantly in forming an optimized structure and automating the clustering process: Pixel Tools, Topvisor, Key Collector, Just Magic.
Rice. 5. An example of automatic grouping of requests by TOP in the Pixel Tools service.
3. Technical audit and elimination of indexing errors
The audit and further technical optimization make it possible to ensure full indexing of important pages, increase the speed of its operation, and also eliminate duplication of content within the site. The task is divided into stages:
- Full site scan and indexing analysis (results of search results and webmaster panels).
- Receive summaries of site URLs, response codes, indexing.
- Analysis, formation of technical specifications and elimination of found errors.
Among the services that allow you to largely automate the process: Seoto.me, Comparser, Site Report, Screaming Frog SEO Spider.
4. Internal optimization and work on the project as a whole
In 2017, the quality of internal optimization more than other groups of factors affects the site’s position for low- and medium-frequency queries (for high-frequency queries, the palm is often taken behavioral factors). This task can also be divided into stages:
- Analysis of search results and competitors. Building the structure (see previous step).
- Optimization of documents for the list of promoted queries.
- Systematic work to check and improve the quality of optimization / relevance.
- Work on website optimization (host as a whole).
Rice. 6. Cyclic scheme of work to optimize the site (host).
Among the main automation services for this stage: SeoPult, Just Magic and others.
Related article: A new version Yandex.Webmaster
The main difficulty when carrying out this type of work:
Edge search: High document relevance / New Yandex algorithm “Baden-Baden” for excessive text over-optimization.
List of tasks that can be automated using Pixel Tools as an example:
- Formation of technical specifications for SEO copywriting.
- Analysis of search results to determine the required optimization indicators.
- Assessing the quality of optimization based on a list of URL requests.
- Analysis of the project structure.
- Analysis of SEO tags for a list of URLs.
- Evaluating text, checking occurrences of phrases.
- Checking the text for uniqueness, including within the project.
5. Working with link factors / external optimization
Despite the systematic struggle of search engines with the efforts of SEO specialists to place external links, the group of link factors continues to significantly affect the positions of sites in search results. Let us remind you that in Yandex the following algorithms and filters are aimed at combating SEO links: Minusinsk, Nepot, Link Explosion (), in Google - Penguin.
And yet, in some cases, this group of factors can play a decisive role. Example: high quality internal optimization and similar behavioral metrics in a number of competing projects.
Current tasks of an SEO specialist at this stage:
- Building a link strategy.
- Posting links and regular work link profile control and filtering:
- Search for sites.
- Pre-filtration, donor evaluation.
- Placement control and quality post-filtering.
- Increasing number and types of links.
Services that can significantly facilitate the work of analyzing and monitoring the quality of the link profile: Pixel Tools, Ahrefs, SeoPult, DriveLink.
The biggest problems of an SEO specialist in 2017:
- A high percentage of links are filtered by the antispam departments of search engines (Nepot-filter and its analogue in Google).
- Low quality of link donors in exchanges.
6. Project analytics, analysis of dynamics and output
One of the key tasks when carrying out any advertising campaign- calculation and regular monitoring of achieved KPIs (key performance indicators) and assessment of return on investment. As part of this stage, it is advisable to solve problems of assessing competitors, their successes, failures and performance dynamics.
Basic needs:
- Recording positions and visibility of the project.
- Analysis of traffic taking into account seasonality and connection of dynamics with events on the site.
- Analysis of competitors and their dynamics.
- Update analytics / post-update analytics.
- Search and specification of traffic growth points.
Rice. 7. Analysis of the strength and type of update of Yandex search results in Pixel Tools.
A set of tools that allow you to partially automate the stage: SeoPult, Topvisor, Allpositions, apometer in Pixel Tools.
7. Sanctions and “small post-filters”
Total sanctions in Yandex and Google, each of which is aimed at unnatural (inflated) values for one or another group of ranking factors or obvious deception of the search engine / user.
I promised to tell you about paid and free SEO programs. So, today I will do just that. In this article I present to you the most popular SEO software, which is used by most optimizers.
Free SEO programs
There are not as many free programs as we would like, but even they are simply irreplaceable in some cases.
