This statistics appeared quite recently, but many public and group administrators have already appreciated its benefits. Of course, while statistics show results for a limited period of time and it is too early to judge the growth or decline of certain indicators, however, they already give an understanding of which direction to work in.
As an example, let's take statistics our VKontakte group(picture above).
Our section shows the maximum number of transitions "Browser bookmarks". What it is? This is an indicator of what percentage of a group’s audience is so interested in its content that they even made a special bookmark in their browser. As a rule, only the most important and interesting resources for the user become bookmarks, therefore, we can be proud of ourselves - almost 50% of our audience is loyal to us.
The second largest indicator is conversions from the list "My groups." For us it is almost 14.5%, however, there is clearly a need to increase this figure, because these transitions are the second indicator of subscriber loyalty. However, 14.5% is also a very good figure.
The third indicator that cannot but interest an SMM specialist - uh then transitions from the news. Who are these people? All these transitions are those who saw our news in their feed or friends’ feed and clicked on it. Our figure is almost 12%, which means that every 8.33 users came to us this way.
Index "External Sites"- these are transitions from sites other than search engines to our group via a link. Every tenth visitor comes from there.
"Communities Widget"- this is actually an indicator of the effectiveness of the site and at the same time a counter of transitions to social networks. As a rule, widgets do not provide a very high percentage of transitions from a website to social networks, since social networks and a website initially pursue slightly different goals.
"Community Pages" is an indicator that reflects either the level of display of links in user “Links” tabs, or the success of advertising in other communities, and since your group is behind Lately We didn’t advertise, then the conclusion is obvious.
"User Pages"- this is statistics of user transitions from their “Interesting Pages”, from their personal pages or from other people’s pages. Essentially, this is viral advertising, whose rate grows over time. In addition, when analyzing this indicator, it is also worth taking into account the specifics social network. On Facebook, for example, viral content spreads much better.
“VK search results”- this is the number of people who looked for us through the internal search of a social network.
"Search engines"- a result that reflects the number of users who came to us using the Yandex and Google search.
As you can see, the new statistics are a very necessary and useful tool in assessing the success of a group.
Not long ago new statistics appeared in VK. What many community administrators had been waiting for was added, namely the sources of users getting into the community.
A little time has already passed and we can draw the first conclusions about where users come from.
Let's look at this using the example of three communities.
The first one is mine
Second community KhNEU students
And the third is a community dedicated to my Hometown
In the latter there is a competition, so there is an advertising campaign
Let's start in order:
User Pages- these can be links in posts, in the headers of reposts, or simply in the “Interesting Pages” block. That is, those users are marked here who come to you while on their own or someone else’s page, possibly from the list of their “ interesting pages» whatever you look for in the community section. Essentially, this is your viral advertising. As can be seen from the example, this indicator ranges from 3% to 6%, which seems to me to be quite small, so we should work on this and bring this indicator to a stable 10%.
Community Pages- similar, but instead of interesting pages there is a “Links” block. This is your advertising in other communities, my conversion rate is from 6% to 11%, although if in two groups I advertised in other public pages, then in the SMM Laboratory I did not advertise anywhere, except that there are links in the block “ links” they probably brought more than 6% of users to me today.
News- usually these are subscribers who clicked on your post in their news feed. Everything is simple here, these are those who entered the community because they saw your news or friends’ reposts of your news in their feed. As for me, this is one of the three indicators that need to be brought to high performance(about 30%), since this is the reaction of your subscribers to what you do, this is an assessment of what kind of posts you post and whether they encourage the user to come in and see if he missed anything today.
In the analyzed communities, this figure ranges from 9% (KhNEU) to 20% (SMM). That is, every fifth person who visited my SMM Laboratory community today went there after seeing a post in their news. I think this is a good indicator.
