Greetings, dear VKontakte community administrators. Last time we talked about it, today we will talk about filling the VKontakte group before starting its promotion.
Before publishing content, you need to decide on a very important issue regarding positioning.
Select the type of community positioning:
Positioning is about defining what will be at the core of your community. An example of an incorrect choice of positioning is when a new, unknown company creates a community named after itself or calls it by the name of its domain. No one knows you yet, and therefore will not follow you. Let's figure out what the options are.
By brand
It is logical that the company’s brand is at the core here.
This type is suitable if:
- Your brand is already popular and will only play into your hands (for example, Wildberries, Coca-Cola, BMW, etc. can afford this)
- There is no goal to attract a new audience, but you want to work with the existing one (it works, your customers join the group, and you encourage them to make repeat purchases).
If your company is not known to a wide range of people, and your main goal is sales, then brand positioning will not work.
By assortment
It is based on what the company sells, its products, for example, clothes, shoes, last-minute tours, etc.
This type does not increase your brand awareness, but these communities have the highest sales conversion. The explanation for this is very simple - if a person is not interested in the product, he simply will not enter there. So, if your main goal is sales, then such communities work best.
By interests
For example, when we create a group for young mothers for a children's clothing store.
There is a two-step sales model involved here:
- We gather the target audience through a topic that interests them.
- We convey information about our product.
If you choose this format, you do not need to hide the fact that this group belongs to some company. Do not mention the brand in the name and logo, in the pinned post you can do this, but in all other places, especially in the microblog, a promotional element is required, otherwise you will not get sales.
The advantage is that communities of interest are 3 times more actively subscribed to, so it costs you the least to attract an audience.
There is also a significant disadvantage here: sales in communities of interest are lower than in communities by brand and assortment, so there is such an approach as two-level promotion (link will be later).
Having dealt with the positioning and choosing the type that appeals to you, we move directly to the selling content and design of the community - what needs to be done at the start before you start promoting it.
Starting content for the VKontakte community
Name
The name is the first thing people look at when they enter your community, so you need to choose your name wisely.
A few rules to pay attention to:
- The title must contain 1-2 keywords.
VK's internal search for communities is carried out only by words included in the name, so it is so important to select several of the most important queries of your target audience and include them in the name. The correct name will determine where your community will rank in the search results for a particular request, and you will also receive certain traffic from the search.
What are keywords and where to get them?
A keyword is a search query of our target audience. One of the services that allows you to select search queries for our name is Word selection from Yandex.
In our community Travel ✈️ Life without borders one key was used - “Travel”. By the way, subscribe, new blog articles are announced in the group, it’s very convenient, you won’t miss anything.
Suppose you sell clothes, enter “Clothing” in the search bar and click on the “Pick” button. It gives us a list of queries with the word “Clothing” and a list of similar queries, from there you can also select queries if they are suitable. In addition, the service gives us information about how many people a month enter a particular query into a search engine, we select the most high-frequency ones and include them in the name. Of course, it should be logical, and not just a jumble of keywords, such as “Clothing, catalog, buy, women’s.”
Keywords in the community name can be declined and placed out of order.
For example, you want to use 2 keys: fashion online store and fashionable clothes, you don’t need to use “fashionable” 2 times, let’s write “Online fashion clothing store.”
- We put the company name at the end.
If your community is not positioned by a brand, but you still want to mention your company name in the title, then do not put it at the beginning. If a person sees a brand name that is unknown to him, he instantly loses interest. This person simply will not join the community of a brand unknown to him, and certainly will not be active there.
Therefore, at the beginning, put a descriptor, i.e. a brief description of what a person will receive in the community, and then the name of the company. For example, “Fashionable clothes from Wildberries”, “Trips to Europe with Biblio Globus”... etc.
Logo
Your logo or avatar is the second thing people in your group look at. In principle, the size and shape of the ava can be any (rectangular or square), a matter of taste, but I don’t recommend making it too long, for reasons that on standard 15-inch screens (most users have the same) the “Join group” button ” or “Subscribe” was on the first screen, and there was no need to scroll down to it. Now users are lazy, so even such a small thing as this affects the conversion to subscribers, so we do everything for their convenience.
