Behavioral optimization from Rookee. How the OPF system works

Not long ago, a new service appeared on the market called optimization of behavioral factors, which contributes to the growth of positions. But before we consider it, let's figure out how some experts resort to cheating behavioral factors:

the resource is added to the service that promotes PF;
Next, select the cheating method: manual or automatic;
automatic – allows you to bring robots from search engines that perform specified automated processes.

In many cases, the site receives sanctions for cheating PF, which are very difficult to remove, and sometimes even impossible. Search engines easily figure out such cheating, since robots are “scorched” by IP addresses, identical browsers, screen resolutions and other similar characteristics and actions. Realizing this, some optimizers resort to special promotion of competitors in order to lower their positions. However, if you have never increased the PF, and all this is the work of your competitors, then over time the site will regain its position.

As for manual promotion, all actions are performed by real people. They receive tasks, for example, to go to the site for a specific search query, which is in position 20, and spend 3-4 minutes on it, making transitions to several internal positions. Many people think that the manual method cannot be detected by search engines. But in fact, it is enough to enter dubious IPs into the database that are actively visiting sites of various topics, and the scheme will be calculated. Most often, a user visits the same sites over the course of a month, and, of course, such activity will arouse suspicion from search engines. Against the backdrop of a boom in behavioral factors, Yandex will also soon learn to calculate such manual cheating.

What do the creators of website promotion services offer website owners by optimizing behavioral factors?

The essence of this method is as follows:

Users who like it come to your site. It sounds funny, of course. How can someone who has never been to your site know that they like it? In fact, it's easy to determine. A huge number of low-frequency requests are prepared, and periods are carried out on them.
People who are interested in these queries will definitely find something that interests them on your website (if, of course, you write high-quality texts). Statistics services analyze those who came using these low-frequency keywords and see which of them gave the maximum effect.
Based on the data received, the service determines which indicators are optimal for your resource. Surely you know that spending too long on a resource and a large number of views are not always good indicators of PF. A user who enters the query “what is the date today” will not stay on your resource for 7 minutes and actively move between pages, reading articles of 3-5 thousand characters. It is enough for him to see information that provides an answer to his question. After he recognized her, most likely the site will be closed. In this regard minimum costs time and a quick answer to a question tend to have a positive effect.
The service allows you to analyze the benefits of your low frequency queries and adjusts their list every month. So, only the most profitable ones for your resource remain. As a result, the site naturally increases its position.

Behavioral optimization: important questions:

Will they get banned for this? You will not be able to get a filter for such traffic, since there is no artificiality here. Your resource is rated by real people, and you don’t pay for them to go to it and click on it. As a result, there is a natural growth in positions.
Why transitions based on low-frequency queries? Because it's cheap traffic. No high price, no competition. And the indicators of behavioral factors for low frequency queries are quite stable.
How long does it take to wait for results? As practice shows, everything starts after the first month. The most serious effect can be seen after 5-6 months. It may take longer than cheating, but you don’t risk your positions.
Is this method of boosting a site suitable? Today, behavioral factors are taken into account almost in the same way as off-page optimization. This method is equally suitable for both “young” sites and those that were created a long time ago.

PF optimization is effective in promotion provided that the following requirements for the site are met:

there must be at least 50 pages in the Google and Yandex index;
The website must have a Yandex counter. Metrica” so that the search robot notices the visitors referred to;
provide access to Yandex.Metrica and Google Analytics so that the Rookee service can track and analyze the behavior of visitors on the site.

Attention! The Rookee service, against the backdrop of “link cancellation”, is also developing and offers new service. This is an innovation from an exchange that used to sell temporary links. In addition, it offers audits and SEO-optimized texts. Unlike other services, they offer not just promotion, but give preference to natural promotion.

Behavioral factors are all user actions on the site:

visits to the site;
time spent on the site;
clicks on links on the site;
repeated returns to the site;
viewing depth (number of transitions within the site);
bounce rate (users leaving the site after viewing one page);
page clickability in search results (number of transitions from search engines).

