AdminSalon is a program with the necessary tools for automating a beauty salon. Suitable for use in a hair salon, massage room, SPA or tanning studio.

The cost of use is one of the lowest among similar programs, while the application combines an intuitive interface and powerful functionality.

Multi-user access is provided with access rights specified for each context user.

What AdminSalon can do

The main module is the “Customer Record”, which takes into account the date and time of the visit, the name of the master, the list and duration of services, cost, individual discount and much more. Other modules:

• Client accounting. Data for each client is recorded: full name, phone number, e-mail, discount, discount card number.
• Salon staff. The following are taken into account: full name, contact details of the employee, position, selected motivation system, module for calculating wages for the reporting period, detailed reports.
• Inventory control. Product range: product name, purchase and retail prices, barcode, printing of labels and price tags, percentage of wages and much more.
• Financial report. The salon's revenue for each day is taken into account, expenses are linked to expense items, and the balance is kept Money on every day.

For complete business automation, POS equipment can be used: barcode scanners, thermal label printers, receipt printers. You can download AdminSalon for free using the link below from the official website.

The modern service industry is developing with the times. Conscious beauty salon owners strive to use all possible tools to improve the quality of service. A special computer program that automates the implementation of most marketing tasks for a beauty salon will provide invaluable assistance in this.

When opening a beauty salon, the owner strives to immediately start making a profit in order to cover costs and withstand competition. Already at the stage of registering a business, you should take care of the proper management of the salon. A computer program specially created for a beauty salon will help with this.

Find out what opportunities the program will provide to the salon at the start:

1. To quickly build a customer base , take into account all the preferences and characteristics of each of the potential and existing clients, immediately enter into the program all the information received. Find out the client's date of birth, save a log of his visits, enter special requests and preferences in a special form. This will help ensure feedback, an individual approach and provide exactly what he wants to receive. In return, you will receive satisfaction with the service, a regular clientele and ensure its growth.

2. Keep records of materials in the program , so you can promptly control overexpenditure and prevent them from running out at the most inopportune moment. Set up an alert when supplies run out. See the consumption of materials in the context of each of the craftsmen to prevent theft.

3. Set up an employee payroll accounting system . Keep track of time worked

4. Link a paid or free CRM system to your website - allow visitors to make appointments with available specialists themselves, provide them with access to the list of services provided and price lists.

5. Automate your upcoming visit reminder system , set up SMS messaging for advertising and administrative purposes.

Automation of business processes at the very beginning of a beauty salon will allow you to immediately gain competitive advantages, minimize costs and set up an accounting system. The program for the salon will allow the owner to immediately implement the necessary monitoring system for its work.

In what cases is a CRM system needed for a beauty salon?

Specially designed software in the beauty industry - a necessary thing for successful business development. Competition among beauty salons is great - only those who can provide better services for a lower or fairer price will remain afloat.

To ensure a continuous flow of clients, the salon owner must immediately draw up a portrait of his clientele, assess the level of competition in his place of business and offer exactly the services that his clients need. Using the program, you can analyze the popularity of a particular type of service, determine the average age and psychotype of clients in order to develop a trend that is in demand.

By installing the software, the salon owner can save money by relieving his administrator and entrusting him with other tasks - for example, marketing.

Automation will allow:

– avoid misunderstandings related to the fact that the client forgot about the appointed time of the visit - the system will notify him in time;

– do not allow recording for one time several clients;

– analyze the success of work craftsmen in order to increase work efficiency;

– launch an upsell system , which will allow you to get additional source income and improve service maintenance clients;

– the master prepares for the client's arrival and provide him with exactly the services he expects - for this it is enough to familiarize yourself with his personal card before the client’s visit;

– implement a recording system for the next procedure , thus, you will not only take care of the client, but also provide yourself with a stable income.

1. On the website, the client himself selects the desired specialist or service (manicurist, hairdresser, makeup artist, solarium, etc.), which is available in your salon on this moment.


2. The client sets the date and time for which he would like to sign up for the service, choosing from those periods of time when the specialist or service is not busy.


3. Recording data in the application is entered not only manually, but also from other sources: from a Lead or Contact in the Bitrix24 CRM, a patient’s phone call or communication from “Open Lines”).