Of course, the avatar should reflect the essence of the community, be beautiful and eye-catching. Another point is that at the bottom of the avatar you must make a call to subscribe or join the group.
This is what the logo looks like in our community.
Description or pinned post
After a person looks at the name of the group, its avatar, he reads the description or pinned post and, from these three elements, makes a decision whether to join your community or not.
The description is good, but the pinned post is better. Any post from the community microblog can be pinned to the top. It is better because, unlike the description, people can like it, repost it and write comments on it.
Let's look at examples of the most effective pinned posts that give the highest conversion of visitors to subscribers and, accordingly, targeted actions.
What posts are best to pin?
I'll give you my favorite example with the Wildberries store.
- Video
If you have a short video, no longer than 1 minute, telling about you or your product, then such a video is also suitable for an attached post, as, for example, Svyaznoy did.
For example, if you sell clothes, then subscribers can ask questions about fashion and style and get answers from a stylist. We will raise this topic further below.
- Getting information
Write in a column what information a person will receive in your community, how it will be useful to him.
- A selection of photographs
Works well if in your business people make decisions based on the appearance of a product or the outcome of a service. For example, you can attach a selection of photos, if you sell jewelry or maybe even make custom jewelry yourself; if you do, say, a tattoo, then a selection of your best works from your portfolio will also work very well.
- Cases
You tell a story about how someone bought your product or used your service and how their life changed after that.
These are the main working formats for pinned posts. This does not mean that you need to do exactly as it is written here, and nothing else, experiment, show your imagination. Tell us in the comments about your experience, what posts do you pin?
I almost forgot, write the text, breaking it into small paragraphs (3-5 lines). In the example below, this remark was ignored, you see how ugly it looks. Would you read such a footcloth of text? I wouldn't. Such texts, even if they are super-duper interesting, will remain without due attention, and the text, divided into paragraphs, looks neat and is easy to read. The same goes for the caps.
You can also attach a wiki page that will serve as a community menu, but we will look at how to do it in a separate article about designing a VKontakte community (the link will come later).
Minimum 15 posts in microblog
A microblog is a key element of the community through which you connect with your subscribers. Before starting promotion, it is necessary to publish at least 15 quality posts so that the visitor immediately has an idea of what he will receive from this community.
What posts do VKontakte users like?
In descending order of content popularity:
- thematic collections;
- Call to Action (a call to action, for example, when you make a selection of some useful tips or other things and add text like “In order not to lose, save it on your wall,” and people actually repost);
- humor;
- infographics (a large amount of information is presented in the form of graphics, diagrams);
- competitive posts;
- master classes;
- product information;
- reviews.
Users perceive such content with the greatest interest; it gets the most likes, reposts and comments.
How often do I update communities?
More recently, it was the case that the more often you publish, the faster the community moves, and the better it ranks in search results.
But times change, and now everything is exactly the opposite. This is due to the fact that if you publish a lot, the quality of the content suffers (with the exception of various media). Now the emphasis should be placed not on the quantity of publications, but on their quality. I think this is correct. Wouldn't it annoy you if some community bombarded you with posts, for example, every hour?
So, communities that post too often will end up in far fewer users' smart feeds. Sanctions for rare community updates have been lifted, i.e. if you write rarely but accurately, then this is normal.
This news will probably make many people want to post once a month, but this is also wrong, because your published post will be seen by only 5-20% of subscribers, it turns out that they will read you once every six months, but here There will be no talk about any contact with subscribers.
The minimum frequency of publications is once every 2 days. Up to 3 times a day is an acceptable frequency. But I think that the most optimal is 1 time a day, you can exclude weekends.
Another important point is that post format.
There should not be a lot of text, optimally up to 200 characters + image (product photo or just a photo from a photo bank), you can add a link to an external site, to a page where you can look in more detail or buy.