These factors are taken into account by search engines when ranking. Simply put, how active a site’s users are will determine its position in search results to a certain extent. The idea of using behavioral factors in ranking is as simple as possible: provide users with content (articles, videos, music files, pictures, etc.), which has passed a kind of test to ensure it meets expectations. The introduction of behavioral factors into ranking results has improved the quality of web resources, their overall usefulness and competitiveness.

Learn more about behavioral factors and their optimization

Site CTR (click-through rate in search results).
The more clicks from search engines, the more profitable the site looks in the eyes of the latter. It happens that a site that settles in eighth place search results, has a higher CRT than the one in first place. It is more useful for users, which means that the search engine can promote it higher in the search results, despite the fact that competitors have more link mass.
How to optimize?
Here you need to work with the snippet ( short description site), title (Title meta tag) and URL. The correct title is as informative as possible and contains keywords and attracts attention. To create a high-quality snippet, it is recommended to use . With it, the page description will be as informative as possible for users, which will attract their attention, and therefore increase CRT. As for the URL, it should be as clear as possible to the user (CNC). There shouldn’t be any addresses like site.ru/54f?>33/stranica_1.html!
Attendance.
This is the full volume of resource visitors from all sources (forums, social networks, blogs, bookmarks, thematic sites, as well as direct visits). Here search engines take into account how many people visited the site, and from how many sources.
How to optimize?
Everything is simple here: the more channels for attracting users to the site, the better. Therefore, if there is minimal traffic coming from any direction, then this is a signal to start active actions in this direction. Optimizing traffic is the first step to moving users from the “visitors” category to the “buyers” category.
User behavior.
- Refusals. These are visitors who left the site after viewing one page. The higher this indicator, the worse.
- Time on site. The time period during which the visitor was on the site pages.
- View depth. Here, too, everything is quite simple: the more pages the user visited, the more interested he was in the site.
How to optimize?
In order to minimize bounces and increase the time spent on the site/number of pages viewed, you should saturate the resource interesting content and services. If there are no clicks on the links on the pages, this is a “wake-up call”. Search engines may consider such links unnecessary, which can lead to a lower ranking of the site. Internal linking will help solve the problem (about us). Links should be placed in the body of the content (in the text), in the “similar posts” blocks. Links should be as clear as possible for users. If visitors follow the links, the bounce rate will decrease significantly, and the time spent on the site will increase, as will the number of pages viewed. Links to other resources are also necessary: however, if there are no clicks on them, the search engine may consider them “sales”.
In addition, you should pay attention to the speed of the hosting (page loading time depends on this) and the usability of the site. And finally, you simply need to post only high-quality and unique content that will be useful to users.
Core audience.
This is a special category of users who visit the site regularly. The frequency of visits can be completely different: once a day or once a week. Such users most often come to the site from bookmarks.
How to optimize?
Here you should pay special attention to the usability of the site, as well as high-quality and relevant content. Its popularity among users depends on how convenient and understandable a resource is. Agree, even high-quality content will not save a site if it is simply inconvenient to use. Well, high-quality content (text and multimedia) is generally the most important “whale” on which the interest of regular or intending to become regular users rests. You can read about how to properly write articles for people here. At the same time, do not forget about keywords that should be introduced into the text as harmoniously as possible.

Dishonest Methods for Improving Behavioral Factors

Some optimizers prefer not to bother and use special services. Thus, the site userator.ru has gained some popularity. Here, webmasters can, for a certain fee, hire users who will spend enough time on the pages of the desired resource, will go to it using links from other sites and from search engines, and will also be active (view not one, but many pages) .

Is it worth using this method of improving behavioral factors to increase rankings in search results? Well, actually, no one forbids it. But this is just a method of black optimization, which the RIGHT optimizer will disdain to use.

Methods for taking into account behavioral factors

So how do you track behavioral factors? How to understand which aspects of the site’s operation and promotion need to be improved? It's very simple: you need to use one of the statistics tools. Let's look at the most popular one - Yandex.Metrica.

