This is not to say that in terms of design, the Samsung Galaxy S7 is radically different from the Samsung Galaxy S7 - the 5.1-inch screen and glass body make it similar to its predecessor. True, there are still noticeable differences, and besides, the new product has become a little thicker and noticeably heavier.
The dimensions of the flagship are 142.4x69.6x7.9 mm, weight - 152 grams. It is smaller in size than Huawei Honor 7, but larger and thicker than its predecessor. The smartphone is quite heavy, comparable in weight to the Samsung Galaxy A5 (2016). The new product has become a little thicker, but thanks to the rounded edges of the case it is practically not felt in the hand. The front and back panels of the device are covered with protective glass Gorilla Glass 4, and the edges of the smartphone are framed by a metal frame. The device fits comfortably in the hand, but the glass body quickly collects marks and fingerprints. At the same time, it is surprising that it is almost non-slippery and lies quite securely in the palm of your hand. At the front, it differs from its predecessor in that the glass on the front panel is more curved at the edges. The side bezels are quite narrow, with a screen-to-surface ratio of 72%. Directly below the display is the main Home key, and it has a built-in fingerprint scanner. It works quickly, but not always right the first time; the point here is rather in the geometry of the sensor. For example, in the same Huawei P9 it is square and large, so when you put your finger on the sensor, you will almost certainly hit it with the desired area of the pad. But the Samsung Galaxy S7 has a narrow and small area, which is where these “extra”, unsuccessful unlocking attempts can come from.
At the rear are the most interesting changes in terms of design. Lo and behold, the camera no longer sticks out from the body and no longer causes aesthetic displeasure. Although for this we should thank the thickness of the phone, which has increased slightly this year. Another change is the shape of the back: in the center it is flat, but closer to the side ends, tapering and smoothly bending. This not only looks impressive, but is also very comfortable - thanks to this shape, the phone fits more comfortably in your hand.
There is nothing to say about the build quality; it is at the maximum level. In addition, this year the phone received protection against water and dust, which disappeared after. Some people won’t like the fact that the phone is non-separable and the battery is not removable, but that’s the price to pay for a metal case. Despite the protective glass on all sides, the smartphone cannot be called shock-resistant, like the Samsung Galaxy S7 Active.
The Samsung Galaxy S7 smartphone is available in three colors: Diamond Black (black), Dazzling Platinum (gold) and Titanium Silver (silver).
Screen - 4.6
The display of the Samsung Galaxy S7 is one of the best on the smartphone market today; it is juicy, bright, ultra-clear and perfectly readable in the sun. True, many colors on it may seem too saturated.
The device received a 5.1-inch Super AMOLED display with a resolution of 2560×1440 pixels and a density of 577 ppi. AMOLED technology provides excellent sunlight readability, maximum viewing angles and infinite contrast.
The measured brightness range turned out to be very wide - from 2 to 396 cd/m2. And if you set auto brightness and go outside with it, then it will be all 525 cd/m2. The display is easy to read in the sun, but will remain comfortable for the eyes even in the dark. The color rendition of the screen is very accurate - the color deviation does not exceed three units. If the screen seems too juicy to you, then in the display settings you can switch to the “Basic” image mode. In it, the color gamut of the device is narrowed from the unusually wide to the narrower sRGB standard.
One of the innovations regarding the display is the Always on Display function - it means the active screen throughout the day. Even if the device goes to sleep, the display will always show information about missed calls, time or date. However, it significantly affects the autonomy of the device, “eating” about 1% of the charge per hour.
The only pity is that there is no separate mode for working with gloves. Since this is already a flagship that tries to incorporate everything it can, we expected to see this function. It must be said that the display is already quite sensitive, but you can only work with it with very thin fabric gloves, and even then this is not very convenient.
Camera
Samsung Galaxy S7 received top-end cameras of 12 MP and 5 MP. They can be called one of the best among mobile devices, if not the best.
The company suddenly stopped chasing the number of megapixels (by the way, the Samsung Galaxy S6 and S5 had 16), and began to improve the quality of shooting through the use of instant phase autofocus and changing the quality of pixels. Thus, the physical size of the sensor has not changed - 1/2.6", but the size of the pixels themselves has increased from 1.12 to 1.4 microns, which allows you to “capture” more light and brightness even in low light conditions. However, this figure is not the highest on the market. So, with the same resolution, the Huawei Nexus 6P has a larger sensor - 1/2.3", and the pixels themselves are slightly larger - 1.55 microns. But the Samsung Galaxy S7 also received an optical stabilization system (which the Nexus does not have) and a wider f/1.7 aperture to let in more light. For comparison, the LG G5 and Lenovo Vibe Shot have at same, f/1.8 and f/2.2 respectively.
So how does all this affect in practice? In fact, the Samsung Galaxy S7 is one of the leaders in mobile photography. In our opinion, on average it shoots better than phones like the Motorola Moto X Force, Huawei P9 or iPhone 6s. It focuses correctly and almost instantly. Because of this, there is even a feeling that everything happens somehow by itself, as a matter of course. The camera takes pictures with an excellent level of detail; even small fonts or inscriptions located far from the camera can be read in the photo, although some small details are still blurred. The smartphone copes well with difficult lighting conditions, and in the dark it is an order of magnitude less noisy than most smartphones. However, sometimes the camera can be a little off with the white balance, producing cool shots or making greens unnaturally saturated. It’s not that this is a big problem, rather, it’s an acquired taste; Samsung phones often embellish the reality.
The camera interface is familiar and understandable. At the top there is a quick settings bar, at the bottom there are buttons for taking photos and videos (you can take photos simultaneously with videos), going to the photo gallery and selecting one of many modes. Manual or “Pro” shooting will please you with the following selection of adjustable parameters:
- Exposure (−2 to +2)
- Shutter speed (1/2400 to 10)
- ISO (50 to 800)
- White balance (from 2300 to 10000 K)
- Focus (from macro to infinity)
- You can add any filter from a small list.
In fact, such a choice is not so wide; for the same LG G4 it was somewhat wider, inferior only in the range of color temperatures.
The main camera also boasts the ability to record video in 4K resolution and slow-motion HD (1280x720 pixels) at 240 frames per second, similar to the iPhone 6. At the same time, the phone can shoot with the “Hyperlapse” effect (accelerated video with a large number of frames skipped) and in the “Virtual shooting” mode of objects from all sides.
The 5 MP front camera does an excellent job of taking selfies, they don’t look blurry even indoors. Its arsenal includes a decoration mode, group selfies (mini-panoramas), an HDR mode, virtual shooting, and even a flash using the screen in the manner of the iPhone SE. It's funny, but the front camera can also shoot video not only in Full HD, but also in QHD resolution (2560x1440 pixels).