In communities positioned by brand and product range, the number selling posts up to 50%, to help you in this difficult task of writing selling texts, below is a map. It will help you write promotional content for your product, this format works very well, thanks to posts with answers to these questions, your community begins to sell.
Collections have traditionally been and remain the most popular content on VKontakte, they are the most interesting and are most often reposted.
What kind of collections? These are posts of the following kind: 10 best hits of this year, 15 most successful people of the century, 5 fashionable colors this summer, etc.
Rules for successful collections:
- Small volume of text (you cannot write large paragraphs for each point, the audience will not read it).
- Two notes at the end of this plan:
- “If you liked the post, share it with your friends” or “Repost the post so you don’t lose it.”
- “If you are interested in the topic (name your topic), join our community (community name link) to receive information about (what you write about) every day.”
Thanks to these two postscripts, people are more active in reposting and subscribing to your community.
You need to add a photo to each post, because a person’s gaze doesn’t cling to the text, it clings to the picture, and where to get them? Good quality pictures are collected in photo banks.
Use free photo banks to search for images for your posts:
- rgbstock.com
- bigfoto.com
- freemediagoo.com
- foter.com
- everystockphoto.com
- stockphotos.io
- wylio.com
- canweimage.com
- littlevisuals.co
- unsplash.com
- picjumbo.com
- gratisography.com
- imcreator.com
- morguefile.com
If you know any good banks other than these, please write about them in the comments and I will add them to the list.
You will also find it useful photo editors, here are a couple of interesting ones:
- canva.com
- befunky.com
They allow you to quickly edit images or make collages without resorting to cumbersome Photoshop.
Minimum 6 photo albums
Photo albums are also a very important element of the community, sales also come from there.
They are usually designed in the form of a showcase, that is, you divide your products into categories, for example, if you have a clothing store, then trousers separately, dresses separately, and so on. If you have products from different brands, then sometimes it makes sense to create albums broken down by popular brands.
Here it is important not to overdo it with the number of albums; if there are too many of them, then a person will get confused in them and will not look through them, optimally up to 30 albums.
It’s good if you create an album like “Hits of Sales” or something like that: “Recommended” or “Editor’s Choice”, put in it, say, up to 50 of the most popular products.
How to photograph products?
- It’s good if the photo has more than 5 contrasting colors, people like bright photos, they attract more attention.
- Photos of the product in the process of using it work better, clothes - let someone wear it, a phone - let them talk on it, and so on.
So, a person went to the album of the category he needed, caught his eye on a bright photo of your product, what should be in the description for a person to definitely buy it?
- Product name.
- Brief description (2 - 3 lines).
- We indicate the price if it is profitable and lower than that of competitors. If you can’t boast of a low price, then it’s better to have someone contact you to clarify the price.
- Link to a page where you can get more information about the product and buy it.
- It is very good to indicate the phone number of the sales manager. Because people are getting out of the habit of going to external sites, they feel comfortable receiving all the necessary information on social media. networks, it is more convenient and faster for them to call and order.
Minimum 8 discussions
Discussions are an analogue of a forum within the VKontakte community, where subscribers communicate with you and with each other.
The activity of your audience in discussions a little earlier greatly influenced the ranking of communities in search, now they fade into the background, but there is no need to refuse an additional selling tool.
Moreover, the undoubted advantage of discussions is that the content in it is not disposable, like in a microblog, from which you receive news in your feed for several hours, and then it goes nowhere.
There are several categories of discussions: discussion of your product itself, discussion of your company and discussion of topic-related issues, for example, if you have a clothing store, then this could be a discussion of fashion trends.
But we will now look at examples of sales discussions.
- Consulting campaign
These are the most selling discussions. What is this? You bring an expert in your industry to the community, this can be either your employee or an external expert; if you can attract someone more or less recognizable, then this is generally ideal. And this expert answers people’s questions on a certain topic. In the case, as I have already mentioned several times, with the Wildberries store, they hired a stylist who answers questions from subscribers about fashion and style.
