Lp generator input. Landing page builder LPgenerator. Tariff plans and free features

LPgenerator is a professional platform for creating landing pages ( landing page), landing pages (one-pagers), as well as an effective tool for attracting customers and increasing lead conversion. This service is an example of the fact that it makes more sense to be the best in one area than to be mediocre in many. Don't expect versatility from this designer. Only those users who want to turn landing page visitors into regular customers for their business are welcome here.

Designs and working with templates

Too much depends on the appearance of the landing page for the landing page designer (lead generator) to not pay too much attention to the templates. LPgenerator has themes for all occasions:

If the themes presented are not enough, you can go to the template store or order custom turnkey design . But check your wallet first, because these solutions won't come cheap.

Templates are grouped by topic. Even if there is no thematic template for the desired field of activity, you can choose a schematic layout and build a landing page based on it.

Universal schematic layouts are built with knowledge of the rules for the arrangement of elements on the landing page. Using customization tools, you can adapt the template to any offer. Don't forget about mobile and social networks. Templates mobile pages and Facebook can bring a lot of useful traffic if they are designed and promoted correctly. The problem is that not every webmaster can handle the layout.

The template editor visually strongly resembles Photoshop. When you select any element on the page, its settings are displayed and you can configure them. If you are familiar with HTML/CSS, you can skip the visual editing and use the template code, which is available with a paid plan.

The main advantage of LPgenerator is the ability to create several template options and test them on an audience, checking the effectiveness of the offer. A well-converting landing page is a landing page that has been tested and redesigned several times. The capabilities of LPgenerator in this sense are impressive.

Functionality

When talking about LPgenerator, it is wrong to consider only settings, tools and widgets, like other designers. This platform is positioned as means of generating client applications (leads) . Therefore, after paying for the tariff, you get access to webinars, an extensive knowledge base and a friendly manager who will call the phone number you add before starting to work with the template editor.

Okay, the call is a little annoying: you don’t have time to figure out what’s what on the free plan, and they’re already calling you and offering to switch to a paid one. But the complexity of the provision of services is pleasing. For example, let's look at how to work with WordPress. You install the engine, and then look for information on how to configure it, what plugins to install, etc. In the case of LPgenerator additional sources information will not be needed, because all the necessary information is in the knowledge base, training courses and webinars.

The main emphasis is made to edit the appearance of the template or build a landing page from scratch. The visual editor, as we said, is very reminiscent of Photoshop and takes at least as much time. Here you also have to work with layers, changing page elements. You can customize everything: image size and position, color, size, text font.

There are tips for each parameter and complete guide by application. Don't know what dynamic text is? Open the manual and in a few minutes you will realize that there is nothing better to solve your problem than multilanding , the text of which changes depending on the parameters of the contextual or media advertising. Or, conversely, decide that you don’t need this dynamic text and won’t waste time writing it.

You can assemble a landing page from individual elements or use the section constructor and create a landing page in blocks: header, gallery, reviews, lead form, etc. The form can be changed beyond recognition, freely moving elements around the landing page. This approach to editing is time-consuming and dangerous because an inexperienced user can ruin even the most attractive template. Therefore, when working with LPgenerator, you need to constantly refer to the knowledge base, and it is better to undergo training before creating your first landing page. And be sure to turn on the grid in the editor so that the elements are positioned exactly along the ruler, and not by eye.

Want to add HTML or scripts? No problem: LPgenerator not only provides such opportunities, but also offers you to watch a short video tutorial or read the full manual, written in normal language, without unnecessary terminology. LPgenerator provides all the necessary tools for creating, analyzing and subsequently improving a landing page. Without leaving one site, you can upgrade from scratch and earn back the money invested in purchasing the tariff.

Price policy

Before you pay for a paid plan, you will have the opportunity to work with the service in demo access for 7 days for free. Then you need to choose one of four tariffs. In the description, the indication of the target audience is captivating. It is clear that these are average values, but they also bring benefits: an inexperienced user will immediately understand what he needs to choose.

Cost of tariffs when paid annually:

1. Basic (RUB 6,712/year) – 1 domain, 1 landing page per month, traffic limit to 3000 visitors, 24/7 technical support and premium templates, LPgenerator footer is placed on landing pages;
2. Advanced (RUB 19,954/year) – 5 domains, up to 50 landing pages per month, traffic limitation to 9900 visitors, 24/7 technical support and templates;
3. Unlimited (RUB 33,588/year) – no limits on incoming traffic and the number of landing pages created, free domain connection, access to premium template layouts;
4. Corporate (RUB 132,133/year) – corporate rate, suitable for agencies. Allows you to create 15 client accounts. Increased quality of technical support, no limits.

The price is 559 rubles per month when paid for a year - is this a lot? If a landing page doesn’t even bring in that kind of money, it’s worth considering whether it even has a right to exist. LPgenerator helps you earn money, so it itself is not going to remain in the red.

LPgenerator is not a constructor in the usual sense, so it should not be surprising that there are restrictions on the number of visits even when using paid tariff plans. The platform allows you to create marketing solutions for lead generation, advertising campaigns With high conversion. 3000 people to start is enough to understand whether the product/service is of interest to the audience. As attendance grows, so does income. This means you can switch to a more expensive tariff, which will not have restrictions on the number of visitors.