4. The application makes it possible to see the workload of the salon in the context of artists, services, salon in the date corridor (for a specific date, week, specified period).


5. The application is suitable not only for a reputable beauty salon, but also for a private entrepreneur (manicurist, hairdresser). It is not necessary to have your own website to post a pre-registration form. The application generates a public link to the form. You can simply send this link to your regular clients via messenger or install it on your profile on social networks.

How do pre-registration scripts for a service work?

The application provides 2 options for registering for the service: client you can sign up yourself using the form on the website or your employee(administrator, registrar) registers a client through the Bitrix24 interface.

☞ The client signs up for the service himself




The client's data is sent to your company's Bitrix24 CRM. In the application settings, you can select which entity the data will be transmitted to: Lead, Contact or Deal. Your employee will see the new entity, contact the client and confirm the entry.

If necessary, you can create a reminder to the client via SMS or email that he has signed up for the service. The program will automatically send a reminder to your client a set period of time before the scheduled meeting (one day, one hour).

☞ An employee registers a client

Depending on the source through which the client data is received ( phone call, “Open line” in “Bitrix24”, completed form), a company employee can register a client while in “Bitrix24” in several ways.

☎ Record during a telephone conversation





If you do not have IP telephony connected to Bitrix24, then use one of the following scenarios.

📂 Recording from CRM “Bitrix24”

If the client is already in your client database, then the employee finds the required entity in the CRM (Lead, Contact, Deal) and opens the application directly from the entity card (the new CRM option must be enabled in the Bitrix24 settings):





If the client is not in the database, then the employee can create the required entity either in CRM or from the application.

📆 Record from the application

1. In Bitrix24, an employee opens the application for pre-registration.


2. Goes to the “Schedule” tab and selects the required service, specialist and date for which the client needs to be booked.




3. To create an entry, the employee clicks on the free time (green).


4. In the menu that appears, select the desired option for creating a record: “Select from CRM” (if the client is already in the database) or “ New entry» (for new clients).



When choosing the option " Select from CRM", a window will open with a selection of entities that are in your Bitrix24 CRM. The employee selects the desired client from the Lead, Contact or Deal entities.

If the employee selects the option " New entry", then a form will open in which he must enter information about the client. After saving the data, a preliminary registration for the service will be created. In addition, a new entity with customer data will be created in your Bitrix24 CRM. Depending on what settings you choose in the program, a Lead, Contact or Deal will be created.

Managing specialists' schedules

Immediately after installing the application, you need to create a list of services that your salon provides and the specialists who provide these services.

Creating a list of services and specialists





How to install an application for online registration of clients at a hair salon?

This application is, in essence, the integration of your website (or web form) with the Bitrix24 CRM. To install the application, you need to open the list of applications on the Bitrix24 website:

On the application description page that opens, click the " Install":








« Bitrix24"is a service that provides full set tools for organizing comfortable work for both large and small companies: social network, tasks, calendars, online work with documents, shared disk, video calls, chat, telephony, CRM and much more.

CRM is a customer relationship management system. CRM in Bitrix24 is handy tool for collecting and storing customer data, managing transactions, monitoring the work of managers, analytics and forecasting. It simplifies routine, speeds up adoption right decisions and eliminates errors.

Getting started with Bitrix24 is easy - register your portal for free using one of the links:

The application generates the code for a web form that must be installed on the site. Moreover, the platform on which the site operates does not matter; the form can be easily embedded anywhere on the site.

With the help of our integration, a two-way connection between the site and Bitrix24 is established. On the one hand, the data that the user entered into the form on the site goes into the Bitrix24 CRM for further processing. On the other hand, the client will see the work schedules and employment of specialists that you entered into Bitrix24 on the website. Thus, your clients have the opportunity to independently select and register with the desired specialist, based on its load. Plus, inside the application you can see a workload graph for specialists and the entire salon. You you will see clearly and in real time which services and specialists are in greater demand, and some - less.

Using the application for online registration for a service from Pinol, you and your clients gain mobility, since you can see and manage the schedule not only from your computer, but from any device and place with access to the Internet.

How much? Monetization options

You can for free use the application if you are a client of the Pinol company or purchase functionality this application for 3, 6, 12 months.