Photo from camera Samsung Galaxy S7 - 4.8
Photos from the front camera of Samsung Galaxy S7 - 4.8
Samsung Galaxy S7 HDR feature comparison
Working with text - 4.0
The Samsung Galaxy S7 uses a proprietary keyboard, and we find it convenient for working with text.
It provides continuous text input using strokes (Swype) and a separate row of numbers. True, for most additional characters, including the comma, you will have to call an additional menu each time. But the keyboard has the ability to access the so-called clipboard, which can store many individual phrases or even sentences. If you wish, you can adjust the height of the keyboard on your smartphone or select a keyboard of the old 3x4 format (looks like on old push-button phones).
Internet - 3.0
The browsers in the Samsung Galaxy S7 are convenient and well suited for browsing the Internet. Thus, the smartphone does not slow down when working with at least ten tabs at once. Initially, it comes pre-installed with Google Chrome and its own Internet browser. The first one can synchronize with the desktop version of Chrome and adjust the text to a pre-selected size. And the proprietary Internet browser does not offer any interesting settings, except perhaps saving pages. There is no automatic adjustment of text to fit the screen width or reading mode.
Communications - 5.0
As expected, the Samsung Galaxy S7 received a top-end set of communications:
- Wi-Fi a/b/g/n/ac, high-speed and dual-band, Wi-Fi Direct available
- Bluetooth 4.2, energy efficient, supports A2DP profile and Apt-X codec
- LTE Category 9 support (up to 450 Mbps)
- A-GPS with support for GLONASS and Chinese BeiDou
- NFC with Samsung Pay proprietary function.
It’s not clear where the IR port that the predecessor had went to. Perhaps he is destined to “die out” again, as happened ten years ago. Also, some may not like the lack of FM radio. The device supports two NanoSim cards, but the slot for the second is hybrid, it is combined with a slot for a MicroSD card. The presence of a memory card slot in itself is another advantage of the new product (the Samsung Galaxy S6 did not have it). But the fact that it is combined with a SIM becomes a “minus to plus”, which irritates many consumers who are faced with the problem of choice. Many probably expected to see a new USB Type-C connector, but instead the still more common MicroUSB 2.0 is used. Why did the company abandon such an innovation? There are three reasons for this - firstly, some accessories (for example, Samsung Gear VR virtual reality glasses) do not support USB type C, secondly, the low prevalence of the new connector on the market is reflected, and thirdly, the Galaxy S7 is already fast charges (fast charging is one of the advantages of USB Type-C). Separately, we note that the connector supports USB OTG for connecting flash drives and other peripherals. Moreover, a small OTG adapter is already included with the phone - this is just some kind of unprecedented generosity.
Multimedia - 4.6
The company traditionally pays attention to the issue of supporting audio and video codecs, so the Galaxy S7 can be called almost omnivorous. In tests, it performed almost the same as the Samsung Galaxy S6. The phone was unable to play only audio in AC-3 and DT-S formats, as well as some MPG and RMVB videos.
The Google Play Music music player is pre-installed on the phone, it is equipped with an equalizer with settings for different frequencies, sound effects and various “improvements”. The proprietary video player displays subtitles, can play only sound without images (listen to a movie or video lecture in the background) and show videos in a small window on top of desktops and applications. It is also equipped with a simple editor - cropping, adding effects (blur, color filters) and adjusting sound volume.
Battery - 4.4
Compared to its predecessor, the Galaxy S7 received a more powerful battery, and along with it, autonomy increased. True, some new functions negatively affect the operating time, but if you wish, you can disable them - then the phone will last you for one and a half to two days of operation.
The smartphone has a non-removable battery with a capacity of 3000 mAh (remember, the Galaxy S6 had 2550 mAh). The phone showed an almost record operating time in video mode - 14 and a half hours of watching HD video at maximum brightness. For comparison, the large Samsung Galaxy Note 4 lasted “only” 12 and a half hours. In other tests, the time was also at a high level, but not so outstanding. So, in audio player mode, the Galaxy S7 worked for 85 hours, a little longer than its predecessor, but less, for example, than the LG Nexus 5X. In an hour of playing games, the battery lost about 16% of its charge, therefore, the phone can last about 6 hours, and this is one of the best results. It took only 3% to shoot a 10-minute Full HD video, also a kind of record. It is worth special mentioning the new Always On Display feature, which we talked about above - if you use it, it will drain approximately 1% per hour. Personally, we didn't find it that useful, so we turned it off and ran all our tests without it. Still, an additional 24% per day is already a significant drain on the battery.
Samsung Galaxy S7 supports Quick Charge 2.0 and wireless charging of two types common on the market - Qi and PMA. It's a bit of a shame, but the latest type of fast charging (QuickCharge 3.0) is not supported by the phone. But you are immediately given a network adapter that supports accelerated charging. With its help, the phone is fully charged in about an hour and a half, which is really fast for a large battery capacity.
Performance - 4.6
The new flagship immediately received 4 GB of RAM and runs on a fast processor that copes well with everything that can be thrown at a smartphone. At the same time, the phone does not overheat and remains cool.
Samsung Galaxy S7 is equipped with a powerful top-end 8-core Exynos 8890 processor (4 cores at 2.3 GHz + 4 cores at 1.6 GHz), which is made using a 14 nm process technology. The phone immediately received 4 GB of RAM, the same amount as, for example, Asus Zenfone 2 ZE551ML. Although, up to half of this memory will always be occupied by the system itself. Based on the specifications alone, we can assume that the Galaxy S7 is an extremely powerful device. The manufacturer claims that the computing power of the GPU has increased by 60%, and the central one by 30%. And judging by various tests, this is indeed the case.
The smartphone works quickly and smoothly and copes with any task. In addition, the Samsung Galaxy S7 is the first flagship to work with the Vulkan graphics API. It provides higher performance, gives a deep level of access to the hardware and helps you use it most efficiently. Although in daily use you won't notice any particular difference between the Galaxy S7, last year's Galaxy S6 or any other top-end smartphone. By and large, only synthetic benchmarks see the difference, and in them the new product showed almost maximum results, again “breaking through the ceilings”:
- GeekBench 3 - 6336 (Galaxy S6 received about two thousand less)
- AnTuTu 6.0 - 129,842 (for example, Apple iPhone 6s gets a little more)
- 3DMark Ice Storm Unlimited - up to 29,036 (Sony Xperia Z5 Premium - up to 26,114 points).