In addition to the features included in the tariffs, there are additional services - online courses on creating landing pages for marketers and business owners, as well as ordering a landing page with an individual design. LPgenerator offers digital agency services:

• Attracting clients.
• Creation of a unique selling design.
• Layout and transfer to LPgenerator with CMS.

The prices are very high, so only serious businessmen will accept the offers. We, simple creators of landing pages, would rather pay attention to what optimization and promotion tools the service offers.

Optimization (SEO) and promotion

Landing pages have slightly different rules for optimization and promotion than regular websites. There is one page, you add a title, leave keywords in the text by which users can find it, and launch the landing page general access. Yes, there are meta tags too, but the main emphasis is on attracting customers through contextual advertising.

To manage leads, the system has a built-in CRM, which can be worked with through the Conversion Optimization Center. Here you can:

• See all clients and analyze their behavior.
• Add third-party services to manage sales and interact with visitors: online consultant, call back, e-mail newsletter.
• Monitor visit statistics, geographic distribution, and lead conversion funnel.

One of the main features of LPgenerator is a simple split test tool. With this feature, you can run two versions of the same landing page to test which one works better. A split test allows you to endlessly improve your landing page by tracking how changes in structure, design, or presentation affect conversion rates.

LPgenerator is a powerful service for creating and promoting landing pages. If you don’t want to do this yourself, it is possible to order a ready-made landing page with subsequent optimization and distribution through contextual advertising and search engines. The only question is the money you are willing to pay for these services.

Pros and cons, alternatives

The advantages of LPgenerator are very easy to discover, especially if you know what a landing page is and how difficult it is to make it attractive and selling.

• A powerful visual editor in which, without knowledge of a programming language, you can change any parameters for displaying page elements.
• Professional templates that will appeal to visitors even without deep processing on the part of the webmaster.
• Integration with a large number of services for sales and interaction with visitors.
• Effective tools for promoting a landing page and collecting statistics.
• The ability to create multi-landing pages and conduct split tests to improve the landing page.
• Tariff plans, allowing you to create several dozen landing pages on one account.

Disadvantages are not so easy to find, especially if you don’t stick to prices. Yes, they are high, but over time you realize that you have to pay for quality and convenience. You can talk about the complexity of the visual editor, but if you have worked with Photoshop, you will quickly figure it out. If you haven’t worked, then the knowledge base and training videos will help.

If you need one landing page, then LPgenerator is definitely not your choice. This is too expensive entertainment for one landing page.

The service is perfect for small businesses that are willing to pay for quality. Buy the “Advanced” plan and create up to 50 landing pages per month, including multi-landing pages, which count as one. Plus, you get access to various training materials and learn to increase your conversion.

If you are not going to produce landing pages on an industrial scale, then LPgenerator will become in a good way understand what modern ones look like landing pages, what requirements are placed on them and what tools are used for promotion. So you must familiarize yourself with the service, and you will decide whether to spend money on it after 15 days of the trial period.

Designers analogues of LPgenerator

Alternatives to LPgenerator The list could take a long time. All of these systems are different, but any of them will be a much better choice compared to the LPgenerator.

The most preferable option for me

Grade: 5

I would, of course, like to see a module for adding a videophone here, but it’s not there yet. Convenient and easy to use site. There are more than enough tools for lead generation. I have 6 pages, all with different conversion rates. In order to bring in the maximum number of clients, I periodically do split tests. I actively use Yandex.Direct. The cost of one lead for me is about 120 rubles, which is relatively inexpensive.
LPgenerator combines several services at once - designer, integration, advertising, analytics and additional services. The functionality is simply awesome. Everything is a little confusing, I didn’t figure it out right away, I turned to support for help more than once. By the way, the support works quite quickly; I received a response to all my requests within 15-30 minutes.
I wouldn't call the tariffs overpriced. If you search among similar services, you can make sure that the prices are market prices. At the same time, the level of work is an order of magnitude higher than many.

A bit pricey, but worth it

Grade: 4

This designer has almost everything tailored to the work of creating landing pages. Layout is not difficult to do - a large number ready-made templates. They can be transformed and given individuality using the built-in image editor. The work of creating landing pages is exciting.
Another good thing is a CRM system that allows you to see leads. In your personal account you can create advertising campaigns and track all contextual advertising. If you don’t want to spend time creating landing pages yourself, then specialists from LPgenatora can help with this. Naturally, this service is paid. We must pay tribute to the technical support - they help everyone, without exception. Even those who use the designer for free. The most expensive plan includes a personal manager. If you have money, then you can create interesting projects with this construction set.

Convenient design and relatively inexpensive

Grade: 5

Normal service, I’ve been working with it for six months now, I’m completely satisfied with the quality and availability, as well as the support work. The only thing that bothers me is the periodic offers paid services. This service is designed to create capture landing pages, the main purpose of which is to attract target audience. Excellent functionality has been developed to manage these pages - this includes a CRM alert system, conversion optimization, analytics with statistics, and integration with other services. There is a good opportunity for a freelancer to earn money here, and I get a very normal income - I attract buyers to online stores.
I use unlimited tariff, I pay six months in advance - it’s cheaper. I chose a suitable template for the page, modified it to fit my parameters and published the page. It’s better to spend more time on this and work out the details well, then the page will turn out much more interesting.