Yandex.Metrica tools:

conclusions

When working on website promotion, do not forget about behavioral factors. After all, the whole point is to make sites meaningful, convenient and useful for users. And the simplest method of solving this problem is observing and analyzing user actions on the site.

In modern search engine promotion has increased significantly. Now search engines carefully evaluate the satisfaction of their users when they visit recommended sites from the search results. Therefore, optimization of these factors is an important element of successful SEO promotion.

How behavioral factors are optimized in Runet

It’s good if a specialist deals with the issues of optimizing behavioral factors (BF). He knows perfectly well what and how should be located and work on the site in order to satisfy the needs of visitors.

It’s another matter if the site owner does not use the specialist’s capabilities for some reason. But PF plans to optimize its resource. In this case, there is an option for an automated OPF system.

Cheating behavioral factors

Until the summer of 2014, all options for such optimization were implemented in the following ways:

Automatic option. A regular botnet is connected and smart robots come to the promoted site. Thus, they seem to show the search engine that they are interested in the resource (there are transitions to pages).

But as practice has shown, such “parsley” is very easy to see through by search engines. They can clearly see from which IPs and what behavioral parameters these fake “visitors” are coming from. And therefore their actions on the site do not count.

Manual option. In this case, people walk instead of robots. For a fee, they regularly visit the sites indicated to them according to a certain pattern. For example, knowing the address of the site being promoted, they come from the search results and perform a series of actions - they sit on the page for several minutes, click on internal links, wander through the pages of the resource.

It seems like this option is not bad. But even here, search engines are able to spot the trick. For example, the IPs of performers who go to sites on different topics from one computer are quickly scorched. This usually doesn’t happen in life - real people have a narrow range of interests. But looking for narrowly targeted thematic pseudo-visitors is expensive.

A unique way to improve PF

In the spring (April) of this year, another option for optimizing behavioral factors appeared. And it is based on a completely different way of receiving visitors. This time it’s really thematic, not far-fetched.

This method was invented by the well-known SEO aggregator Rookee on the RuNet. This system carries out a number of activities to improve behavioral factors (bounce rate, time spent on the site, repeat visits, etc.).

The most important thing is that these activities do not contradict the rules of search engines. That is, on the one hand, it is impossible to get under the filter for cheating the PF on them. On the other hand, according to statistics from experiments conducted in Rookee, the ranking of sites in search results is improved due to the optimization of the factors themselves.

And one more important point that owners who are not well versed in SEO will appreciate - to launch this system you only need to press one button. 🙂

So, what did the automated system offer its users?

Optimization of behavioral factors “Hands”

Definition of the OPF system

The task of the OPF service in the Rookee SEO aggregator is to obtain a thematic audience for relevant low-frequency queries. It is these queries that have the best behavioral indicators, since they are more relevant in topic than mid- or high-frequency queries.

To receive such requests, the Rookee service uses web analytics of the site being promoted. Access is given to the web analytics system installed on the resource (Yandex Metrica, Google Analytics), from where the necessary keywords are selected.

The principle for selecting requests is as follows:

suitable search phrases are in the top 10 in the region chosen for promotion;
the selected keywords have enough low level competition (according to Rookee);
These search queries have good behavioral indicators (according to web analytics).

By the way, this technology uses the capabilities of the well-known long tail principle. Here, too, the smallest search phrases are used in everyday life, for which the conversion can be the highest.

How the OPF system works

As soon as the OPF service is ordered and the only button has already been pressed, the Rookee service starts the following procedure:

The system looks at the provided analytics. At this stage, its task is to analyze the site’s content and behavioral assessment of its visitors.
A semantic core is formed, which will include selected search queries based on web analytics data (according to the assessment of the behavioral characteristics of phrases).
Rookee performs its main job - website promotion based on the requests of the resulting semantic core. This happens by placing links from resources on similar topics.

After behavioral optimization has been launched, Rookee performs a periodic function of monitoring conversions for queries. Depending on the data received, the system optimizes its selected list of queries:

the strategy for promoting those queries that are not yet working is being replaced;
dummy phrases that do not provide transitions from the search (but are in the top) are removed;
New search queries are added according to connected web analytics data.