You can rest assured that the Samsung Galaxy S7 is one of the leaders in terms of performance and speed. Only the latest iPhones, for example, work faster. We were a little annoyed that at times, about once a day, the smartphone still manages to “choke” in its own interface and suddenly become thoughtful simply when switching between applications or somewhere in the settings.
We also checked to see if the device overheats during operation, like some 2015 Android flagships. It turned out that no, in half an hour of playing NOVA 3 the case temperature did not exceed 37 degrees. In fact, the smartphone heats up more during fast charging, but we no longer take this into account.
Memory - 5.0
So far, a model with only 32 GB of internal memory is presented in Russia. The 64 GB version is still not on sale, it seems that it will not be available in our country at all. 32 GB is not that much for a phone with a top-end camera that shoots both slow-motion and 4K video. But the memory can be increased using a MicroSD card (up to 256 GB). Apparently, the company listened to the criticism of experts and consumers that fell upon the Galaxy S6 due to the lack of a slot for a MicroSD card, and finally returned it. Really, first spoil it, and then put it back the way it was, so that everyone is happy. True, we were still unhappy with the fact that applications cannot be installed on the memory card. Why and why? It’s not clear, apparently the manufacturer doesn’t trust “third-party” cards; after all, they work slower than the flagship’s internal memory.
Peculiarities
The Samsung Galaxy S7 smartphone runs on the latest Android 6.0 and its own proprietary TouchWiz UI interface.
This phone has special features - a cart and a small cart, perhaps it is one of the most special on the market. Moisture and dust protection has returned. I returned because I was already on the Samsung Galaxy S5, but disappeared on the Galaxy S6. By the way, the protection has now been updated to the IP68 standard. We would not recommend swimming with it, but if you accidentally spill liquid on it or use it in the rain, it will not be harmed. The phone has an unusual body - it is made of metal and covered with glass on both sides, curved at the edges (2.5D) on the front panel. Even the shape of the back is not simple - it gradually tapers closer to the side ends. Perhaps the most unusual thing is the abundance of sensors - a fingerprint scanner, a heart rate monitor and even a blood oxygen level meter. Yes, the Galaxy S6 had all this, but it didn’t become commonplace a year later. The only sad thing is that the last two can only be used in the S Health application, that is, a person who does not know and does not use this software may never come across such functions on their phone. Other features include an extremely, even overly clear display, as well as a number of features such as an always-on screen (although this does drain the battery quite a bit during the day), fast wired and wireless charging, and top-end performance. In addition, we note the extended package - the manufacturer did not spare you a charger with support for fast charging, good headphones and even a USB OTG adapter for connecting peripheral devices. Samsung is actively promoting an expensive ecosystem in addition to the device - VR virtual reality glasses, the Samsung Gear S2 smart watch and the Gear S360 camera. We think these are nice bonuses, but they belong to separate product categories. Still, the smartphone is self-sufficient without them.
Specifications
- Android 6.0.1, TouchWiz 2016
- Display 5.1 inches, QHD resolution, 576 ppi, SuperAMOLED, automatic backlight adjustment, Always On function, different operating modes, Corning Gorilla Glass 4
- 4 GB RAM, 32/64 GB internal memory, memory card up to 200 GB
- nanoSIM (there will be options for 2 SIM cards)
- Exynos 8890 chipset, 8 cores up to 1.8 GHz per core, MALI T880 MP12 graphics coprocessor (in some countries there is an option for Qualcomm Snapdragon 820)
- LTE cat12/13 support with software update, operator support also required
- Front camera 5 megapixels, flash (screen), BRITECELL main camera, 12 megapixels, time-lapse shooting, slow-motion, video effects, 4K video
- Wi-Fi: 802.11 a/b/g/n/ac (2.4/5GHz), HT80 MIMO(2x2) 620Mbps, Dual-band, Wi-Fi Direct, Mobile hotspot, Bluetooth®: v4.2, A2DP, LE, apt-X, ANT+, USB 2.0, NFC
- Wireless charging built into case (WPC1.1(4.6W Output) & PMA 1.0(4.2W)
- Li-Ion 3000 mAh battery, extreme power saving mode, fast charging in one hour up to 70 percent
- Water protection, IP68 standard
- Dimensions – 142.4x69.6x7.9 mm, weight – 152 grams
Contents of delivery
- Telephone
- Charger (Fast Adaptive Charge) with USB cable
- USB adapter, microUSB-USB
- Instructions
- Wired stereo headset
- SIM tray clip
Positioning
In 2015, there were changes within Samsung that affected the positioning of devices, their release schedule and what the company was doing. In particular, for flagships they experimented when they abandoned memory cards (Apple doesn’t have one, and no one is complaining!), made the cases monolithic, and this scared off many consumers. The fact that two models appeared on the market at once - S6 and S6 EDGE, in the same body size, but one with a side edge and the other without, confused the situation even more.
The very first sales showed that the fashionable EDGE is in overwhelming demand, while the simple S6 is not so popular. The difference in demand did not affect the total sales volume, but rather their distribution in the S6/S6 EDGE pair. The shortage at EDGE was noticeable during the first three months; the company did not have time to produce matrices for them and was forced to launch additional production.
But then what was supposed to happen happened, the S6 with a flat screen took its toll, this device, due to its price, pulled sales to itself. For example, in Russia the cost of the S6 is about 35 thousand rubles in the basic version, while the similar EDGE costs 10-12 thousand more. On the Russian market, it was the S6 that became the most popular flagship on Android, one of the best-selling models from Samsung. I am sure that the same thing will happen with time with the S7; this device has a long life cycle and, over time and with price adjustments, will gain more and more fans.
What is the beauty of this model? For me, the first priority in a phone is always the screen; you get used to the large diagonal quickly, and it’s difficult to give it up. Last year I had a pair of two phones - S6 EDGE and Note, then gradually switched to Note 5 and EDGE Plus. It so happened that my choice settled on two flagships with a large screen diagonal. In addition to the screen, the main reason was the operating time; the “small” EDGE did not allow me to comfortably survive until the evening, despite the fact that it was the second device paired with the large Note. It is clear that my phone usage scenario is different from the vast majority of people, I use smartphones to the fullest, I have different devices connected to them, a wireless headset, a hands-free kit and various sensors.
But many people use only one device and at the same time they do not want it to be large, they strive for compactness. In my opinion, the golden mean of the modern market is 5 inches; this is the overwhelming majority of smartphones sold; about half of all devices in the world come in this diagonal. And this is precisely the Galaxy S7, which offers that golden mean.