Ideal for landing pages

Grade: 5

The designer is excellent, completely tailored for creating a landing page, the toolkit is rich, the templates are original, the engine is convenient. Creating a page is as easy as shelling pears and there are many possibilities. An editor with a bunch of settings, you can take a ready-made template and change it so that it looks like the original one. Social networks are easily integrated. networks, Robokassa, registration and feedback systems. There are alerts in Telegram.
The first week is free, then you need to choose a tariff. The best is Unlimited, but it costs accordingly, and the price for Advanced is unreasonably high. I chose Basic. I have 1 page, a large flow of visitors is not expected yet, and paying twice as much just to disable LPGenerator advertising in the bottom footer is an expensive pleasure. My landing page is 3 months old and things are going well, the flow of visitors is 2,000. I work with conversion using a split test, track statistics, everything is done through the functionality of the constructor. LPGenerator's prices are inflated, but they are fully justified.

The best landing page builder

Grade: 5

This website builder offers about 250 templates, which are divided into different topics. It is also possible to create a template yourself, as it contains a powerful editor. You can either edit the HTML/CSS codes, or download an individual template created in advance. A video is available on the site in the promotional version after registration, which tells in detail about all functionality LPGeneratora.
Some templates are available only after payment, some are free. This designer has several tariffs, but the most profitable, in my opinion, is unlimited. With this tariff, it is profitable to create custom websites, because as a result you get landing pages with excellent conversion.

My favorite landing page ripper

Grade: 5

Very functional, incredibly functional, there’s so much stuff stuffed into it that you don’t need much. It’s very convenient to rivet entire paysites, and besides, the statistics there are detailed, based on it you can understand what was done wrong based on user behavior. By the way, it’s convenient that you can order a unique lead, which simplifies the work even more, and besides, it’s not so difficult to figure it out, the main thing is to figure it out. Even free templates are not so similar to each other as is the case with most similar designers.

I looked at the prices (I immediately remembered one fraudulent broker in the Forex segment by the person next to the prices, they have exactly the same style and immediately suspected something and the design itself is similar, but in vain) and was a little freaked out - it’s quite expensive, although considering it’s so wide functionality coupled with the stability of their hosting + traffic and the number of domains is unlimited (hardly anyone will need the “advanced” tariff because the limit of 10k uniques per month is incredibly small), but the White Label tariff is also unclear who will need it, moreover so expensive... However. everyone's business. I chose the “Unlimited” tariff - I didn’t regret it, I think I already understood it myself. I recommend this designer.

Serious landing page designer

Grade: 5

One of my favorite website builders. It is “tailored” mainly for landing. There are many functions, you won’t be able to figure it out in 5 minutes. Among the noticeable advantages, it is worth noting the ability to load a CSS file, as well as editing HTML structures. In addition, there is a very convenient customization of this very CSS file using sliders (similar to brightness/contrast settings in Photoshop). I think everyone has ever wanted to simply upload a file with their settings, move them slightly based on the specifics of the design, and get a ready-made website. This is exactly what is implemented here. SEO offers standard, but still effective promotion solutions, mainly through contextual advertising. Prices are higher than competitors. The free period is limited to a week, and half of the templates are not available on it. It’s up to you to decide whether you are willing to pay that much for the available functionality or not. Personally, I use an unlimited package for 4,000 rubles per month. It is quite enough for my needs. To summarize all of the above, LPgenerator provides ample opportunities for professional creation of landing pages, with, in my opinion, a slightly inflated pricing policy.

Grade: 5

I had a chance to work with this thing - I can confidently say that it is one of the most worthy landing page designers today. If you need to quickly put together a one-page website and put it into action, it’s worth a try. Essentially, this is a full-fledged CRM system with built-in alerts, telephony and other things. I liked the built-in analytics and statistics - it allows you to immediately see what’s what and take action. I took a ready-made landing page template and adapted it to my business - English courses. The functionality of the designer was enough. In principle, the design possibilities are wide, especially if you have knowledge in the field of CSS. I corrected and completed some things myself, I have skills in this area - it turned out decently, not too formulaic and boring. It cost me 4 thousand rubles to publish a page on the Internet - an unlimited tariff for a month. It should be noted that payments must be made on time and regularly, otherwise there may be downtime in the business - unnecessary losses. It’s cheaper to rent for several months at once, if that’s the case. The price is adequate, although a little overpriced, in my opinion. Otherwise, no complaints at all. It is quite possible to create a one-page website yourself using LP generator. But I advise you to entrust advertising to specialists.

For a good one-page website

Grade: 4

The LP generator helped me make a business card website. Well, it's very simple! But I don’t agree that it’s fast. No knowledge or special skills are required, you just need good taste to place the blocks in in the right places. There are many templates, but all of them are not finalized. Each one must be adjusted to suit itself, to suit its own business. Full customization The pages took me about 3-4 days. You can also set up a typical template, but only this will immediately catch your eye. I would like to see more other templates added to the auto category. I tried to make the advertisement myself, but it didn’t work out because it didn’t bring the desired result, it didn’t work correctly. Then I ordered from these same guys for money. They did it quickly and efficiently! The CRM is convenient, everything arrives without delay. With its help I can track visitors, contact them and more. I pay 4,000 rubles a month. Landing brings me an average of 40 thousand. There's not much to complain about so far. But remember, a good website cannot be made in 5 minutes, not only under this platform, but under any platform in general! You need to devote at least a couple of days to the design and packaging of all the blocks, advertising is an important factor and also takes time, I’m already silent about the content - this is the most difficult thing.

