Almost every business and person uses Facebook, from personal to work pages. Most likely, this is an integral part of any marketing strategy. It could even be your main professional site.

Therefore, it is important to make the most of this platform to ensure that your profile is in in social networks will be flawless and professional. A sloppy image, bad cropping, or text that doesn't scale well can create the wrong first impression. Here are ten tips for creating the perfect Facebook cover image that people will want to click on.

1. Know the specs

The first piece of the puzzle in a Facebook cover photo is size. There's nothing worse than missizing an image and creating a major Facebook glitch. And if you haven't updated your cover photo in a while, it's a good reminder to check the specs because they change periodically.

As of March 2018, the following specifications are available:

2. Choose the right image

Facebook is a highly visual medium, the image you choose can make or break interaction and how users feel about your brand or page. You need a great image, so you must:

• Choose a high quality photo or high resolution illustration.
• Find something that is easy to "read" or understand, even if it's small on the screen.
• Choose an image that represents your brand and shows a person or product in action.
• Try to make an emotional connection with the images.
• Find a photo that fits the space well. Crop image with software for editing to make sure it looks great at 851px wide by 315px high and that vital parts of the image aren't missing.

3. Add a CTA

While it's not part of the Facebook cover design, think about what users will see when they go to your profile. Combine a cover photo and an associated call to action to help generate leads, calls, or website clicks. A great photo can help stimulate interaction.

The call to action buttons are right below the photo on the right. Make sure you include something for users to do.

4. Use your branding

Facebook cover photos should match your overall branding. Use the same style of images, colors, and labels as in all other communication lines.

All parts should have a consistent appearance so that when the cover photo appears - as a change in users' feeds or when visiting your Facebook page - there is no doubt who the image belongs to.

Think about branding in terms of how profile and cover photos work together on your Facebook page. They appear side by side in square (profile photo) and rectangular (covers). In the feed, the profile photo is in a circular container, while the cover photo retains its rectangular shape.

5. Try Video

A great Facebook cover image doesn't have to be a photo. You can also upload videos. The main thing is to follow the specifications.

Add a cover video in the same way as a photo, keeping the following in mind:

6. Don't Forget About Mobile Cropping

Now here's the main trap of the cover image - it gets cut off on mobile devices. While the cover photo displays 820 by 312 pixels on desktop screens (pretty much everything you've downloaded), the mobile image is a little more square and has some of the top and bottom parts of the image automatically cropped.

While you can't upload a single image for mobile users right now, we know how much of this image will be displayed on mobile devices: 640 pixels wide by 360 pixels high. The resizer uses the full width of the image and takes roughly the same amount from the top and bottom of the image for the Facebook mobile cover photo.

Select and crop your image accordingly.

7. Make it Shareable

Look for an image that contains a lot of emotion or action that is relevant to your audience. Include a hashtag or a small block of text to inspire action. Choose colors that stand out in the ribbons - bright options can work great, as well as signature colors to establish a visual connection.

8. Keep the image simple

Don't overwork your Facebook cover photo design. Most people will probably see it as small - think phones when serving your content - and trying to do too much with one image may not be successful.

Find a great photo. Trim it to proper specifications. Publish it. Ready.

9. Keep text to a minimum

The most difficult element in creating a Facebook cover is the text. Think of the two trims available - desktop and mobile. Think about the size that will be displayed to users.

If you can't stick to something short and easy to understand - like a logo or a hashtag - you can generally avoid cover text. Don't clutter up a great image with words just for the sake of having them there. Any text elements should be added with a specific purpose and usability in mind.

10. Still stuck? Start with a constructor or template

Still unsure about cropping and straightening to get the perfect cover photo? There are several Facebook cover templates and tools that can make this task easier for you. All three possible options are free, although you will need to register for an account.

The nice thing about the facebook cover builder or template is that all the sizes and shapes you need are created for you. You don't have to worry about cropping or editing images if you're not good at it. Each of these tools allows you to place your photo in a frame that is the correct shape and size and export it for easy upload to Facebook.