Who is this phone interesting for? First of all, these are those who are switching from the iPhone and want to maintain a compact body, and at the same time get longer operating time and a better screen. Switching from the previous generation of sixes from Samsung does not make much sense, unless you have extra money and are itching that a model has appeared that is better in many respects. Among the flagships, the S7 looks like a balanced solution; on the one hand, this is a typical price for the basic version (the most affordable flagship of 2016), on the other hand, it has maximum technology and noticeably improved ergonomics of the solution. Despite my love for phablets, I am now again considering the S7 as a second phone in pair with the S7 EDGE/S6 EDGE Plus, since it is more compact and at the same time is not inferior to its older brothers in anything except the screen diagonal.
Design, body materials
Time passes, and yesterday's ideas about beauty evaporate like fog. Remember, not long ago we considered thin devices with a thickness of one and a half centimeters, and this was only ten years ago. Exactly the same situation is with what is considered a compact phone today, in my opinion, these are models with a diagonal of 4.5-4.7 inches, while the most popular are devices with a 5-inch screen. And gradually people are switching to such phones, considering their size convenient; today this is the majority of smartphones on the market. The same S7 fits well into the cohort of such devices, has a good size for them - 142.4x69.6x7.9 mm, weight - 152 grams.
The ergonomics of the device is something that we worked on day and night; impressions of the model in comparison with the S6 vary greatly. This device fits into your hand like a glove. Compared to the S7 EDGE, due to the lack of a chamfered front edge as it does, you feel the S7 is much more comfortable. No slipping in the hand, fits as if it was always there. Of course, these impressions are individual, some may not like the device, it all depends on your habits and the size of your hands. But it suited me perfectly. And the most important thing is that there are no difficulties in dialing a number with one hand on the go; this is quite possible without acrobatic performances.
Galaxy S7 and Galaxy S7 Edge
Galaxy S7 and Galaxy S6 Edge
For Samsung in 2015, the redesign of the flagships was successful; now they are all built on a metal frame, have a back surface made of Corning Gorilla Glass 4. In 2016, nothing changes, except that the glass on the front and back panels becomes 2.5D ( this is fashion and nothing more, now all companies make such glass with a curve). Samsung, in order to position itself differently from its competitors, calls 3D glass, they have reasons for this; no one uses such bends for Gorilla Glass 4 in their products.
As you can see, these smartphones are completely identical in appearance to the 2015 flagships; it will be difficult to see the differences. Moreover, the same A-series of 2016 looks similar to these devices, only the colors will differ, due to which they will try to highlight the older models. But it is difficult in real life to distinguish the richness of the color of the case, to notice what kind of device a person uses. A successful design, which is reproduced in a dozen models, quickly becomes boring. And, perhaps, it is precisely this moment that will stop many; people will think that it will be difficult to stand out with the help of such a device. As I see the situation, Samsung switched to a two-year design cycle, like Apple, but decided to play counterbalance, that is, change the appearance of the handsets not in the same year as Apple. This year, the iPhone 7 will get a different appearance, but the Galaxy S7 will resemble its predecessor.
From the point of view of color solutions, the black device (Black Onyx) looks more interesting; the gold color is somewhat boring in the previous model. And most people order a black or silver phone, which is also good.
In total, these are the colors available for now, but they will not appear in all markets at the same time.
Now a few words about dreams about a collapsible body. This model does not and will not have it; the design itself does not involve replacing the battery yourself. But this can be done at any service center. The second point is protection from water. Just like in the Galaxy S5, it is returning to Samsung devices, and to all flagships. The protection standard is IP68, phones can be drowned, and nothing will happen to them. There is impregnation of the components on the board with a special solution that repels water (they like to use it in Motorola phones), but the design itself does not allow water to get inside; there are special membranes on the speakers and microphones.
And this is how they protected the microUSB connector so that water does not get inside, and if this does happen due to an impact, then there is a special controller that prevents short circuits.
All metal surfaces have undergone additional anti-corrosion treatment. In the picture you can see painted parts that were additionally protected from water.
We conducted an IP68 test and the phone passed it with ease. There are no problems with it, watch the video. I would like to note right away that in order for the speakers to not sound dull after water, the device must be dry; this is a simple logic that for some reason is not clear to some people.
Pay attention to how the tray for the SIM card and memory card is designed; it has a rubberized insert that is lower than the top edge. As a result, dust from pockets quickly accumulates here, but it does not penetrate inside the phone. The peculiarity of its protection affects it. Some people may not like this from an aesthetic point of view, but there is no problem with this, since dust does not penetrate inside the case and cannot get there.
The case has increased slightly in size, this is a consequence of both the larger battery in the S7 and a different frame design, it was made stronger so that the device could withstand serious falls (6013 aluminum alloy). I have absolutely no complaints about the latest generations of Galaxy regarding resistance to falls. They immediately completely recalculated the location of the components and parts of the phone to ensure even greater survivability and safety of the glass that covers the screen and back surface. There are no miracles in the world, and any device can be broken, but users of the Galaxy/Note line know that they have very reliable devices that are difficult to break.
One of the disadvantages of the black version is the speaker grille, which is also painted black. The paint wears off in a few weeks in the pocket, and white metal appears. In the gold color of the case it is simply not noticeable, it creates the feeling that everything is correct, but here it is clearly visible. In my opinion, this is an obvious drawback, but it cannot be called critical.
Overall, the S7 turned out to be very good in terms of materials and feel. Fits perfectly in the hand, good in pockets.
To prevent the device from heating up, a special cooling system was created inside. Look at her description.
Memory type, RAM, memory cards
When Samsung decided to stop producing its flagships with memory cards, the company reasoned that memory capacity of 32, 64 and 128 GB would, in theory, be enough for anyone. In practice, the company got confused in logistics, and the 32 GB devices appeared first, then the 64 GB ones, but the 128 GB models turned out to be difficult to find, and few of them were produced. This is a fundamental difference from Apple, where you can buy a device with any amount of memory and they are always in stock. Therefore, the experiment inside Samsung was considered unsuccessful, and the groan of consumers turned out to be so loud that all Samsung top managers felt it.
Apparently, in order to please people, you must first take something away from them. This happened with memory cards; they were removed in 2015 and they realized what a mistake it was in 2016. Now memory cards have been returned to all flagships, you can use them of almost any size. The 200 GB card is recognized and works. Later, support for 2 TB memory cards may appear, there is no reason not to do this, there are no technical restrictions.
The main models will be those that offer 32 GB of internal memory, while 64 GB devices will become less common. I think there is nothing wrong with this, and users will choose exactly such solutions.