- a program that allows you to collect semantic core. The functionality of the program includes parsing Yandex Wordstat(collecting basic, total and exact frequencies), parsing search suggestions, determining seasonality, determining competition between Yandex and Google, identifying relevant pages, and all this can be done in three streams.
Before I acquired Key Collector, I collected semantic cores using Sloboeb. Therefore, I recommend both great program. By the way, I did a full review of this SEO program, I recommend you read it, there you will find all the information on setting up and using Slovoeb. 
— a program for collecting competitors in Yandex and Google by key. Helps when you need to quickly create a title for a page. 
– search program on the site. The program allows you to identify absolutely all broken links on the site. Personally, I don’t use this program, since all my projects are exclusively on WordPress and I use the Broken Link Checker plugin. But if you use any other CMS, then this SEO software can become simply irreplaceable. 
– free program express audit. If you need a deep audit, then the program is unlikely to help, but if you urgently need to get basic site data, then the software is excellent. I like Site-Auditor because it is constantly updated and improved. By the way, testing of the 3rd edition of the program is currently underway. 
This software helps collect site positions in Yandex and Google mail.
– parser keywords Yandex. Direct. Nice addition to the process of collecting the semantic core. Magadan has both paid and free version. But the difference between them is small.
– SEO program for quick selection keywords by source word. Keywords are taken from a huge database, which is regularly updated. On this moment the database contains 1.644 billion keywords.
Paid SEO programs
There are much more paid SEO programs, of course, and their functionality is more extensive, so we can say with confidence that the program is worth the money. Below you can see a list of the most popular paid SEO programs.
– perhaps the best SEO program for collecting the semantic core. The cost of a license is 1,700 rubles, the license is eternal. I have been using this program for over a year now and am very pleased.
Amazing Keywords is a program for creating keyword samples. The program is paid, but costs a penny (at the time of writing - 400 rubles). I won’t describe in detail what this software is, it’s better to watch it in the video recorded by Igor Bakalov.
– a powerful combine for website optimization, analysis and promotion. The program has 27 tools in its arsenal:
Before purchasing the program, you can download its limited version for free to familiarize yourself with the functionality and try out the capabilities of the software.
— a program for website optimization and promotion. Among the main features are site analysis, verification affiliate links, positioning and link analysis.
– a powerful combine for obtaining links to your website, which has no analogues. To be honest, this is a very good spammer. Xrumer, bypassing all kinds of protections and captchas, places the necessary links with an anchor in in social networks, on forums, blogs and guest books, in link directories and message boards.
– a program for classifying (grouping) the semantic core. DEMO version available for testing before purchase.
— a program for studying site indexing. ComparseR scans site pages and search engine results for this site, and then compares the data. In case of poor indexing, the program will indicate the main errors that affect indexing, such as internal redirects, duplicate titles, prohibition of indexing, etc.
– a wonderful program for internal linking. Page Weight clearly shows the distribution of weight on the site, by controlling which you can promote certain pages.
– SEO program for quickly checking positions, clustering and selecting keywords. A two-week trial version is available. – excellent technical audit software that any SEO specialist will recommend. There is a free version with limited functionality. The disadvantage of the program is that it is in English.
— another program for creating competent internal linking. But assessing the weight of links and pages on a site is not the only feature of this software. In total, the program has more than 110 functions, which you can familiarize yourself with using the link.
– a program for searching and evaluating backlinks. The program is suitable for those who actively purchase temporary and eternal links.
To promote websites in search engines, I recommend using special SEO services and tools that can help you and make your work much easier. Services for SEO promotion are very convenient and intuitive, so you won’t have to deal with them for a long time if you decide to promote the site yourself.
Some services may be paid, but, as you know, you need to pay well for good results. In any case, in order to promote a site to the TOP of search engines for several queries, you will first have to invest a certain amount of money in the site, and only then will you be able to return this money in excess.
But some SEO services are still free, which does not mean they are of low quality or not effective work. Ultimately, a lot depends on how you use SEO services, and whether you use them at all. To be honest, it’s almost impossible to promote a website solely with manual efforts.
SEO services
For myself, I divide the service into several groups:
- SEO services for working with content
- SEO services for working with reference mass
- SEO services for analyzing and working with the site
- SEO services for comprehensive promotion
In my work, I use only a few services, which I have already written about and will write in even more detail in subsequent articles. And now you can briefly familiarize yourself and start using the following services to promote and promote your website in search engines.