The topic has been around since 2012, has over 5,000 posts, and is still active.
It is important to state that a prerequisite for receiving an answer to your question is to subscribe to your community. Naturally, you won’t check this, but people are joining more actively anyway, they understand that they now have a place where they can get answers to their questions, this is valuable to them.
It is also necessary to write down what kinds of questions can be asked, because if this is not done, then people will almost ask you, “My boyfriend left me, how can I get him back?”
It is advisable to give a little information about the expert - the person who will answer the questions, to show how competent he is.
And how will such consultations help you sell? Here's what!
With your detailed answers, you increase the loyalty of your audience, which is important, they are more willing to subscribe to you - this time.
Secondly, you can add to your answer a selection of links, of course, to your own products. It sells very well. Here is an example in the screenshot.
- Discussion of a specific product
Create a discussion about a specific product or service. For example, a company preparing remote employees, and a discussion of their training.
- Answers to questions
There must be such a discussion, where you will answer questions related to your activities, for example, consultations on products, delivery, payment, etc.
Perhaps the most important part of promoting a VKontakte group is filling it with content. Beginners often face numerous questions. How many posts should I publish? What content to publish? When to publish? What is the purpose of doing all this?
I will try to answer all these questions in this article in order to give you a clear vision of how to fill your VKontakte group with content in order to ensure usefulness for the audience and its stable growth.
At the very beginning, when you have just created your group, before starting active promotion, you need to publish 20-40 posts in it.
From now on, this will be part of your daily work on the group. You must publish at least 10 posts daily. It’s also not worth publishing more than 30. The ideal number of posts per day lies between these numbers.
It is really important that you do not miss a single day.
Especially at the beginning of the promotion of the group. It may seem to you that at the initial stage there is no point in working so hard for some forty participants. Drive away such thoughts. You must post information to your group absolutely every day.
- Firstly, competent posts will attract new members to your group, who will find them through VKontakte search. This is an important point. People are constantly looking for information in the internal search of VKontakte, and they may come across your posts in the search results. This is a source of new subscribers to your group, an analogue of search traffic to sites from Yandex.
- Secondly, This is the only way to keep existing members in the group.
- Thirdly, It is important that your participants do not just join the group, but return to it constantly and take an active part in it. This can also be achieved only with a daily stream of interesting posts.
- Fourthly, When you make efforts to attract new members to the group, when they first visit the group they should see a large flow of interesting information, then they will be happy to join the group and follow your updates.
In the following articles, I will tell you in even more detail exactly how to create posts and where to get information from. Now I will tell you the basic rules for filling the group with content.
Follow the two most important rules
Rule 1. Posts must be 100% relevant to your topic. A step to the left, a step to the right - execution. If you have a group dedicated to cars, do not under any circumstances post a New Year's salad recipe in it, even if you think that it is very relevant and interesting for today.
Rule 2. Posts should be interesting and exciting. I don't think it's worth commenting. If you publish all sorts of crap, you will wait for members to join the group for years, everyone will just pass by.
Types of posts for a group
In fact, if we talk about the types of posts, there are not so many of them. Posts are:
- Text. Text information is of a completely different kind. The advantage of such posts is that they are most often found by users through search. The disadvantages are that they do not attract enough attention and, as a rule, only a small part of very interested visitors read them. Such posts must be in your publications, but they should not be more than 30% of all publications.
- Graphic. These are posts with images. As a rule, these are beautiful pictures with humor or simply breathtaking beauty. Images can also contain various quotes, infographics and other interesting information. VKontakte users love to share such posts with friends and forward them to each other, so image posts are an integral part of group promotion. Plus, they are great at attracting attention and making the visitor linger and maybe even click “like”.
- Video. These are posts with videos and videos. VKontakte users simply adore such posts and very often look for them in searches. By posting video posts, you will attract a fairly large number of participants from search results.
- Audio recording. As a rule, these are posts with music or other types of audio recordings.