Conclusion

Remember that every time you create and upload a new Facebook cover image, your followers will be notified in their feed. Make changes and choose the right moment for this with a specific goal. Include a comment or link to support interaction when changes are made.

Consider changing your cover photo seasonally or whenever you offer a new product or service. This simple update can keep your profile fresh and create an easy piece of content to share.

All successful work!

Facebook is the largest social network in the world, which is used not only for communication, but also for business promotion. In 2017, there were more than 65 million pages and groups of companies from all over the world on the network. Standing out among so many organizations, especially small businesses, is incredibly difficult. One of the ways to attract attention is a bright and catchy cover for a Facebook group. You can also put the cover on personal and on.

Rules for creating a colorful cover for Facebook

A unique image plays a huge role for both a small group and a huge online store. Most do not attach any importance to this, downloading from the Internet a non-unique and unremarkable picture. Such an action reduces the trust of users and repels potential customers.

A good cover helps:

• Increase the number of subscribers. Even if you have posts written by experts on your topic, a spectacular description is created, people will have to spend a lot of time reading it. In its turn bright design able to capture the attention of a person in just 60 seconds.
• Stand out from competitors. Business Page posts attract a small number of people, and with 65 million companies competing, it becomes almost impossible to attract the attention of potential customers. A unique cover allows you to permanently set yourself apart from competitors, become unique and attract potential customers.
• Increase conversion. Suppose a group has n-th number of visitors every day, some of them subscribe to you, and the other part passes by. So, one of the options to make sure that more visitors are converted into a subscription base is to install an attractive cover.

But you will never attract users with a nondescript image. There are 2 rules to help you make an attractive background image:

Just a couple of the above rules will help to significantly increase the number of subscribers and conversion.

Facebook Cover Sizes

When creating an image on Facebook, you must adhere to the following rules:

• When viewing the cover on a computer, the size will be 820x312 pixels, on a mobile device - 640x360.
• The file must not be smaller than 400x150 pixels.
• Files smaller than 100 kilobytes load faster.

If there is text on the cover, you want to achieve a high quality image, download PNG file. The system does not compress such covers much, which allows you to maintain high quality even with the presence of text on them.

How to make a facebook cover for a group

How to set group cover on facebook

To set the fruit of our creativity as the cover of your Facebook group (business page or personal account), go to the desired page and click "Add Cover"

After that, a drop-down menu will appear where you need to select "Upload photo / video" and select the background we created on your computer. After that, it will load and just click "Save". You can also use a video or a slideshow of multiple images as the cover.

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Facebook group header size

In order to create a header cover for a Facebook group or business page (Facebook), you need to know what size this header should be, as well as to have the skills to work in any graphic program.

The easiest option is to find a suitable image on the Internet or on your computer and crop it to the desired size.

A more complicated and more correct option is to create a unique image in the style of your band, taking into account all the features, using your logo, photos, etc. In order to create such a cover, you can use the medium complexity Photoshop program by creating a new file of the desired size and placing all the information on it.

HEADER-COVER SIZE FOR FACEBOOK BUSINESS PAGE (FACEBOOK) IN 2018

SIZE IN PIXELS: 820х312 PX

When cropping an image or photo to the right size, it's not the pixels that matter, but the aspect ratio. That is, the size of your cover can also be 1920x731 or 1366x520 px…

FACEBOOK COVER REQUIREMENTS

In addition to the size of the header-cover, when creating, it is important to take into account the quality of the image. Practice shows that images in png format are less compressed when published on a website than, for example, in jpeg.

FILE FORMAT: PNG

VIDEO COVER FACEBOOK FOR BUSINESS PAGE

Relatively recently, the social network Facebook added the ability to place a video on the cover of a business page. The advantages of this format are obvious: you can place much more information on the video, make the group more vivid and memorable. However, there are nuances: the looping of the video, due to which this must be taken into account when drawing up the plot.