Personal website in a couple of hours - it's real

Grade: 4

In addition to the fact that the service makes it possible to create your own selling page on the Internet, they also promote and advertise the site for adequate money. I sell Chinese smartphones. The company is small, so our website is also without pathos. I added reviews to it, a lot of photos and videos. Prices increased by only 30%. The people are taking it! The CRM system is somewhat confusing, I had to get used to it. They did the advertisement for me for about a week.

The search has only recently started to rise. There have never been any system failures. All changes made are saved. The site opens normally on all devices (smartphones, tablets under different OS). The designer is good, I liked it. There are many templates for every taste, although they are all approximately the same. The control panel is very simple. It's even interesting to work with her. I pay monthly via card. So far I'm happy with everything. LPgenerator is my assistant. People find the site, call, leave a request for feedback, are interested in availability. This is already good. Now more than 300 people visit my website every day. The site was put up a couple of weeks ago. I don't know how I would do everything without a constructor...

Everything is clear to the point

Grade: 4

Beautiful, convenient, with a lot of features, with the ability to add your own design. There is integration with 1C, telephony and lead management. All these are advantages of the LP generator. But the price is a MINUS. Very expensive in my opinion. If you don't pay, the site disappears until you renew it. Otherwise, this is the best designer.
The visual editor is convenient. There is no need to rack your brains over coding, but if you have a programmer, then you can delve into the code. In the designer, you can choose your own unique logo or create it yourself based on a template. Another point is that it is possible to link the created project to the Facebook network, that is, you can promote the project right there, and the page will be designed in accordance with the site, very convenient. You can create mobile version website, you can make a landing page only for mobile traffic. I tried this and that, everything works at the highest level, no complaints. The designer is mega functional and interesting. Basically, there is everything you need for a successful business.

Landing page builder, so it is not surprising that he also aggressively sells services. To complete registration, you need to provide a phone number, which the manager then calls and offers assistance. In addition, the site has “Lead Generation University,” a short course that explains the basics of creating and using landing pages. All this helps to plunge into the world of one-page selling sites, where every visitor is a potential buyer.

Help will be very helpful: LP Generator, with its functionality, loads the webmaster’s brain, forcing him to understand the administrative panel and designer tools. Simply moving the mouse and dragging objects will not work here. The editor is quite complex, with a lot of settings, but with tips and training you can achieve impressive results. The designer can implement ideas of any complexity, and the design can be customized really deeply, since the service is not limited to just cosmetic changes.

LPgenerator is a comprehensive system that completely covers all issues related to the creation, testing and promotion of landing pages. In addition to a powerful visual editor, the designer offers built-in promotion tools, integration with third-party applications, the ability to connect scripts, and a large knowledge base that reveals not only technical issues, but also the features of conducting advertising campaigns using landing pages.

If you are putting together custom landing pages, you will definitely appreciate the convenience of the test publishing system. You can place several landing page options on subdomains, assigning them numbers, and show them to the client. This will also be useful if you are putting together a landing page for yourself - for example, to get feedback from friends or specialists in a thematic community on social networks.

The ability to integrate applications from third-party developers deserves special mention. With their help, the functionality of the designer becomes even wider. You can connect tools to the site for:

• e-mail and SMS marketing - MailChimp, UniSender, Zingaya, F1sms, etc.;
• file storage - Dropbox;
• communicating with clients via online chat - Jivosite, Callback Hunter.

LPgenerator has its own lead management system, but to add new features, it is possible to connect full-fledged CRMs - Bitrix24, Megaplan, amoCRM. To increase the relevance of your content, you can connect the Yagla application, which changes page elements depending on the referral source.

LPgenerator also offers functionality for creating one-page online stores. Product categories and showcases change through pagination within the page. There is a separate module for managing the store, which contains all the necessary settings. It allows:

• create product categories;
• edit characteristics;
• add brands;
• fill the display case;
• choose currency, payment and delivery methods.

However, the store functionality is just a bonus. Products are added manually, and the very format of displaying a storefront on a one-page website implies the presence of a small assortment. Choosing LPgenerator to create a store is not the best effective solution. But making a landing page that will immediately sell a product in different modifications is a completely successful use of the store functionality of the designer.

Landing page domains can be purchased directly from your control panel. After registration, three files are connected to the domain name: confirmation of rights, robots.txt and sitemap.xml. You also have the ability to set address redirection rules to remove duplicates, so in this aspect the constructor provides all the necessary capabilities.

Everything is also good with the collection of statistics and analytics on LP. You can look at the conversion for each traffic source, study clients, compare the performance of different options for one sales offer, evaluate ROI and funnel indicators. In general, the functionality of the constructor leaves a very pleasant impression, as does the ease of working with landing pages and the users who come to them.

Design

After creating an account, you will find a demo site in your personal account that shows the main capabilities of the designer. A video will also help you learn the functionality of the system. In addition, when you open the visual editor, a manual appears and tips pop up everywhere, so you can usually get comfortable with LPgenerator and start editing the site quite quickly.

The designer offers to build a landing page from scratch or choose one of several hundred schematic and thematic templates, divided into categories. Layouts are presented for the implementation of different projects:

If there is no suitable theme in the category, you can use a universal layout to create a landing page. Thanks to customization tools, you can turn it into the page you need. You can add sections, content blocks, widgets and customize them immediately appearance: change size, location, content.

Changing the template will take a lot of time. In terms of its functionality, the LPgenerator editor is very reminiscent of Photoshop - the same abundance of display options, which makes you feel scary at first. Each element has its own set of settings, which ultimately gives thousands different combinations interface.