As a result, it is fully implemented in 2-4 months, depending on the data of the site being promoted.

Which sites can receive OPF service from Rookee?

To enable this strategy, the site must meet the following conditions:

the number of indexed pages in Yandex and Google must be at least 50;
the website being promoted must have a connected analytics system (Metrica, Analytics);
the content of the site must not violate the requirements of the laws of the Russian Federation.

Price issue

The cost of this service is calculated individually using its own special formula. The price depends on the characteristics of the site, its subject matter, and other factors.

To find out, you just need to activate this service. The cost will be determined immediately and will be shown to you on the screen:

Please note that the quoted price is the final price for the entire package of work to optimize behavioral factors. That is, over time, the number of requests may increase, but you will no longer need to pay for new transitions found.

Conclusions on the OPF service

The promotion service by enhancing behavioral factors has already been running for six months. In my opinion, it can be used to promote your website for the following reasons:

The service does not use the option of boosting behavioral factors through “left” transitions. This means you won’t be able to get a wolf ticket from Yandex.
Thanks to well-chosen queries, you can significantly expand your anchor list. All this happens automatically - the site owner does not need to do anything.
Due to the strengthening of behavioral factors, not only the site’s position in search results increases. His trust increases (increasing the link mass).
Pressed a button and got the result - a great option for busy people. Of course, a link buying specialist would do better. But also more expensive.

And one last thing. Certainly, this method involves the same automated purchase of links. But it differs from the options offered by other SEO aggregators. After all, due to correctly selected low-frequency queries, good anchors are formed.

This gives a significant increase in the likelihood of following links to the promoted site, which results in increased positions. after all, Yandex and Google only take into account those links that people click on. And no other way.

And one more thing - this method only works for those sites that contain truly useful content. Otherwise, when you follow links, the PF will only worsen.

Sincerely, Your Maxim Dovzhenko

The Yandex CIKM2013 report published some Yandex rankings

QueryDomCTR - average CTR value of all domain documents for this query
QueryUrlCTR - the average CTR value of a specific document for a given query.
QDwellTimeDev - standard deviation (deviation) from the average time spent on the document upon request.
QDwellTime - the average time a visitor spends on a document upon request.
AvSatSteps - the average number of satisfied steps on the site. A satisfied step is following an internal link after 30 seconds of being on the document.
AvDwellTime - the total average time a visitor spends on a document for different search queries.
DwellTimeDev - standard deviation (deviation) of the time spent on the site.
90thDwellTime is the top decile, also known as the 90th percentile of average time on site.
10thDwellTime is the bottom decile of average time on site.
TimeOnDomain - total time spent on the site. For all requests for any documents.
CumulativeDev - standard deviation (deviation) from the average time spent on the site

Let's try to figure out what search engines pay attention to first when analyzing behavioral factors.

in their personal search results - clickfatcores;
on ranked resources - post click factors.

CTR is the ratio of the number of user transitions to a certain resource to the number of views of information about it provided to the client in search results. This information consists of title, snippet and url. It should be that the higher this number, the more interesting the resource seems and, accordingly, it should rank higher in the search results. However, everything cannot be simple here, since sites that occupy first places in the TOP will constantly have more high rate CTR.

Perhaps this behavioral factor can lead to many resources with a clumsy title or snippet disappearing from the TOP. Probably, the methods for increasing this indicator will be the same for all resources without exception.

How can you improve behavioral factors in search results?

Factors that affect CTR are:

Having an interesting title. It must at the same time attract the reader, encouraging him to switch to this page site, and at the same time contain keywords. Accordingly, in order to increase behavioral factors on the site, look at the title you have prescribed from the point of view simple user. Would YOU like to click on such a link?
Constantly working on snippets, looking for methods to influence their content.
CNC settings. They should highlight keywords that are present in the URL of the site page. Some experts are confident that this method helps improve behavioral factors by about five percent.

There is an opinion that search engines take into account such user actions as returning back to search engine results after going to a specific resource page. Perhaps, in combination with other indicators, this indicates that a particular site is uninteresting to the visitor. So, after some time after constant user returns to search results, this resource will be lowered in the TOP. However, we should not forget that all behavioral factors are taken into account as a whole.