Seopult
Seopult is an excellent service for complex work with a website. At Seopult you can purchase links and SEO content for your website, as well as use the services of specialists and get advice from a personal SEO manager. The advantages of Seopult are that you can use only this service and successfully promote your website and receive up-to-date information.
Seopult positions itself as a service for automatic website promotion, and I agree with this position. Using Seopult is really very convenient to work even for novice SEO specialists or website owners, because the system supports two modes - a simple mode and for professionals.
Rotapost
Rotapost is an exchange of eternal links already known to many bloggers. With Rotapost you can buy eternal links or start making money by selling links. At Rotapost you can purchase batches of blog posts, tweets or links on regular websites. The exchange is quite large and has a convenient site filter, so finding and buying links from certain sites is not difficult.
I have already written in more detail about Rotapost, you can read:
- How to buy eternal links on RotaPost
- Earning money by selling links in RotaPost
Sape
Sape is a very old and already legendary link exchange. For some time, it was possible to purchase only temporary links on Sape, but now Sape has acquired an additional service for purchasing permanent links, so Sape has become even more loved by SEO specialists.
Sape owns the majority of the link turnover throughout the RuNet; most webmasters and SEOs work with Sape. A very convenient and advanced exchange for buying links and promoting a website.
Rooke
Rooke is an automated website promotion system that quickly became popular among professional analysts. With Rooke, you can conduct a technical audit of your website, order SEO texts, and buy links from quality sites. During the entire time you work with Rooke, you can use the services of a personal consultant who will not only answer all your SEO questions, but also tell you in which direction you need to move.
It is important that to work with the Rooke system you can use proven and pre-prepared promotion strategies that are available in your personal account. All you have to do is choose and connect a strategy, and the work of promoting your website will begin immediately.
Webeffect
Webeffector is a service for automatically promoting a website to the TOP of search engines. Starting automatic promotion is very simple. You need to add your site to the system, identify relevant pages, identify promoted queries and top up your balance. From now on, the system will do everything automatically.
By the way, Webeffector provides free consultations and answers questions over the phone, which can be very useful if you decide to promote the site yourself. And also, you can order a free or professional site audit, generous service, however =)
Gogetlinks
Gogetlinks is an "elite" exchange of eternal links. Gogetlinks has a strict selection of sites, which ensures that you buy only high-quality links from high-quality trusted resources. But at the same time, because of this, the cost of each link increases slightly. But in return, you won’t have to select high-quality sites from a bunch of useless ones, and you’re unlikely to buy a low-quality link by mistake.
Gogetlinks positions itself as a service for purchasing high-quality eternal links. Gogetlinks is constantly updated and improved to make it more convenient for users to work and buy links. Working with Gogetlinks is really convenient, because the system interface is very simple and user-friendly. Recently, Gogetlinks has been significantly updated, so working with this service has become even more convenient. If you are looking for a convenient system for buying quality links to your website, then this is Gogetlinks.
Advego
Advego is a copywriting and copywriting exchange where you can order professional texts for your website. And if you don’t want to wait or develop a task for copywriters, you can buy texts in the article store. I very often buy content for my sites from the article store, and I find it very convenient. It is very difficult to support several websites or blogs on your own, so Advego helps a lot.
Hello everyone :)
Every webmaster who strives to increase traffic on his website knows how important SEO is.
However, it is wrong to think that this is something very complex and confusing. – this is not a myth these days, but a reality, thanks to SEO services that even novice webmasters can make friends with.
Services for a comprehensive audit are presented here. Among them, in turn, two large groups are distinguished: SEO analysis and PPC analysis.
In the first group you can find the following SEO tools:
- monitoring site positions in search engines for various keys;
- analysis of website competitors with the ability to compare them with the current resource (up to two competitors at a time);
- list of pages containing the most keywords with the number of shares in social media. networks and the size of potential traffic;
- site tree, consisting of a list of site pages and the keys by which they are ranked by search engines, indicating positions, number of impressions, frequency, etc.