Since Samsung smartphones use fast UFS 2.0 memory, the company had to abandon the proprietary Android 6 feature of combining memory cards and internal memory into a single array. This is necessary for those who do not intend to use their memory card anywhere else, but only in one phone. The risks of this are quite high, if the memory card fails, you will lose most of your data, if not all of it, except for those stored in the cloud.
As a result, Samsung decided to make an intermediate solution. You get 24 GB of space out of 32 GB, while 8 GB contains system and space for working with external memory, for example, it is used as a buffer for video recording, cache and other system functions. But, as before, you can transfer most of the applications to a memory card rather than store them in the internal memory of your smartphone. As a result, there are no de facto restrictions; you can use your smartphone as you please.
The type of RAM has not changed; these are chips built on 20 nm technology; we first saw them a year ago. The peak data transfer speed is 3.2 Gb/s, which can be considered the maximum speed in mobile devices in the next year, or even a year and a half. The amount of RAM has increased to 4 GB.
The memory manager, which appeared in the previous generation and caused complaints from many users because it unloaded applications from memory, remains. But they added an operating mode in which the latest applications are kept in RAM and unloaded only when necessary. That is, it turned out to be a kind of mixed mode: until the memory is needed, applications hang in it, and as soon as it is needed, they go into the buffer.
But due to the speed of the processor, the time it takes to load applications from the cache has been reduced by at least half; it seems that they are hanging in memory. Visually, and in feel, this is a big increase in speed in this particular aspect.
Chipset and performance
In 2015, Samsung stopped using Qualcomm in its flagships; the processors got very hot and had many flaws. In particular, it was the Snapdragon 810, which Qualcomm was able to finalize only a year after the first samples. This processor and Samsung's rejection of it brought down Qualcomm's shares and even caused a wave of layoffs and a reorganization of the chipset manufacturer.
Until 2015, the prevailing stereotype said that Exynos versions of flagships were noticeably worse than their Qualcomm counterparts. Often this was not the case; they were equivalent from the point of view of the average consumer. Qualcomm has traditionally been stronger than Samsung's own solutions in LTE modems. In 2016, the difference is leveled out even more, since modems on Exynos also received an update and began to work better. Are they inferior to Qualcomm? I think yes. Will you notice this difference in real life? I think no.
The vast majority of countries will receive flagships from Samsung with the Exynos version, and not with the Qualcomm 820. Operators who want to get the Qualcomm version for some reason do so consciously and for their own reasons. Among the disadvantages of the Qualcomm version, I note that the operating time in various modes is approximately 10 percent shorter, which, with the same performance, looks like a huge difference. Also, the lesser integration of the Qualcomm chipset with the Samsung camera may affect the autofocus speed (but you most likely won’t notice it). The preferred version of the flagships will be the one that uses the Exynos 8890 inside.
Depending on the operator and/or chipset used, the letters in the model markings will differ; the standard name is SM-G930. Let's dwell a little on this processor. So, it is made on a 14 nm FinFET process, it has eight cores, and also has a new MALI T880 MP12 graphics coprocessor. In the graphics department, the processor is claimed to be 80 percent faster than the MALI-T760, while power efficiency is 40 percent higher at maximum load.
Among the interesting features of the chipset, I note support for LTE cat.12/13, which ensures data downloads at speeds of up to 600 Mbit/s (a 1 GB movie can be downloaded in one minute if your operator supports these categories). Check out the infographic on this processor.
In synthetic benchmarks, the Exynos version shows better performance.
The S7 wins in the tests, it is the fastest device at the moment (my phones are Exynos). Look at the test results.
I would like to separately note that the new processor is very fast. In every sense, this is one of the best processors on the market, and at the same time it has good energy efficiency, reduced power consumption, which, together with other technical solutions, makes these models very interesting.
The phone also has an additional Exynos M1 processor, which is responsible for calculating movements. Dedicating a separate, dedicated processor for this is justified. Currently, S Health has an erroneous count of steps when moving in a car; shaking is perceived as walking. This defect will be corrected in the coming months.
Display
The phone has a SuperAMOLED screen, 5.1 inches, QHD resolution. There is simply nothing better on the market, and the fact that all companies are trying to switch to AMOLED and are ready to buy screens from Samsung that are several generations old only shows how good this technology is.
DisplayMate traditionally conducted a study of screens in S7/S7 EDGE, and the result is quite interesting, the previous leader in the person of S6 EDGE Plus lost the crown, displays from the latest generation were named the best screens in mobile devices, nothing better simply exists in the world. , it is quite detailed and thorough.
Let's look at several technologies, each of which is not obvious, but improves the use of these devices in everyday life. So, let's start with how screens behave in bright sunlight. The S7 has no problems with this, no glare, no reflections, the brightness in automatic mode can be set to such a level that you will see bright and colorful colors, all the contents of the screen will be readable. But it depends on your preferences, however, more on that later.
Now let's imagine the unimaginable. Many people use sunglasses in the summer, many of them have polarized lenses. The problem with most screens in portable electronics is that they are difficult to see, especially in normal, portrait orientation. The screen of the same iPhone 6/6s becomes darker than it actually is. Flip the screen to landscape orientation and it will be brighter. Miracle? Just the arrangement of the elements.
The screen for the Galaxy S7 took care of this “little detail” and placed the polarizing filter at an angle of 45 degrees, so that no matter how you look at the screen with glasses, the picture remains bright. This is the first device on the market in which even such little things for the screen were thought through.
Another thing that has changed for screens and appears for the first time in the S7/S7 EDGE is personal automatic brightness adjustment. What does it mean? How can tuning be both personal and automatic? The answer lies in the fact that we are all different and perceive the brightness of screens, their colors and other parameters differently. Samsung has implemented an intelligent system that evaluates the level of ambient light and what lighting options we choose, what we consider a comfortable level for ourselves. And this data is used to subsequently adjust the backlight in a way that is convenient for you. It is enough to use both manual and automatic backlight adjustment for about one week for the phone to understand what you like and work in automatic mode. I'm really excited about this feature because it predicts what I want to see, what the screen brightness should be under different conditions.
The screen also has an Always On mode, when the time is constantly shown, as an option, a picture or a calendar, and you can select themes in which these images will be different.
This is simply a wonderful feature, since, unlike competitors, the picture is displayed in color, it is always visible, whether at night or during the day, and is quite bright. For those who are afraid that this will affect the operating time of the device, on the S7 EDGE, 12 hours of display operation in this mode consumes from 1 to 2% of the battery (depending on external lighting conditions, the picture changes in brightness automatically). This is nothing, but you always have a watch in front of your eyes, and this sharply distinguishes this phone from all others.