Such actions by a site visitor can be provoked by the fact that this resource is optimized for a specific request, for example, by purchasing links. However, the essence of the required question (request) on the landing page of the resource was not disclosed or was not disclosed sufficiently. It is important that the search query accurately responds to the content on the site page to which it leads the user, that is, it is as targeted as possible. Otherwise, as a result of the PF analysis, such a site at some point will still be kicked out of the TOP of search results due to requests that do not correspond to the content of the site page to which they brought the visitor.

In simple terms: Improving the behavioral factors on your website starts with taking a deep dive into the page. does it match the request? Will the user find what they are looking for?

How do search engines analyze user behavior and what do they pay attention to?

Naturally, search engines Yandex and Google can take from their personal search results all the information they need regarding the behavioral factor of visitors. However, on custom projects their capabilities are somewhat limited. But their search bots successfully cope with this task, so we have no choice but to guess how they manage to do this.

So, how do search engines analyze user behavior on a particular resource?

Metrica counters provided by Yandex have quite extensive and useful functionality. In addition, they are free, which is very pleasing and attractive. I wonder why Yandex is so generous? Perhaps because when installing counters on any site, Yandex has the ability to receive the information it needs to rank this site based on user behavioral factors? Well, the statement is quite justified!

Also, continuing the logical chain of thoughts, we can come to the conclusion that some applications are possible best browsers, like Bar (Elements) for Mazila from Yandex, Google panel, Opera and Chrome, as well as the Alexa toolbar, may collect data about the behavior of visitors who use these applications on websites.

There are also various free services(in large quantities), which are represented by attendance counters, and free of charge. But why are they doing this? What benefit will they have if someone installs these counters on their resource? Perhaps a backlink? However, it looks too simple, so there is probably more to it. It's no secret that if one Internet player has what another needs, then they will definitely find a common language. So let's move on...

There is a hypothesis that, for a fee, liveinternet (LI) counters leak data on resource traffic to Yandex Rambler Top 100. If we take into account that Rambler currently uses the Yandex engine for search, then we can quite assume that they closely cooperate in the field of accounting behavioral factors of users when ranking. How to improve behavioral factors on the site? Delete all counters! Joke.

Of course, a lot more can be invented and substantiated, but this is also enough to understand that the behavior of users on any site for Yandex and Google, to a certain extent, cannot be a secret.

Not all Internet users are Yandex members who receive monetary rewards for rating a specific resource on many parameters. Since they are not paid for this, Yandex needs to decide for itself how to understand the actions of visitors, using all its power and the unique logic of programmer thought. In addition, the same user behavior in different cases can be interpreted differently - what is good in one case may be bad in another.

What behavioral factor can be taken into account by search engines?

Probably, such factors simply cannot be counted. But most worth attention characteristic – the number of percentage failures. The bounce rate is the ratio of sessions with unit depth when the entry point is similar to the exit point. Everything is simple here: if you want to observe an increase in behavioral factors, do everything to prevent the user from abandoning the page.
Perhaps the PF is also affected by session time, that is, the time that the user spends on a certain resource. It is counted until the browser is closed or until pages are opened for more than half an hour.
The depth of attendance should also be taken into account. The depth of traffic depends on the number of pages viewed by the user in one visit.
Also, search engines may take into account the volume of traffic, as well as its sources for a particular resource. Thus, the robot will record an improvement in behavioral factors on the site if visitors come to a certain resource not only from search results, but also from social networks, bookmarks in the browser.

There are no questions regarding the last point, but the first three seem ambiguous. Thus, the duration of a user session, for example, in an online store for delivery of pizza to order, can be quite short, and the bounce rate will be close to 100%. That is, the user entered the site page and immediately left, since the phone number by which you can order pizza is written on the first page. The visitor saw it, wrote it down and immediately left to make a call. However, the store website is well-promoted, has many visitors and is ranked well in Yandex.