The second group contains tools for PPC website analytics:
- list of key phrases, i.e. the semantic core of the site, which is used for promotion using contextual advertising ( Google AdWords, Yandex.Direct);
- comparison of competitor sites that use the same keywords as the current site in their PPC strategies;
- a list of contextual advertisements of the analyzed resource, indicating the keys by which they are displayed;
- landing pages of the site to which links from advertisements lead.
Also in this block of services there is an interesting tool “Batch Analysis”, which allows you to make a custom comparison of absolutely arbitrary domains according to selectable parameters in various search engines:
And in this module, as in all other blocks of Serpstat’s SEO tools, it is possible to view all the previously described information in dynamics, i.e. in the form of graphs with a time scale:
Page analysis
This section contains tools for SEO analysis of website pages (blog articles, online store products, etc.) and their PPC audit, and not the entire resource as in the previous paragraph, allowing you to get a complete summary of them for optimization in the future .
Here you will find the following information:
Also here you will find, perhaps, the most important feature of Serpstat, which I have not seen anywhere else, but which is incredibly useful - this is a list of missing key phrases for a specific page that your competitors have, but you do not.
In Yandex.Metrica and Google Analytics, it is possible to view only a list of all key phrases used to access the site. And then you will need to follow the procedure described in the article about: for each key you need to determine which page it belongs to, see if it is currently present in the page content, and if not, then add it.
Serpstat makes the process of content optimization as simple and convenient as possible, providing all the necessary information immediately, without any unnecessary manipulation.
Block of tools for SEO analysis of key phrases
This module contains the tools necessary for effective compilation of the semantic core.
Inside, like the previous one, it contains two blocks of tools: SEO analysis and PPC analysis.
All you need to do to use the module is enter the keyword you are interested in into the main Serpstat search line.
As an example, I decided to take the “semantic core” key. As a result, using this module I received the following information:
1. A list of real search queries containing the analyzed key in one form or another, with their frequency, cost per click (PPC) and the number of results.
Also in this tool There is an interesting filter that allows you to sort data according to certain criteria and in a selected range:
2. A list of similar phrases for the selection of which Serpstat has developed a unique algorithm. Here there are keys for which at least two pages are located in the TOP-20, which also contain the analyzed key.
The number of such “joint” pages is determined by the “Strength of connection” parameter:
3. A useful SEO tool that allows you to view a list of search engine suggestions related to the analyzed key, which appear when you start typing something into the search bar;
4. List of pages occupying leading positions by the analyzed key with the number of their reposts in social media. network and projected traffic volume, as well as competing domains;
5. Various information for PPC specialists: a list of keywords similar to the one being analyzed, for which ads are placed; domains that use key variations in promotion; the advertisements themselves with a list of keys and pages to which they lead;
6. List of questions containing the analyzed key to which users are looking for answers through search engines at the moment:
7. Top search results for the analyzed key;
8. Summary report with general indicators for each instrument and interesting infographics:
Link analysis module
The "Link Analysis" module of Serpstat contains tools for analyzing links to the analyzed resource located on other domains, i.e. to analyze external links.
It will be especially useful this information to those who purchase them, because allows us to evaluate the effectiveness of these measures.
And, as you know, they can not only have a positive impact on your positions in search results, but also negatively, up to and including a complete ban.
So, what data does the module provide?
1. List of referring domains indicating the number of links to the analyzed resource, as well as various indicators of the authority of the donor domain (the site on which the links are placed):
Moreover, the last two indicators: Serpstat Page Rank and Serpstat Trust Rank are developed by Serpstat and are unique in their kind.
They display domain ranking based on the number of pages linking to the domain that links to the one being analyzed, and domain authority based on the authority of their donor sites, respectively.
2. SEO analysis of website pages, links from which lead to the analyzed resource. Also here you can find which pages of the analyzed domain they lead to, their status (Follow/Nofollow) and authority indicators for both the recipient page (the analyzed resource) and the donor.
In this SEO tool you can also view lost links on external resources, i.e. those that, for some reason, disappeared from search results.
3. Anchors of links located on external resources that lead to the analyzed site.
If you suddenly don’t know what a link anchor is – this is the text inside the link, or an inscription designed in the form of a link – whichever is more convenient for you :)
The information on anchors is the same as in previous tools. This SEO tool also has a nice visualization tool in the form of a cloud.