If standard settings elements are not enough for you to achieve the required result, you can edit the template files. This will require skills in working with HTML and CSS or the help of specialists. You can create several variations of templates, then test their effectiveness and choose the best theme for your landing page.

If the presented set of themes does not satisfy your needs, you can go to the landing page store and get 3 hundred more layouts. A template with a non-unique design in the store costs 4,470 rubles, a unique design will cost 33,740 rubles. In addition, the webmaster has the opportunity to order a landing page design.

Search Engine Optimization (SEO)

Despite the fact that the main source of traffic for landing pages is advertising, and not high positions in search results LPgenerator still offers users basic optimization tools. Among them:

• Meta tags to add title, description and keywords, through which search robots receive information about the page and then display it in the results for relevant queries.
• Indexation management. If you are redesigning a page, you can temporarily prevent search engines from viewing it so that they do not take away incorrect data.
• Open Graph Markup - Display additional information about the page when publishing a link to it on social networks.
• Alt tag for an image that shows additional information when you hover over the image.
• Using key phrases in text on pages.
• Adding an H1 tag, which search engines will definitely pay attention to.

Landing pages usually have little text, but it is important that it is unique, just like the pictures. Search engines also take into account the originality of content when ranking links in search results. Proper adjustment of SEO parameters will ensure not only getting a place in the search results for relevant queries, but also the correct display of the page in the browser. An interesting title, a catchy description, a high-quality preview image - all this will attract attention when posting links in messengers and social networks. Therefore, no work on search engine optimization It’s impossible to make a good landing page anyway.

Rates

Considering the designer’s focus on creating sales pages, it would be strange to count on it being free or low cost. If you want to earn money, you will first have to pay by choosing one of 4 premium tariffs. The cost varies depending on the paid period. If you pay annually, you can save 30%.

The full functionality of the constructor is available on all paid plans:

• Landing page layouts.
• Multilanding.
• Split testing - creating copies with changed structure and content.
• Constructor and statistics of UTM tags for tracking traffic channels and assessing the effectiveness of advertising platforms.
• Parallax effects.
• Page optimization for search engine promotion, etc.

For an individual freelance specialist, the “Advanced” tariff is ideal. It offers 5 domains, 50 pages and a limit of 9900 people on all pages published on the Internet. If the limit is exceeded, for further promotion you will have to switch to the “Unlimited” tariff, paying the difference in cost. Linking a domain and domain mail at the “Advanced” tariff will cost 297 rubles.

To get started, you can use the “Basic” tariff, but it offers linking only one domain and adds advertising for the constructor to the one-page page - the footer will indicate that the landing page was made on LP Generator.

Advantages and disadvantages

If we consider LPgenerator as a system for professional creation of landing pages, then it has the following advantages:

• Functional visual designer with tools graphic editor and the possibility of deep template customization.
• Built-in conversion optimization and statistics analysis tools.
• Possibility of adding a full-fledged online store to the landing page.
• An informative knowledge base that will help beginners understand and experienced webmasters learn more about creating landing pages.

The only disadvantages include the high cost and relative complexity of the visual editor. But these disadvantages are subjective, and they are also easy to explain. The cost is directly related to specialization: a designer for a business with similar functionality, by definition, cannot be cheap or free, because to maintain it in working order you need a team of professionals.

The complexity is reverse side functionality: at first nothing is clear, but after a short training you can do things that seem impossible with other constructors.

The system is a whole range of tools that allow you to achieve excellent results from scratch: a powerful page editor, promotion tools, plug-in third-party applications and scripts, a large number of high-quality training materials (articles, videos, webinars), excellent technical support. LPgenerator is more than just a generator. This is an ecosystem that includes all the known nuances of developing, promoting and teaching the art of creating high-converting landing pages.

Administrative panel It doesn't look simple, but it is very logically structured. You can get used to it in about 20 minutes, but to effectively use the functionality it will take much more time. This system, first of all, is aimed at professionals who are focused on creating one-page websites.

Visual editor is moderately complex . We won't stop there detailed description all menus and widgets, but we will only note the main points. The general essence of the work process is as follows: you determine the required number of sections, add blocks to them, which are the next unit of page space in the hierarchy, and then fill the blocks with various types of content. Headings, videos (videos can be placed in the background, including links from YouTube), photos, galleries, forms, maps, buttons, timers, blocks with reviews, sliders and everything like that. You can add, for example, a pop-up window that will provide a pleasant offer when the user tries to leave the page. Or create a thank you page after completing the order. A lot of things are possible.

You can use the mouse to drag elements and resize them. You can fine-tune these parameters using the customization panel, available for absolutely every element. There is a large library of stock images of various topics that will help you quickly design your website graphically. Naturally, it is possible to accept online payments through Robokassa.

You can also assemble one-pagers from ready-made sections - the same way it is organized in simpler constructors. Header, benefits, stages, gallery, lead form, reviews, footer - this is a set of categories, each of which contains at least a couple of dozen ready-made section designs. There is a filter by colors and subcategories. You can create your own versions of finished sections from empty sections, blocks and elements and save them in any quantity.