Let's take a news portal or blog as an example. As a rule, such a resource is of little interest to the visitor, so the site has a high failure rate, which can deprive it of a large amount of traffic from search engine results.

Therefore, we can assume that for an online store selling pizza with delivery, a low bounce rate will be regarded by search engines as a bad behavioral factor, since users who want to order pizza spend a very long time looking for the right one. phone number Online. In this case, the position of this site will be slightly lower in search engine results. However, it is unlikely that such a decision will be made based on the characteristics of only one indicator. The totality of all factors must be taken into account.

Therefore, improving the behavioral factors of an online store website or food delivery should begin with an analysis of the resource itself: is the phone visible, is there a description under the picture, are all the terms of purchase indicated on the page, and so on. Just imagine that you are a buyer and look at your site through their eyes.

Hello, dear readers of the blog site. What are behavioral factors (BP)? Term Lately is used everywhere and its concept has become somewhat blurred. Essentially, these factors allow search engines to assess the attitude of visitors to the site, i.e. use “public opinion” in ranking. If we talk about ways to measure this very opinion, there are only two of them:

Spy on the user in order to measure the CTR for sites for different search queries, and see which of them will be clicked last and will not return to the search results (the so-called LastClick), having found a completely comprehensive answer on the pages of this site.
Spy on the user directly on the site. The measurement of “public opinion” in this case occurs according to indirect parameters: “”, “Repeated visits”.

There is an opinion that the first group of indicators (removed in the search results) is more important. But from the point of view of common sense, priority should still be given to indirect parameters measured directly on the site. Otherwise, search engines will be one of the last to know about the emergence of new sites that are extremely interesting to users, because their visibility in search engines is zero, which means that neither CTR nor LastClick can be calculated for them. But by analyzing the internal metrics of “public opinion”, search engines can very quickly draw a conclusion about the significance of a given resource for users.

Therefore, by optimizing user behavior on your site, you improve how search engines view it. I would like to draw your attention to the fact that (every site owner should strive for this), and do not cheat. You can only boost it in a natural way, for example, by publishing “stunning” posts on your blog that will bring both traffic and improve behavioral ones. Is this a scam? Yes, after all, you were pursuing a selfish goal. Will she be punished for it? No, they would rather be praised. But today we will talk a little about a different method.

What is the essence of the PF optimization method without cheating?

Induce user behavior on the site by any means other than natural (improving usability, navigation, adding interesting materials or services) is always a somewhat risky undertaking. Search engines, having at their disposal a picture of the entire Internet, can very easily notice deviations in the behavior of your users from the behavior of those who visit other sites on your topic. Will they be punished or not? Don't know.

However, there is a way to optimize user behavior on the site that is different from cheating, and at the same time does not require expensive investments in improving usability (although one does not interfere with the other). It allows increase the “average temperature” in the hospital. Look, the search traffic to your site is generated from visitors who clicked on . Do you understand their differences at least in general outline? If not, then follow the link provided.

So, you probably understand that the worst behavioral characteristics will be shown by users who came to you with HF requests, because they themselves did not really know what they wanted to see in response to their request (for example, “TV”). Those who came through a search query will have, on average, more interest in your site and higher behavioral rates. But, a priori, the nicest visitors are those who entered low frequency (expanded) or ultra low frequency queries into the search.

Do you see what I'm getting at? Behavioral improvement, in essence, is attracting (and not cheating) users to the site who really want to read your articles or want to surf it, but will not be “decoys”. It is clear that there will be many such interested users throughout the Internet, but how to find them and direct them in the right direction? Here's the question.

The general opinion of search engines about your site is made up of a combination of all parameters, including average indicators of user behavior on the site. If all your search traffic consists of high and low frequencies, then there will be many “bounces” (departures immediately after entering), and the average time and number of pages viewed will be, on the contrary, small. What to do? Well, that's right, requests. By the way, according to statistics, eighty percent of search engine visitors enter queries from the long tail.

The long tail of low-frequency queries (completeness) is generally a remarkable thing from all sides (read about its significance in articles about and about that). Low-frequency requests, present in large quantities, improve the overall picture of user behavior on your site and on top of that, they are much more convertible (selling) than HF or MF. But there is one thing that ruins all the good intentions of site owners - collecting a long tail is quite difficult from a technical standpoint.

