Some believe this, some consider it an exaggeration or fiction, nevertheless it is true! We will talk about how children earn non-childish money on YouTube.
This is probably the most long-awaited and interesting topic, especially for those who have small children. We will take a detailed look at how much little YouTube stars earn and how they earn money, and we will see detailed statistics of their channels.
The news about heroin, which I mentioned in the title, has long spread to the American audience. An eight-year-old girl and her little sister are running their own video blog about making sweets. The charisma of the presenters, an interesting presentation with humor and excellent editing did their job. In just a couple of years, the channel reached the level that we can see now. At the time of publication of the article, the channel already had more than 500,000 subscribers and about 6,000,000 views!
And if we look at the channel statistics on SocialBlade, we will see how much the girls currently earn on their channel:
Here you see the figures for March of this year, and, as you know, figures always fluctuate depending on advertisers and the season (they are higher in the summer). Their daily income ranges from several hundred to several thousand dollars. Even if we take into account the minimum numbers, they will still be impressive.
You can see the average earnings of this channel in 2016 again on SocialBlade, where you will also find more detailed statistics.
And these are not just single channels, there are quite a lot of them. The simplest graphics created simple programs- and everyone is happy! Mothers are happy to leave their children in front of their monitors to do their own thing, and the authors receive their rightful profit.
Nowadays, one of the most popular channels that children watch are the channels of brother and sister Mister Max and Miss Katy. These are our compatriots, and in the video they unpack popular toys, try different sweets and travel with their parents. The channel indicators are so impressive that I’m afraid you won’t believe it, so I’m adding a screenshot:
Next are the channels of popular cartoons, such as “Masha and the Bear”, “Luntik”, “Fixies”, “Pep Pig”. Just by displaying advertisements during videos, channels earn hundreds of thousands and even millions of dollars per month. I would like to emphasize that the creators of the cartoon “Masha and the Bear” became famous on YouTube! Of course, this is high-quality content, regular additions of new episodes, but still it was video hosting that played the main role in promoting the brand.
We talked about how children work, but adults also make money on children's topics. These are videos of jokes with children, ordinary home videos, even filmed on a phone, as well as reviews of toys and similar subjects. You will see more details about everything in the video:
I hope you no longer doubt the veracity of making money on YouTube. If you still have doubts, check it yourself in the same SocialBlade service.
YouTube is the new television, vloggers are the new stars. However, if Ivangay or Sasha Spielberg seem too young and overly popular to you, you are simply not familiar with the smallest bloggers of the new wave
Photo: Mister Max video / Youtube
A little boy and a little girl spend 16.5 minutes looking for toys in an inflatable pool filled with polymer balls - in two years this video has received about 80 million views. Six-year-old Odessa resident Mister Max and his sister, four-year-old Miss Katy, are one of the first child video bloggers on Russian-language YouTube. Their channels were created at the end of 2014; at the time of writing, more than 8.2 million people had subscribed to them in total, and their videos had been watched 9 billion times. For comparison: Ivangay, the most popular Russian-speaking blogger on “adult” YouTube, has 11.6 million subscribers and 2.5 billion views. According to WildJam, an agency for working with bloggers, the parents of Max and Katya earn about $200 thousand a month from their children’s channels.
New business
Another top children's blog is the channel Like Nastya, created by Anna Radzinskaya, mother of three-year-old Nastya, in January 2016. By June 2017, about 2.5 million people had subscribed to the channel, and the number of views of the little blogger’s videos exceeded 1.5 billion.
The idea to make Nastya the hero of the blog came to Anna after similar foreign projects became popular on YouTube. “It seemed like a good opportunity to combine a pleasant pastime for the child and a chance to earn money,” she recalls.
Nastya’s parents had their own small businesses: Anna had a wedding salon in Krasnodar, her husband Yuri had a construction company with about 20 employees. The salon brought in an average of 300 thousand rubles. per month, Anna says, the construction business was capable of bringing in several times more, but it was very unstable. In 2015, both companies were going through a crisis, and the family decided to try something new. The Radzinskys sold their shares in businesses and created a children's channel on YouTube.
Photo: video Like Nastya / Youtube
The first videos were not very popular among the audience, Anna recalls: at that time, many people were already unpacking toys on camera. I had to experiment and look for my own concept. The channel began posting a game story video, where Nastya and her dad, dressed in a bear costume, acted out scenes based on the cartoon “Masha and the Bear.” True, very soon other bloggers began making videos of this format, and the creators of Like Nastya again had to look for their trick.