The second important indicator. These are your loyal users, they specifically come to you to find out what the community is doing today. I think this figure should also be close to 30% (assuming there are no advertising companies). As you can see from the screenshots, I am still far from reaching this figure (currently 5% -10%), that is, only every 10 of those who visit specifically come to my community.
searching results- this refers to the internal search of VKontakte. External search engines are displayed as a separate item. That is, these are those visitors who found you through a search; you can finally get an answer to the question of whether it is profitable to go to . The community does not have this indicator today, but for others it is about 0.4% - 1.6%, which is quite low. However, since my communities are not in the TOP 3 for any query, I decided to do an analysis of those communities that are in the TOP for “bold” queries.
I selected the request “”, the first place for this request is the official community football club "Dynamo". The statistics there turned out to be open and therefore you can see that the “search results” indicator is only 3%, which in quantitative terms is almost 200 people, which in my opinion is pretty good, but I must say that at the request of Dynamo Kiev, this community is also on the first place, and most likely this is the result of a search by fans, and not by those people who were looking for the city of Kiev.
But in third place for the request “” is not the official community with the exact search query. So here the “search results” indicator is more than 24%. That is, every fifth person got here thanks to a search. So draw conclusions whether search in VK works and whether you need to strive to enter
Browser Bookmarks- this refers to bookmarks in the browser, as well as clicks on direct links entered into the address bar.
And finally, the third important indicator. These are those users who have added you to their browser bookmarks, so that your community is always at their fingertips when needed, and if through “My Groups” they can simply log in because they were surfing in their groups and seeing where they could go from, then this the indicator shows your loyal subscribers. And I think this is something that admins should work on, since your communities were bookmarked by people.
In the analyzed communities, this indicator varies greatly from almost 0% in Typical Lozova up to 54% (SMM) and 63% (KhNEU). This means that more than half of today’s visitors entered these communities not by chance, but by purposefully bookmarking them in advance.
Search engines- Google, Yandex and others; Everything here is also very simple - this is the number of people who found you through search engines. I have this figure from 4% to 6%, which in my opinion is not bad, which means that people are looking for what I post.
External sites- any, with the exception of search engines. Place a link to the community on the official website and clicks on it will be counted in this paragraph. Transitions through the widget are counted separately. The results for this indicator are very small, less than 2%. I will work on distributing links
Communities widget- usually installed on official websites. This chart is a great way to test its effectiveness. More information about the widget:
What does kek mean on VKontakte?
You may have seen the unusual word “kek” on social networks, including VKontakte. Even a not very inquisitive person wonders what does kek mean?In contact with. So, KEK is a slang expression that recently appeared in the everyday life of online communities. The word has at least two meanings:
- this is an ironic, unkind laugh,
this is a person who finds himself in a funny situation (the shade of meaning is the same as in the first case).
Kek is partly synonymous with the same slang word lol, often found in Internet correspondence, online games, and chats. The abbreviation LOL (laughing out loud) means laughing out loud. But if kek is a mockery, then lol is associated with a smiley face laughing kindly. You can order any services for promoting a VKontakte account or group in this section site menu.
What does it mean to loop video playback?In contact with?
VKontakte has an option “Looping videos”. Looping is the repeated repetition of the same point in the plot. At the same time, the show is carried out in slow motion, because the author wanted the viewer to pay attention to this very moment. This video became popular.
A looped video is called a COUB. This service, highly rated by users, allows you to create short-term (10 seconds) looping videos that can be downloaded from YouTube and video hosting Vimeo. The COUB player is compatible with VK, which allows you to watch videos on both desktops and mobile devices.
Now you can explain to your friend, What does it mean to loop video playback?In contact with, and using COUB, do this with the videos you like. You can get likes for your VKontakte videos by going to link
.
What do direct links mean?In contact with
?
