How to create and configure a VKontakte group? Basic settings of a VKontakte group: what they are needed for and what they affect Setting up a community in contact

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, worked on the design, but never achieved the popularity of their brainchild, failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. From my review you will get a lot of interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without putting them into a long box called “Tomorrow”.

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

• earnings from advertising and affiliate programs (in this case the topic is absolutely not important);
• maintaining a personal blog;
• creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual at a construction site. To do this you need to do the following:

Promote VK pages and publics using Brobot

Decor

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

1. Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
2. Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
3. If you are really interested in how to create a popular group in contact, then do not ignore such an important point as “ Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
4. In chapter " Discussions» add new topics that will be useful to your readers.
   
5. Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
6. When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload photos High Quality, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
7. To the section " Documentation» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
8. Don't forget about regular interactions with your subscribers. Conduct surveys several times a week and encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
9. For those who plan to do business in their group, you need to take care of adding products to it with a clear name and detailed description. Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
10. If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
11. Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
12. And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
    
13. So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.

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How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

1. « Information", where you can edit the description, name and other fields at any time;
2. « Participants", which contains full list all subscribers of the group;
3. « Managers" Here you can add new or change the access rights of existing community administrators and editors;
4. « Black list» - a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
5. « Links»;
6. « Community Statistics" This category is one of the most important and contains data on:

• Group attendance– quantity unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
• Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
• Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

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Your own VKontakte group is an opportunity to realize your talents, find new friends with similar interests, and most importantly, earn income. Many companies and individuals, providing a wide range of services (cosmetology, nail services, hairdressing, tailoring), use groups on the social network to promote themselves. You need to figure out how to properly create such a community and learn how to manage it rationally.

Creation of a VKontakte group

• It all starts with registering online and creating a personal profile, with a number attached to the page mobile phone, which increases the level of account protection;
• Next, go to the “My Groups” section, where you select the “Create Community” button.

You will be presented with a task to select a group type:

• A group is a community that can be either closed or open, created for active communication between friends;
• Public page is an open official community that is suitable for promoting both individuals and companies;
• Event is a community created for the implementation of certain events - concerts, performances of musical groups, memorable events in clubs, etc.

After selecting the type of group, you must click on the “Create Community” button.

By going to the community description page, you will need to indicate the topic, select its type “Open/Closed”, determine the possibility of group users participating in discussions, posting audio and video materials on the group wall. After making the settings, you should save the data and your group is ready.

VKontakte group management

Group management means assigning and removing administrators, adding and removing users, and viewing statistics. But first of all, you should start by uploading a group avatar that will attract your desired audience.

• First, you need to select personal from the list in “My Groups” and go to the “Management” tab;

• Next, in the window that opens, select “Community Management”, the line of which is located first under the group avatar.

• By selecting the “Participants” tab, you can determine the role of one or more users from the list that appears (the moderator filters messages and users, the editor changes text, photos, the administrator determines the rights of other users) or change it. In this case, the creator of the page will always have more rights than any of the users.

• You can move a user to the blacklist by copying his address. In “Community Management”, go to the “Black List” tab, add the copied id.

In the window that appears, select the blocking time, reason, comment. It also allows you to remove a user from the list or change the reason for being included in it.

Greetings, dear readers. Social media have long entered our lives, so it is simply vital for all owners of absolutely any business, both traditional and remote, to run them in order to be successful, so today we will talk about how to create a group in VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Benefits of social VKontakte networks:

• Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from children to bankers.

• Habit of buying online.

VK people have developed an understanding of online shopping, they are happy to buy goods without leaving their favorite social network. networks, this is the so-called autonomous trading, i.e. when we do not transfer a person to external sites.

So, we need to sell through social media. VKontakte network, what needs to be done for this?

There are 2 vectors of promotion through VK:

1. Creation and promotion of your community.
2. Purchase of advertising in existing ones.

We will consider both options, and today we will talk about the first.

Many people here have a question: how many of them to create: one or several?

How many communities to create for business?

In some cases you need to create one thing, in others you need to create several different ones, everything here is individual and depends on your business.

Most often, for one business it is still better to create one group or public page; we will analyze which one is better to choose further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, “Tours to Egypt”, “Tours to Bulgaria”, etc., because their promotion will not be as effective as if it were there was one community.

It is necessary to create several communities in the following cases:

• Different audiences.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like “Cargo transportation in Perm and cheap abstracts.”

In this case, you need to create separate communities, because these are completely different offers for different audiences and different content is needed here.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

• Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot maintain one community in different languages.

• Differences between offers in different regions.

For example, Internet providers do this, since their tariffs differ in different cities.

• Very intense marketing policy.

For example, the Wildberries store, it has many subscribers, the store has a lot of activity, is advertised, in this case you can highlight different directions, they do just that, they have a common community, there is a separate public for selling household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information a subscriber receives, the higher the likelihood that he will take the action we are targeting.

When we have decided on the required number of communities to develop your business, we proceed directly to its creation.

How to create a group on VKontakte step by step?

Step 1. Go to your VKontakte page, select “Groups” in the left menu and click the “Create Community” button.

The following window appears.

Step 2. Let's come up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article I will talk in detail about how to choose the right name, and you can adjust it.

Step 3. Select the type of community.