“One day an idea came to my mind: what if I showed all the children’s amusement parks in the world on a blog?” - says Anna. No one has ever done this on Russian-language YouTube, she recalls. The family began their journey in Asia and in seven months visited Singapore, Hong Kong, Thailand, Bali, Malaysia and the UAE. At first, they invested their own savings in organizing the trip, then all the expenses for travel and filming - from 1 million to 1.5 million rubles. per month - began to be covered by income from the channel. “I was able to improve my living conditions and buy a new car,” says Anna, without giving exact revenue figures. According to her, the YouTube channel now brings the Radzinskys more than both of their businesses did two years ago.
The channel's earnings come from affiliate YouTube programs, which pays popular bloggers for views, she adds. The channel can bring its owners at least 5 million rubles. per month - this is the assessment given by Yaroslav Andreev, founder of the agency for working with bloggers WildJam, with whom popular YouTube bloggers Nikolay Sobolev and Dmitry Maslennikov (Ghostbuster channel) collaborate.
According to Andreev, YouTube pays about 7 thousand rubles for a video with one advertising insert in the Russian-language segment. for 1 million views. A ten-minute video can have three or five such inserts, which multiplies the cost of viewing.
Amateurs and professionals
Several children's video bloggers consistently make it into the top hundred of the world's top video bloggers. For example, the Ryan ToysReview channel, where a little American unpacks toys, has about 8 million subscribers. Ryan's videos have been viewed more than 13 billion times. Russia also has its own child stars.
Photo: video Ryan ToysReview / Youtube
It’s not just amateurs who are developing children’s blogs—there are about 150 channels on YouTube for the First Project company, which also produces cartoons. The company’s children’s channels collectively collect about 1 billion views per month, says Vladimir Nabatov, co-founder of the First Project. One of the company’s most successful animated projects is the cartoon “Lev’s Truck,” which received 1.3 billion views on the TV Detkam channel.
Guest children appear on the company's channels. “We constantly hold auditions; it is important for us that the child likes what he does in front of the camera; for him, first of all, it should be a game,” says Nabatov. For filming in one video, young actors receive about 1 thousand rubles. — a purely symbolic fee, he admits. One of the company’s most popular channels is “Kapuki Kanuki”. In the videos, the presenter Masha - general producer of the First Project Maria Poddubnaya - plays with dolls, goes to toy festivals and appears in children's cartoons produced by the company.
One of the formats tested on this channel eventually became a separate channel - “Like Mom,” the video of which was watched 275 million times. “The idea is that the adult presenter plays with dolls and creates play models for children that the child can repeat himself,” says Nabatov.
“Children, both for bloggers themselves and for advertisers, are a grateful audience: they don’t switch or skip ads, they watch videos to the end,” says Yaroslav Andreev. “And this is a very effective tool for promoting brands, because the child will shout “I want” exactly what he saw on his favorite channel. And in the end it won’t be just one child, there will be a million of them.”
Advertising on popular children's channels costs from 200 thousand to 1 million rubles. depending on the format: pre-roll, an advertising video that is loaded before the start of the main content, for example, costs less than advertising a product by the blogger himself in his own video.
But now not all children's blogs cooperate with advertisers: few large companies - manufacturers of toys and other goods for children - have already learned to work with tools such as YouTube channels, says Nikolai Roginets, marketing director of the affiliate media network for YouTube bloggers AIR. Among the companies that have already paid attention to this segment in Russia is the toy manufacturer Hasbro (Marvel toys, Nerf blasters and Play-Doh plasticine). The Marvelous advertising agency, which promotes the company's products on the Russian market, cooperates with child bloggers, for example with Vlad CrazyShow, but mainly through barter, says Bulat Ayupov, head of the Marvelous media department. Children receive free toys and use them in their videos.
The largest Russian-language children's blogs
Vlad CrazyShow
3.3 million subscribers
Views per month: 492 million
Monthly income from views**: RUB 6.1 million*
Specialization: production gaming videos with comic book characters, challenges
In order for a YouTube channel to have many views, it is necessary to choose a topic before filling it with videos. This choice needs to be given special attention. The topic of the videos should be popular, that is, it should be of interest to many users of this video hosting site. But at the same time, the author himself must also like the topic, otherwise he will have to create videos solely for the sake of money, and the work will not bring pleasure. Moreover, most likely, a user who creates videos on a topic that is not interesting to him will soon stop doing this altogether, and, consequently, the channel will quickly stop developing.