How to become a Pinol client?

To discuss the possibility of becoming a Pinol client, send us a request, in which indicate the following information:

1. The name of the application you want to get (“Solution for managing recordings in a salon/hairdresser/barbershop”).


2. Your Bitrix24 address.


3. Tariff plan for your Bitrix24.


4. Validity tariff plan"Bitrix24" (you can find out the validity period in the "My Bitrix24" section.



Screenshots of the program.

A beauty salon program is not an accounting tool, but software that helps the owner obtain complete data about the processes taking place in the salon. In controversial situations, it promotes acceptance effective solutions which are important in business management.

When you don't need special software

1. If you plan to use it for accounting. Suitable for improving management efficiency. It is used by the owners of spa centers, cosmetology clinics or beauty salons, and not by the accountants of these enterprises. Of course, it has accounting functions, but it doesn’t make sense to specifically buy it for a beauty salon because of them. The available accounting applications are an addition to the main content, which is important for the work of the managers themselves.
2. It is not worth spending money on purchasing security for those owners for whom the salon is not a business. In the case where the hall is not a source of income, but simply an excellent element of status or a non-core asset, then this program will not be useful to you. For a company to make a profit every month, you need to work hard, developing and improving your business. The myth of passive income has long been debunked.
3. There is also no point in purchasing if you use the salon to rent to masters.

What is the difference between CRM and beauty salon software?

Ksenia Kurbetyeva, Director of the Center for Freelance Marketers at Business Compass

It's important to understand the difference between gym apps that are useful in managing customer relationships and apps that help run business processes efficiently. The latter include the following systems: “1C”, “Arnica”, “Universoft”, etc. There is a very important point: you should analyze what goals you set for yourself. To automate business processes, you need the above applications or similar ones with the same set of functions. Excel or CRM work great for maintaining a client database, calculating payroll, displaying warehouse balances, and so on.

There are some differences in these systems. CRM can be used to automate certain processes. Example: We need to send an SMS to all customers who are celebrating a birthday this week. In our first example, the client base contains 120 people. The administrator selects from the database the buyers who have the dates we need in the “date of birth” column, then the employee manually sends SMS congratulations to these candidates. With such a small number of clients, he can do this himself, without the help of collateral. In the case where the database covers five hundred or a thousand people, it will be difficult to complete this task without automation.

What functionality should the program have?

1. Performance various functions for working with the enterprise's customer base.
2. Generating various reports for the manager.
3. Creation and analysis of sales reports (sales of cosmetics are also taken into account), calculation of bonuses and discounts.
4. Maintaining personnel records, creating and maintaining working time tables, personnel cards, payroll calculations taking into account various factors.
5. Ability to issue SMS and e-mail newsletters to a large number of clients.
6. The ability to exchange data between the program and the manager’s computer, while the owner can be located anywhere. The benefit is also that you can synchronize information from all salons from one network. This allows you to manage all business units in a consistent manner using the application.
7. An easy-to-use interface allows the administrator to clearly perform his functions.

How software can help increase revenue

To understand how necessary and useful it is, let’s look at an example. So, you need to increase your business's income. It is important to correctly formulate the goal: clearly indicate what you want to achieve, always using a digital equivalent for measurement. The formulated goal of “increasing income” is already a losing option that will not lead you to the desired result. As written above, it is important to display numerical indicators when setting goals. For example, “In December, increase profit from 200 thousand to 240 thousand rubles, i.e. for 40 thousand rubles.” This formulation will be clear and effective.

Please pay particular attention to the fact that numerical values ​​must be presented in writing. It is important that the goal is visual and exists on paper or another source. This will make it easier to achieve. Set realistically achievable goals, ones that staff can accomplish within the selected period. To know what indicators will be realistic, it is important to objectively assess the situation at the moment. To obtain such complete information, CRM software exists.

After analyzing the data provided by the program, you will be able to find out:

• the exact number of regular customers among all visitors. For example, those who have used various services two or three times over a designated period of time can be called permanent;
• what percentage of income was made up of payments received from regular visitors;
• the number of visitors over a certain period of time who came based on recommendations;
• how often regular customers visit the hall;
• the most popular services presented in the hall;
• average bill size;
• what age visitors prefer to use the services of your enterprise;
• the number of possible visitors who were lost for specific masters and throughout the salon as a whole.