The point is that there are easy ways to get a landing page in LPgenerator. It’s not even a matter of templates: there are ready-made landing pages for various topics. With content, structure and texts suitable for the niche. Cost – from 4500 rubles. They are also given as a gift when paying tariffs. That is, you can not only assemble a page from ready-made sections and upload your content, you can even put your logo, numbers in the right places, links to social networks on the finished landing page and launch! LPgenerator can be a very simple constructor - depending on which scenario you go with.

There is also the possibility of test publishing a page - on a special subdomain of the system. Let's say you haven't chosen a domain yet, but you want to show your creation to someone - a customer, a friend, a designer, or just post it on a social network for everyone to see. Publishing in 1 click on a dedicated LPgenerator subdomain is your solution. It is very comfortable. It's strange that other systems don't have anything like this. Moreover, having a dozen page options, in other services you will not be able to show them all at once. For comparison, let's say. And here you can, by placing each one on test domain with names 1-10, say.

I would like to pay special attention to third-party applications . They are available from personal account in the Conversion Optimization Center section. From here you can connect to the site tools for email marketing (UniSender, MailChimp, Estimail, etc.), file uploading (Dropbox), SMS marketing (F1sms, Zingaya, Federal SMS operator), advertising optimization (ClickFrog), online consultants ( Callback Hunter, Jivosite), as well as full-fledged CRM systems (uOn, Bitrix24, Pipedrive, Megaplan, amoCRM). You can also connect Yagla, a mechanism that can replace page elements depending on the traffic source (this will help produce the most relevant content). There is also CallbackKiller - functionality that adds a button to order a call back. All these things will help to significantly expand the possibilities for optimizing your landing page and increasing its conversion.

In addition to landing pages, LPG allows you to create one-page stores. The mechanics of changing product categories and storefronts are implemented through on-page pagination. To create them, a separate module with a large number of settings is allocated. You can, as usual, create categories, fill them with products, select and connect online payment methods. For products, you can add attribute types, create a list of brands, and set modifications (blue and red T-shirt, etc.). In the orders section you can administer all incoming orders.

It is also possible to set the main currency. Modifications of one product can be presented in various formats - option, list, switching with a button. Their prices may vary.

In general, LPG has a well-implemented store, but it should be regarded as an addition to the main purpose of the designer - creating landing pages. Related functionality, not the main one. All products must be added manually, and a one-page output format is unlikely to allow you to create a large trading platform. We do not recommend choosing this platform specifically for store deployment. Suitable only if your main goal is a landing page, and adding several products to it in a store format is only a desirable option.

In addition to everything, the LP generator allows you to edit HTML/CSS components of the template, and also add your own js scripts to the website. Also, if necessary, you can order the development of some unique elements or the design as a whole. Of course, it will cost money, but they will do it to you with high quality.

In general, it looks like the service has absorbed everything existing methods collection of statistics and data analysis. You will be able to view conversion by traffic source, information for each client, compare indicators obtained with different page designs, track the geography of traffic, evaluate ROI, conversion funnel indicators and much more. You can even call your clients directly from the admin panel via LP telephony in the “Leads” tab from your personal account.

Now about domains. You can buy them directly from the control panel in the appropriate section. For example, .ru costs 300 rubles here. After attaching a domain, you can attach 3 files to it: confirmation of rights to the domain, robots.txt and sitemap.xml. It is also possible to set redirection rules for pages. In general, LPG has a full set of operations across domains. Everything is fine.

The functionality of the system left a deep impression. Everything is thought out to the smallest detail, conveniently presented . I was particularly pleased with the opportunity to receive high-quality (and free!) landing education through the courses of the Lead Generation University. The service aroused our deep sympathy, everything here is excellent.

Designs and working with templates

Work on website design in LPgenerator is carried out on a grand scale. It's relative here many ready-made templates (near 350 pieces, all are divided into many topics) and they can be customized as you wish. You can create your own template from scratch. This feature is only found on systems with a powerful editor. He is definitely one of the best in this service. You can edit the HTML/CSS code or download a ready-made individual template, if you have one. In general, you will not be limited in any way in your approach to developing high-quality design.

Initially, there is a demo site on your account for visual reference. familiarization with the capabilities of the system. Essentially, it is a promotional project for LPgenerator. You will also immediately be shown a video with an overview of the main functionality. Up to date in general outline you can enter quickly. Hints and quality manuals are everywhere. Learning the basics of working with design in LPgenerator is not difficult even for a beginner. Advanced things, of course, will take more than one day to learn.

You can add blocks, sections, individual elements, widgets and immediately customize their appearance to suit your requirements: change shape, location, size, colors, fonts, content, etc. Here you can really achieve any deep customization .

The visual editor is very similar to Photoshop by its structure. Depending on the selected element, the right panel will display a list of those available for customization CSS properties in a convenient format: sliders, switches, fields for entering values ​​of certain properties. On the left you will see a list of elements already used in the page template. This makes it possible fast switching between them. There are layers, a ruler, block layout and other things befitting a quality editor.

Some of the templates are blocked until the tariff is paid, but even the available ones clearly show a high level of quality. In addition, they adaptive . Note that LPgenerator has the ability to save several design options, which is very useful for split tests: put on one, look at the result, try another or a third, and after testing with one mouse click you return to the most successful one. Comfortable.

In general, the situation with templates and the ability to customize them I was very pleased . There are all the standard things and a bunch more on top. There is nothing to complain about. Great.