In order to decide on the topic of your future channel, you must first study YouTube itself a little, that is, watch some popular videos and draw a general conclusion. As a rule, there are many popular topics on YouTube, so there is plenty to choose from. The main thing when choosing is not to forget about your own preferences.
When studying YouTube, you will notice that children's channels are quite popular here. These channels may contain various videos. They are all basically cartoons. The children's channel can feature both cartoons shot by professionals at a film studio, and animated films drawn by the author of the channel himself. Naturally, both of them should be designed for a children's audience. But since creating animation (especially high-quality animation) is a long and labor-intensive process, not everyone will decide to take on this task. And even if it is decided, it is possible that the matter will not be completed. In other words, not everyone likes to draw cartoons.
That's why there are children's channels on YouTube without cartoons. An example of such channels is children's video blogs. The author of such blogs does not need to draw anything. It is enough just to film some events that children will surely enjoy.
Videos showing the unpacking of parcels with toys are very popular. You can also film and publish various children's parties on YouTube.
Children's channels that contain videos with unboxing of Kinder Surprises are very popular today. When creating such a channel, it is important to ensure that the speaker has a pleasant voice. It is possible that a child will also unpack Kinder Surprises. Before creating a video, it is better to test several ideas. You need to get Kinders somewhere and do a test shoot. After this, the resulting video can be posted on YouTube and wait a couple of weeks. If during this time the video gets several thousand views, then you can work further in the same direction. If there are very few views, you will have to change the topic.
A channel for children can also be educational. Here you can invent various ways teach preschoolers or younger schoolchildren, for example, to count or write. An educational video should not only be useful for the child, but also as interesting as possible. After all, if a young viewer understands that the video is boring, he will certainly stop watching it.
Many children are interested in watching videos that represent step by step instructions for drawing or any other creative activity.
Many parents create YouTube channels about their children. Videos in which a mother shows her child are very popular today. People are interested in watching preschool children. And creating such videos is the easiest. After all, all you need is a camera and a little free time. Of course, this is provided that there is someone to film.
YouTube remains the largest video hosting site on the Internet around the world. The most visited site after Google and Facebook provides a huge platform for making money for its users.
The popularity of YouTube is explained by the fact that here you can easily post your videos, as well as films and trailers, and make money from it. So, what do you need to do to make money on YouTube?
Create a channel and start earning money
You need:
- Register forYouTube. When registering, you will need your address Email on Google+. If you don't have a Google account, you'll need to register there first.
- After registration, you will have your own channel that needs to be designed. Customize the channel to your liking you can do it yourself, as it is done quite easily. You can also turn to professionals who, for a certain amount of money, will quickly and efficiently create the design of your channel.
- Define video content. What you do should, first of all, bring you pleasure, then you will put your soul into creating videos for the channel, and it will attract more viewers. This is what we should strive for. Exist various options: You can make educational videos (drawing, playing the guitar, cooking, dog training, etc.), reviews (of books, games, music, products), walkthroughs of games or a video blog where you express an opinion on a topic.
- Write a video script, shoot it and edit it. Of course, you can do without a script and without editing, but you have a much better chance of attracting viewers by adding really high-quality video to your channel. Therefore, it is worth paying attention to the sound, color scheme, how you stand in the frame and take into account a number of other nuances.
- Start promoting your videos. To attract an audience, you need to get your videos in front of potential viewers as often as possible. To do this, first of all, you need to post videos regularly and as often as possible. It is also necessary to advertise the channel in various in social networks, first of all, people who will be interested in your chosen topic should know about you. Much attention should be paid to the names of the videos: you need to visit the selection site keywords and use in the title those words that are most often requested in the search engine. This is done so that as many people as possible, when searching for information on the topic of your video, find exactly it.
- And finally start earning money money on your video. This can be done in different ways.
Monetization methods
So, let's look at ways to monetize a channel, that is, to make a profit from it:
- The most common and simplest way is partnership with YouTube or other media networks. When your channel becomes very popular, or even at the very beginning of the channel’s development, you can enter into an agreement with a media network to place short video advertisements in your videos. From viewing this advertisement you will receive money.
- Introduction paid services . That is, if your channel is aimed at training, you can make some of the video lessons paid for your subscribers. This function is available when you click the “To watch a video, you must rent or purchase it” button when downloading a video, in the monetization tab. Of course, the first video lessons should remain free in order to attract users who will purchase your lessons in the future.