VIDEO DURATION: 20 to 90 seconds

THE SIZE OF THE VIDEO COVER IS THE SAME: 820x312

And here it is important to observe proportions. For example, for a video with a width of 1280px - the height should be 487px, 1920px - 731px, etc.

Here is an example video cover of our Facebook page:

A video was created before uploading to Facebook standard size 1920x1080px. And here is how Facebook cut it in the group:

If you want to make the perfect cover for Facebook, take into account the recommendations of our website team, which we have compiled especially for you.

In order for the cover header to look good for all users, it is important to take into account all the devices on which your group will be viewed.

These devices include: large screens, laptops, tablets, Cell phones. At the same time, on mobile devices, users view the Facebook site both from a browser (Chrome, Safari, etc.) and in mobile application(for Iphone, Android and Windows…)

Here are some print screens that show the features of publishing the cover of a Facebook business page on different screens.

• The first picture is a printscreen from the Iphone 5 from the browser
  
• The second picture is from the Iphone 6 Plus from the mobile application
  
• The third one is from the Iphone 6 Plus from the browser, mobile version.
  
• The fourth is a print screen of the laptop screen.

Notice how the image is cropped on the left and right in 15% from each side. When making a header cover for a business page, keep in mind that some of your text may be hidden, changing the meaning of the text. Place the text and plot of the picture in the center, leaving sufficient indents.

AVATAR FOR BUSINESS PAGE (OR GROUP) FACEBOOK

When designing a business page (someone calls it a group) on Facebook, you can also create an avatar that will look good with a cover header.When creating such an avatar, it is also important to take into account several features.

When a user is viewing a Facebook group as a registered user, the avatar size is quite small.

MINIMUM SIZE OF FACEBOOK GROUP AVATARS 180x180 PX

When a person views a group as an unregistered user, after a while a window for entering the site appears on the screen, on which the size of the group avatar on the left is much larger.

Therefore, it is better to create a group avatar larger than 180x180 px. Then for registered users the site will compress it on its own, and for unregistered users it will show in good quality.

Another update in the capabilities of the social network Facebook is 3D photos. At the moment, this functionality is only available for iPhone series later than 7Plus.

HOW ELSE CAN YOU PROMOTE YOUR BUSINESS ON THE INTERNET

The site team has been promoting business on the Internet for more than a year, and therefore knows that the promotion of groups on Facebook, Vkontakte and Instagram occupies an important place.

However, there are such areas of business on the Internet that it is more correct to promote through the site, and use social groups only as additional connections with potential customers.

If you have social group, but you think that sales through it are insufficient, you can order the creation and promotion of the site from us. Selling a business card site, a site for a company or an online store is a guaranteed success for your online business.

If you are not sure which way to promote your online business fit better just contact us and get a free consultation from the website team.

A Facebook cover photo can be downloaded or ready-made, or you can create something original so that your Facebook cover stands out from the rest.

Option 1 - Download pictures or ready-made covers for Facebook.

Here is a small list of resources where you can already download ready-made covers for your personal or business Facebook profile:

Here you can download cool pictures for free for facebook . The site is constantly updated, the number of covers and pictures is constantly increasing. New free widescreen covers for facebook photo.

Here you can download free, and without registration, a wide variety of ready-made Facebook covers. You can also find template blanks in PSD format for creating and designing interesting Facebook covers.

But this option contains ready-made covers for Facebook in PSD format. Downloads of cover files are free, but Photoshop is required to work. A great option for designing the cover of a business page on Facebook.

Yes, of course this is the easiest option, but this option does not guarantee the uniqueness in the design of your Facebook cover. Especially if you downloaded a photo and the first 100 that appeared in the search.

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  Option 2 - Create or modify the downloaded facebook cover.

  I use Photoshop or another visual editor. In the first version, we mentioned sites with PSD files that are like races for the Photoshop program.

  Another simple and free online photo editor. There are a lot more free images and icons than Canva. But Cyrillic fonts are not available in free version You can only download 5 photos per month. But this is quite enough to beautifully design 1 cover on Facebook.