The direct link takes you directly to the specified website. Such a link in the text is highlighted in bold with underlining. A large number of direct links indicates the authority of the site. This contributes to its promotion, provided that the site is interesting to the user. A vulnerability in VK bookmarks made it possible to receive direct links to online viewing of various videos and downloading VKontakte music from popular sites. You can get links to hidden photos of users, to download computer programs and much more. Here what do direct links mean?In contact with. To make a VKontakte link with a word or an emoticon, read this topic.
What does unique VKontakte visitors mean?
A unique visitor is a user who accesses a specific page for the first time within 24 hours from a specific browser. In this case, a unique VK visitor must have his own account. The number of unique visitors to VKontakte is counted immediately for all services provided by the group. You can see such visitors in Page Statistics, and you can know how to do this by reading this material . Question " What does unique visitors mean?In contact with? " is sometimes misunderstood. Some people confuse the concepts of “unique visitor” and “view”. If the same user appears in discussions or videos, then he is considered one unique visitor. But the group will have two views, so there is no need to confuse the number of unique visitors and views. To add subscribers to your VKontakte account, go to this
Keep track of your community's statistics. All basic indicators are presented in “Community Statistics”. You can take analytical data from already known services.
Leveling up indicators is not “expulsion of the undesirable”, but a systematic increase precisely target audience.
Those who made an impulsive decision to join your group may themselves leave it in the future; this is a normal phenomenon.
But, if there are many such exits (keep in mind that everything is relative), think again about the fact that maybe people are expecting one thing, but in fact the community is talking about something else. There is no need for tricks and ambiguity in the content (“now I will lure them all and how will I start selling to them!”).
Leave us a request
Working with the geography of participants
Considering the scale of the project, try to equalize the number of participants by region. This is evidenced by the “Geography” percentage in community statistics. 
Example: in addition to the local market, where you need to continue to strengthen your position, you may need to more actively reach users in Moscow and St. Petersburg.
Working with the gender and age of the target group
Look at your audience, it also says a lot. It is necessary to understand who is missing (gender and age) and address this audience in the language of values when promoting. 
With whom and with what words you communicate and call, he comes to your community.
Referral sources
Referral sources will indicate how your community was found and visited. Increasing transitions from search engines indicates that your community is beginning to be actively indexed, which means you need to be more attentive to keywords in microblog entries.
The number of transitions from “My Groups” reflects how you have a core of enthusiastic audience. Transitions from user pages indicate the effectiveness of viral distribution of your content.
And transitions from internal search are an indicator of how functional the name of the community is, how easy it is to find you through the internal search of VKontakte (and this is a natural influx!).
Analyze these indicators and draw conclusions. Here's a full breakdown of what each source means.
- Community pages (48.96%) - transitions from other communities. Links in group posts, repost titles and the “Links” block
- User pages (12.06%) - from the walls of other users. Links in user posts, repost titles and the “Interesting Pages” block
- Browser bookmarks (10.90%) - bookmarks in the browser, as well as transitions to direct links entered into the address bar
- My groups (7.42%) - transition from the "My groups" list
- Search engines (6.50%) - Google, Yandex and others
- External sites (5.57%) - transitions from external sites (transitions through the widget are counted separately)
- News (3.25%) - transitions from the "News" section. Typically subscribers who navigated from their news feed
- VK search results (3.02%) - internal search VKontakte
- Community widget (2.32%) - widgets on websites. This graph is a great way to check its effectiveness
- Top communities (0%) - referrals from the page vk.com/communities
- Recommendations (0%) - transitions from the page vk.com/feed?section=recommended, including the “Recommended communities and pages” block
- Applications (0%) - transitions from VK applications. For example, the "Application Group" link below
- Advertising (0%) - only for communities that were advertised through VKontakte. Information from a similar graph in the advertising section is duplicated here
Photo rating
With help free service Socialstats.ru you can see which photos are popular and get more likes or comments.
You will see in numbers what your audience likes. Of course, not everyone likes and leaves comments, but, nevertheless, people declare their sympathies and ask. Be aware of interests.