- Document. With this type of post, you can attach different types of files to your posts, for example, when you want to give away a gift in the form of an e-book to your members.
- Polls. You can periodically create polls in your group on various topics. Surveys provide at least two benefits. First, you will find out the opinions of your participants, which you can later use to understand what kind of information people want to see from you. And second, surveys fuel the activity of your audience as a whole, encouraging them to more actively participate in the group’s activities.
Your daily posts should consist of a mix of text posts, image posts, video posts. These are the three main pillars of your content for the group. You can divide it in proportions of approximately 40% - text posts, 40% - images and 20% - videos. Moreover, the proportion, in fact, can be any. The main thing is that you use all three types of posts every day.
As for the other types - audio, documents and surveys - use them periodically, dilute your content, so to speak.
As soon as you come across really interesting pictures, videos, files for distribution, etc. in your posts, be sure to publish them in the appropriate sections. For example, you come across a very interesting video, your action is to go to the group settings, enable the video section if you did not already have it enabled initially, and save the video to this section. And do the same with all other materials. But I warn you, save only the most interesting and outstanding materials in these sections. There is no need to save absolutely all published pictures and videos. Let these sections be for your favorites only. Thus, when a new visitor comes to your group, he will be able to look at the most interesting materials that have accumulated in these sections, form his opinion about the usefulness of your group for him personally, and join the group.
It’s worth mentioning separately about the photo album. Search engines index images from albums, so try to include key queries in the description. But, again, this should be a coherent text, and not a simple list of target words separated by commas.
OK, we've sorted out the types of posts. Where to get materials for posts? I will talk about this in more detail in one of the following articles. And if you want to receive comprehensive information about creating, promoting a group and making it profitable, then I recommend that you pay attention to the comprehensive guide “3 monetary goals using the VKontakte group” .
Hello friends! Today I will tell you a secret way to create an unlimited amount of content for posts in a VKontakte group, which group admins are silent about. The method, frankly speaking, is not very honest, but with its help you will collect text material for publication in the group for several years to come. Moreover, without much difficulty and almost fully automatically. Collecting content […]
Hello friends! Today I will tell you about how to correctly publish posts on VKontakte in order to get the maximum benefit from it to promote your group or account. I will give you some ideas on what posts to publish, where to get content for posts, and you will also get some tips on how to publish all this correctly. Let's start with […]
Hello friends! Today we will look at the possibility of creating a serious business on the Internet using the VKontakte group. Why the VKontakte group? Yes because, today, this is one of the best ways to create a permanent income. Moreover, the income is SELF-GROWING. And it is still possible to start this business only with your own labor, and this opportunity is disappearing every day. Where to start? […]
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Why does copy-paste, so hated by SEO optimizers, work great in the SMM field? There are two main reasons for this. The first of them is the comparative primitiveness of the algorithms operating within social networks. Views, likes, reposts, comments - all this is taken into account when ranking content posted in a VK group, however, when determining the uniqueness of text and graphic materials, things are much worse. Platforms that were originally created for people to communicate with each other naturally rely on taking into account behavioral factors, leaving latent semantic analysis and other intricacies to large search engines.
The second aspect is the crazy pace of modern life. Most users simply do not have time to independently search for the information they are interested in, so they strive to find a source of current publications, whose administrators will do all the “dirty work” for them. This is precisely the main secret of the popularity of news aggregators, and by offering your readers a similar service, you can win their loyalty, ultimately achieving the desired results, be it an increase in traffic or an increase in sales.
High-quality content for the VKontakte group
When searching for community materials on social networks, you must follow the following rules:
● The subject of posts should correlate with the focus of your business. For example, if you offer legal assistance, it would be a good idea to post news about government legislative initiatives, while traders should tell their readers about the situation on the stock markets;
● When filling the group with content, avoid any mention of competitors, without giving the audience any reason to even think about the possibility of obtaining goods or services from someone else. Carefully filter articles for external links and mentions of products similar to yours.
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Having firmly understood these two points, you can get to work. Below we list the main sources of content, consider who they are suitable for and the features of their use.