  
  

  PS. Photoshop, Canva and Designbold, just as easy to help you resize any picture so that it fits nicely into the required dimensions for the Facebook cover.

  Also, you can always combine all these tools, for example, create beautiful pattern using Designbold and then padding it with text in Canva or Photoshop.

Facebook page covers are a great example of how social media marketing is different from regular social media usage. A beautiful cover with a personal photo will brighten up your personal profile, but covers for business should serve other purposes.

Covers in desktop and mobile version

Technically, there is no cover size that fits perfectly in all cases, because the cover is displayed differently on mobile and desktop versions. WITH mobile device the covers will look taller.

Luckily, Facebook doesn't try to stretch the image to fit the new dimensions so it doesn't warp, instead the photo is automatically cropped. You can also use the built-in reposition tool to optimize the cover for the best display.

With all that said, it's a good idea to use a desktop size of 820px by 312px, and then check to see if any of the important components of the photo are cropped on mobile.

Beautiful covers for Facebook: what should they be?

Of course, the cover image needs to be of high quality and business-relevant, but besides that, you need to determine what exactly it will be, and this is already a more difficult task. It all depends on the business, on the person making the choice, and on his ideas about what the target audience will be most receptive to.

Some great ideas that will always be a good choice.

Use your cover page to increase sales or generate leads

Despite the fact that many believe that in the concept of "marketing in social networks" the "social" aspect should be more important than the "marketing", there is still always room for business promotion. A cover page designed to increase sales or generate leads, paired with a relevant CTA button, can generate significant results with little effort.

Advertise upcoming events

If a company is planning a webinar, conference, or even a competition soon, the cover page can be a great announcement. New users will stay up to date simply by visiting the page.

Demonstrate product features and benefits

This is also related to sales, but demonstrating the benefits of the product in any case can play into the hands of the company.

You can also:

Show your store. If your company has a storefront or office space that would look great in a photo, you can make that image your cover image and increase traffic.

Show your employees and team members. Employee-generated content can be just as valuable as user-generated content, and having real employees on your cover page can help humanize a business and showcase the real people behind it.

Use user generated content. User generated content is one of the most powerful marketing tools at every business owner's disposal, and using authentic cover content can go a long way in establishing rapport and building trust with your audience.

Mistakes to Avoid

While there are many image options that you can choose for your page cover, there are also options that you should avoid. Some errors can push users away from the page, and even completely spoil the impression of the company.

The worst mistakes you can make when choosing your Facebook page cover include:

Facebook cover examples from small and online businesses

For inspiration, check out these seven great page covers examples.

1. Drip. The Drip cover is a great example of how to use prime real estate to generate more leads. This photo shows how easy their product is to use and ease of use is a huge benefit.

In the immediate vicinity is a CTA (Call To Action - call to action) to join their free online training, and in the bottom corner of the cover is an arrow and "Register now" to draw attention to the CTA button. Thanks to this, the entire cover acts as a lead generation tool, and even directs users' attention to the CTA.

2.Buffer. Not surprisingly, Buffer's Facebook page cover is a great example to take note of.

Their cover is simple and clean, and advertises their new podcast. Again, this is using the main focal point on their business page to advertise their content. When a user clicks on the cover photo, they see links to iTunes and Google Play, where you can listen to the podcast by selecting your preferred platform.

3. Sizzors Hair Salon. Another cover example can be called effective for several reasons.

First, the cover photo is seasonal and relevant. They tied autumn leaves with gorgeous brown hair, and also cleverly used text to advertise their services as "art" and "high class."

One of the best things about this cover is the award badge in the corner, which definitely draws attention. This is a genius move because it shows first-time visitors to the page that the high quality of services is officially confirmed. Combined with the “Sign Up Now” CTA right below it, this helps increase conversions.

4. Tamara Knight Photography. It would be strange to write an article about great cover photos and not include a local photographer on the list. Fortunately, Tamara Knight Photography is not only different high quality works, but also great social media marketing.