Here we come, as they say, to today’s post. A hero appears on the scene who will resolve the situation described above in favor of the site owner, without particularly puzzling him with anything, except perhaps by spending some additional amount of money. But for the owner of a commercial website, it’s a waste of money to promote and attract target audience is a normal operating time. The main thing here is that the investment is not in vain. Actually, this is exactly what we will try to figure out below.

How does behavioral optimization work in Rookee?

Our hero today is familiar to many of you. These are the same “straight hands” that I mentioned in the title of the article. That is, an automatic website promotion service Rookee, which reads exactly like “hands”. Of course, first of all, “hands” is a link aggregator (purchases permanent and temporary links according to the strategy you choose), but you can activate it in its settings ( optimization of behavioral factors).

True, connecting OPF only makes sense if you have . This is necessary so that Yandex receives timely information about your wonderful and constantly improving behavioral factors (it, of course, can collect something through alternative channels, but this way you guarantee its 100% awareness).

In addition, you should give the Rookee service access to the information collected by Metrica or Analytics. This is necessary for a reason, but for everything to work like a clock. See for yourself.

It is to select the necessary low frequency queries (promising ones), as well as to monitor the situation with the behavior of users clicking on them, that you will need access to your site’s statistics. Low-frequency requests from the long tail, by the way, not all are taken, namely those that:

We are already close to the Top and you can throw them there “in one movement”
They are not very competitive, so as not to complicate the implementation of the first point
Already now they are being followed by users (to your site or to the sites of other users added to the Rookee system) who “behave well”

Those. OPF allows you to promote the most effective queries from the long tail to the Top. Well, like any request from the long tail, they have good conversion properties, which will help increase sales and, in the eyes of search engines, begin to look like a paradise for users (good depth of transitions and a long time on the site). In fact, this is all very similar to traffic promotion.

These are the most selected queries (usually there are several hundred of them) "hands" will begin to advance by placing links from resources on similar topics. The words of selected low-frequency queries will be used as anchors (text of links), which in turn will expand your resource and its visibility in search engine results, which again is “buzz”.

By the way, OPF does not live by links alone. “Hands” are actively used to attract interested users (especially in the first months, when links placed on the necessary low-frequency queries have not yet produced an effect - SEO, as you understand, has some inertia) use RTB (relatively new technology in the online advertising industry, which is a real-time auction of advertisements).

Using statistics services connected to the Rookee system (Metrika or Analytics installed on your website), the OPF module carries out visitors coming through them. Based on this data, the system makes a decision:

About the removal from promotion of unpromising low-frequency queries that, for one reason or another, stubbornly do not make it to the Top. Why bother in vain and waste your budget, especially since the long tail on any topic turns out to be huge and you can always find an alternative.
About removing from promotion low-frequency queries that, after getting to the Top, did not serve to improve the behavioral factors of your site. To do this, they compare the PF (time on site, browsing depth and bounce rate) of users coming from a specific channel or request, and if their behavior is better than the average PF for the site, then these are the same users. If not, then such channels and requests are eliminated.
About collecting and adding a new block of low-frequency queries when the system sees that the desired level of average user behavior on your site has not yet been reached. Optimal behavioral factors are calculated for each site individually based on data on the behavioral indicators of resources on the same topics that are successfully promoted in search engines for similar requests.

By the way, exactly this function is one of key features OPF in the Rookee service: what would take you several working days (or weeks), the service does quickly and regularly. Automation of the process, and that's it.

But the meticulous reader probably already has a question looming in his head: what did the “hands” choose to optimize the PF? For hundreds of requests this will be quite tedious and expensive. I hasten to assure you that the system cares about your peace of mind, so all additional requests are selected based on the content that already exists on your site (for example, subheadings can be used as a source of these additional low frequencies).

If you don’t have a sufficient amount of unique and useful content on your website (and you probably haven’t read my article about that), then you simply don’t need buying links and PF optimization. You'll just waste your money. You can only promote sites, and they are primarily text for search. No texts, no website, no promotion.