1. News sites
Clarification is required here - we are referring to highly specialized projects. Firstly, online publications that talk about everything under the sun present information superficially, and when covering complex topics, journalists make factual errors due to simple incompetence. Secondly, when an editor is faced with a choice of two news stories, in 99% of cases he will give preference to the most “pop” one, which can cause a wow effect, and something really important will be missed. The conditional Lenta is more likely to tell you that Google has broken another record for the number of registered patents than about a vulnerability in the search engine’s authentication system. However, if the target audience of your VK community are IT specialists, they will be more interested in the second. Therefore, in search of food for the minds of IT specialists, feel free to go to “Habr” and “Giktimes”, for financiers - to “RBC” and “Kommersant”, and try to ignore general news web resources and, especially, the yellow press.
2. Aggregators
A lot of information passes through the Big Two search engines, which is why Yandex.News and a similar Google service are the most useful. Both services offer the widest possibilities for customization, which greatly simplifies the search for content for VKontakte. For example, in the Yandex.News interface you can create your own group of trusted sources by selecting suitable ones from the thematic catalog. After this, they can be viewed in any application that supports the Rich Site Summary format.
Using third-party RSS aggregators is also a good idea. Of all their diversity, Feedly should be highlighted, which replaced the beloved Google Reader, closed on July 15, 2013. The service is shareware: basic functionality, namely adding 100 sources, creating 3 feeds and 3 boards (the so-called collections of selected materials) is available to every registered user. To run a group and fill it with quality content, the stated limits are more than enough. The tool works great with Russian-language publications, including allowing you to search by keywords.
3. Brand information portals
Large companies often create corporate blogs, from which you can glean a lot of useful information, including the latest industry news. For example, IBM Corporation has dedicated an entire section on its official website called “developerWorks,” where applied publications on various aspects of system administration and programming are regularly published, including detailed manuals that are completely devoid of veiled advertising of the company’s products.
4. “Humor” section on industry resources
People come to Odnoklassniki, VKontakte or Facebook not only to find the necessary information - many users just want to relax after a hard day, and the most reasonable approach is to give them this opportunity. But if demotivators, jokes or topical satire can be found in any entertainment public, then when it comes to professional humor, you should go to specialized portals for interesting content. Even if you see the “IT humor” section on a purely entertainment website, you can be sure that there you will only find a bunch of mediocre “bayans” that everyone involved knows by heart. So for hardcore jokes about programmers, it’s best to go to TProger, and, for example, for SEO jokes, go to SEOdemotivators.
5. Free photo banks
Pictures are the basis of VK, however, finding a truly original image is problematic, because most of the photos on the Internet have already been recounted many times. To make your life easier, we recommend taking note of 2 useful links:
● http://allthefreestock.com
As the name implies, this site is an aggregator of free photo banks. The owners of such resources rarely care about such “little things” as Title and Alt, so many images are inaccessible from the Yandex and Google image search, which means they turn out to be unique from the point of view of your subscribers, since they have never seen them before;
● https://ccsearch.creativecommons.org
Own search engine of the Creative Commons organization, which develops licenses on the basis of which the relationship between the copyright holder and the consumer is determined. An advanced filter helps set various compliance parameters, including showing only those photos whose modification and use for commercial purposes are officially authorized by the author. Thus, the service turns out to be not just a source of little-known illustrations, but will also be useful to legal entities who want to protect themselves from possible legal problems in the future.
Posting content in a VK group in a couple of clicks
To make it easier to create a post based on materials found on third-party resources, we recommend installing the SmmBox plugin, available for browsers Chrome , Firefox , Opera And Yandex.Browser. The “Constructor” included in it allows you to quickly prepare a recording for a group or public. The principle of its operation is simple: after activating the tool, just select a piece of text that needs to be added to the publication, or click on the picture you like, highlighting it. After this, copy icons will appear on the screen, clicking on which will send the selected content to the editor.