Analysis of this data will help you create the most effective action plan to increase your income. During the development of the plan, you may need to identify points for changing an existing one or introducing new system loyalty for customers. The app does this perfectly. You should not completely use the diagrams available on the Internet or take those that were taught to you in any courses. These publicly available systems may or may not be right for your business. In the latter case, you will lose a lot of effort and time. It is important to develop your own original scheme, taking into account all the features of your enterprise.

Before installing this or that program, you need to weigh everything important actions, which will encourage clients to choose your hall and even recommend it to friends and relatives. These could be various competitions, discounts, a club of regular visitors, etc.

The most common components are: discounts and bonuses. The discount provided depends on the amount the client spent when purchasing the service. Moreover, the higher the payment, the larger the discount. Bonuses have a more individual link, i.e. are awarded to a specific person for certain actions.

It is CRM software that allows the manager to understand what will work for the desired result in his organization, since such data can be obtained after analyzing customer behavior.

• Online booking in a beauty salon: 24/7 assistant

How to choose a program

To find suitable software, dial any search engine"application for a beauty salon." The first ten companies that your search will give you are proven, reliable organizations that develop various applications.

Analyze all the data for each company: what is its specialization, location, how long has it been represented on the market, how up-to-date the data is on the corporate website.

Try watching and downloading the demo version for free. It will allow you to get acquainted with the equipment interface, but you will be able to learn the entire arsenal only after working with it for a couple of weeks. To do this, you will need to enter your data, for example, product articles, quantity of goods in the warehouse, enter a personnel database, enter a salary report, enter customer lists. For some time you will need to record all your daily actions: register customers, write off goods, etc. Then you need to study the reporting. At the end of such an algorithm, the manager can make a decision: buy or look for other options. Please note that before starting to use the demo version, it is important to study the user manual and, if possible, undergo training to understand how to operate.

Conduct an analysis, collect information on how many enterprises are already using this program. Often such data can be found on the manufacturer’s website. If such information is missing, or you were able to count only a small number of salons that use this development, then most likely we are talking about a new, untested application. Of course, it happens that a company took a responsible approach to development and released a high-quality product, but most often, if you believe the statistics, its quality leaves much to be desired. In such a situation, you can get many problems, the solution of which will require serious financial costs. The same can be said about free software.

Which application should you choose? Arnica - it is chosen by many managers. According to statistics, this system Recommended by over 500 business owners. Others have not yet proven themselves so well. It takes time to identify their shortcomings and eliminate them.

What to look for when choosing

1. Functionality. This quality should be paid attention to first. It is important that the system can perform all the functions that you need in management. See if the program has built-in functions necessary for management reports that will be useful to you for business control. This is important data that every owner interested in effective management needs.

2. Value for money and functionality. Based on the experience of many owners, we come to the following conclusion: if it has a high price and a decent set of functions, then it is worth trusting. Analyze whether the beauty salon production control application carries out such actions as accounting and control of financial transactions, goods, visitors, discount systems and bonuses. It is important that the beauty salon program is easy to implement into the management system. Check if it has warranty service, useful additional applications.

3. Ease of use and the ability to scale the purchased software. When purchasing a salon client accounting application, you need to compare its capabilities when planning the opening of several more salons that will form a network in the future. It must be able to perform the functions that will be needed when expanding the business.

4. Is it created for a salon business? The equipment must be configured for reporting according to the specifics of business in the beauty industry. Often, a client database management program has an affordable price, since many functions are not required in this area, but the most basic ones will be enough.

It is important to understand that there are now a lot of proposals for business automation on the software market, but not everyone has high quality development, and often does not support the specifics of a given business at all. It is possible to understand how suitable a product is for a beauty salon. To do this, you need to study what functions are available and what reporting forms are built-in.

5. Software is your tool for increasing efficiency, so it is important not to make a mistake in choosing it. To understand how competently and professionally the program for maintaining a client base is drawn up, you need to talk with representatives of the developer company. During the conversation, pay attention to how the consultant talks to you: he speaks only in general phrases or freely uses terminology, how accessible and understandable he is in answering your questions. You should be wary if you receive monosyllabic, vague and uncertain answers to your questions. Such a manufacturer will most likely have a low quality product and bring you more trouble than benefit.