Cameras – front and main
The front camera has a resolution of 5 megapixels, and light sensitivity has been slightly increased. The screen itself can act as a flash. It is possible to improve complexion, remove artifacts on the skin, and at the same time correct facial geometry. Girls will definitely like these facial enhancements.
But there is no intrigue here, everything is clear and familiar. The intrigue is what happened to the main camera, because in the S6 its resolution was 16 megapixels, and in the S7/S7 EDGE the camera suddenly became 12 megapixels.
The Galaxy S7/S7 EDGE uses the Sony IMX260 camera module (a year earlier IMX240), which was created specifically for Samsung. Such products usually do not receive descriptions on the Sony website; moreover, they cannot be purchased from other manufacturers.
I was unable to find a sane description of the IMX260, and this is not so important, since the main innovations were explained during the presentation of the Galaxy S7. So, the company increased the lens aperture f/1.7 (a year earlier f/1.9), while also increasing the pixel size to 1.4 microns, which makes it possible to obtain more information on the matrix. In Britecell, the pixel size is one micron, and it immediately turns out that this technology is not used in the IMX260, judging by the information that we had before. But everything is not so simple, let's try to figure it out.
Let me start with the fact that the S7 is the first device on the market that has focusing over the entire area of the matrix, that is, one hundred percent of the pixels are involved in phase detection autofocus.
But, perhaps, the most important thing is the increased clarity and brightness of the picture (although, to be honest, I don’t know which is better, current flagships shoot very well). Here the possibilities of shooting in the evening and in the dark have increased. New scenes and stories, camera settings have appeared. Samsung was able to improve the camera, although it seemed impossible to do so.
Sample photos
Comparison with S6 Edge+
| S7 Edge | S6 Edge+ |
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For example, the “Food” mode has appeared, this is a kind of filter in which the background is blurred; note that the picture on the left is without a filter, on the right – with it.
| Ordinary | Food mode |
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For video recording, a slow-motion mode has appeared, as well as time-lapse, examples of which you can see in the video below.
And here is an example of a regular video on this camera.
From year to year I say that Samsung flagships shoot better and better, they are of very high quality. And I’m tired of constantly answering the question on social networks about what this photo was taken with. In the S7/S7 EDGE the camera has become even better, making these devices the undoubted leaders. Now the time when you can be guaranteed to get a high-quality photo has expanded; this is not only during the day, but also at dusk and evening. In short, the camera is, as before, one of the strengths of these devices.
extracurricular reading
Battery
The slightly increased size is also due to the battery capacity – 3000 mAh. The operating time of a device is always a combination of factors, in particular, software stability and optimization, quality of components, and screen power consumption. It is difficult and sometimes impossible to consider operating time in isolation from these parameters.
A typical scenario for using a modern smartphone involves running various programs in the background, not only browsing pages, but connecting a wireless headset, and so on. Everyone has their own usage scenario, for example, I use my phones to the fullest - I take photographs, listen to podcasts on a wireless headset, watch social networks, movies, web pages, receive mail from different mailboxes every fifteen minutes. My EDGE Plus lives with three to three and a half hours of screen operation from morning to late evening with the backlight at about 70 percent. And this is a good indicator. For many, the operating time of this device is on average two days. Some manage to make it work for up to three days, and say that this is enough for them to actively use. It should be noted here that the word “active” is different for everyone, everyone puts their own worldview into it.
For S7 I get a full day, from morning to evening, there are no restrictions here. The operating time of the screen with automatic backlighting is from 3.5 to 4.5 hours (brightness is 50-60%, which is very noticeable; among competitors this is considered full brightness). It is the operating time that becomes one of the advantages compared to S6/S6 EDGE.
Video playback time at maximum brightness is from 13 to 14 hours on average (the radio module is not disabled).
The phone has two built-in wireless charging standards, you can use either one. There is support for fast wireless charging. There is also fast wired charging - in 90 minutes you will charge the device to 100 percent. To get half a charge, less than half an hour is enough. Many flagships from other companies can only dream of such fast charging technology, which saves you even if you forgot to charge the device the night before, in the morning it will only take a few minutes.
The most important improvement in the current flagships, and indeed all 2016 models from Samsung, is the increased operating time. A huge amount of work has been done here, and this should be noted. On average, they will work 1.5-2 times longer than previous devices in the same segment. The reason is an increase in battery capacity, but also optimization of software and hardware.
A few words about the microUSB connector, which the progressive part of humanity has already decided to scrap and is waiting for USB Type C. Personally, I am tired of carrying the second cable, I constantly forget it, and therefore some phones are charged only at home, where such cables are available. The value of Type C is still greatly overestimated; such a connector is needed by a small audience that considers itself technology enthusiasts. Therefore, it was not used in mass products. A gradual transition to it will begin in the fall of 2016, and even then, this is an issue that has not been fully resolved. Now Samsung has decided that the compatibility of all accessories is much more important than supporting a fashion trend.
Speaking of AMOLED, Exynos and operating time. Meizu Pro 5 used this combination of components from Samsung to achieve maximum operating time in its flagship. Other companies are starting to adopt Samsung's experience, this is becoming a trend.
USB, Bluetooth, communication capabilities
Bluetooth version 4.2, it was created for the Internet of Things and works great with various sensors. Otherwise, there are no significant changes; new profiles have appeared and power consumption has improved. Let me remind you that there are some interesting things in the new standard.
Firstly, this is an extended range, which can reach several tens of meters, depending on the device settings and how the manufacturer configured this option. Secondly, the IP protocol is used for addressing, that is, devices now have their own unique addresses and communication with many such devices is supported.
From technical points, the interaction between Bluetooth and LTE has been improved; now the operation of these technologies is synchronized within one device, and mutual interference is not created (LTE is not relevant for our frequencies). Plus, Bluetooth devices can now access the cloud and transmit their results directly, bypassing the companion device, as was previously necessary.
USB connection. USB 2.0 is used here, that is, the data transfer speed is about 20 Mb/s. These are not theoretical, but real results on devices. They may vary depending on the operating system and the computer you connect your phone to. Both up and down.
WiFi. The 802.11 a/b/g/n/ac standard is supported, the operation wizard is similar to that for Bluetooth. You can remember selected networks and automatically connect to them. It is possible to set up a connection to the router in one touch; to do this, you need to press a key on the router, and also activate a similar button in the device menu (WPA SecureEasySetup). Among the additional options, it is worth noting the setup wizard; it appears when the signal is weak or disappearing. You can also set up Wi-Fi on a schedule.