Optimization (SEO) and promotion

The main feature of effective landing page promotion is the mandatory use contextual advertising. Yes, you can add meta tags, configure robots.txt, create semantic core, but how much text can fit on one page? A little. Consequently, text promotion with this type of site fades into the background, although it does not lose its importance. Here it is important to hook the user, but search engines are unlikely to succeed - the volume of characters and the frequency of content updates have low indicators for this.

Also play a significant role social media when promoting landing pages. Create groups, log in through social services and get new clients. Combine this with email marketing. But, we repeat, you cannot do without contextual advertising if you really want to sell. You will have to fork out for it, this business will pay off.

LPgenerator has very wide possibilities on traffic analysis and direct interaction with clients. There is both built-in functionality on this topic and what you get as a result of integration third party applications. Here you need to work comprehensively, there are no trifles: good page, interesting offer, contextual advertising, traffic analysis, mailings/social networks, SEO optimization of powerful selling text, filling out meta tags. You cannot ignore anything, otherwise the result may be disappointing.

In general, the system allows you not only to create, but also to efficiently administer/promote one-page websites. There are many tools for this, there are no problems with this.

Pricing policy (prices for tariffs)

Cost of using LPgenerator considerable. Perhaps this is the only drawback of the system. Even the minimum tariff allows you to create 5 landing pages on 2nd level domains. That is, you buy in bulk. There is no tariff for creating 1 website, so the cost is appropriate. The system is clearly designed for those who are going to make money by creating one-page websites or make profit from the conversion of several such sites.

We liked the organization of the tariffs section. All the services for which you can pay in LPgenerator are collected here by category; you don’t need to look for them anywhere separately. First, about tariffs. As usual, we take the annual cost of packages (this will be cheaper and more clear):

1. Basic (RUB 6,712/year) – 1 domain, 3 pages, service branding in the footer;
2. Advanced (RUB 19,954/year) - 5 domains, up to 50 projects, traffic limit to 9900 visitors, premium templates, technical support 24/7;
3. Unlimited (RUB 33,588/year) - unlimited number of landing pages, free connection of domains to them, unlimited incoming traffic;
4. Corporate (RUB 132,133/year) - corporate tariff, allowing you to register up to 15 client accounts with individual branding, improved technical support.

Yes, the prices are steep, but if you look at it, then with the “Advanced” tariff we get the cost of 1 ready-made website equal to 3911 rubles/year. Not that much considering what you can get from an LPgenerator. The second tariff is beneficial for those who have a large number of orders for ready-made websites. Due to this, it will pay for itself very quickly. The third is suitable for studios where they work in teams. As a result, despite the initially frightening numbers, the service does not seem so expensive. It’s just that here you buy the ability to create landing pages and technical support in bulk, essentially. Hence the price. Although having a tariff for 1 site obviously wouldn’t hurt, not everyone needs at least 5 landing pages. The price would also become more affordable. But this, unfortunately, does not exist and is not expected, which significantly narrows the circle of the system’s potential audience. For most it will be expensive.

In addition to paying tariffs, he can also order accompanying services :

• Buy Domain name- 300 rub;
• Settings mailboxes on the domain - 297 rubles;
• Unique landing page design - RUR 42,270;
• SMS package for receiving notifications about new applications - 1000 rubles;
• LP telephony - 1000 rubles;
• Setting up and launching an advertising campaign in Yandex.Direct - 10,930 rub.

You can also order a comprehensive solution, in which they will do everything for you from A to Z. The cost of the issue is negotiated with the manager after setting the task.

LPgenerator's prices did not surprise us, nor did its approach. This is a commercial system for those who want to sell effectively. You pay and get the best with all the attendant benefits.

Advantages and disadvantages

LPgenerator is perceived as one big plus, but requires a serious approach. For a novice user, half of the features will seem unnecessary. To unlock the full potential of the platform, we still have to learn how to effectively manage them, otherwise there is no point in LPG.

The structure of the backend is not simple; you will have to understand the intricacies of the settings for more than one day. High cost and relative complexity are the two main disadvantages of the service compared to its competitors.

Pros of LPgenerator:

• Cool visual editor pages, a large number of widgets and elements customization tools;
• Big selection of templates, the ability to upload your own or create them from scratch;
• A lot of built-in tools for conversion optimization and traffic analysis;
• Extension functionality due to a large number of third-party applications;
• Ability to add a store to the page;
• Availability of quality educational programs for beginners of the system and a good blog with a lot of useful articles on the topic;
• Full work with domain names (purchase, confirmation of rights, 301 redirects.);
• Excellent technical support;
• Possibility of ordering various additional services.

Disadvantages of LPgenerator:

• The general focus on developers is complexity, package rates and considerable cost;
• Relative difficulty of mastering full set opportunities;
• Very average ergonomics of the personal account, overloaded with options;
• There is no access to editing template code, which can be useful for a webmaster.

The service is aimed at professionals in the field of creating landing pages or those who want to become one. This statement is directly supported by the cost/tariff structure and functionality.

If your tasks require a simpler system, there are many options. LPgenerator is not a system for everyone .

Analogues and competitors

In terms of functionality in its pure form, LPgenerator has no competitors capable of gaining the upper hand. This is probably the most powerful lead generator, combining both simple and advanced approaches to creating landing pages.

There are many services that are easier to use, and in some places even more pleasant. Some users will find the engine's capabilities excessive to achieve their goals, and the price too high. Not everyone around is a marketer. With this formulation it is very easy to find alternatives. Especially based on the cost.

