Vlad Merzhevich
Meta tags are used to store information intended for browsers and search engines. For example, search engine engines access meta tags to obtain site descriptions, keywords, and other data.
Meta tags for search engines
There is an opinion among website developers that correctly written meta tags allow you to rise to the top of search engines. In fact, this is not true; meta tags alone will not help you rise high, but poorly executed meta tag content can worsen the site’s ranking.
Two meta tags are designed specifically for search engines: description and keywords. Some webmasters added keywords to the keywords section that had nothing to do with the topic of the site, but nevertheless enjoyed some success among search engine visitors. However, after some time, search engines learned to deal with this phenomenon and check the content of a web page for compliance with the stated keywords.
Some principles related to meta tags:
- do not include keywords that are not contained on your pages;
- do not repeat keywords;
- use meta tags for their intended purpose;
- make the description and list of keywords different for each page of the site, taking into account the content.
description
Most search engines display the contents of the description field (example 1) when displaying search results. If this tag is not on the page, then the search engine will simply list the first words found on the page, which, as a rule, are not very relevant to the topic.
Example 1: Using Description
keywords
This meta tag was intended to describe keywords appearing on the page (Example 2). But as a result, the actions of people who want to get to the top of search engines by any means necessary have now been discredited. Therefore, many search engines skip this parameter.
Example 2: Using Keywords
Keywords can be listed separated by spaces or commas. Search engines themselves will convert the entry to the form they use.
Autoloading pages
To automatically download a new document after a certain period of time, use the http-equiv="refresh" instruction (example 3).