802.11n supports HT40 mode, allowing you to double your Wi-Fi throughput (requires support from another device).
Wi-Fi Direct. A protocol that is intended to replace Bluetooth or begin to compete with its third version (which also uses Wi-Fi version n to transfer large files). In the Wi-Fi settings menu, select the Wi-Fi Direct section, the phone begins to search for devices around. We select the desired device, activate the connection on it, and voila. Now in the file manager you can view files on another device, as well as transfer them. Another option is to simply find devices connected to your router and transfer the necessary files to them; this can be done from the gallery or other sections of the phone. The main thing is that the device supports Wi-Fi Direct.
Wi-Fi repeater.
It's impossible to write a review when you only use the phone for a few minutes at the company's stand and this device is not your main one. Then materials appear that lack many “tricks” that the manufacturer himself did not talk about, just as others did not discover them. I am constantly working with the Galaxy S7; I have already discovered many “little things” that distinguish Samsung flagships from other Android smartphones and will later become part of Android itself. I want to tell you about one of these features.
Usually, when you turn on an access point on your phone, it immediately turns off Wi-Fi; you cannot use both at the same time.
On the Galaxy S7/S7 EDGE, I suddenly discovered that when I turn on Wi-Fi, it connects to the wireless network, but does not disable your access point. There are two icons in the status line.
Further - more and even more interesting. All phones connected to the Galaxy S7 start using its Wi-Fi connection rather than using mobile data from it. Until now, the Wi-Fi router scenario in mobile phones has never been used so widely.
Who might need it and why? For example, when traveling, I often encounter restrictions on the number of connected devices in hotels. With the Galaxy S7 features, these restrictions on the number of devices are a thing of the past; now I'm writing text, and a dozen of my phones are hanging on the same connection through the Galaxy S7 EDGE. And most importantly, I don’t have to waste time at all and enter my last name, room number and postal address on each one. It's the same story in restaurants, cafes, and other places where I can share my connection without having to enter Wi-Fi settings on each device. Cool? Undoubtedly.
Another question is that this function is not so necessary for the vast majority of people. At home, this is an opportunity to distribute your Internet to those corners of the apartment where your router does not reach. At the same time, check whether it’s worth buying a regular Wi-Fi repeater and whether it will work.
As always, I think it's better to have extra features that you don't need very often, but will be grateful for when you need them, rather than not have those features. Do you need a Wi-Fi repeater function?
NFC. The device has NFC technology, it can be used with various additional applications.
S Beam. A technology that allows you to transfer a file of several gigabytes in size to another phone in a few minutes. In fact, we see in S Beam a combination of two technologies - NFC and Wi-Fi Direct. The first technology is used to bring up and authorize phones, but the second is used to transfer the files themselves. The creatively redesigned way to use Wi-Fi Direct is much simpler than using a connection on two devices, selecting files and so on.
Software – Android 6, TouchWiz and other things
Inside Android 6.0.1, the current flagships and two-year-old models will receive the same software, at the same time or a little later than the S7/S7 EDGE goes on sale. As before, this device has TouchWiz, but it has been heavily redesigned to suit the Android style, and now the entire system is perceived as very airy and light, everything looks organic together. The speed of the UI is excellent, it flies, there are simply no slowdowns. Again, it all depends on personal perception, someone sees brakes in what other people consider immediate.
The software has a lot of features, you will need to talk about them separately, which is what I did, read the full review and watch the video about this software.
Additional accessories
A new wireless charger will be available for these models; it differs from the old one in that it has a 50-degree tilt and you can place your phone on it. There will be leather bumpers (leather back), as well as a case with two interchangeable lenses.
From what I was able to try, I would like to note standard book covers, including those with an LED screen. Look at the pictures of these accessories, then you can also watch the video where I explain and show how they work.
Comparison with Galaxy S6
Samsung has prepared an infographic showing why the new device is better than the S6, everything is very clear in it.
Impression
There are no complaints about the quality of speech reproduction or call volume; these devices are excellent; perhaps, their radio path quality is one of the best on the market. And this has long become a kind of mania; Samsung is finishing off what is already good. However, as we saw in the review, they do this for many components of their flagships.
It’s a thankless task to evaluate new devices based on pictures or even photographs. In the case of S7/S7 EDGE it is doubly ungrateful. It seems to be the same materials, the same design, but you need to take the device in your hand to realize the difference. And it is not in favor of the previous generation. You need to touch these devices in person and see how they work, how responsive the menu is, how the camera records, and it is advisable to do this in the twilight to realize the differences.
We are accustomed to the fact that each new generation of flagships from Samsung provides new technologies and sets the bar for performance, as well as for what can be built into the devices. Today these are the most functional solutions of all, but last year the refusal of memory cards upset many. Now this flaw has been corrected, and everything is back to normal. But they also added enhanced shock protection, IP68 protection against drowning. Plus, we increased the battery and optimized the system so that the operating time increased by 1.5-2 times. All this together suggests that the models turned out to be not very successful, but extremely successful.
The new camera module gives excellent results; it is a breakthrough in a direction where no one expected serious improvements. I didn’t expect at all that the difference would be visible in life. And this is a serious bid to maintain its advantage in this area; other devices are approaching Samsung in terms of photography, but they cannot catch up.
From an engineering point of view, these devices are small masterpieces, they were stuffed with the latest technologies and made them work. What are the improvements in the display that are not visible, but make our lives better and easier? It would not be amiss to note that other companies, and primarily Apple, get to the point of using similar technologies only years later; they simply do not have the opportunity to do something similar. They are too far behind in development, and this can be seen in almost every piece of hardware. I have a very positive perception of the new flagships, and the fact that the previous generation sold well in Russia says a lot about the changed orientations of people during the crisis. The same S6, thanks to its affordable price, has become the most popular flagship, followed by the iPhone 5s 16 GB. The choice of a three-year-old model remains a mystery to me, but people see some meaning in it. But everything is gradually changing, slowly and surely ordinary people are realizing what fast charging is in real life, what high-quality screens look like and why Android gives freedom of use. I have no doubt that the seventh generation Galaxy will be very successful, there are all the prerequisites for this, the devices turned out to be interesting.
The cost of the S7 is 49,990 rubles, this is the most affordable flagship of the latest generation, the price has not changed compared to when the S6 came out a year ago. You can choose the S7 EDGE as an alternative to this device.
Considering that the S7 EDGE comes at a price of 59,990 rubles, this can be considered an additional payment for a larger screen, battery and better image component.
The choice between S7 and S7 EDGE is obvious; I like the older model better, it looks more interesting. Another thing is that perhaps you are a fan of more compact sizes.