This cover photo is a fantastic choice that really impresses. It depicts a happy, smiling and laughing family. It's dynamic, lively and engaging. Such a photo automatically makes you smile and evokes an emotional response.

A family photo not only has an emotional impact (which means a lot in itself), but also contrasts with a business profile picture. This gives an idea of ​​the range of services that the business offers, as the profile photo contains a portrait shot.

Finally, this photo shows a great example of branding. This is a translucent watermark that looks unobtrusive, but is nevertheless hard to miss. This gives the page a more formal look and makes it look like a serious business with high quality services.

5. Bar Method Winter Park. The next cover example is Bar Method in Winter Park. This place as a whole does a great job in social media marketing and can even be called a source of great marketing examples.

This cover photo uses one of the best social image tactics, including lighting and light play. The woman's reflection and dark hair automatically draw attention to her, so the cover's focus is on both the image and the company's services, even though the text takes up a significant portion of the photo.

Such a text can be called a reasonable choice for three reasons. First, it is motivating and inspiring, which many clients need before any kind of physical activity. It also uses different colors and text sizes to make it more dynamic and less monotonous. Finally, it includes the brand's hashtag, in a darker color that contrasts with the image. This will let users know which hashtag to use when they share related content.

6. Bailey's Grocery. Many of the small businesses are specific and want to present themselves in a way that will stand out. Bailey's Grocery has chosen a cover that represents their brand and how they want to present themselves.

This photo depicts Bailey's as a family business in a small town. Freshly picked produce in the truck is automatically associated with high-quality products that users can buy in the store. This photo looks classic despite the fact that it was taken not too long ago, and the company presents itself as a backbone of business in a small community. This approach can help win the trust of customers.

The last great thing to note is the unobtrusive branding of the photo. The logo and company name are displayed on the truck door and it looks natural. Such marketing does not even look like marketing, everything is extremely transparent and authentic, and therefore attractive to customers.

7. One Blood. The last example of a cover is from OneBlood, which is actually a non-profit company, but their cover is so good that it can't be left out as an example.

All cover photo acts as a CTA. It features a smiling baby next to a quote that all the blood donors who took part in OneBlood saved him. This quote is not his, but his mother - the person from whose face it will sound even more touching. This evokes an immediate emotional response, which can be a great first step to any action.

Next to the image, there is a text CTA urging users to share their stories, their power, and save lives. This provokes the emergence of new user-generated content, which helps in the further promotion of the brand. Businesses that partner with non-profit companies or that offer products that can make an emotional impact (insurance can protect your family, for example) can use this strategy.

How to create a cover for a group, Facebook, YouTube online?

For those who are ready to create cover art for their group, a powerful and easy-to-use graphic editor will help make this process as easy as possible. To automatically adjust the ideal photo size, you can select in advance set mode covers for Facebook.

After selecting this option, you can also choose one of the pre-made templates (which you can further customize to your liking) or create a cover photo from scratch.

Even when using a template, you can upload your own photo or choose from an image library. Easily add and move text, graphics and effects to any part of an image. You can adjust the transparency of each element and choose which layer to place it on.

To brand your image, you can use text overlay options and upload custom graphics, so you can add a logo in just a few clicks.

Where can I find beautiful cover photos?

Some amazing cover images like Buffer and Drip can be created with graphic editors. The rest of the companies represented used real photographs. Whichever option a particular business chooses, there are plenty of resources where you can get high quality images.
For example:

• Free stock photography sites such as StockSnap.io and Pixabay where stock photos are available for commercial use.
• User-generated content, free and available in abundance. Some of the user photos are of extremely high quality and many users would be honored to have their photo used as a cover for a company page.

Summary

Appropriate Facebook page covers play an important role in making a good first impression on new users. Ideally, the cover looks good on both mobile and desktop, with no weird cutoffs or image shifts. A well-chosen, high-quality and relevant photo with an ideal size as a cover page will help create the desired image and reputation of the company.