- UseYouTubeas a platform for advertising your own products. So, for example, on your channel dedicated to video tutorials on drawing, information about the sale of your paintings can be posted.
- Participate in affiliate program . If your channel has a large number of subscribers and your videos are popular, you can review various products and earn income from affiliate sales.
- Rent out a channel. An already promoted channel will be in great demand; there will be those who want to post, for a certain amount, their video on your channel with a fairly large audience.
How to make money not on your channel or on other people's videos
Even if you don't want to make videos, there are still a couple of ways for you to make money on your channel:
- You can add videos to your channel that will be interesting to a large audience, but will not violate copyright. These are, for example, movie clips or trailers. This way you can earn money from advertising without much effort.
- Become a channel manager. If you have enough skills in designing and promoting YouTube channels, you can provide these services for money.
How to make money on gray channels
This method is also suitable for those who. Owners of gray channels fill them with other people's videos on a certain topic that are not protected by copyright.
So, to earn income from gray channel on YouTube you need:
- Firstly, find the videos you will add to the channel. The main thing you need to focus on when searching is that the video should not be protected by copyright, which provides the copyright holder with the opportunity to file a complaint against you if you use a video that belongs to him. Safe videos in this regard include random funny situations from life, jokes, videos from car registrators, etc. You can also use films, clips, TV series or trailers. Even recordings of Twitch streams are popular. If the video is already present on YouTube, it will most likely be detected by the Content ID system and removed from the hosting. There is a way to trick the system by increasing the uniqueness of the re-uploaded video: you can apply filters, make a frame around the edges, add music, etc. In general, do everything to make your video different from the original version, but the meaning of what is happening remains unchanged if possible, unless of course this is your goal.
- secondly, to generate income from the gray channel you just need to use one of the already the listed methods monetization of the channel.
How to make money on a children's channel
Often, to keep their child occupied, parents play YouTube videos with various children's cartoons. Children can spend hours on channels dedicated to cars, cartoon characters, and more. You can create your own children's channel, advertising on which will bring you considerable income.
How to fill such a channel:
- Cartoons. Your channel can be dedicated to a famous serial cartoon, or be an analogue of a TV channel with cartoons, or, for example, be a collection of Soviet cartoons. But when creating such a channel, you should not forget what has already been said above about copyrights and the re-adding of a video already available on YouTube.
You can use both already known cartoons and those created by you personally, which, however, will require you to spend time and effort. If you have animation skills, then this process will not be difficult for you and will even bring you pleasure. For some, it will be easier and more convenient to use toys or plasticine figures when creating a cartoon, which will become heroes of stories.
- Reviews. Children will be interested in the process of their peer opening a box with a new doll, multifunctional car or construction set. There are plenty of examples of such videos on YouTube and they all have an impressive number of views. Their content boils down to what the child unpacks new toy and studies and describes in detail all its advantages. In the case of constructors, the video can also contain the process of building something.
How much can you earn
So, you've created your channel, decided on content, post videos regularly, and use one or more of the monetization methods listed above. Now you are most likely interested in the question of how much you can earn from all this. There is no definite answer, it all depends on you, the amount varies from one hundred to several thousand dollars a month.
There are two ways to check how much a channel owner earns. But these indicators are influenced by a large number of factors, so they should be taken into account only as approximate ones.
- Income can be calculated using the formula. You need to find out the number of views on the channel for the time period of interest (year month day). Next, divide this number by a thousand and multiply by one dollar. This formula is not difficult to derive, knowing that advertisers pay $1 per thousand views of their advertising video on your channel.
- The site “socialblade.com” will also help you find out how much the channel owner earns on YouTube.. Here you can easily find out almost complete channel statistics by entering its name (without using http and www) and clicking the “Search” button. Using the site, you can determine: the channel’s income for the year and month, the overall rank of the channel, the number of views over the last month and the change in the number of subscribers.
So, we can say with confidence that making money on YouTube is quite possible and is possible for anyone who wants it. The only question is the amount of earnings, which is proportional to the time and effort you put into the project.
In order to make really big money, the number of people who watch your videos must be measured in billions. For example, videos on the “This is Good” channel, dedicated to the presenter’s unique commentary on funny videos, gained about eight hundred and fifty billion views. And perhaps the most popular video blogger, Katya Klap, gains more than two hundred and fifty billion views on some of her video blogs. It’s scary to imagine how much you can earn on such channels.
Video response
One of the most popular videos on the topic is a video with more than 2 million views. Wylsacom talks about how to make money on YouTube.