But as a final word, I can say that Samsung has produced models that are head and shoulders above their competitors, and they are not just good quality, they are the best that is on the market today. And without compromise.
smartphone, Android 6.0, monoblock body, 5.1" screen, 2560x1440, nano-SIM SIM card, GPS/AGPS/Glonass, Wi-Fi / 3G / LTE / NFC, dimensions 69.6 x 142 x 7.9 mm, weight 152 g
5 advantages of the Samsung SM-G930F Galaxy S7 smartphone
Robust housing
Samsung SM-G930F Galaxy S7 measures 69.6x142x7.9 mm and weighs only 152 grams. It fits comfortably in the palm of your hand and is suitable for use in any conditions thanks to its shock-resistant housing with additional protection from dust and moisture.
Working with two SIM cards
A smartphone makes it easy to optimize communication costs. It has slots for two nano-SIM cards at once. This allows you to combine tariffs from different mobile operators, choosing the most advantageous offers for communication in your home region and travel abroad, calls and web surfing.
Impressive display
The diagonal of the Super AMOLED screen of the smartphone is 5.1 inches. It surprises with its rich and natural color reproduction and impresses with the clarity and detail of images reproduced in a resolution of 2560x1440 pixels. The 16:9 aspect ratio makes the display optimal for viewing photos and videos in widescreen mode, and durable Gorilla Glass 4 guarantees protection from accidental impacts.
Memorable photos
The main camera with a resolution of 12 megapixels works in conjunction with a fast autofocus system, a powerful flash and optical stabilization function. It is capable of taking bright and colorful pictures regardless of external conditions: even in the dark and while moving.
Effective work
A powerful eight-core processor with a frequency of 1800 MHz and 4 GB of RAM are responsible for quickly solving work tasks, loading resource-intensive files and applications, instant response to commands and no freezes in games. If necessary, you can increase the internal memory of your smartphone using the microSD card slot.
Camera, battery, design, functionality, Super AMOLED Quad HD screen
Minuses
Average phone speaker quality
Review
My husband and I chose a phone for him, walked around many stores and decided to go to M.video. Our eyes immediately fell on 2 phones: iPhone 6s and Samsung s7. We thought for a very long time which one to choose, read user reviews, watched video reviews. We highlighted the pros and cons of these two devices. Pros of iPhone 6s: - good operating system; - good camera; - high-quality sound both in the phone speakers and in the headphones; - it is possible to turn on the sound of the phone and put it in silent mode with one click; - 3D Touch. Cons of iPhone 6s: - problems with listening to music from social networks. networks (VKontakte); - the phone turns off in the cold; - there is no way to expand the phone memory; - it is possible to insert only 1 SIM card; - closed operating system (you cannot change application icons, themes, photos can only be uploaded to your computer via iCloud, music from the application cannot be transferred to another phone for free, it is impossible to change the ringtone for free to a non-standard one). Pros of Samsung s7: - you can insert either 2 SIM cards, or 1 SIM card and a memory card up to 200 GB; - very multifunctional camera; - phone optimization (maximum capabilities with minimal power consumption); - fast charging; - design; - Super AMOLED (black pixels consume 0% energy); -Always On Display (the time and calendar are always on on the lock screen, notifications are also visible, this function consumes only about 1% per day); - there is a pulse sensor, etc.; - there are 2 energy saving modes; - you can change performance modes (gaming, high performance, optimized and entertainment); - there is Samsung Pay; - Smart View (view the device screen or content on a large display using a wireless connection); - IP 68 dust, moisture protection; - it is possible to divide the screen into 2 parts (in one you can, for example, watch a video, in the other you can respond to messages); - There are many more features that make using the phone easier. Cons of Samsung s7: - operating system (sometimes slow); - there are few low frequencies on the phone's speaker, but this is due to the fact that the phone has ip68 without any plugs. Despite the fact that the iPhone 6s is a worthy competitor to the Samsung s7, we still chose Samsung because some of the disadvantages of the iPhone seemed critical to us. My husband has been using the phone for 3 months now, he likes it, is satisfied with everything, and doesn’t regret the purchase. Thank you for your attention, we hope our review was useful to you.
The mid-size flagship of the Japanese company came out controversial. The display resolution was left old-fashioned, the proprietary moisture protection only implies “exposure to light rain” and no underwater photography, as in Sony advertising, and the Snapdragon 810 processor, although it began to overheat less, still does not work ideally in this model.
But in terms of the quality of the body materials, the convenience of the operating system and the sophisticated camera, the Sony flagship remains an attractive model to this day. The Z5's automatic shooting modes aren't perfect, but in manual mode you can squeeze some amazingly high-quality images out of the Z5's camera. The autonomy of the smartphone is seriously inferior to the results demonstrated by the top Samsung, but the iPhone 6s will soon retire (like the quickly outdated HTC One M9 Plus), the LG Nexus 5X, already on sale, is much less powerful and not so prestigious, and beyond these models there are thoroughbred flagships of moderate the dimensions just run out.
conclusions
Attitudes towards the Galaxy S7 change as you use the smartphone. The first impression is a “restyling” of last year’s flagship with a new sauce, but then you add up the number of innovations and realize that improvements of this magnitude in the iPhone would be considered a revolution, and every Apple fan would be delighted. Only Samsung did not release the S6 Super/Ultra/Neo, but released the S7, which divided brand connoisseurs into two camps.
Current owners of the Galaxy S6 admit that the smartphone has become “better in everything,” but they see no point in replacing existing models with new flagships. Those who are watching the price drop for the “morally outdated” S6 series are also in no hurry to take an extra 15 thousand rubles out of their pockets. There remains an audience that acquires a “new cool Samsung” with each new generation of the model, and those who are disappointed in other flagships / do not want to wait for manufacturers to release more breakthrough superphones.
However, what other “breakthroughs”? In the class of “less than 5.5 inches” of truly sophisticated smartphones, the cat cried. If it weren’t for the example of the iPhone 6/6s, the rest of the manufacturers would rush to produce “shovels” without options for the buyer. In this sense, the Galaxy S7 (just don't laugh) is a living exotic, because the class of 5-inch flagships is slowly dying out.
But the release cycle according to the principle “modernized version - revolutionary version” is already quite Apple’s way, comrades. And even though we are unfamiliar with the conventional two-year cycle from the evolutionary to the revolutionary Galaxy S, such changes will benefit both those who like to “wait until cool models”, and everyone who sells an old smartphone to buy a new one, “with changes and additions.” We can only hope that such tactics will not “sink” Samsung and that the Koreans know what they are doing.