• How to increase sales of services in a beauty salon using phone calls

Brief for selection

It is often difficult for a director to make a choice in favor of one program or another. The algorithm below will help you decide and choose exactly the one that is right for your business. First you need to analyze some parameters. The best place to start is by understanding what exactly you need to develop your salon. Review all the points below and write down the ones that matter to you as a leader. Thus, you yourself will draw up a so-called brief, thanks to which the choice will be easier.

1. What job information do you need?

• amount of income;
• amount of expenses;
• number of visitors;
• number of services provided;
• how many products were sold;
• how many goods are left?

2. What operations would you like to automate?

• designing a customer base;
• pre-registration of visitors;
• calculation of salaries to employees;
• drawing up a table of staff working hours.

3. What records do you need to keep in order to have this information?

• accounting of financial flows;
• recording of visitors (number of visits, what services were used, wishes for work, personal information);
• accounting of services provided;
• accounting for sales of goods (cosmetics);
• accounting and write-off Supplies and cosmetics used in the provision of services;
• accounting of goods (warehouse);
• accounting advertising campaigns and the result obtained.

4. How many workplaces do you plan to equip with computers?

The number of places depends on the number of employees involved in accounting who will need a program for recording clients. Depending on the staff of an individual enterprise, these employees include:

• administrator;
• specialist responsible for the warehouse of goods;
• hall manager;
• supervisor;
• another room (if you have a network).

At this stage it is important to decide which version is right for you. There are 2 options: for one user or one where the number of working users can be increased if necessary. If you are the head of several enterprises or have a salon with growth prospects, then, of course, the second option is more suitable for you - an application where administration functions can be performed by several people. It will also be convenient that such a program can be used in a network business, managing all links from one computer.

Practice opinion

Sergey Bobin, head of the Arnika service

Arnica is an online program, a service that requires the Internet to function. Of course, there are many benefits to this, but you should expect to require an internet connection to operate. But this cannot be called a minus, because in all enterprises the Internet is most often already connected before purchase. And if not, then equipping an administrator’s place will not be difficult.

And yet, if the Internet is temporarily turned off or there is any breakdown, we are always ready to provide assistance to the enterprise so that the problems do not affect the high quality of service for visitors. We help until functionality is restored. For example, we had a situation where, when the Internet connection was disconnected, we transmitted to telephone conversation information about the appointments entered for that day to the administrator.

To prevent inconvenience due to Internet problems in the future, we are developing an offline version of Arnica. You can work with it even if there are communication problems. When the Internet disappears, the information will be saved on the user's computer, and when functions are restored, the data will be synchronized with the information on the server.

5. What commercial equipment do you use or plan to use?

• cash registers;
• scanners for reading article numbers (barcodes);
• scanners for reading magnetic cards;
• data collection terminals, etc.

Implementation

There are three stages.

Stage 1. Available goods, personnel and registered visitors are entered into the database.

Stage 2. The software is configured in accordance with the specifics of your company.

Stage 3. Employees start working with the application.

During the adaptation period, specialists from the development company conduct training sessions and consultations for staff. Throughout the entire process, which consists of these three stages, professionals accompany the application, providing assistance if necessary.

How quickly the program will be implemented at the company depends on you, the characteristics of the business and the team of your company. The procedure can take a long time if your company stores a large volume of goods and the list of services is very significant.

Typical error during implementation

You should not expect that the implementation of security will go smoothly and that all employees will immediately appreciate such a solution. Keep in mind that innovation is stressful for staff. It is important not only to teach the administrator how to work, but also to motivate him by showing his merits this method. This will not be easy, because the administrator will now have to perform more tasks, and relaxed work will now become impossible. Thanks to the program, the manager can now always monitor the work and how effectively the administrator spends his working time.

Motivating employees becomes very important. When the adaptation period (the time when a person learns and gets used to new responsibilities) ends, reward the administrator with bonuses only if the work is clearly organized.

A simple interface will help staff quickly get used to new responsibilities and will ensure that the employee will be pleased to work with this application.