To make your life easier, it is important to remember the following:
1. A post preview is formed from the first selected text block;
2. The second and all subsequent text blocks are sent as an attachment (available by click);
3. If a picture was first added to the constructor, then all other text also becomes nested.
Having collected everything you need, click on “Assemble post” and edit the publication in a convenient visual editor. Now just click on the “Publish Now” button and the entry will immediately be sent to the group.
To summarize, we can derive the main, unified rule for selecting content for filling VKontakte groups, which lies on the surface: the community should be led by a professional who is not only well versed in SMM, but is also well aware of the specifics of the topic. Only such a person will be able to understand what the target audience of the project wants, and therefore will be able to satisfy their needs. And there are exactly two ways out: either find a manager who is ready to delve into the specifics of your business, or engage in promotion on social networks yourself. Taking into account the fact that SmmBox is able to simplify and automate most of the work, the latter option in the current realities of the competitive market becomes the most preferable.
Hello, dear readers of my blog!
Today's post will be about content for VKontakte groups. Or more precisely, how to fill groups and public pages with content.
If you are planning promote your public, then you need to publish posts constantly. Posts should be posted at least once a day (this is the worst case scenario). Ideally, from 3 posts a day. Although it all depends on the topic. For example, in entertainment and news public pages, information should be updated much more often.
If you lead a group in contact, then you know how much time it takes to search for content. You have to surf the Internet for hours looking for interesting articles, sometimes rewrite them, then select pictures to go with them, and so on. It takes a lot of time.
In fact, there are ways to publish, and most importantly, not to look for information for posts yourself.
First way(the most obvious) is to hire a content manager. That is, pay a person who will do this work for you. The services of such a person cost no less than 7-10 thousand rubles. At first, until the group is large and does not generate income, this is too expensive.
So let's move on to second option.
If there is demand, there will be offers. Therefore, online services and programs appear on the Internet to simplify work with social networks.
One of these programs is Viking group builder.
It searches other popular publics and then publishes content to your group.
My opinion is that this is copy-paste (theft). But on the other hand, large publics also do not create content themselves. Some people believe that social networks are not intended to create unique content, but to share interesting things with friends. Which is also truly true.
How do you feel about copying articles from the Internet and publishing them on Vkontakte?
I digress, I’ll continue...
By using Viking group builder you will be able to automate posting and will not waste valuable time on searching, editing, rewriting and publishing.
How it works:
- Download
- Install
- Launch
- Log in to VKontakte
- The program works with any group in which the account is an administrator
- Choose the group you will work with
- In the settings, select groups that will become your donors in the future.
- Select keywords that you would like to promote the group with
- Start scanning selected groups and public pages
- Filter out unnecessary posts by popularity, number of likes, comments, links, etc.
- Select the best ones and transfer them to the planner
- Set up posting times
- Enjoy
The program is paid, because you have to pay for pleasure. Now she's got a big one discount. As much as 1250 rubles. And the cost, taking into account the discount, is 2240 rubles. Therefore, if the program interests you, now is the time. purchase. The price is quite reasonable. If this is expensive, there is another service with fewer functions, but the price tag is cheaper.
Another auto-posting service
It's called Postio.
The operating principle of this service is automatic posting of material located in the service database.
- You need to register via VKontakte.
- Add a group or groups administered by your account
- Select one or more topics for posting (for each topic, you can first see examples of posts)
- Select publication frequency
- Additionally, you can add uniqueness to the pictures (you can see an example of services in the screenshot)
Then all you have to do is top up your balance on the website Postio and see how content periodically appears in the VKontakte group.
Pay attention to the prices. Updating the public every three hours a day, every day for a month, will cost only 237 rubles.
The developers assure that using their service will not harm your account. And there is no threat of a ban, because the publication occurs through the official application.
If you are interested in this service, you can register and test it by paying just one hundred rubles. By the way, I did just that. For 118 rubles a month, the service began to publish quite high-quality and interesting posts with pictures on one of my VKontakte pages. You come in and it’s interesting to read. These are the things
Using these methods you can publish toContent for VKontakte groups is fully automatic.