What is the cost of the issue and what results should be expected from optimization?

Actually, after we have generally understood the methods used to optimize behavioral factors, it is worth saying a few words about pricing. Price for OPF service directly depends on the number of pages of your site in the index. When new pages are indexed, it will change, but not more often than once every three months, and after agreement with you. Not quite clear? Then let's be a little more detailed.

(optimization of behavioral factors) in Rookee the following are formed:

Based on the competitiveness of your topic and region of promotion. It is clear that depending on the topic, the cost of attracting visitors can vary significantly.
Based on the size (number of pages) of the site. If a site has several pages, then you can’t think of many low-frequency queries for it.
Depending on site traffic. After all, the more visitors you have, the more high-quality traffic you will have to attract so that positive changes in user behavior become noticeable to Yandex against the general background. How many users will it take to improve the behavioral characteristics of your site to the level of competitors in search? Here you need to understand that search engines do not take into account the quantity of traffic, but its quality. Rookee brings exactly those users who will improve the average indicators of time on the site, bounce rates and browsing depth. That is, exactly those indicators that search engines take into account when determining site positions.

By the way, it turns out that optimization of the PF of a young site in “hands” will be quite cheap, because you don’t need to attract so many people to your site “ good users"so that the changes become noticeable to Yandex (through your installed Metrics). Such a small number of users is both easier and cheaper to find. In general, some incentive is obtained for owners of young projects who have Money at first not so much.

In addition, young sites with still a fairly low or almost zero level of traffic, after connecting to the OPF services, will also receive significant increase in attendance(as much as twice as much, judging by the data provided by the Rookee service several months after the launch of this module).

At the same time, traffic increases due to real visitors (who will perform conversion actions) who came either from a search for a low-frequency query from the long tail (non-main semantic core, collected “by hand”), or those who came from RTB. In general, live visitors (a by-product of Pf optimization) who are highly likely to convert into buyers.

What is noteworthy is that positions in the main semantic core of the site are also growing. Positions on average improve by 20 points in Yandex and 10 points in Google within the first month. And this is very decent.

Let's summarize

Probably, for many it has already become an obvious fact that complex promotion is now in charge, because there is no ranking factor that would pull a site to the Top if it completely fails on all other fronts. Previously, links were such a factor, but now they are just one of many promotion tools. You need to do internal optimization (content, navigation, design), improve behavioral optimization, and don’t forget about links. Literally every little thing is important now.

To summarize the previous paragraph, the maximum result is obtained by combining the optimization of behavioral factors with link promotion and text optimization. Regarding PF. It is better to optimize them (by attracting exactly the traffic that shows good behavioral patterns), rather than to inflate them (by clicking on search results, visiting sites by robots or people for certain tasks).

The optimization proposed in Rookee will have a good effect not only on the PF, but also on the overall conversion of the site and its SEO. It comes down to the selection and promotion of promising NPs, to attracting targeted traffic with RTB and adjusting the first two components based on actual results for a specific site, taken from data collected by Metrica or Analytics. This kind of work is very difficult to do manually, so the automation offered by the service is worth the money you pay for it.

Thanks to the use of RTB, the effect of PF optimization occurs almost immediately, and reaches its maximum after six months, when all links purchased on LF are fully taken into account and these same queries jump to the Top. This effect promises to be long-lasting, because positions in the Top will be supported not only by links, but also by good PF. Plus you get an additional stream of targeted visitors who can. Well, the improvement in positions for all promoted queries (the main core) is also worth mentioning.

Essentially, in OPF, for the lowest possible price, you get a natural improvement in behavioral factors, growth in positions and an increase in targeted traffic. Complete analogues there is no service, basically everyone offers just boosting behavioral factors, which cannot give such results. IMHO.

Therefore, I recommend that you familiarize yourself with the system from your own experience. OPF (PF optimization) in the Rookee service and draw your own conclusions. I hope you will share them in the comments.

Good luck to you! See you soon on the pages of the blog site