What to choose a group, public page or event? Today, the difference between them is becoming less noticeable; the first, second and third formats have their advantages.

Below is a table that shows the differences between the different formats.

Think and choose what best suits your business: a group or a public page. Here, of course, it would be a mistake to create a public page like “Effective treatment of hemorrhoids,” because not everyone wants this to be displayed on their personal page; in this case, you need to create a group.

My advice is to initial stage create a group, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type independently, without resorting to requests in technical support. support if the number of participants does not exceed 10,000. Just as in the case of transferring a public to a group, changing the community type is allowed no more than once a month.

Step 4. Click the “Create Community” button.

Your VKontakte group has been created and you are in the “Edit Information” menu.

Group settings

• Name- we already have it.
• Community Description— here we write a description of the group, indicating what it does.
• page address— we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
• Community Topics— select the most suitable topic from the list and indicate age restrictions.
• Web site— enter the address of your website, it will be displayed on the main page of the group.
• Comment filter— automatically deletes comments containing obscenities or words you specify.
• Location— we indicate the address if you have an office or you have a regional group, or you want to promote a product in a certain city, for example, if you have a store or do manicures at home.
• Room in Snapster— indicate if it exists (photos similar to Instagram are shared there).
• Community Posts— if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hides himself from the contacts block, in order to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you will need and configure access for them (who can add and edit: editors and administrators or all community members). I think that there will be no problems with setting up privacy, especially since VKontakte prompts pop up.

I do not recommend disabling participants’ ability to comment and show all sorts of activity in albums and other things, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone sends spam or behaves inappropriately, then the blacklist will help you.

Let me just explain what materials are. We need them if we want the “Latest News” block to appear on the main page of the group, which is a wiki page; the name of the block can be changed and the page edited as you please.

If you have an online store, then connect “Products”, then cards with the products you created will be displayed on the main page of the community.

Congratulations, you now have your own VKontakte community, the next thing you need to do is to create it.

If something is unclear to you and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

Are you interested in creating a VKontakte community? Then let's first look at the main differences!

The main differences between the Public Page and the VKontakte Group

Perhaps these are all important differences.

Most likely, you don’t need a group “just to have it.” You are pursuing a specific goal, right? Most likely, you want to make your brand more recognizable, or perhaps you want to increase sales or you want to attract new customers. To achieve these goals, it is very important to properly create a VK community and configure it. I will help you deal with this quickly and completely.

Are you ready to learn all the intricacies of doing business on VKontakte?

Then let's get down to business!

How to create a VKontakte group?

Creating a group on VK in 7 simple steps:

Important! The title should include keyword, by which potential subscribers can search for you.

1. Fill in information about your group:

1. Come up with a page address

The page address should be simple and memorable so that it is not difficult to find you.

1. Create an avatar for your group
   • If your company has a brand name, then decorate the avatar with the colors of your company, and also use the logo to better remember your company.
   • When searching, the first thing a person sees is the group’s avatar. It is visible in the news feed and in search results. Your task is to make it very high quality!
   • The avatar should be meaningful and intriguing. If you decide to add text to it, check whether it will be readable in miniature.
   • Community Avatar - 200 pixels wide x 500 pixels high
   • Use no more than 2 fonts.

How to create a menu for a VKontakte group?

For convenient navigation of subscribers on the site, a menu is often used when creating a VKontakte group.

The main features of a good menu:

• Everything is structured;
• It is easy to find the information you are interested in;
• Beautiful and clear design.

How to create a menu:

This post will be pinned to the top so that new subscribers will see it immediately.

To prevent a new subscriber from changing everything in your menu, make sure that only the group administrator can edit. Allow subscribers to view only.

Let's take a closer look at how to properly set up a group.

How to set up a VKontakte group?

Community settings are on the right and they are divided into sections.

This section contains basic and additional information:

Name. You have already come up with a name, but you can change it at any time.

Description of the community. The description should reveal the essence of your community, its purpose, and detailed information about the community. Remember, the description should not be too long, it should be no more than 10 lines.

Group type.

There are 3 types of group:

1. Private
2. Open
3. Closed

When you choose a group type, follow the prompts.

Community topic. Choose the right topic for your community.

Web site. If the materials that you will publish relate to your site, then enter the address of your resource in this field.

Addresses. If you have an establishment, then you can indicate the work schedule, breaks and working days. You can make the block the main one in the settings so that clients see it at the top of the community. Then users will be able to see your location and get directions to it, which is very convenient.

The community administrator has access to another very convenient function. It can display one button and assign one of the following actions to it:

1. Call by phone or VK.
2. Write by email.
3. Open a website or community.
4. Go to an app on your phone or community.

You've decided to create your own community, but now you're wondering what's the best way to set it up? This article will certainly help you navigate the settings, which may seem a little confusing at first glance.

How to set up a VKontakte group so that there is no spam, but at the same time users can calmly communicate with each other and discuss the material that you publish? Our helpful information, located below.

You can give people the opportunity to create discussions. But, again, make sure that they do not contain spam.

And now about the settings

The first tab is "Information". It's the most basic. Here are the settings:

These are the most basic settings available to you. Other tabs contain “Black List”, “List of Participants”, “Links”. Everything is clear here. As for the settings, do not neglect this opportunity, spend 5-10 minutes on this issue and set up your group as you see fit.