I would be grateful if you register using my referral link. You don't care, but I'm pleased
One of my friends is starting a new business and wants to open a VKontakte group on this topic. Her message to me included the following questions: “Where to start? What content should you fill the group with so that it develops and becomes interesting?”
I thought about this topic. It seemed to me that this was a simple process and could not raise any questions or difficulties.
But then I realized that in any business there is something that becomes available to a person who has been doing it for a certain time. The longer you go, the more secrets, strategies, ideas accumulate. And I think that my friend came to me to find out exactly this.
I have been leading my groups since November 2008 (I already mentioned them in). I can’t call them ideal, and nevertheless, I quite often heard positive reviews about them, this always made me happy and inspired me for further development.
In this article I want to formulate and convey to you the experience that I have accumulated on this issue.
First the general filling strategy:
1. Try to stick to the theme of the group in everything.
It's easy to get off track and start filling a group with off-topic content.
Try to see your topic from a variety of angles. What details, details, questions might be of interest to participants?
2. Make the most of group functionality.
Use everything: group description block, news block, video, audio, photo albums, discussions, polls, wall.
3. Set yourself up for a long-term process.
Filling the group will be an ongoing process, it’s not something that you do once and that’s it, you can stop there.
To remain interesting, the group must constantly develop, breathe life, and delight with updates.
4. Encourage group members to be active.
What can motivate you to take action? Polls, games, a lot of different discussions, from which everyone can choose something for themselves.
The more active the participants, the more often they will return to your group.
5. Take part in the life of your group.
This is an important part of the overall strategy for filling the group with content.
Take the initiative: create discussion topics, participate in discussions, comment on photos, videos, respond to comments and questions.
Administrator activity brings the group to life. They will definitely notice your enthusiasm and follow your example.
6. Learn from other groups.
Visit different groups from time to time. This can give you a lot of ideas.
Follow the principle: you liked something in another group, try to apply it in yourself.
7. Maintain a positive, easy-going attitude.
80% of success depends on your attitude as a group administrator :).
Now let’s move on to more specific things that make up the content and which will make your group interesting for its members.
1. Description of the group.
An important and not the easiest part of filling a group. This is actually the first thing people read when deciding whether to join your group or not.
Write about the goals of creating the group, its content, and how it might be interesting and useful to participants.
Keep your descriptions short and clear. Avoid formality. Remember that you are not creating a corporate website, but a comfortable place to communicate and receive useful, interesting information.
3. News.
Regular news updates make your group more interesting and visited.
Even if you don’t have a professional menu in the group, and now this has become a very popular trend, master the minimum knowledge of wiki markup and design the News using accessible means, without using Photoshop.
Because Since this is the central block of the group, it makes sense to draw the attention of participants to what is beneficial for you to highlight, or to what you consider the most interesting in your group.
4. Discussion topics.
Feel free to create new discussion topics. Let there be many of them and they be varied.
Later, the group members themselves will tell you what interests them most.
Create polls and place them on the main page, this will attract additional attention to the topic, encourage participants to be active, and therefore make your group more memorable.
5. Video
Video makes the content of the group more attractive. Pay maximum attention to this.
Upload your video or use the site's video search.
For business groups, this may be one of the most interesting opportunities.
For example, you can post a video (often the shorter the video, the better) on company promotions, products, etc.
Be creative, there is an endless field of activity for you to video promote your offer.
An important video can be placed in the News block, and this is a 100% guarantee that more people will watch it.
6. Photo albums.
For business groups: photos of your company’s products, office, people, holidays, exhibitions.
albums with photographs of band members;
albums with competition entries;
on various topics related to famous people and events.
For example, one of the most popular and commented albums in the Parents Club was the album “Famous and Famous in Childhood.”
7. Audio.
More the better.
And remember about the new feature of the site - create albums, this will make it easier to find the desired audio recording in your group.
Albums can also be created for videos.
A good example of a business group is the Ozon online store group. Laconic and on topic.