4. A list of all indexed pages of the site, arranged in descending order by the number of external links.
Overall, this module made a special impression on me. It is felt that the Serpstat team worked especially carefully on it, even developing unique indicators of its kind.
And they, in turn, although they contain a mention of the company in their name, are absolutely objective, and not banal paid ratings.
A group of SEO tools for monitoring positions
The most laconic of all Serpstat modules in terms of the number of tools (3 in total), but in terms of information content, everything is, as always, excellent :)
In general, the main purpose of this block of SEO tools is to analyze the site’s positions for various keys, as well as compare them with similar indicators from competitors, which are calculated automatically.
By the way, it is even possible to automate data collection by adjusting the frequency of monitoring.
Working with the module itself begins with the fact that certain settings are required, without which you will not see any information:
Here, in addition to key phrases, you can set up a site monitoring schedule, which I already mentioned, as well as access to information for third-party users.
What’s interesting is that to get a detailed list of keywords with site positions for them and the shares of search traffic from your competitors (niche coverage), you just need to specify the required phrases in the module settings - everything else will happen automatically.
And, most importantly, Serpstat’s SEO monitoring of website positions by keys is massive (you can check positions by several keys at the same time), which many services cannot boast of.
For example, xseo.in, which I actively used before getting acquainted with this SEO site audit service.
Its only drawback is that it happens quite slowly. It took about 10 minutes to collect information on three keys.
Block of tools for SEO site audit
The importance of this module for a webmaster is difficult to overestimate, because... its presence allows you to significantly save on the services of an SEO specialist.
When you first launch any module tool, you will be prompted to run an SEO site check. It takes quite a long time to complete, but after its completion you will receive a detailed list of SEO recommendations, the observance of which can seriously increase the position of your site in search results.
Among them are:
- list of pages containing errors 403, 404, 500 and others;
- problems with meta tags and H1 (their duplication, absence or incorrect sizes);
- redirects and pages closed from indexing (for some reason this point is considered a problem, although many SEO specialists even recommend closing categories, authors, tags, etc. to distribute the link mass between thematic pages);
- absence or excessive number of links on the site pages;
- page loading speed and problems associated with it.
And here there is also the ability to generate a report with the results of a website SEO audit - both for individual indicators and arbitrary ones, adding to it those that you personally need to see.
Serpstat: conclusions after using the SEO analytics service
So, I briefly went through all the main features of Serpstat. Briefly, because detailed review For every SEO tool and module, the article would have the potential to drag on and become tedious.
In general, it is clear that this SEO service takes information from Google and Yandex through their API, and without hiding this fact, as evidenced by the corresponding marks on some pages.
But, if you compare Serpstat with Google and Yandex services, they have only one common feature- sources of information, but Serpstat presents it in a more convenient form, supplementing it with its own unique indicators.
When using the mentioned services, they had to be calculated manually, but in Serpstat they are already present in ready-made form - take it and use it :)
And you don’t need to constantly jump from the interface of one SEO service to another - Serpstat collects everything in one place, which is incredibly convenient.
In addition to the listed features, I was also impressed by the convenient and intuitive interface in this SEO website analysis service: on the page of each tool there is a block with a tooltip that allows you to get brief information about it:
For some tools where the information output is presented in the form of a table, the same tooltip appears when you hover over the column header.
I was pleasantly pleased with the ability to export reports on the work of each SEO tool in various formats: MS Excel, Google Docs, CSV, PDF, TXT and others.
Also, one of the interesting features of Serpstat, I discovered that it has its own API, access to which, however, is only possible with paid plans.
A big plus of Serpstat is an analysis of competitors, which can be carried out according to various criteria and touches on all the main points that resources may have in the struggle for visitors :)
The only downside I found was that this SEO website analysis service has absolutely no responsive website, even though it’s already been the 21st century. Although, perhaps this is just a temporary omission, because... It became an independent project relatively recently – in 2015.
What also caught my eye was the slow operation of some instruments. For example, on the Site Analysis / Domain Analysis / SEO Analysis / Competitors page, a long list of sites is displayed, which is why the web browser simply freezes when loading information.
I have to close the tab. I think that not all users will have the desire to open it again after this.