Best LPgenerator Alternatives

uKit is a simple and convenient constructor that allows you to assemble landing pages from ready-made blocks. There are one-page templates good quality, statistics collection tools and SEO-master and a full package of marketing goodies (social networks, chat, consultant, call back, pop-ups, mailings, etc.). Yes, customization of layouts is easier, but the price is 3 times lower based on 1 website with a domain. It's worth thinking about.

Mottor is a specialized service, quite close in functionality to LPG, but still slightly inferior to it. It is noticeably cheaper, especially on higher tariff plans. Suitable for beginners and professional marketers. It has an excellent collection of templates, a chic visual editor and advanced technologies for increasing page conversion. There are auto funnels, A/B tests, the ability to connect any external integrations, good SEO tools, etc. Is a good balance in terms of capabilities and cost between simple systems and top LPG.

uLanding is a specialized designer for creating landing pages that are simple in structure and design. The pages turn out to be adaptive, attractive, with all the elements necessary for the genre. The system is suitable for marketers, beginners and entrepreneurs to quickly publish a large number of pages. The tools for collecting and analyzing statistics are presented more conveniently and simply than in LPG; they will be understandable for most users. An effective engine for those who do not need to work out the shape of each button, build sales funnels, and so on. Simple, inexpensive and tasteful.

In the alternatives, we showed 3 gradations of the power of specialized one-page website designers: uLanding - for beginners, Mottor - for experienced ones and, in fact, LPG - for professionals who want to get all the developments of a niche in one bottle without compromise. In terms of price, the hierarchy order is also respected.

With uKit, you can start testing the pen to see the public’s reaction to a test offer, play around to warm up before entering the jungle of conversion analysis on specialized systems. It will be extremely inexpensive.

LPG was and remains the main designer of one-page websites on the Runet. Yes, alternatives are cheaper and often more convenient, but they lack certain developments necessary for the most detailed elaboration of details and total control over conversion. An almost indispensable engine for pros.

Examples of sites created in LPgenerator

Surely, you are already wondering what can be done in such a perfect system of its kind. We have selected for you several live examples of websites and landing pages to demonstrate the capabilities of the LPgenerator engine.

• simargle.ru uLanding or Mottor. Your business will go better there; you can start in the niche of one-page websites much cheaper. If you wish, you can return to LPG when you are ready for serious business.

  There are no weak points in the functionality of LPgenerator - it is at its best. We recommend registering and study the system in more detail. There is a lot to learn from the service. We really liked it. Surely, you will at least learn a lot of useful things. Or you can start a profitable business with him. It makes sense, LPG is the objective choice of our editors in the niche of creating landing pages.

  Despite this, the system can be extremely useful for beginners. Even if you are far from the topic yet, we recommend that you register and simply take a free training course. So, for general development. This will help you in the future. The developers generously share valuable information, which, otherwise, would have to be collected bit by bit from dozens of sites and YouTube videos. Perhaps this service will become a lifesaver for your business or inspire you to implement long-cherished plans.

Overall, it looks decent. Of course, by taking advantage of all the editor’s capabilities, you can create a very functional landing page, and for trained users this can turn into an exciting creative process, because this designer also has the ability to add custom styles (CSS).

Technical characteristics of LPgenerator

Additional tools

Among additional tools here is a CRM system, and a very informative one at that - here we see Leads, we can sort them by status, by source, by date.

We can create a sales funnel, and a very visual one at that:

But what we liked most was the ability to create Yandex advertising campaigns without leaving your personal account. It’s very convenient to track contextual advertising and requests from a page in one account:

It’s very convenient to track contextual advertising and requests from a page in one account:

Among the additional services we see landing page layout, development individual design, as well as a store of ready-made designs. The landing page layout service will be of interest to those who, for example, have a ready-made page layout and the client is not ready to abandon it in favor of a template, or in favor of a new design. In this case, the Layout Department offers a range of services, which are described in detail in the corresponding section of the official Website.

The same is true with the development of a ready-made Design - don’t have time to create a page yourself in the designer? Or do you have time, but lack the skills? Then you can turn to the specialists of LPgenerator.ru for this service and receive a comprehensive service for creating a capture page - this includes marketing analysis, copywriting, and design, layout, and customization, and as a nice bonus, the “Unlimited” tariff as a gift for a month.

LPgenerator tariffs

Now we come to the most interesting thing, the cost of tariff plans for the LPgenerator.ru service.

As can be seen from the table, there are four tariff plans for users. All tariffs look very decent. Overall, they are average for the market.

Technical support

You can get technical support by calling toll free hotline, By by email, on Skype or with the help of an online consultant.

The technical support of the LPgenerator.ru service has proven to be tactful and professional - they advise in as much detail as possible, provide links to instructions in the knowledge base, but do not refuse their direct assistance. And above we also wrote that at the maximum tariff the user is entitled to a personal manager and DNS settings.

Additional services

As you can see from the table, you can attach your own domain name to the page even in test mode; moreover, you can register a domain name from the control panel if you don’t have one:

The service offers 140 free design templates, allows you to place counter codes on your pages, and also add a favicon. There is also an A/B testing tool, or split tests. There is no service signature, and the trial period lasts 14 days. Moving to your own hosting is not possible.

Integrations

LPGenerator can be called a truly innovative service. They offer their clients many ready-made integrations. The most popular today are Bitrix24.ru and Mailchimp.com. online chat JivoSite.ru, JustClick.ru service.