However, this is a particular problem that can be easily solved by introducing banal pagination to load the entire block of information in parts.
The rest of the tools cope with the tasks quickly.
This concludes the review of the SEO website analysis and PPC audit service Serpstat.
If after reading this you still have some questions about its capabilities, I recommend that you read it, which describes in detail the purpose of each module and SEO tool.
You can also always ask them in the comments under the article.
I will not list all the services that I know of; many of them are not necessary for work, and some even provide biased information. Below I will describe in detail only those that I use almost daily and that are truly irreplaceable and very convenient for conducting audits, as well as for website promotion.
Free SEO tools for website analysis
- — checklist for manually checking website optimization. For convenience, next to each item there is a checkbox that can be checked. Also, for each item it is given detailed description. The service is unlikely to be suitable for a beginner, but it will certainly be useful for an experienced optimizer.
- — service for comprehensive website analysis. I note that this resource is intended not only for basic analysis. It contains a huge amount of functionality that can be useful both for auditing a site and for checking the size and other indicators of donor sites for purchasing links (service).
- — free SEO tools for optimizers and webmasters. I use some of them for quick website analysis. Most useful function I consider the service extension "" for the browser Google Chrome. Very convenient for quickly checking a site.
- — quick check site positions. I use it if I’m too lazy to launch the software. This service, like everything above, has many other tools that are useful in your work.
- — checking the uniqueness of texts. The service is provided by the content exchange of the same name. It's great for checking single texts; I like the option that allows you to copy a link to current check. In addition to uniqueness, the service checks the text for spelling and punctuation errors, as well as spam and nausea.
- — batch uniqueness check by page URLs. The service is useful in cases where you need to check several pages of a site for uniqueness. To do this, you must select the appropriate option.
- — checking the micro-markup of the site. A similar service is also available in the Yandex webmaster panel tools. You can check it as a fragment html code, and the page URL. From personal experience, this service is more convenient than the one in the Yandex panel.
- — checking backlinks to the site. The service can be called free only conditionally, since all functionality is available upon registration paid subscription. But sometimes the free mode is enough, with checking no more than 1 site per day. You won’t be able to see all the backlinks in free mode either, but there are other services for this.
- — extension for popular browsers(Chrome, Firefox, Opera). The plugin allows you to check the basic SEO indicators of a site, the functionality is very, very extensive, and supports settings. The most important options include highlighting outgoing links, links closed in nofollow or content in noindex. I will not describe the remaining functions, you can read everything at the office. website.
Other SEO Tools
Among other free services and tools useful for optimizers and webmasters, it is worth noting the following.
- (ref.) - convenient service for checking site positions. All necessary settings are present, including region, keyword grouping, data import from Metrica/Analytics. After registration you will find 50 rubles in your account. — they are enough to check 100 keywords within a month. You can also enable guest access if you are monitoring a client's project.
- - absolutely free file hosting service images. It is convenient to upload screenshots for subsequent publication on the forum, since the exchanger automatically generates the necessary BB/HTML tags.
- (ref.) - partially free service for checking the competitiveness of requests. After registering and topping up your account with an amount of 1 ruble or more, you will be able to check 20 requests per day for free. The service is also convenient because it can be integrated into the KeyCollector program.
- — identifying relevant pages according to the specified list of requests. The service takes into account data from both Google and Yandex. Quite convenient if there is no software for such tasks. To check, just enter the site URL and a list of key queries.
- — checking content relevance level pages for the request. To begin with, you will need to completely scan the site with the service. This tool differs from the tool described above in that it can check the level of relevance of a specific page. After verification, the service displays the degree of compliance as a percentage, as well as recommendations for increasing relevance.
Well, I guess I described everything that I consider optimal for work and that I often use. Probably every experienced optimizer has his own list of favorite SEO services and tools, but not everyone will share. I remember how at one time I collected such information bit by bit on the Internet.
I am sure that not every tool you will want to use, for example, due diligence website there are many services, some prefer PR-CY, others Megaindex, etc. But remember, just as truth is born in a dispute, you can only find out the real state of affairs on your website after comprehensive use of many SEO services and even programs. By the way, someday I’ll try to make a list of paid and free software for analyzing websites. In the meantime, thank you for your attention, come back often!
